- Cher To Promote New Holiday Album In The Metaverse
Marketing Daily, Colin Kirkland - Friday, December 8, 2023
Cher will take a virtual form in Harmony Hills, Warner Music's brand ...
- Olivia Rodrigo Invites Fans To Shop In Her Branded Roblox House Party
Marketing Daily, Colin Kirkland - Thursday, December 7, 2023
Fans can dance, chat and shop Rodrigo's real-life looks via the p ...
- Disney+ Eyes Shopping, Gaming, Notches 1K Sponsors
MediaDailyNews, Karlene Lukovitz - Friday, December 8, 2023
Disney continues to expand efforts to grow advertisers for the streamer's n ...
- Lego Engages Kids With New Immersive Fortnite Game
MediaDailyNews, Colin Kirkland - Tuesday, December 5, 2023
Lego's Fortnite "survival crafting game" will officially become available to all use ...
- Major League Sports Encourages Fans To Bet Responsibly
MAD, Fern Siegel - Monday, December 4, 2023
The campaign's focus is that betting is a form of entertainment. ...
- Hearst Newspapers Acquires Puzzmo, Puzzle Gaming Platform
Publishers Daily, Ray Schultz - Monday, December 4, 2023
Both Hearst publications and outside brands can leverage Puzzmo to provide thoughtf ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- YouTube Invests In Gaming, Launches Mini-Games For Paid Subscribers
MediaDailyNews, Colin Kirkland - Tuesday, November 28, 2023
Premium users now have access to a group of online games th ...
- ByteDance To Restructure Its Gaming Brand, Plans Mass Layoffs
MediaDailyNews, Colin Kirkland - Monday, November 27, 2023
ByteDance is restructuring Nuverse, its gaming brand, and plans to lay o ...
- Temptations' Branded Minecraft Content Kicks Off 'Purrrr-fect' Partnership
Marketing Daily, Erik Oster - Wednesday, November 22, 2023
The global campaign combines in-game experiences, immersive digital content and IRL eve ...
- Gameview Debuts Ad Tech Platform, Helps Marketers Target Specific Audiences
MAD, Fern Siegel - Thursday, November 16, 2023
Gameview's data management platform aims for precise targeting. Marketers also receive in-vi ...
- Economic Impact On Performance
Search & Performance Insider, Laurie Sullivan - Wednesday, November 15, 2023
A disconnect between consumer sentiment and behavior has driven the economy, purchas ...
- Gaming Industry Acquisition Takes On Customer Data Privacy
MediaDailyNews, Laurie Sullivan - Monday, November 13, 2023
AppsFlyer's acquisition of devtodev will expand on its Privacy Cloud Marketplace a ...
- E.l.f. Brings 'Social Entrepreneurship' To Roblox Via New Gamified Experience
MediaDailyNews, Colin Kirkland - Sunday, November 12, 2023
E.l.f. has launched its first Roblox experience with an open-world game th ...
- Fear Propels PlayStation 5's 'Feel It Now' Campaign
Out to Launch, Fern Siegel - Thursday, November 9, 2023
The creative work is centered on the intense heartbeat of the play ...
- Developers Can Now Launch 'Instant Games' Directly To Facebook Feed
MediaDailyNews, Colin Kirkland - Monday, November 6, 2023
Meta, which is introducing two new paid game-distribution tiers, is making ...
- Epic Games Adds To Google's Antitrust Woes
Search & Performance Insider, Laurie Sullivan - Monday, November 6, 2023
Epic Games claims that Google violates U.S. antitrust law by holding ba ...
- Marriott's Loyalty Program Launches Virtual City In Fortnite
MediaDailyNews, Colin Kirkland - Wednesday, October 25, 2023
Marriott Bonvoy is launching its own virtual city experience on Fortnite ...
- Honda Aims To Connect With Younger Consumers At TwitchCon
Marketing Daily, Tanya Gazdik - Thursday, October 19, 2023
The collaboration helps the automaker deepen its relationship with young adult, first-ti ...
- Simpson Heads Livewire As Global CEO
MAD, Fern Siegel - Wednesday, October 18, 2023
The 20-year marketing vet will oversee expansion and team development in t ...
- Sony Designs Customizable Gaming Control For Range Of Abilities
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 17, 2023
Sony's new Access controller is designed to make video gaming easier f ...
- Microsoft Closes $69B Acquisition Of Activision Blizzard
MediaDailyNews, Laurie Sullivan - Friday, October 13, 2023
Microsoft has closed its acquisition of Activision Blizzard, nearly two years aft ...
- Duolingo To Launch Mobile Music Lessons
MediaDailyNews, Colin Kirkland - Wednesday, October 11, 2023
The course material is taught to users through "hundreds of bite-sized lesson ...
- 3 Big Streamers Top The List When Budget Cuts Are Needed
MediaDailyNews, Karlene Lukovitz - Wednesday, October 11, 2023
Seven paid video and audio streaming services are among the most comm ...
- Bored Ape Yacht Club NFT Creator Announces Layoffs
MediaDailyNews, Colin Kirkland - Monday, October 9, 2023
Yuga Labs, known for the wildly popular Bored Ape Yacht Club digit ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
"Fire the dopamine and the serotonin in people's brains. They have ...
- Mattel Launches A Barbie DreamHouse Experience In Roblox
MediaDailyNews, Colin Kirkland - Tuesday, October 3, 2023
In Barbie's world on Roblox, players can build their own dream hous ...
- X Partners With Paris Hilton For Live Shopping Event
Marketing Daily, Colin Kirkland - Monday, October 2, 2023
Users "can watch a livestream, chat with others & shop at t ...
- Epic Games Wants Supreme Court To Revive Antitrust Case Against Apple
MediaDailyNews, Wendy Davis - Wednesday, September 27, 2023
Fortnite developer Epic Games on Wednesday asked the Supreme Court to he ...
- Snapchat Funnels Ad Campaign Tips Into New Desktop Game
MediaDailyNews, Colin Kirkland - Wednesday, September 27, 2023
On Tuesday, Snapchat launched an interactive 16-bit desktop video game aimed ...