• by Wayne Friedman , March 19, 2026

Walt Disney is moving the Disney+ streaming brand to become the “digital centerpiece” of the company -- to encompass everything from movies to games to theme park experiences.

Speaking at Walt Disney's shareholder address on Wednesday, incoming CEO Josh D’Amaro said Disney+ would essentially be a “portal” for Disney’s entire ecosystem.

This includes bringing video interactive gaming and “vertical” short-form video into Disney+.

Disney recently formed a partnership with Open AI for its Sora platform, allowing consumers to create short form videos based on Disney characters.

Disney+ would align D’Amaro’s “One Disney” philosophy with the goal to create a direct line between new digital experiences and physical experiences that Disney theme parks bring to consumers.

D’Amaro's ascent at Disney follows his role as chairman of Disney Experiences since 2020 -- running Disney’s theme parks, Disney Cruise Line, Disney Consumer Products and Walt Disney Imagineering. He was instrumental in returning theme parks as a major foundational business of Disney after the crushing pandemic disruption that started in 2020.

In his remarks, D'Amaro confirmed the company is moving quickly into combining Disney+ and the Hulu streaming platform. He also touted major international original TV programming: “Rivals” and “Battle of Fates”.

D'Amaro said that ESPN -- which in the past was discussed as a possible business spinoff from Disney -- is key core piece of Disney’s streaming plan, representing a “grand slam” for consumers.