WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Warren Buffett Buys $2.6 Billion Stake In Paramount Global in Television News Daily on 05/17/2022
  

  The news, which sent the company's stock soaring 14% in early trading today, comes a day before Paramount makes its annual upfront pitch to advertisers and agencies.

• TV Ad Impressions Grow, Sports Programming Pushes Higher Results: iSpot.tv in Television News Daily on 05/17/2022
  

  Total day and prime-time TV ad impressions are higher this season so far vs. the year before -- up 6.8% (to 1.88 trillion) and 4.7% (to 678.2 billion), respectively, according to iSpot.tv.

• TelevisaUnivision Grows Linear TV, Streaming, Buying Hispanic Audiences A Major Goal in Television News Daily on 05/17/2022
  

  TelevisaUnivision is expanding its strong position into new streaming platforms. Marketers are focused on buying more Spanish-language TV, as Hispanic-Americans now comprise 20% of the U.S. population and expanding rapidly, m

• Digital Antennas, New Set-Top Equipment For Local TV Stations, Viewers: More Stuff - For More TV? in TV Watch on 05/17/2022
  

  Looking to grow the digital over-the-air TV network industry and its own nine networks, Scripps Networks is spending $20 million in a campaign to get consumers to consider buying digital antennas.

• Fox Prepared To Enter Upfront Facing 'Uncertainty,' Gambelli Says in Television News Daily on 05/16/2022
  

  At Fox's upfront prime-time press conference, Gambelli said Fox is seeing strength in technology, streaming platforms, financial services, and cryptocurrency marketers -- partly driven by its younger-skewing audience and strong focus on sports programming.

• Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems? in TV Watch on 05/16/2022
  

  Shifting business away from traditional media distribution partners has been an issue for years. This includes TV stations and local cable systems.

• Global CTV Fraud Climbs 70% in Television News Daily on 05/16/2022
  

  Ad fraud schemes are up 70% in 2021 vs. the year before, and CTV ad fraud schemes "may have siphoned $140 million from publishers in 2021," a DoubleVerify report finds.

• Netflix: King Of TV This Season - At Least In Total Viewed Minutes: Nielsen in Television News Daily on 05/15/2022
  

  Netflix leads in total day minutes viewed at 1.33 trillion. CBS leads TV networks with 752.8 billion minutes, followed by NBC, ABC and Fox. The next four top TV national sources are streaming platforms -- Disney+, Amazon Prime Video, Hulu and Apple TV+.

• Vizio's Smart TV Ad Business Doubles In Q1, TV Set Sales Decline in Television News Daily on 05/12/2022
  

  Vizio Holding Corp.'s still young smart TV platform ad business grew 116% in Q1 to $76 million, with a 111% increase in media and entertainment advertising, 57% higher auto marketing, 52% more insurance messages, and 50% more consumer packaged goods year-over-year.

• Cable Veteran Jenckes Named President Of Charter, Comcast Joint Streaming Venture in Television News Daily on 05/12/2022
  

  Building on Comcast's streaming platform/hardware business Flex, the venture will develop a next-generation streaming platform for 4K streaming devices and smart TV. Jenckes was formerly president of advertising, Comcast Cable and headed up On Addressable. He also led Blockgraph, first within FreeWheel and then as a joint venture of Comcast, Charter, and Paramount Global.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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