WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Trump's CNN Tweets Are Wrong: Network Posts Strong Q2 Ratings in Television News Daily on 06/27/2017
  

  A Trump tweet today claimed CNN's ratings were "way down!" It's just the opposite. In the second quarter, CNN's ratings were up 10% in prime time. Viewership is also 25% higher.

• Facebook, Fox Sports To Ramp Up Video Efforts in TV Watch on 06/27/2017
  

  Facebook now wants to beef up its video efforts for premium-scripted TV shows, with content found on broadcast and cable networks. A new report says Fox Sports will focus less on "written" resources for its channels, but will spend more on video.

• Virtual MVPDs Help Boost TV Business in Television News Daily on 06/27/2017
  

  Although traditional pay TV providers are losing subscribers, new virtual/digital pay TV providers are slowly adding business. Initial estimates for new, virtual multichannel video-programming distributors (vMVPDs) are 1.4 million homes.

• AdLedger Consortium To Promote New Data Security Ad Tech in MediaDailyNews on 06/26/2017
  

  Blockchain technology can increase advertising transparency and improve data security, as well as streamline the digital advertising supply chain. This is something media agencies and marketers have called for in the last several years.

• By 2021, One-Third Of TV Homes Will Carry Nontraditional Services in Television News Daily on 06/26/2017
  

  Homes with nontraditional TV packages are estimated to grow to around 44 million in four years. Traditional pay TV subscriptions will remain the dominant majority, but growing media alternatives will impact that standing.

• TV Now Has Shorter Seasons, But Will We See 10-Minute Episodes? in TV Watch on 06/26/2017
  

  For years, media critics have grumbled about the number of episodes per year for a TV series. The once-common 22 episodes per year has been trimmed to 13 episodes for many shows. Now, it is down to 10 for some TV shows. If Jeffrey Katzenberg has his way, we may see much shorter episode times, too.

• Gross Profits Decline For Cable, Diversification Adds Revenue Sources in Television News Daily on 06/23/2017
  

  Traditional cable TV operators' continued loss of video subscribers will translate into lower gross profit margins over the next four years -- with other company businesses looking to carry more of the load.

• Next Generation Of Cable TV Networks Could Be Skinny Bundles in TV Watch on 06/23/2017
  

  New types of cable-like TV networks for OTT services are coming from traditional TV network creators -- not only in restructuring older fringe cable networks, but developing new cable channels.

• Hulu Live Could Pull In $500 Million In Yearly Revenues in Television News Daily on 06/23/2017
  

  Hulu's new live package of linear TV networks could add major TV advertising and subscription revenues to its coffers. The service, which started up last month, could -- after getting 1.18 million subscribers, 1% of the total U.S. TV homes at 118 million -- initially generate annual advertising revenue of $71.1 million and $568.3 million in subscriber fees.

• Nielsen Extends Measurement Deal For The YouTube Mobile App in Digital News Daily on 06/22/2017
  

  Nielsen says its Digital Ad Ratings will now provide cross-device measurement of advertising audiences on YouTube across all computer systems and mobile devices.

Comments by Wayne All comments by Wayne

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

• Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)
  

  Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

• Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)
  

  On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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