WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Gross Profits Decline For Cable, Diversification Adds Revenue Sources in Television News Daily on 06/23/2017
  

  Traditional cable TV operators' continued loss of video subscribers will translate into lower gross profit margins over the next four years -- with other company businesses looking to carry more of the load.

• Next Generation Of Cable TV Networks Could Be Skinny Bundles in TV Watch on 06/23/2017
  

  New kinds of cable-like TV networks for OTT services are coming from traditional TV network creators -- not only in restructuring older fringe cable networks, but developing new cable channels.

• Hulu Live Could Pull In $500 Million In Yearly Revenues in Television News Daily on 06/23/2017
  

  Hulu's new live package of linear TV networks could add major TV advertising and subscription revenues to its coffers. The service, which started up last month, could -- after getting 1.18 million subscribers, 1% of the total U.S. TV homes at 118 million -- initially generate annual advertising revenue of $71.1 million and $568.3 million in subscriber fees.

• Nielsen Extends Measurement Deal For The YouTube Mobile App in Digital News Daily on 06/22/2017
  

  Nielsen says its Digital Ad Ratings will now provide cross-device measurement of advertising audiences on YouTube across all computer systems and mobile devices.

• Mediaocean To Incorporate comScore Demo Data Into TV Systems in Television News Daily on 06/22/2017
  

  Data integration is available starting this week for Mediaocean's Spectra OX and DS local TV broadcast systems, and later for DARE, a system that sends electronic orders to TV stations.

• In The Race for Local Ad Dollars, Are Big Tech Plans Enough? in TV Watch on 06/22/2017
  

  That is what the new proposed ATSC 3.0 standard is about. It can deliver up to five times the amount of data as the existing digital broadcast standard. And for the consumer, it will offer "lower costs than conventional wireless systems."

• CBS, CW Strike First In Upfront TV Deals  in Television News Daily on 06/21/2017
  

  CBS has garnered mid-to-high single-digit percentage pricing gains -- the cost per thousand viewer pricing (CPMs) -- in prime time, with volume even with 2016, but higher volume overall, according to executives.

• OTT Hits 51 Million U.S. Homes, Streaming Rises In Popularity in Television News Daily on 06/21/2017
  

  OTT now has 51 million TV viewing households -- and 3.1 million of those have so-called "skinny" digital TV packages of networks. Nearly three-quarters of all OTT homes watch three or fewer services -- with Netflix the dominant channel.

• U.S. Ad Spend Rises In May, Digital Up 16% in MediaDailyNews on 06/21/2017
  

  National TV improved 2%, with broadcast up 1% and cable adding 2%. Spot TV buying tacked on a big 21% hike and syndication added 12%. TV networks' digital advertising business grew 15%.

• Vice Media Ramps Up Millennial-Focused Media Effort in TV Watch on 06/21/2017
  

  Currently, two of Vice Media's highest-profile media assets are its basic cable channel, Viceland, and its continuing news/documentary programming on HBO. The new $450 million investment will build, per its CEO, "the largest millennial video library in the world."

Comments by Wayne All comments by Wayne

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

• Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)
  

  Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

• Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)
  

  On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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