WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Summer Blues: Top Broadcast Shows Viewing Down Vs. 2017 in Television News Daily on 07/20/2018
  

  Through July 19, NBC's "America's Got Talent" has been averaging a Nielsen 11.6 million viewers, and a 2.2 rating among 18-49 viewers. It's tops in a field that witnessed dropping metrics.

• Discovery Revamps Networks, Hires New Ad Execs in Television News Daily on 07/20/2018
  

  After completing its upfront sales deals for next year -- following its acquisition of Scripps Networks Interactive early this year -- Discovery U.S. Networks has restructured its most senior advertising executives around three groups of networks.

• Trump's Political Lies Blanket TV, Twitter - And They Are Being Tracked in TV Watch on 07/20/2018
  

  Trump's Political Lies Blanket TV, Twitter - And They Are Being Tracked

• Disney-ABC Scores Healthy Gains In Upfront in Television News Daily on 07/19/2018
  

  Disney-ABC Television has completed its upfront advertising deal-making for the 2018-2019 TV season, with high single-digit to low double-digit percentage price increases.

• National TV Advertising Expects Flat Vs. Declining Results in Television News Daily on 07/19/2018
  

  MoffettNathanson sees broadcast networks collectively down 2.6% to $3.25 billion in the period; cable TV networks groups, in total, slightly up 0.7% to $5.96 billion.

• Comcast Ends Fox Pursuit, Continues Bid For Sky in Television News Daily on 07/19/2018
  

  This will leave Walt Disney Company alone in seeking Fox's assets -- which include its movie studio, FX Networks, its 30% interest in Hulu, Fox' 39% interest in Sky and equity in other international services.

• Viacom-CBS Merger Battle Continues in TV Watch on 07/19/2018
  

  National Amusements is the controlling owner of both CBS and Viacom -- headed by Shari Redstone, who wants to bring the companies back together.

• Smart TV To Hit 70% Global Share, Streaming Boxes Tops In U.S. in Television News Daily on 07/18/2018
  

  Worldwide shipments of TVs with smart TV software keep growing -- with Android-based functionality grabbing the top share.

• OTT Records Double-Digit Growth Worldwide in Television News Daily on 07/18/2018
  

  Nearly 765 million people worldwide will use a subscription over-the-top (OTT) video service at least once per month this year.

• Netflix Still Growing, How Much OTT Content Is Needed? in TV Watch on 07/17/2018
  

  Netflix gained subscribers over 4 million internationally and around 700,000 in the U.S. for the second quarter. A traditional U.S-based cable network would be cheering for these results.

Comments by Wayne All comments by Wayne

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

• Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)
  

  Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

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