WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• YouTube Sports Climbs 30%, Scores With 'NFL Sunday Ticket' in Television News Daily on 12/11/2024
  

  YouTube says all daily global streaming viewing is now over one billion hours. In addition to sports, there has also been a rise in viewing of kids programming.

• The TV Streaming Veto: It Only Takes One in TV Watch on 12/12/2024
  

  "What you really need in the household is one objector - somebody to say, 'No, no, we can't turn it off'," Walt Disney CFO Hugh Johnston said at a recent industry event.

• College Football: TV Viewing Up 6%, 154 Billion Minutes Viewed After 14 Weeks in Television News Daily on 12/11/2024
  

  Since August 24, a total of $1.2 billion in national TV ad spend/promotional value has gone into college football, according to EDO Ad EnGage.

• NBCU Creates SMB Ad Role, Hires Roku's Shepard To Lead It in Television News Daily on 12/10/2024
  

  Shepard will lead efforts working with major East Coast independent media agencies and their clients across streaming, programmatic, retail media, social media and the NBC's FAST networks.

• Prescription TV: Big Screen Pharma And RFK Jr. in TV Watch on 12/11/2024
  

  RFK Jr. has vowed to purge the U.S. Food and Drug Administration. He is a firm believer that COVID vaccines don't work - as well as other pharmaceuticals.

• November Total TV Viewing Rose 5% - A 9-Month High in Television News Daily on 12/10/2024
  

  Streaming platforms grew not only in share versus that of broadcast and cable, but in viewership - 7.6% against October's results.

• 21% Of Ad-Option Streaming Is Programmatic, Just 2% For Live Content in Advanced TV Insider on 12/11/2024
  

  For all premium video inventory including premium streaming, linear and others, around 30%-40% of ad deals come from programmatic purchasing, according to industry estimates.

• WBD-Comcast TV Deal: What About TV Network Un-Carriage? in TV Watch on 12/10/2024
  

  Comcast will distribute WBD's Max and Discovery+ platforms. One analyst says TNT did not get a distribution rate increase for WBD, partly because it did not add NBA content for future years.

• A+E's Top Ad Exec Peter Olsen To Retire, Toby Byrne Takes New Post in Television News Daily on 12/09/2024
  

  A+E Networks' longtime head of advertising Peter Olsen is retiring and will be replaced by Toby Byrne, who will become president of ad sales in February 2025.

• Amazon Prime Video, Netflix, Peacock, Disney+ See Highest Q3 Streamer Growth in Television News Daily on 12/09/2024
  

  For the 11 top premium streamers, 2024 revenue estimates for AVOD platforms are projected to grow 39% to $14.3 billion.

Comments by Wayne All comments by Wayne

• VideoAmp Guaranteed Currency For $1B In Buys YTD by Wayne Friedman (Television News Daily on 09/17/2024)
  

  Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?

• Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI by Wayne Friedman (Television News Daily on 08/16/2022)
  

  A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+?     SMI: Yes-- Are they all for 30-second units or all message lengths averaged out?    SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.

• My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+ by Wayne Friedman (TV Watch on 06/13/2022)
  

  Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.