WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• NCC Media Extends Its Digital Media Buying in Television News Daily on 03/19/2019
  

  The move enables marketers to deliver coordinated digital ads to the same households reached by TV campaigns. It coordinates buys at the household level across more than 85% of the U.S. pay TV market.

• TV Connected Device Usage Holds, Shifts To Digital Platforms in MediaDailyNews on 03/19/2019
  

  In Q3 2018, U.S adults spent 10 hours/30 minutes per day on media usage -- the same as the year-ago period.

• Fox Adds Ryan, Carey To Board, Stock Down 4% in Television News Daily on 03/19/2019
  

  The former House of Representatives Speaker Paul Ryan and former senior Fox executive Chase Carey have joined the board of the new Fox Corp.

• Apple May Emulate Netflix And Refuse Ad-Supported Content in TV Watch on 03/19/2019
  

  Reports say Apple's forthcoming product will offer access to original content and other SVOD services. But no ad-supported content will air.

• Hulu Ad Revenues Forecast To Hit $1.82B In 2019 in Television News Daily on 03/18/2019
  

  Hulu's recent price cut for its basic ad-supported on-demand service -- with an expected subscriber increase -- will accelerate ad revenue, according to eMarketer.

• NBCU, Sky AdSmart Team For Addressable Advertising in Television News Daily on 03/18/2019
  

  The merger is intended to boost linear TV optimization tools for advertisers, which can optimize linear spend against many consumer segments and expand advertisers in targeting consumer segments across digital platforms through premium online content.

• Clarification: Fox President, Ad Sales, Alludes To Protesters At Upfront in TV Watch on 03/17/2019
  

  In her remarks, Marianne Gambelli, president of advertising sales for Fox News Channel/Fox Business, referenced protestors outside the event.

• Push To Give TV Commercials Content Ratings in TV Watch on 03/18/2019
  

  Some legislators and other public interest groups want to push the FCC to review the onscreen TV content ratings system -- including possible ratings for TV advertising content.

• Fox's 'Tucker Carlson Tonight': Less Brand Advertising, More In-House Promos in Television News Daily on 03/15/2019
  

  Paid advertiser airings for "Carlson" dropped to 3,513 from 4,935 from Nov.14, 2018 to Feb.10, 2019, while 21st Century Fox brands have seen soaring on-air play.

• Fox Corp. Forecast To Earn Stronger Profits From Carriage Fees, Sports TV Ads in Television News Daily on 03/15/2019
  

  Total advertising at the company is projected to climb 9% this year to $3.8 billion, with Fox network advertising rising 8% to $2.5 billion. All revenues for its TV stations are forecast to grow 10% in 2019 to $1.3 billion.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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