WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Biden Inauguration, With 40 Million TV Viewers, Tops Trump's 2017 Results in Television News Daily on 01/22/2021
  

  Joe Biden's Presidential Inauguration, featuring the oath of office and speech, posted 4% higher Nielsen-measured preliminary viewers among the top six viewing networks vs. Trump's 2017 inauguration.

• Media Stocks Love Joe Biden. Will He Love Them Back? in TV Watch on 01/22/2021
  

  All major stock market indexes, from Election Day in November to the Biden inauguration this week, have showed double-digit percentage gains. His S&P numbers are higher than Donald Trump's during the same comparable period.

• ESPN's X Games Get Returning TV Sponsors, Virtual Events in Television News Daily on 01/21/2021
  

  It airs on Aspen's Buttermilk Mountain, January 29-31, and will focus on a virtual experience complementing the live telecast. Viewers can customize their own avatar.

• Redbox, Screenvision Strike Ad Deal in Television News Daily on 01/21/2021
  

  Screenvision Media will help Redbox sell national, regional and local advertising to all its platforms -- kiosk/digital, out-of-home, digital website/app and CTVs. The deal will produce "hundreds of millions of video and display impressions."

• Post-Trump, A New Era Of TV News in TV Watch on 01/21/2021
  

  In November 2020, 43.5% of 13.1 billion live gross impressions went to TV news content -- well above the 30.5% level in November 2019, according to Nielsen.

• Late-Night Broadcast TV Shows Sink 14% In Viewers YOY in Television News Daily on 01/20/2021
  

  Overall, the three networks' total average viewers sank from 7.52 million in season-to-date Nielsen-measured ratings to 6.48 million.

• NFL Post Season: Lower Viewership Per Game, Higher Ad Revenues in Television News Daily on 01/20/2021
  

  The second round of the four divisional games was down 7% to a Nielsen-measured 30.6 million in the live program-plus-same-day time-shifted metric.

• Netflix Adds 8.5 Million Subscribers, Cash-Flow Positive in 2021 in Television News Daily on 01/19/2021
  

  The streamer predicts it will add 6 million new subscribers in the first quarter. Global subscribers are now at 203.7 million, 22% more than the year before.

• Popular Acquired TV Shows In The Connected TV World Feel Familiar in TV Watch on 01/20/2021
  

  What's more important to a streamer: original or acquired programming?

• Former Twentieth TV Ad Exec Teicher Tapped As CRO, Scripps TV Networks in Television News Daily on 01/19/2021
  

  Teicher will be responsible for ad-sales strategy for the Scripps networks cross-platform, including general market, direct response, programmatic/digital, long-form and sponsorship advertising.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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