WAYNE FRIEDMAN

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Articles by Wayne All articles by Wayne

• Univision, Other Midsize, Small Broadcast TV Networks Score Seasonal Viewing Gains in Television News Daily on 05/22/2020
  

  A number of mid-size and small, locally based digital networks have seen hikes in viewing. Univision grew 6% to 1.46 million average prime-time viewers as well as its young-skewing sister network UniMas, up 40% to 523,000 viewers.

• Big TV Network Groups' National Ad Revenues Sink 35% To 50% In April in Television News Daily on 05/22/2020
  

  April witnessed major legacy TV network companies being hit with massive 30% to 50% declines in national TV ad revenues. Major TV advertisers significantly reduced advertising on prime-time entertainment and other daypart programs in April. The biggest decline was with WarnerMedia, with a decline of 50.8% in national TV advertising, according to Standard Media Index.

• It's Becoming A 4K TV World in TV Watch on 05/22/2020
  

  Bloomberg Media, pay TV providers and new streamers are utilizing 4K options. Technology marches on.

• Global TV Ad Revenue Trimmed 6% From Previous Growth Estimates in Television News Daily on 05/21/2020
  

  Global TV ad revenue will lose 6% of its expected growth due to COVID-19 over the next 5 years, with total global online entertainment advertising pulling back by 5%, according to Ampere Analysis. The market-leading data and analytics firm says the worldwide TV and online entertainment ad market will be the hardest-hit over the next two years, down $40 billion in growth in 2020 and $43 billion in 2021. In a pre-COVID-19 estimate, Statista said global TV advertising totaled $166.3 billion for 2019 and is estimated to grow to $177.7 billion by 2023. Annually, U.S. TV advertising revenue is at around $70 billion, according to a number of projections.

• Local TV 2020 Ad Forecast Lowered 5% To $18.5 Billion in Television News Daily on 05/21/2020
  

  One forecast for U.S. local TV station advertising has been lowered from a previous projection by around $1 billion, or 5%, due to COVID-19 issues. BIA Advisory Services now estimates that 2020 will see $18.5 billion in local TV's over-the-air/digital media, down from an earlier $19.4 billion projection. Over-the-air TV ad revenue is now forecast to come in at $17.0 billion, down from $17.9 billion, while local TV's digital revenue will remain the same at $1.5 billion.

• What Will Change For Pay TV In Future in TV Watch on 05/21/2020
  

  Many sports fans are complaining they should be charged less for cable services, especially with the lack of live sports, specifically MLB and NBA games.

• Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared in Television News Daily on 05/20/2020
  

  The deal will provide more competitive "business outcome" measurement for local TV ad deals beyond traditional Nielsen or ComScore metrics of gross ratings points and/or impressions, and will give advertisers real-time measurement of campaign performance, website and in-store traffic to help TV stations compete with digital media platforms. In 2019, Hudson MX says, $5 billion of local TV advertising flowed through automated systems among 700 media buyers, 30 media-buying companies, with 1,200 of 1,800 TV stations receiving an RFP.

• Prime-Time TV Season Ends Down 5%, Fox Leads Among 18-49 Viewers in Television News Daily on 05/20/2020
  

  For CBS, NBC, ABC, and Fox, total average prime-time viewing is down to a collective average of 26.4 million viewers -- for the period from Sept. 24 - May 10, vs. 27.6 million a year ago, per Nielsen's live program-plus seven days (L7) of time-shifted viewing analysis.

• CBS' Fall Season: 2 New TV Shows, Slower Upfront Ad Market in Television News Daily on 05/19/2020
  

  Due to industry-shaking COVID-19 disruptions, CBS enters the upfront advertising market assuming deal-making could be a drawn-out affair.

• Relaxing Future Digital Rules For Legacy TV Station Owners in TV Watch on 05/20/2020
  

  The trouble is, TV stations have had a weak performance when it comes to digital extensions of their business.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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