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WAYNE FRIEDMAN

Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.

Articles by Wayne All articles by Wayne

  • Starz Gives Boost To LionsGate Entertainment Revs in Television News Daily on 05/26/2017

    Starz boosted its media network unit revenues $370.8 million in its fiscal fourth quarter -- up from $100,000 in the year-earlier period. In December 2016, Lions Gate completed its $4.4 billion acquisition of Starz.

  • Connected Devices Help Maintain High TV Viewing Levels  in Television News Daily on 05/26/2017

    Total TV share of gross minutes viewed in the fourth quarter was 92.4% -- with traditional TV viewing share at a 82.1% share. The TV-connected devices viewing share -- for set-top boxes such as Roku, Apple TV, or Chromecast, as well as gaming consoles and DVD players -- was at 10.3%.

  • Sean Hannity, TV News Advertisers Can Now Identify Real 'Fake News' in TV Watch on 05/26/2017

    Are there sexual-harassment issues at your favorite TV news channel? Controversy over that network making financial settlements? Some viewers may not care. But your network will pay the price with TV advertisers. Now TV advertisers are going one better -- focusing on the quality of actual news content. Real "fake news" can have some real financial consequences.

  • More Advertisers Flee Fox's 'Hannity' in Television News Daily on 05/25/2017

    A day after Cars.com said it was leaving the show, mattress company Casper, Crowne Plaza Hotels, Peloton Cycling, video doorbell company Ring, mattress company Leesa, and USAA have reportedly also pulled advertising from the show. Hannity has now said he will no longer discuss Seth Rich "out of respect for the family." But Hannity also has said he has "retracted nothing."

  • History Channel Strikes Deal With Ancestry For Immigration Series in Television News Daily on 05/25/2017

    "America: Promised Land," the nonfiction four-hour series, looks to dovetail its focus on massive immigration patterns of ethnic groups to the U.S. through historical events with Ancestry's DNA product, which can reveal consumer/viewers lineage.

  • VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal  in Television News Daily on 05/25/2017

    The deal is for the upfront and scatter markets. It will allow "programmatic" optimization and targeting across brands using Mediaocean's and VideoAmp's software. Media agencies and brands can select first- and third-party digital audiences with traditional TV audiences. They will be able to forecast against GRPs, eCPMs, or other metrics.

  • Consumers' Financial Entertainment, Medical Costs Go Crazy in TV Watch on 05/25/2017

    Health care is a human necessity -- not an option. Entertainment? Not so much.

  • NBC, CBS Claim Victory For Current Season  in Television News Daily on 05/24/2017

    NBC and CBS are claiming victory for the 2016-2017 season, even as overall TV broadcast and cable networks are generally trending down in viewership versus a year ago. NBC had the top two 18-49 viewing-rated series -- the NFL's "Sunday Night Football" and the late-season five-game portion of the "Thursday Night Football" series.

  • National TV News Viewership Soars in Television News Daily on 05/24/2017

    National media networks grew 26% in the most recent week when it came to "person-viewing hours," with year-to-date viewing up 13%. Looking at just the three big cable news networks -- MSNBC, CNN and Fox News Channel -- viewing gained a massive 57% during the most recent week.

  • Surprise! MSNBC's Tops All Cable News Nets For First TIme in TV Watch on 05/24/2017

    Somewhat shockingly, MSNBC has rocketed to second place in prime time among all cable TV networks -- as well as topping its cable news network competitors. MSNBC earned 2.44 million viewers, and 611,000 in the key 25-54 news demographic for week ending May 10 - a first for the 21-year old news network.

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