WAYNE FRIEDMAN

Meet Wayne at MediaPost Events

• Wayne is attending TV + Video Insider Summit, October 20, 2019
  Gurney's Resort & Spa in Montauk, NY
  
• Wayne attended Outfront Forum, April 25, 2019
  The Yale Club
  

Articles by Wayne All articles by Wayne

• NFL Season's First Two Weeks Drive 3% More Viewers, 4% Gain In National TV Ad Dollars in Television News Daily on 09/20/2019
  

  The NFL season's first two weeks are estimated to have pulled in $475.9 million in national/regional ad revenue across all NFL national TV channels, according to iSpot.tv, with a 3% gain in national TV viewers and a 4% hike in national/regional TV ad revenues vs. a year ago. One major reason is a strong week one, with three games featuring top rivalries and posting more than 20 million viewers.

• Most Emmy-Nominated TV Shows Have Low Awareness Levels in Television News Daily on 09/20/2019
  

  A majority of Emmy-nominated shows come from streaming and cable platforms. The best show for awareness is HBO's "Game of Thrones."

• NBC, CBS Tops In Key 2018-2019 TV Viewing Metrics in Television News Daily on 09/19/2019
  

  In the race for the 18-49 viewing crown, NBC leads with a Nielsen 1.4 rating. Next are CBS, Fox, and ABC -- all tied at a 1.2 rating -- followed by the CW, Telemundo, and Univision -- all tied with a 0.4.

• DirecTV May Be Under Fire And Outmatched in TV Watch on 09/20/2019
  

  A group of AT&T investors filed a lawsuit against the company, charging it has been fraudulently altering its subscriber count at DirecTV.

• Reports: Is AT&T Considering Selling Off DirecTV? in Television News Daily on 09/19/2019
  

  Reports suggest that weakening satellite service DirecTV could be sold or spun off. One scenario could be a merger with longtime competitor Dish Network.

• Some TV-Movie Studios Happy To Sell Major Sitcoms To Streaming Services in TV Watch on 09/19/2019
  

  Sony Pictures Television just sold "Seinfeld" episodes to Netflix in a whopping five-year, $500 million deal for the global streaming rights.

• Comcast's Roberts On Peacock: Fast To Market, Low Cost To Consumers in Television News Daily on 09/18/2019
  

  Comcast CEO Brian Roberts says Peacock will be the "fastest way to get to profitability and do so with the least amount of investment and parlaying on top of the existing relationships that we've got," speaking at the Goldman Sachs media conference on Wednesday,

• National CineMedia Starts New Advertising Segment In Movie Theaters in MediaDailyNews on 09/18/2019
  

  Five minutes of national advertising onscreen inventory will run at a film's advertised time in Regal and Cinemark theaters -- approximately 55% of NCM ad networks -- beginning in November. NCM says it is continuing its talks with all theater owners.

• MoviePass Fades To Black. What Remains For In-Theater Subscription Movie Plans? in TV Watch on 09/18/2019
  

  While MoviePass made theater chains make similar moves to address stagnant attendance, the question remains: Is it enough?

• TV Marketing Veteran Benson Joins CBS As CMO in Television News Daily on 09/17/2019
  

  In preparation for its merger with Viacom, CBS has hired longtime TV marketing exec Mike Benson as president/chief marketing officer. George Schweitzer becomes chairman, CBS Marketing.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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