WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Correction: 'Godzilla vs.Kong' Takes In $48.5 Million At Opening Weekend in Television News Daily on 04/09/2021
  

  Correction: For the column, "Can Streaming And Theatrical Co-Exist? One Warner Bros. Movie Says They Can" (TV Watch, April 8), "Godzilla vs. Kong"'s opening U.S. weekend box office revenues was $48.5 million.

• Traditional TV Time Sinks During Higher Pandemic Viewing in TV Watch on 04/12/2021
  

  Broadcast and cable TV erosion is accelerating -- at least via traditional measures. There are also far fewer prime-time original shows then a year ago.

• Nielsen: Long-term TV Viewing Changes Part Of Larger Trend in Television News Daily on 04/09/2021
  

  For example, in the Q1 2021, an average 19.1% of persons 2+ were using TV across total day -- down from 20.8% in Q1 2019.

• VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began in Television News Daily on 04/08/2021
  

  As field agents servicing Nielsen's TV panel stopped entering homes, the VAB says this led to sharp "under-counting of overall TV use."

• Could The Pandemic Or A Boycott Trip Up Another Olympics? in TV Watch on 04/09/2021
  

  It's not just the virus. It's also the issue of human rights in China for 2022.

• DoubleVerify Taps Doug Campbell As Chief Strategy Officer, CTV Is Priority in Television News Daily on 04/08/2021
  

  Previously, Campbell was Chief Strategy Officer at Telaria, where he oversaw the merger with Rubicon Project and the acquisition of SpotX to form Magnite.

• NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming Rises in Television News Daily on 04/08/2021
  

  CBS ran 74 national TV spots in the game, totaling an estimated $119 million in national TV advertising spend.

• Can Streaming And Theatrical Co-Exist? One Warner Bros. Movie Says They Can in TV Watch on 04/08/2021
  

  The movie not only scored well at the opening weekend box-office -- $48.5 million -- but also recorded the top share of all streaming movies: 8.1%.

• TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV Ratings in Television News Daily on 04/08/2021
  

  Roughly eight to nine episodes have aired among the top 20 prime-time scripted entertainment shows. A year ago, 17-18 episodes had run.

• Hulu Starts New On-Air Campaign: 'Start With Hulu' in Television News Daily on 04/07/2021
  

  The campaign, which will run through the fall, features characters who realize their favorite shows are on Hulu and a fantasy montage where people ask: "Everything I love is on Hulu?"

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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