WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Political TV Ads Increase After Kavanaugh Assault Allegations in Television News Daily on 09/21/2018
  

  Judicial Crisis Network -- a Republican-leaning political group supporting Kavanaugh's nomination -- ran 26 TV commercials on Thursday, 28 on Wednesday, 17 on Tuesday and two on Monday.

• Should Poor NFL Teams With Low TV Ratings Be Demoted? in TV Watch on 09/21/2018
  

  Consider if a team -- which hasn't had a winning record in a few years -- didn't just suffer from fan apathy and lower in-stadium revenues, but got placed in some lower "B" pro league.

• MobiTV Adds 90 Networks For App-Based Pay TV in Television News Daily on 09/20/2018
  

  The company credits its growth in part to the rise of smart TVs and connected platforms including Roku, Apple TV, and Amazon Fire TV.

• OTT Dominates Digital Video Ad Views in Television News Daily on 09/20/2018
  

  OTT platforms comprise 41% of all digital video advertising views, the highest for all digital video platforms. These views are up 54% year-over-year.

• Sling TV Signs With Nielsen in Television News Daily on 09/20/2018
  

  Sling will be measured by Nielsen's Digital Ad Ratings for measuring targeted demographics, comparable to TV measurement, and will be included in Nielsen Digital in TV Ratings.

• Analyst: Viacom Is Stuffing Ads In TV Shows in TV Watch on 09/20/2018
  

  Cable networks are seeing more slippage when it comes to traditional TV subscribers on pay TV services. Translation: lower viewership and less advertising revenue.

• NBCU To Debut Kelly Clarkson Talk Show In 2019 in Television News Daily on 09/19/2018
  

  Clarkson, the high-profile, Grammy-winning singer who won the first "American Idol" competition in 2002, will host a one-hour Monday-to-Friday talk show next fall.

• YouTube Relies On Traditional TV, But They Remain Semi-Partners in TV Watch on 09/19/2018
  

  New digital pay TV platforms are still growing -- even against traditional pay TV platforms. Many have both types of services to sell to consumers.

• Emmys Hit New Viewer Low in Television News Daily on 09/18/2018
  

  Total viewers for the three-hour awards show posted a Nielsen 10.17 million viewers, down 11% from 11.38 million viewers on CBS a year ago.

• TV Networks Ramp Up New Season Promos in Television News Daily on 09/19/2018
  

  In-air fall promos have been valued at $59.7 million over the last month. Fox has gained the most value from ad spend.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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