WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• First Presidential Debate Pulls Nielsen-Measured 73.1 Million Viewers, Down Vs. 2016 in Television News Daily on 09/30/2020
  

  Tuesday's wild Presidential TV debate -- the first of three planned debates between Donald Trump and Joe Biden -- was down 13% to 73.1 million TV viewers across 16 networks vs. the first Presidential debate in 2016 between Trump and Hillary Clinton, which pulled in 84 million viewers.

• Samsung Ads Launches Samsung Demand-Side Platform in Television News Daily on 09/30/2020
  

  The Samsung DSP will give programmatic buyers access to exclusive CTV inventory and offer targeted audiences and data from across 45 million households. Advertisers can manage campaign reach and frequency of linear TV, connected TV (CTV) and mobile and desktop.

• Disney To Lay Off 28,000 Theme Park Workers, Pandemic Issues Continue in MediaDailyNews on 09/30/2020
  

  Disney Parks Chairman Josh D'Amaro said continued uncertainly around the COVID-19 pandemic led to the cuts, and placed blame on the state of California for its "unwillingness to lift restrictions that would allow Disneyland to reopen."

• News Networks Post 40%+ Q3 Gains: Election, Pandemic Coverage Cited in Television News Daily on 09/29/2020
  

  Heavy interest in the election and COVID-19 drove Nielsen-measured prime-time viewing for three major cable TV news networks up 40% to 47% vs. the same period a year ago, with CNN making the biggest gains and Fox News Channel remaining a top viewing network. Nielsen results were measured for live program-plus-same day time-shifted viewing.

• If Sports TV Holds Pay TV Biz Together, What Happens When Ads, Viewers Decline? in TV Watch on 09/30/2020
  

  Ratings decreases are real. Analysts believe it is due to the lack of excitement -- that is, in-stadium fan excitement.

• TV Could Lose $5 Billion In Advertising Through 2023: Analyst in Television News Daily on 09/29/2020
  

  TV advertising could lose further share amidst rising digital advertising, due to continued growth of small and medium-sized businesses using digital platforms. Digital advertising will rise by $94 billion through 2023, with TV slipping $5 billion and other media -- print, radio, outdoor -- collectively losing $14 billion, according to MoffettNathanson Research.

• TV Ads Around Presidential Debates To Grow in Television News Daily on 09/28/2020
  

  With many TV networks reportedly sold out or near sold out of ad time in pre- and post-programming around the upcoming Presidential debates, TV ad revenues among the top TV networks are expected to exceed the $16 million mark set four years ago. It is expected this year that as many as 17 to 20 TV networks will air one or more of the Presidential debates.

• Trump Needs More Ad Money To Compete in TV Watch on 09/29/2020
  

  What's his alternative beyond airport rallies? Maybe he could self-finance, which he promised in 2016, before reneging.

• Global SVOD Subscriptions, Revenue To Double By 2025, Big Gains For Netflix, Disney+, Amazon: Study in Television News Daily on 09/28/2020
  

  Netflix, Disney+ and Amazon Prime Video will control half the world's subscription-video on demand users by 2025, according to a new survey.

• The Answer To Annoying Digital Video Ads: Run More in TV Watch on 09/28/2020
  

  Perhaps digital ads are not that annoying, just small in stature. Running on TV gets them big-screen approval -- a minor-league phenom making it to the big leagues.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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