WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Lionsgate TV Revenues Up, Starz's Subscribers Dip in Television News Daily on 05/25/2018
  

  The company's TV revenue gained 4% to $253 million, with media networks slipping 1% to $371 million.

• 'Colbert' Leads In Late-Night Viewers For 2017-18, 'Fallon' Tops in 18-49 in Television News Daily on 05/24/2018
  

  CBS' 'Colbert' will easily take top honors in total average season viewers for the 2017-2018 season, while NBC will eke out a victory among 18-49 viewers and take second place among total viewers with "The Tonight Show with Jimmy Fallon."

• How Will TV Networks Handle Legacy Buyers? in TV Watch on 05/25/2018
  

  NBC and Fox, among other TV networks, have plans to reduce commercial loads in specific programming. For Fox, advertising pods could consist of just two spots. Legacy marketers are not amused.

• Younger TV Viewers Are Big Out-Of-Home TV Watchers in Television News Daily on 05/24/2018
  

  Young viewers using new technology to get their media in different ways are viewing out-of-home. The biggest benefactor? Broadcast TV.

• More TV Data? You Can't Handle The Data! in TV Watch on 05/24/2018
  

  Are TV's numbers really all that bad? Not exactly. But we still don't have real concrete numbers to prove it.

• NBCU Is Top TV Spender In 2018, Netflix In Fourth Place in Television News Daily on 05/23/2018
  

  Netflix is estimated to spend $7.9 billion in TV and film production/programming in 2018 ($7.1 billion on TV; $800 million on film). NBCU will grab the top spot with $11.4 billion.

• Comcast Confirms Bid For Fox Businesses in Television News Daily on 05/23/2018
  

  Comcast, which owns NBCUniversal, said: "Any offer for Fox would be all-cash and at a premium to the value of the current all-share offer from Disney."

• Netflix Seeks 'Higher Ground' With Obamas in TV Watch on 05/23/2018
  

  What type of material will the Obamas favor? Something aspirational and uplifting. Perhaps nothing too political.

• NBC Wins Another Season In 18-49, CBS Tops In Total Viewers in Television News Daily on 05/22/2018
  

  NBC and CBS will take the top spot in key broadcast networks' viewing metrics -- 18-49 viewing and total viewing -- for the 2017-2018 broadcast TV season.CBS has the top spot among total viewers with 8.98 million -- its 10th year in a row -- yet was down 7%.

• Price For TV Networks With Fewer Ads? A Modest 7% Premium in Television News Daily on 05/22/2018
  

  Media execs applaud networks that are reducing ad clutter, but are not likely to pay a big premium for fewer ads.

Comments by Wayne All comments by Wayne

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

• Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)
  

  Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

• Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)
  

  On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.