WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• NFL's 10 Weeks: Viewership Up 5%, Geico, Verizon Are Top NFL Marketers in Television News Daily on 11/15/2019
  

  Looking at all regular-season games on five networks, the average Nielsen viewership is 15.8 million vs.15 million through 10 regular-season games in 2018.

• NFL Will Remain Important To Broadcast TV And ViacomCBS in Television News Daily on 11/15/2019
  

  Highly rated NFL programming, which is critical to many big TV networks, will be a staple of broadcast TV for years to come, says Bob Bakish, CEO of the soon-to-be company ViacomCBS.

• TV Viewing Metrics Get Bigger - And Fuzzier in TV Watch on 11/15/2019
  

  Nielsen is including out-of-home viewing in its traditional TV measurements next year. Joe Ianniello, acting president/CEO of CBS, thinks major sports events, for one, will see a bump.

• Fox News Scores Best Overall Day One Impeachment Views, ABC Tops In 25-54 Viewers in Television News Daily on 11/14/2019
  

  Two cable news channels -- Fox News Channel and MSNBC -- posted the best overall viewing numbers on the first day of House hearings. These daytime numbers are more than double what these networks usually receive in the time period.

• Digital Antenna Ownership On The Rise in Television News Daily on 11/14/2019
  

  Almost three-quarters of antenna owners use at least one of the biggest three on-demand premium video services, and 24% actively use an antenna to get TV content on at least one TV set.

• Viacom Sees Another Quarterly Rise In Ad Revenue, Up 6%, Affiliate Revenue Up 1% in Television News Daily on 11/14/2019
  

  In its second strong quarterly advertising result, Viacom says revenues posted better-than-average gains -- up from declines in the previous two quarters.

• Streaming Entertainment: There May Be A Financial Cap For Consumers in TV Watch on 11/14/2019
  

  If consumers are paying $80 to $120 a month for total home TV entertainment -- on-demand, streaming, traditional pay TV providers, individual movie/TV subscriptions -- do we really think this number will rise 10%, 25%, or 100% over current levels?

• Disney+ Overdelivers: 10 Million Subscribers At Launch in Television News Daily on 11/13/2019
  

  Walt Disney's launch of Disney+ on Tuesday overdelivered: 10 million subscribers since starting the service, according to the company.

• Virtual Pay TV Services See Slowing Growth in Television News Daily on 11/13/2019
  

  New virtual pay TV providers continue to see rising prices, with monthly packages now costing $45 to $50 per month. This is slowing the growth of the business.

• Streaming Services Amp Up National TV Ad Spending in Television News Daily on 11/12/2019
  

  Disney+ spent $20.4 million on national/regional TV ahead of its Tuesday launch. New competitor Apple TV+ isn't slowing either.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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