WAYNE FRIEDMAN

Meet Wayne at MediaPost Events

• Wayne attended Outfront Forum, April 25, 2019
  The Yale Club
  

Articles by Wayne All articles by Wayne

• Netflix Records Big Q2 Drop In Subscribers in Television News Daily on 07/17/2019
  

  Long-term, analysts worry about popular off-broadcast network shows leaving Netflix soon: "The Office" and "Friends."

• CBS/Viacom Would Dominate National TV Ad Market in Television News Daily on 07/17/2019
  

  Standard Media Index says a merger would give CBS/Viacom a 20.2% share of national ad revenue when looking at recent Nielsen data.

• Local OTT Platform STIRR Hits 1M Downloads in Television News Daily on 07/17/2019
  

  STIRR City channel, a 24/7 direct-to-OTT local independent TV station, has programming based on a viewer's city.

• U.S. Sports Uniforms To Display More Ads in TV Watch on 07/17/2019
  

  The NBA has had ad patches on the front of uniforms for two years. Major League Baseball is also considering the ad-patch business.

• Quibi Strikes Content Deal With NBC News in Television News Daily on 07/16/2019
  

  NBC News' morning and evening news shows for Quibi will each be under six minutes, seven days a week, and created only for mobile platforms.

• Fox Takes $1.8 Billion In Upfront, Scores Volume And CPM Gains in Television News Daily on 07/16/2019
  

  Fox is said to have scored solid results -- mostly due to live programming, especially from sports.

• Cable TV Vet Jason Klarman Named Marketing Executive For Fox News Media in Television News Daily on 07/15/2019
  

  Klarman will oversee all Fox news media brands: Fox News Channel, Fox Business Network, Fox News Digital, Fox Nation, the D2C streaming service, Fox News Radio, Fox News Headlines 24/7 and Fox News podcasts.

• Amazon Ramps Up TV Ad Spend For Prime Day in Television News Daily on 07/15/2019
  

  Some $7.9 million has been spent to date -- June 30 to July 15 -- with big dollars spent on Univision ($1.3 million), NBC ($705,000) and ABC ($604,000).

• FX+ Gets Shuttered, But Consumers May Not Care in TV Watch on 07/16/2019
  

  Blame consolidation of traditional media companies. It is partly due to a contraction of legacy TV businesses.

• What If Ads Are Seen, But Consumers Can't Buy The Products? in TV Watch on 07/15/2019
  

  While lower-income TV households continue to subscribe to traditional pay TV providers - or their discounted services, digital or otherwise - not every home includes DVR time-shifting and fast-forwarding capabilities.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.