WAYNE FRIEDMAN

Meet Wayne at MediaPost Events

• Wayne attended Outfront Forum, April 25, 2019
  The Yale Club
  

Articles by Wayne All articles by Wayne

• Hulu: CPM Pricing Sinks, Overall Ad Revenues Climb in Television News Daily on 05/17/2019
  

  The average CPM for Hulu in Q1 was down 17% to $25.00 from the $29.40 level in the Q1 2018.

• Amazon Fire TV Tops Roku In Users in Television News Daily on 05/17/2019
  

  Amazon Fire TV, the set-top-box streaming platform, says it has 34 million users -- making it the leading OTT platform.

• Don't Think Brand Media Safety. Think Brand Media Surprise in TV Watch on 05/17/2019
  

  With Fox News Channel, media analysts say they know what they are getting. Until they don't.

• Nielsen Expands Local Media Cross-Platform Planning Tool To 19 Markets in Television News Daily on 05/16/2019
  

  The platform allows cross-platform analyses for local TV and radio, both separately and together.

• Linear TV Ads Remain Most 'Relevant' To Viewers in Television News Daily on 05/16/2019
  

  A study finds 49% of respondents believe TV will show advertising that is the most relevant to them -- slightly up from 48% in 2018.

• TV, Digital: The Content Is Being Watched in TV Watch on 05/16/2019
  

  ABC is boasting about the "62% of millennials" connected to Disney-ABC content, more than other TV media companies.

• OOH Pulls In Younger Demos in Television News Daily on 05/15/2019
  

  Out-of-home viewing continues to pull in younger viewers than traditional in-home linear TV -- with plenty of co-viewing.

• CBS Adds 5 New Fall Shows, Tops In Viewers For 2018-'19 in Television News Daily on 05/15/2019
  

  Kelly Kahl, president of CBS Entertainment, called the schedule "stable but not sleepy, aggressive but not reckless."

• Writers Demand More Control In OTT World in TV Watch on 05/15/2019
  

  Analysts say the WGA-talent agency battle could ding the production of TV shows and films.

• ABC To Debut 3 Fall Shows, Limits Marketing Message in Television News Daily on 05/14/2019
  

  In a world of premium TV programs everywhere, it's tough to get viewers' attention. FX Networks pegs the linear TV and digital platform shows at around 500.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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