WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Former Google Exec Campbell Is New Hulu CMO in Television News Daily on 07/24/2017
  

  As Hulu's new Chief Marketing Officer, Kelly Campbell will oversee marketing strategy for the premium video service, including its subscriber video-on-demand and live TV businesses.

• C3 Viewership Decline Steepens; Down Double Digits In Q2 in Television News Daily on 07/24/2017
  

  Nielsen C3 viewership among 18-49 viewers in prime time sank 12% for broadcast and cable networks -- following an 8% decline in the first quarter.

• Politics - A New Kind Of 'Blood-Chilling' Summer TV Show in TV Watch on 07/24/2017
  

  Six months into the new Trump Administration, we continue to find new story elements -- even in the midst of the somewhat typical summer reality-programming TV period.

• Oath Strikes Sponsorship Cycling Deal With Slipstream Sports in Digital News Daily on 07/21/2017
  

  The team, which goes under the team name Cannondale-Drapac, its two major sponsors, is one of 18 UCI World Tour cycling teams competing in the Tour de France. Oath will create and distribute exclusive video content for the team.

• Ad Market Sees Uptick, Digital Rises 11% in MediaDailyNews on 07/21/2017
  

  The U.S. advertising market grew 3.8% in the second quarter of this year -- largely due to an 11% gain in digital media. National TV, however, brought down the overall results.

• Is A TV/Retail Company Merger Viable? in TV Watch on 07/21/2017
  

  Some believe the next big TV innovation might actually be Amazon -- especially when it comes to grabbing more digital and TV advertising revenue.

• Nielsen To Include VOD Ratings In Key Media Planning Tool  in Television News Daily on 07/20/2017
  

  Nielsen wants to make it easier for media buyers looking to buy video-on-demand advertising with its Media Impact, a new tool that can estimate audience reach, sales and brand equity.

• Screenvision To Be Included In Strata Local Media Systems in MediaDailyNews on 07/20/2017
  

  In-theater ads in Screenvision's pre-show, called "Front + Center," will be included in more than 1,200 agency systems that use Strata.

• Cable Networks Contemplate Major Merger - Does It Matter? in TV Watch on 07/20/2017
  

  New, cheaper TV packages of networks -- the ones that cost $20 to $45 a month -- are coming. That means many networks will be left out -- especially cable networks. Will a big cable network merger gain leverage? Maybe not.

• 2 Major Cable TV Stocks Rise On Discovery/Scripps News in Television News Daily on 07/19/2017
  

  AMC Networks and Viacom witnessed higher stock pricing in mid-day Wednesday trading as merger news broke concerning Discovery Communications and Scripps Networks Interactive.

Comments by Wayne All comments by Wayne

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

• Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)
  

  Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

• Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)
  

  On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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