WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• TV Stations' Ad Revenues Forecast To Sink 6.5% In 2017  in Television News Daily on 09/19/2017
  

  The drop is somewhat expected, due to unfavorable comparisons to the previous year, with its higher political and Olympic TV advertising. Conditions are expected to recover next year -- rising 9.6% to $23.4 billion.

• NBCU, Time Warner, Viacom Tops In August Program, Commercial Share in Television News Daily on 09/19/2017
  

  NBCU pulled in a 15.3% share of all viewers, aggregating all its networks, as well as TV station program syndication. Time Warner had an 11.8% share and Viacom earned 10%.

• Flexible NFL May Accommodate TV Ads Of Various Lengths in TV Watch on 09/19/2017
  

  Shorter six-second TV ads -- largely thanks to YouTube -- seem to be in vogue. Yet we are hearing that for certain TV ads, longer is better. In both cases, one TV franchise can handle both: the NFL.

• Emmy Viewership Is Flat, Key Viewer Demo Loses Ground in Television News Daily on 09/18/2017
  

  Nielsen says the Sunday awards ceremony posted a 0.9% increase to 11.4 million viewers compared to 2016's 11.3 million. At the same time, TV advertisers' key 18-49 viewers declined 11% to a Nielsen 2.5 rating.

• Streaming TV Services Up Production Budgets in Television News Daily on 09/18/2017
  

  For 2017, Netflix is projected to spend $5.8 billion on TV production -- an amount that rivals traditional TV-movie companies' spending. Other streaming services are following suit.

• Trump Lobs Latest TV Attack At ESPN in TV Watch on 09/18/2017
  

  For the better part of a year or so, President Trump and candidate Trump has moaned about CNN, MSNBC and other networks, deriding lower ratings. In fact, all cable TV nets are enjoying continued viewer growth -- thanks in no small part to him.

• Kids' TV Viewing Records Big Declines in Television News Daily on 09/15/2017
  

  Bernstein Research says "average audiences on kids' networks are literally half of what they were six years ago" -- about 1.25 million average viewers, down from roughly 2.5 million in 2011.

• VAB Claims Cord-Cutting No Big Deal in Television News Daily on 09/15/2017
  

  Subscribers for the pay TV business --- cable, satellite, and telco -- have remained relatively steady for the last five years, now holding at 98 million homes for 2017.

• With Lower Movie Attendance, TV May Help Boost Revenue in TV Watch on 09/15/2017
  

  When it comes to the immediacy of entertainment, theatrical movies may be in the worst position of any content segment. It's a real-time problem.

• CBS' Scatter TV Sales Remain Strong in Television News Daily on 09/14/2017
  

  CBS doesn't anticipate any softening of the national TV advertising market -- including the scatter TV market.

Comments by Wayne All comments by Wayne

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

• Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)
  

  Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

• Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)
  

  On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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