WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Hulu With Live TV Launches National Campaign Focusing On Football in Television News Daily on 10/20/2017
  

  The national campaign features ESPN College GameDay football analyst Kirk Herbstreit in four national TV spots -- one 30-second spot and three 15-second spots. The promo push will air from October 21 through January on ESPN and ABC during college football games, as well as other digital platforms.

• NFL TV Ratings Narrow Declines in Television News Daily on 10/20/2017
  

  Any negative public sentiment around NFL players kneeling during the national anthem hasn't been reflected in current TV viewership. NFL national TV viewership has now lessened its early-season double-digit percentage declines from a year ago to a current 7% drop.

• Are TV Stations Losing Their Advertising Relevance? in TV Watch on 10/20/2017
  

  Taking matters into its own hands, Publicis Media is in the middle of making a $50 million local TV programmatic ad deal for a client covering 27 markets.

• Verizon's FiOS Lost 18,000 Subs In Q3 in Television News Daily on 10/19/2017
  

  The video service lost 18,000 pay subscribers versus a 36,000 gain a year ago. This follows a 15,000 drop in the second quarter and a 13,000 decline in the first quarter.

• Networks Cope With Viewers Who Follow Vs. Watch Sports in TV Watch on 10/19/2017
  

  Traditional TV networks and new digital media companies continue to bet the house on sports, for various reasons. But to what end?

• VidAngel Files Chapter 11, But Video Platform Remains In Operation in Television News Daily on 10/19/2017
  

  VidAngel's original service, launched in 2014, used DVD copies of movie releases to filter out language and nudity. Walt Disney, 20th Century Fox, Lucasfilm and Warner Bros sued the company in July 2016.

• Major TV Stations' Stocks Rise, Sinclair Sales Bids Could Hit $1B in Television News Daily on 10/18/2017
  

  Sinclair received bids for as many as 10 stations that could tally $1 billion in sales, in hopes of winning approval from the FCC for its proposed merger with Tribune Media.

• Trump Needs An Education In The First Amendment, TV Licensing in TV Watch on 10/18/2017
  

  Donald Trump can't get the FCC to pull a license from a TV network because he objects to its content. Can we pull President Trump's "license" because of his?

• Nielsen Starts SVOD Measuring Service, Focuses On Netflix in Television News Daily on 10/18/2017
  

  Eight major TV networks and production studios have signed on to the syndicated service, including A+E Networks, Disney-ABC Television, NBCUniversal, Lionsgate and Warner Bros.

• 8.4M Netflix Viewers Binge Full Season Of TV Series in Television News Daily on 10/17/2017
  

  Netflix says this activity is growing rapidly -- from 200,000 members in 2013 to more than 5 million in September 2017. Netflix called these viewers "binge racers."

Comments by Wayne All comments by Wayne

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

• Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)
  

  Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

• Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)
  

  On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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