WAYNE FRIEDMAN

Meet Wayne at MediaPost Events

• Wayne attended Outfront Forum, April 25, 2019
  The Yale Club
  

Articles by Wayne All articles by Wayne

• Summer TV Shows Record Weaker Numbers, 'Talent' In The Lead in Television News Daily on 07/22/2019
  

  Only four of the 26 returning broadcast nets' shows airing this period have shown growth vs. a year ago in terms of Nielsen measured viewers.

• Correction: Comscore Made Private Deal For $20 Million in MediaDailyNews on 07/19/2019
  

  A private placement deal was misidentified in terms of its value. The deal was for $20 million, not $20 billion.

• Targeting Platform Zefr Sells Video ID Units To Vobile in Television News Daily on 07/19/2019
  

  Zefr's businesses, RightsID and ChannelID, will be sold for an estimated purchase price of $90 million to Vobile Group, a video content copyright protection company.

• It's Time For TV Blackouts - Enjoy TV, On Your Laptop in TV Watch on 07/19/2019
  

  Those nasty corporate battle headlines are here -- just not the TV dramas consumers are looking for.

• Comscore Takes Another Stock Market Hit in MediaDailyNews on 07/18/2019
  

  On Thursday, the price of the media-measurement company's shares endured another massive decline, dropping 13% to close at $3.70, a new 52-week low.

• Netflix Remains Ad-Free, Keeps 'Brand Proposition' in Television News Daily on 07/18/2019
  

  Despite heavy speculation, Netflix will remain ad-free. The company is focusing on viewer satisfaction and rejects the race for ad revenue. The announcement comes as Netflix releases surprising Q2 results. Subscribers -- both internationally and in the U.S. -- were far lower than expected.

• HBO, Netflix Share Similarities -- It's All About Content in TV Watch on 07/18/2019
  

  To many consumers, advertising support just means a way to keep subscription prices down. For Netflix and HBO, content is king.

• Netflix Records Big Q2 Drop In Subscribers in Television News Daily on 07/17/2019
  

  Long-term, analysts worry about popular off-broadcast network shows leaving Netflix soon: "The Office" and "Friends."

• CBS/Viacom Would Dominate National TV Ad Market in Television News Daily on 07/17/2019
  

  Standard Media Index says a merger would give CBS/Viacom a 20.2% share of national ad revenue when looking at recent Nielsen data.

• Local OTT Platform STIRR Hits 1M Downloads in Television News Daily on 07/17/2019
  

  STIRR City channel, a 24/7 direct-to-OTT local independent TV station, has programming based on a viewer's city.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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