WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne
- Biden Inauguration, With 40 Million TV Viewers, Tops Trump's 2017 Results in
Television News Daily on
01/22/2021
Joe Biden's Presidential Inauguration, featuring the oath of office and speech, posted 4% higher Nielsen-measured preliminary viewers among the top six viewing networks vs. Trump's 2017 inauguration.
- Media Stocks Love Joe Biden. Will He Love Them Back? in
TV Watch on
01/22/2021
All major stock market indexes, from Election Day in November to the Biden inauguration this week, have showed double-digit percentage gains. His S&P numbers are higher than Donald Trump's during the same comparable period.
- ESPN's X Games Get Returning TV Sponsors, Virtual Events in
Television News Daily on
01/21/2021
It airs on Aspen's Buttermilk Mountain, January 29-31, and will focus on a virtual experience complementing the live telecast. Viewers can customize their own avatar.
- Redbox, Screenvision Strike Ad Deal in
Television News Daily on
01/21/2021
Screenvision Media will help Redbox sell national, regional and local advertising to all its platforms -- kiosk/digital, out-of-home, digital website/app and CTVs. The deal will produce "hundreds of millions of video and display impressions."
- Post-Trump, A New Era Of TV News in
TV Watch on
01/21/2021
In November 2020, 43.5% of 13.1 billion live gross impressions went to TV news content -- well above the 30.5% level in November 2019, according to Nielsen.
- Late-Night Broadcast TV Shows Sink 14% In Viewers YOY in
Television News Daily on
01/20/2021
Overall, the three networks' total average viewers sank from 7.52 million in season-to-date Nielsen-measured ratings to 6.48 million.
- NFL Post Season: Lower Viewership Per Game, Higher Ad Revenues in
Television News Daily on
01/20/2021
The second round of the four divisional games was down 7% to a Nielsen-measured 30.6 million in the live program-plus-same-day time-shifted metric.
- Netflix Adds 8.5 Million Subscribers, Cash-Flow Positive in 2021 in
Television News Daily on
01/19/2021
The streamer predicts it will add 6 million new subscribers in the first quarter. Global subscribers are now at 203.7 million, 22% more than the year before.
- Popular Acquired TV Shows In The Connected TV World Feel Familiar in
TV Watch on
01/20/2021
What's more important to a streamer: original or acquired programming?
- Former Twentieth TV Ad Exec Teicher Tapped As CRO, Scripps TV Networks in
Television News Daily on
01/19/2021
Teicher will be responsible for ad-sales strategy for the Scripps networks cross-platform, including general market, direct response, programmatic/digital, long-form and sponsorship advertising.
Comments by Wayne All comments by Wayne
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.
- Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market
by
Wayne Friedman
(TV Watch on
08/06/2015)
Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047
- Netflix Viewing Rises, Impacts Trad TV Trends
by
Wayne Friedman
(MediaDailyNews on
04/23/2015)
The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing.
- 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark
by
Wayne Friedman
(MediaPost Weekend on
01/03/2014)
This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.
- CBS Falling Back To TV's Promo Future
by
Wayne Friedman
(TV Watch on
06/18/2013)
CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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