WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Netflix: Now At 600,000 'Monthly Active Users' For Its Ad Option in Television News Daily on 02/02/2023
  

  Netflix has told media agencies it now has 600,000 "monthly active users" for its ad option -- three times the level it launched with in November. "All our deals are delivering at or near 100% now," says one media agency exec. "They are reporting that 99% or more of their deals are currently delivering."

• Peacock Abandons 'Broadcast' Model - Free Streaming Will Never Be The Same in TV Watch on 02/03/2023
  

  So much for the "broadcast" model for NBCU's Peacock. That "free" TV ad-supported service is no longer available for new customers.

• Streaming To Be The Big Winner For The Super Bowl: Are TV Consumers Playing Ball? in TV Watch on 02/02/2023
  

  Last year there were 98.1 million average minute viewers watching the big game, according to Nielsen, with the average streaming-minute audience at 10.5 million. The out-of-home audience was 12.5 million, per iSpot/Tinuiti Analytics.

• Media Owner Committee To Pitch 'JIC' Progress At NBCU One23 in Television News Daily on 02/01/2023
  

  Key execs from the MOC pushing alternative new currencies will appear on a panel at the Feb. 8 NBCU developer conference. The panel will also include four agency Chief Investment Officers.

• Roku, Cox Automotive Strike Data-Sharing Deal in Television News Daily on 02/01/2023
  

  The deal will pair automotive consumer data with TV streaming data to help auto marketers buying ad time on Roku better understand how advertising in streaming TV impacts web browsing and vehicle sales. It will also help retail media providers.

• TV Networks And Affiliates: What Relationship Should They Have In The Streaming World? in TV Watch on 02/01/2023
  

  Networks are counting on the continued upswing of streaming, but financial losses for services to be started up continue to eat into whatever profit remains from legacy businesses.

• Warner Bros. Discovery Starts FAST Program Channels On Roku in Television News Daily on 01/31/2023
  

  The new ad-supported channels to be run on The Roku Channel will include content that has appeared on all Warner Bros. Discovery channels including HBO, HBO Max, Discovery Channel, HGTV, Food Network, TLC, and library programming from Warner Bros. Pictures, Warner Bros. Television. The channels will be free for consumers on The Roku Channel.

• NBCU 'One Platform' Unifies Brand/Agency Teams, Triples Investment in Television News Daily on 01/31/2023
  

  NBCU's unified cross-media platform selling service One Platform is streamlining operations -- converging advertiser-brand and media agency teams, as well as bringing on media and technology expertise across every team.

• New Combined Paramount Streamer: 'Paramount+ With Showtime' in Television News Daily on 01/30/2023
  

  The merger of Paramount Global's two big streaming brands, "Paramount+ with Showtime" will launch later this year both for its streaming and linear TV networks. "Paramount+ with Showtime" will also be the new name for the company's current linear TV branded Showtime networks.

• National TV Ad Decline Moderates In December, Falls 2% in Television News Daily on 01/30/2023
  

  The national TV marketplace was down 6% for all of Q4 -- an improvement from the 16% decline of Q3. Although December's national linear TV ad spend improved vs. previous months, it still declined 2%, according to Standard Media Index.

Comments by Wayne All comments by Wayne

• Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI by Wayne Friedman (Television News Daily on 08/16/2022)
  

  A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+?     SMI: Yes-- Are they all for 30-second units or all message lengths averaged out?    SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.

• My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+ by Wayne Friedman (TV Watch on 06/13/2022)
  

  Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

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