WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Oath Strikes Sponsorship Cycling Deal With Slipstream Sports in Digital News Daily on 07/21/2017
  

  The team, which goes under the team name Cannondale-Drapac, its two major sponsors, is one of 18 UCI World Tour cycling teams competing in the Tour de France. Oath will create and distribute exclusive video content for the team.

• Ad Market Sees Uptick, Digital Rises 11% in MediaDailyNews on 07/21/2017
  

  The U.S. advertising market grew 3.8% in the second quarter of this year -- largely due to an 11% gain in digital media. National TV, however, brought down the overall results.

• Is A TV/Retail Company Merger Viable? in TV Watch on 07/21/2017
  

  Some believe the next big TV innovation might actually be Amazon -- especially when it comes to grabbing more digital and TV advertising revenue.

• Nielsen To Include VOD Ratings In Key Media Planning Tool  in Television News Daily on 07/20/2017
  

  Nielsen wants to make it easier for media buyers looking to buy video-on-demand advertising with its Media Impact, a new tool that can estimate audience reach, sales and brand equity.

• Screenvision To Be Included In Strata Local Media Systems in MediaDailyNews on 07/20/2017
  

  In-theater ads in Screenvision's pre-show, called "Front + Center," will be included in more than 1,200 agency systems that use Strata.

• Cable Networks Contemplate Major Merger - Does It Matter? in TV Watch on 07/20/2017
  

  New, cheaper TV packages of networks -- the ones that cost $20 to $45 a month -- are coming. That means many networks will be left out -- especially cable networks. Will a big cable network merger gain leverage? Maybe not.

• 2 Major Cable TV Stocks Rise On Discovery/Scripps News in Television News Daily on 07/19/2017
  

  AMC Networks and Viacom witnessed higher stock pricing in mid-day Wednesday trading as merger news broke concerning Discovery Communications and Scripps Networks Interactive.

• The Russians are coming to boost your Instagram likes? Not Really. in Show Daily on 07/19/2017
  

• Predictive Technology: Going Beyond CPA in Show Daily on 07/19/2017
  

• Report: Discovery, Scripps Consider Merger in Television News Daily on 07/19/2017
  

  Media analysts suggest a possible deal could come in response to fast-moving industry changes, including generally declining subscribers for cable networks in traditional pay TV packages, as well as bigger and more powerful pay TV distributors.

Comments by Wayne All comments by Wayne

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

• Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)
  

  Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

• Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)
  

  On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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