WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- Nielsen To Buy DoubleVerify For $2.15B in
Television News Daily on
08/06/2026
DoubleVerify's sale price of $13.60 a share represents a 30% premium to its average stock price over the past 60 days. DoubleVerify stock closed down 2.3% on Thursday to $11.71.
- Roku Q2 Ad Spend +25%, Subs Rise 26% in
Television News Daily on
08/06/2026
A combined Fox/Roku would have given Fox a 10.2% share of monthly U.S. TV viewing in June - behind YouTube and Disney, per Nielsen.
- Disney's Fandom Move: Open AI's Sora Out, TikTok In in
TV Watch on
08/07/2026
What are the risks - and will it help curb misuse of Disney's intellectual property? Fans and now online creators were using Disney characters in inappropriate ways long before AI and other tools
emerged.
- WBD Q2: 22% Ad Decline, Streaming Up 10% in
Television News Daily on
08/06/2026
Overall, WBD saw 17% domestic linear audience declines for all its linear TV networks. Streaming advertising grew 9% to $306 million.
- Streaming, FAST, Content Deals: What's Left For Indie Cable Groups? in
TV Watch on
08/06/2026
Disney-Hearst's $1.2 billion deal begs the question: what is next for A+E? Are more streaming and digital deals the answer? It may be a bit more complicated.
- Disney Wraps Upfront, Super Bowl Sells Out in
Television News Daily on
08/05/2026
Disney said Super Bowl ad sales came from one of the "broadest advertiser and category mixes in Super Bowl history," with nine brands in the big game for the first time.
- Paramount Q2 Touts Double-Digit Upfront Gains in
Television News Daily on
08/05/2026
Paramount Skydance says it had the strongest upfront ad results since the CBS-Viacom merger. The company posted a 9% decline in total ad revenue for Q2, to $1.94 billion.
- Video Podcasts: Media Buyers Talking Up More Edgy Chat? in
TV Watch on
08/05/2026
Where are the budget shifts coming from for video podcasts? Most likely, programs including cable TV news networks, late-night talk shows or even syndication unscripted daytime talk shows.
- 'Stranger Things', 'Bluey' Most-Viewed First-Half Shows in
Television News Daily on
08/04/2026
Four original streaming shows made the top 20. Sixteen of the top 20 streaming aired programs in the first half of the year started out their journey on national TV networks.
- Is 'Spideyssey' This Summer's 'Barbenheimer'? in
TV Watch on
08/04/2026
Good news for the theatrical movie business? Maybe. Cinemark Holdings and Imax Corp. stock prices posted some nice gains. But not everyone.
- Big Streamers See Big July Viewing Gains
by
Wayne Friedman
(Television News Daily on
08/19/2025)
Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- VideoAmp Guaranteed Currency For $1B In Buys YTD
by
Wayne Friedman
(Television News Daily on
09/17/2024)
Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.