WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Do Regional Sports Networks Need A Bigger Team For Streaming? in TV Watch on 06/21/2021
  

  Research says only around 30% of traditional pay TV subscribers watch sports.

• Nielsen's New 'Gauge' Metric Shows Streaming Tops Broadcast For Viewers 2 And Up in Television News Daily on 06/18/2021
  

  Streaming has a 26% share for total day usage of TV for viewers 2 and up, with broadcast at 25%. But streaming "ad-supported" platforms only comprise a 4% share, says Simulmedia CEO Dave Morgan. In terms of total time, cable TV leads with a 39% share.

• Discovery Channel's 'Shark Week' Gets New, Returning Sponsors in Television News Daily on 06/17/2021
  

  This year, media agency executives report strong pricing, up 20% or more.

• Broadway Musicals Could Begin As TV Reality Shows - If The Marketing Works in TV Watch on 06/18/2021
  

  What's the best way to monetize a TV series? Maybe it doesn't come from making money from the TV business.

• CNN To Create And Sell NFT Digital Assets From News 'Moments' in Television News Daily on 06/17/2021
  

  "Vault by CNN: Moments That Changed Us" will include key moments in CNN's history as a news channel. The effort will begin in late June.

• Fox Posts 'Unprecedented' Upfront Deals, Tubi 'Triples' Revenue in Television News Daily on 06/16/2021
  

  Fox Corp. has now finished its upfront deals at "unprecedented" business revenue levels, with 20% gains in cost-per-thousand viewer pricing for its linear TV business and higher overall revenues, similar to other network groups.

• Why Did Mobile Usage Grow During Last Year's Lockdown? in Mobile Insider on 06/17/2021
  

  Mobile usage keeps ticking up, now representing 32% of our total daily media time, according to eMarketer.

• Too Many Streaming Ads? Try Fast-Forwarding. Oh, Wait. in TV Watch on 06/17/2021
  

  Turns out, consumers are angered by the repeated frequency of these messages.

• NBCU Top Media Spender On 2020 Non-Sports Content At $22.5 Billion, Disney, Amazon Rising in Television News Daily on 06/16/2021
  

  Many legacy companies need to keep their traditional lines of distribution intact to fund future streaming investments. Investors are looking to determine future value in these companies -- which means determining how much they spend on entertainment content they can own.

• Fox Entertainment, Bento Box Start NFT Unit, Blockchain Creative Labs, With $100M Funding in Television News Daily on 06/16/2021
  

  Bento Box's initial NFT effort will be the "first animated series to be curated entirely on the blockchain." The creative fund will produce non-fungible tokens around new content and experiences.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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