WAYNE FRIEDMAN

Meet Wayne at MediaPost Events

• Wayne attended Outfront Forum, April 25, 2019
  The Yale Club
  

Articles by Wayne All articles by Wayne

• Summer Movies Screen Higher National TV Ad Spend in Television News Daily on 05/24/2019
  

  National TV ad spending for films over the last four weeks is 50% higher than a year ago.

• Virtual Pay TV Services' Growth Slows in Television News Daily on 05/24/2019
  

  Looking at year-over-year results, traditional pay TV lost 4.8% or 1.4 million subscribers. Even with the growth of new digital services, the total pay TV universe is falling.

• The New OTT World: Consumers Sign Up For 10+ Services in TV Watch on 05/24/2019
  

  Marc DeBevoise, president-COO at CBS Interactive, said the average media consumer ownership of streaming services will expand a lot -- maybe as high as "two dozen."

• Lionsgate 4Q Revenues Down, CBS Eyes Starz in Television News Daily on 05/23/2019
  

  Following up on reports of CBS' interest in its Starz cable TV network group, Lionsgate reported 12% lower revenues to $914 million for its fiscal fourth quarter.

• CBS' 'Colbert' Tops In Viewers For TV Season in Television News Daily on 05/23/2019
  

  Helping the show out in the most recent week was "The Big Bang Theory" cast. Their appearance was in conjunction with the show's final episode after a 12-year run.

• Can Trump Fire Fox News Channel By Tweet? in TV Watch on 05/23/2019
  

  After Fox aired Pete Buttigieg at a Town Hall, the crowd gave him a standing ovation. Trump stayed seated -- and fumed.

• 2018-'19 Season: Fewer TV Shows Hit The 10M Viewer Mark in Television News Daily on 05/22/2019
  

  Just five broadcast network shows earned more than 10 million viewers on average this past TV season: "Big Bang Theory," "NCIS," "Young Sheldon" and "AGT: Champions" and "60 Minutes."

• Former Turner Executive Collins Heads To Fox News Media in Television News Daily on 05/22/2019
  

  Jeff Collins has been named executive vice president, ad sales for Fox News Media, which runs Fox News Channel, Fox Business Network and Fox News Digital.

• Is The Upfront's Future Mostly Digital? in TV Watch on 05/22/2019
  

  In a few years, the digital video marketplace could be on par with where the total TV advertising market is now: $70 billion.

• NBC Wins Season TV Ratings, But Broadcast Nets Lose Ground Overall in Television News Daily on 05/21/2019
  

  This is NBC's fifth win in six years in TV ratings, even without the Super Bowl and Olympics.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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