WAYNE FRIEDMAN
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Articles by Wayne All articles by Wayne
- Netflix Will Press Content Leverage Against Streaming Competitors: Analyst in
Television News Daily on
08/30/2024
Streaming and media players have no choice but to continue to sell their premium library content to Netflix to offset their own poor returns in streaming.
- Saving RSNs?: ESPN Wants To Add Local MLB, NBA Games in
TV Watch on
08/30/2024
"We want to be part of the solution,' says Jimmy Pitaro, the network group's chairman. This could come with adding local market MLB and NBA game content.
- YES Network, MSG Network Form NYC-Area Sports Streamer GAME in
Television News Daily on
08/29/2024
'Gotham Advanced Media & Entertainment' (GAME) will be the new streaming home of those companies' streaming apps, MSG+ and YES, and its launch will be timed to coincide with the start of the new NBA and NHL seasons.
- Amazon's Media Agency Review: What Does It Mean For Future Upfront Deals? in
TV Watch on
08/29/2024
Amazon reportedly pulls in $46.9 billion a year in overall global advertising. A small part of this - streaming/OTT and CTV - is estimated to total $4.72 billion this year.
- Global Sports TV, Streaming Documentaries Hit Record Levels in
Advanced TV Insider on
08/29/2024
Ampere Analysis says there was a 25% share - 103 sports documentaries and docuseries - of all documentaries released from May to July 2024 -- a record share level.
- DirecTV, Walt Disney Carriage Dispute: Blackouts For ABC, ESPN? in
Television News Daily on
08/28/2024
Disney has reportedly offered "flexible options" to the pay TV satellite/virtual pay TV service. But it has yet to hear back from DirecTV.
- More Interactive Ads For Better-Performing Streaming Brand Messages? in
TV Watch on
08/28/2024
A single exposure of an interactive ad leads to 36% stronger brand recall than a standard video unit, Brightline says. Of course, two exposures can increase unaided recall even more.
- Democrats' Presidential Ad Spend 9% Higher Than GOP's in
Television News Daily on
08/27/2024
Democrats are slightly ahead of Republicans -- $305 million versus $280 million -- in presidential campaign ad spending.
- Unmuted Debate Mikes? Biggest Unscripted TV Show Coming Your Way in
TV Watch on
08/27/2024
The Kamala Harris Presidential campaign now wants to keep microphones on - entirely - during the upcoming scheduled debate next month on ABC.
- Four-Day Democratic National Convention Viewing Tops RNC By 14% in
Television News Daily on
08/24/2024
The four-day event earned 21.8 million average viewers, compared to the RNC event, which had 19.1 million.
Comments by Wayne All comments by Wayne
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.
- Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market
by
Wayne Friedman
(TV Watch on
08/06/2015)
Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047
- Netflix Viewing Rises, Impacts Trad TV Trends
by
Wayne Friedman
(MediaDailyNews on
04/23/2015)
The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing.
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