WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Will Your Favorite March Madness Athlete Star In An Old Spice TV Ad In 2023? in TV Watch on 01/17/2020
  

  California became the first state to pass a law that overrode the NCAA, granting college athletes the right to paid endorsement deals and agents. Ohio, Colorado, Florida and Illinois may follow.

• NBCU's Peacock Launching As Mainly Free, Ad-Supported Service April 15 in Television News Daily on 01/16/2020
  

  Confirming reports, Peacock will launch April 15, largely as a premium free, ad-supported video service with a subscription option, building to 24 million initial subscribers in mid-July.

• Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020 in Television News Daily on 01/16/2020
  

  Advanced TV advertising on OTT/connected TV platforms is being used by 66% of major brand advertisers to reach target audiences, according to a new survey from Comcast's FreeWheel and Advertiser Perceptions.

• OTT/CTV Platforms Score Higher Engagement For Daytime, Prime Time Posts Higher Impressions in Television News Daily on 01/16/2020
  

  Higher impressions come in prime time with OTT/connected TV platforms/apps, with better ad engagement from 9 a.m. to 3 p.m., according to a recent study by the Association of National Advertisers and video marketplace company Innovid.

• Peloton Bikes Through Ad Competition in TV Watch on 01/16/2020
  

  Two different TV commercials are selling the same product -- do viewers notice?

• Now As One Company, ViacomCBS Ad Sales Undergoes Major Staff Changes Under Ross in Television News Daily on 01/15/2020
  

  Combining CBS and Viacom advertising staff under Jo Ann Ross, who will lead ad sales for ViacomCBS, has resulted in many staff changes with some senior veteran CBS and Viacom ad sales execs remaining and others departing.

• Spotify Ad Revenues Will Climb Slowly: Analyst in Television News Daily on 01/15/2020
  

  Although ad revenues at Spotify have risen 30% since 2016, they will still be a fraction of its overall revenue picture for years to come, according to one media analyst.

• Cable Nets See 8% Viewing Declines In 2019 As Young Viewers Depart, Older Viewers Remain in Television News Daily on 01/15/2020
  

  Cable TV networks posted a decline of near 10% overall in total viewership with the top 20 channels in 2019, with young viewers departing at a greater rate and older viewers remaining virtually flat.

• Has Peak TV Peaked? in TV Watch on 01/15/2020
  

  TV executive Barry Diller warns that acute pressure on the creative community will reduce quality.

• Disney+ Posts Strong App Downloads, High Mobile App Revenue in Television News Daily on 01/14/2020
  

  Mobile marketer researcher Sensor Tower says Disney has had more than 35 million downloads of its app in Q4 2019. Disney+ commanded 34% of all premium subscription video app downloads in the period.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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