WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- Fastest Political Ad Spend Through June Surges To A Record $4B in
Television News Daily on
06/12/2026
Broadcast TV political ad spend is projected to reach $5.6 billion - up from a previous estimate of $5.2 billion - and CTV will reach $2.7 billion, up from a previous estimate of $2.4 billion,
according to AdImpact.
- NBA Finals Game 3 Soars To 23.8M Viewers in
Television News Daily on
06/10/2026
In the strongest result for an NBA Finals Game 3 since 1998, with a peak audience of 26.3 million for the closing minutes - up 159% vs. Game 3 a year ago. Game 3 is also the highest-rated TV program
since the Super Bowl LX in February.
- Samsung's Home Screen Offers Programmatic Ad Access For DSPs in
Television News Daily on
06/10/2026
For the first time, advertisers can buy Samsung Ads' smart TV home-screen placements programmatically through major demand-side platforms including the Trade Desk and Google's DV360, powered by
Magnite's SpringServe, the company says.
- Now Paramount Wants To Sell Off... Some Cable Networks? in
TV Watch on
06/10/2026
Paramount Skydance reportedly has an alternative plan to sell off kids cable TV networks Nickelodeon and The Cartoon Network.
- World Cup: Low Viewer Interest But High Media Consumption, Ad Spend in
Television News Daily on
06/09/2026
The good news for U.S. brands is that U.S. World Cup viewers lead all nations when it comes to daily media consumption - averaging 5.8 hours of TV and online video, 3.5 hours of audio, and 2.8 hours
of gaming.
- All Quiet On The Upfront Front: Digital-First Players' Market Share? in
TV Watch on
06/09/2026
Could collective share grow to 50%-55% of overall upfront dollars - up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues - and outcomes.
- 'Scary Movie' Wins Weekend Box Office At $55M in
MediaDailyNews on
06/08/2026
This was the franchise's strongest release, topping "Scary Movie 4" at $49.7 million for its 2006 opening weekend. There have been a total of six films for the franchise.
- Premium Broadcast, Streaming Shows Can Compete Equally - On Streaming in
Advanced TV Insider on
06/11/2026
The top-ten shows in minutes streamed per season this year on a broadcast network or exclusive streaming platform are mostly evenly split, according to Luminate, at 5 each for both broadcast and
streaming.
- Roku Vs. Netflix: Brand Video Home-Screen Battle? in
TV Watch on
06/08/2026
Roku is looking to step up, giving brands (and viewers) more punch. But is it also because of competition - for a similar space on other popular streaming platforms?
- World Cup Ad Spend Projected To Double in
Television News Daily on
06/05/2026
Analysis on the U.S. advertising market from publication Sportico says the event could be $850 million. Morgan Stanley estimates $300 million to $400 million for direct advertising on Fox platforms.
U.S ad spend for the 2022 World Cup totaled $282 million on Fox Sports and Telemundo, according to estimates from iSpot.
- Big Streamers See Big July Viewing Gains
by
Wayne Friedman
(Television News Daily on
08/19/2025)
Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- VideoAmp Guaranteed Currency For $1B In Buys YTD
by
Wayne Friedman
(Television News Daily on
09/17/2024)
Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.