WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- NFL Viewers Up 4% Season-To-Date in
Television News Daily on
10/09/2026
NBC's "Sunday Night Football" is highest at 23.2 million viewers, followed by CBS Sunday games at 20.5 million and ABC/ESPN's "Monday Night Football" at 19.3 million. Fox's Sunday afternoon games are
averaging 17.9 million, with Prime Video games at 17.4 million.
- FCC's Station Cap Decision: TV Jobs Vs. Cable Bills? in
TV Watch on
10/09/2026
Proponents of the move say it would give the biggest TV station groups massive control - perhaps to compete with local digital media and social media and gain more control of local ad markets.
- Disney+ To Stream Super Bowl, 'Monday Night Football' in
Television News Daily on
10/07/2026
The Disney-owned platform will air the Super Bowl simulcast with ABC and ESPN on Feb. 14. Fox Television Network and Tubi aired the Super Bowl in 2025.
- As Studios Pour Billions Into Content, How Will We Watch? in
TV Watch on
10/08/2026
Companies like Netflix and Walt Disney still spend around $20 billion on TV and film production per year, with others spending at least $15 billion.
- Skydance Merger Sparks Analyst Concern Over Limited Reach in
Television News Daily on
10/06/2026
Analysts are considering what the new deal will mean for brands in the near term - especially scale and reach, and the health of their streaming business. "The question for brands is what all that
reach delivers," says TransUnion SVP of diversified markets, media & entertainment Julie Clark.
- Is Skydance's Dominant TV Ad Share Enough? in
TV Watch on
10/07/2026
The overall television ad marketplace is stagnant. But isn't streaming/CTV still a rapidly growing business?
- Trump Taxpayer Ad Spend Tally: $3.6M in
Television News Daily on
10/05/2026
The campaign has seen 275 TV airings since Sept. 22, totaling 314.6 million impressions. A total of 14 networks have aired messaging to date.
- Under Skydance: Moving Beyond CBS, CNN in
TV Watch on
10/06/2026
Skydance has confirmed that CBS News Editor in Chief Bari Weiss and CNN Worldwide Chairman/Editor in Chief Mark Thompson will remain, running separate operating news platforms.
- Comcast: Multiscreen H1 Campaigns Drive Attention, Reach in
Advanced TV Insider on
10/05/2026
Comcast says traditional TV has 71% 'unique' reach, with streaming at 21% reach. The report also notes there is 8% overlap of TV and streaming.
- Warner Bros.' 'Digger' Gets Buried, Opens With $8M in
MediaDailyNews on
10/04/2026
WBD's last major standalone film release before the merger with Paramount Skydance bombed in its debut, and even Tom Cruise's star power was not enough to dig it out.
- Big Streamers See Big July Viewing Gains
by
Wayne Friedman
(Television News Daily on
08/19/2025)
Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- VideoAmp Guaranteed Currency For $1B In Buys YTD
by
Wayne Friedman
(Television News Daily on
09/17/2024)
Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.