WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Political Fridays: New TV Day For Trump Firings in TV Watch on 08/21/2017
  

  Steve Bannon was fired. Three different presidential business advisory councils were disbanded. TV's reaction? Viewership on cable news networks soared.

• CBS Tops All Networks In Q2 'Attention' in Television News Daily on 08/18/2017
  

  CBS had the highest index overall in Q2 for "attention" in three of five dayparts, TVision Insights said. For the 7 p.m. to 11 p.m. prime-time period, CBS earned a 109.5 attention index, followed by ABC at 106.1, NBC at 104.5 and Fox with 98.4.

• 'Colbert' Is King Of Late Night, Catching Up To 'Fallon' In Ad Revenues in Television News Daily on 08/18/2017
  

  From August 14, 2016 to August 13, 2017, "Colbert" pulled in $402.5 million in national TV advertising, according to iSpot.tv. "Fallon" is still ahead with $409.5 million.

• Apple Joins The Premium Video Arms Race in TV Watch on 08/18/2017
  

  Apple is reportedly ready to fuel more premium TV content -- it intends to spend $1 billion on original material. It learned a valuable lesson in launching the iTunes/App Store over a decade ago -- content drives digital device use. And premium digital video lures all sorts of companies.

• YouTube TV Now Covers 50% Of U.S. Homes in Television News Daily on 08/17/2017
  

  YouTube TV has added 14 markets to its existing 15 major markets. Since its launch in April, YouTube TV says over half of its viewership come from 18- to-34 -year-old millennials -- much younger than for traditional TV, where over half its audience is over 49.

• Turner To Launch A Premium Sports Streaming Service in Television News Daily on 08/17/2017
  

  European football will be one of the core sports for the streaming-video service. Turner has also acquired exclusive multiplatform rights to UEFA Champions League and UEFA Europa League, beginning with 2018-2019 season, and will present more than 340 matches per season. The new sports platform will debut in 2018.

• More Double-Digit Declines For C3 TV Ratings, Broadcast Nets Hit Hardest in Television News Daily on 08/17/2017
  

  TV network ratings for July continued their steeper downward trend -- 10% below results of a year ago for prime time among 18-49 viewers in the C3 metric, and down 9% in total day.

• MoviePass Lowers Price To Compete With Netflix in TV Watch on 08/17/2017
  

  In an increasingly digital world, full of big movie-like TV screens, MoviePass may lure a significant number of consumers to get off the couch.

• Mitsubishi Motors Takes Exclusive Sponsorship Of ABC's 'The Great American Eclipse' in Television News Daily on 08/16/2017
  

  Mitsubishi Motors will be the exclusive sponsor of ABC News' "The Great American Eclipse" to help launch the 2018 Eclipse Cross CUV.

• ABC Signs Up For Nielsen's National OOH Service in Television News Daily on 08/16/2017
  

  The agreement provides the network with out-of-home viewing data including ratings for all content -- programs and commercials -- aired on the ABC network for live-plus-seven days of time-shifted viewing.

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• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

• Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)
  

  Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

• Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)
  

  On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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