WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Pay TV Declines In 71% Of U.S Homes, Older Demos Remain Loyal in Television News Daily on 10/26/2021
  

  Some 64% of 18- to-44-year-olds in TV homes have a pay TV service, while nearly 80% of older TV households with 45+ do.

• Nielsen Strikes Digital Ratings Deal With Roku in Television News Daily on 10/26/2021
  

  Nielsen says the deal with its digital content ratings service will allow publishers to measure content on Roku's U.S. accounts starting with data from Q2 2021. It's a major component in launching its Nielsen One, cross-platform measurement service.

• Will Social Media's Snap Woes Become TV's Troubles? in TV Watch on 10/26/2021
  

  The "normal" TV advertising market -- full of double-digit price increases, on the cost-per-thousand viewers -- may not really be back to normal.

• CTV Viewers Skew Younger Than Legacy TV Viewers in Television News Daily on 10/25/2021
  

  For example, where viewers 55+ comprise the dominant share of traditional TV viewers -- 54% -- they are just 31% of CTV viewers.

• 'Dune' Tops $40M At Box Office, $15.8M TV Ad Spend For Theatrical/HBO Max Debut in Television News Daily on 10/24/2021
  

  National TV ads were placed primarily on NFL Football and Major League Baseball programming, with Fox, NBC, CBS, ESPN and ABC the top paid TV beneficiaries.

• Trump Wants To Make A New Media Buck - Will It Work? in TV Watch on 10/25/2021
  

  Regular consumers of conservative right-wing media content might continue to consume their favorite channels/platforms.

• NFL Season 6 Weeks In: National TV Revenues, Viewing Up in Television News Daily on 10/22/2021
  

  Through five weekends, MediaRadar says each national televised game has averaged $39.3 million.

• WarnerMedia's Q3 Revenue Growth Driven By HBO Max, Ad Revenue Down 12% in Television News Daily on 10/22/2021
  

  WarnerMedia ad revenues were down in Q3 this year, but overall revenues were up 14% to $8.4 billion, largely due to the growth of HBO Max.

• Reports Of Trump Deal Rally Acquisition Target's Stock in Digital News Daily on 10/22/2021
  

  Thursday's stock price of Digital World Acquisition Corp., the company that intends to merge with former President Trump's new company Trump Media & Technology Group, witnessed massive stock gains following the news of the potential deal.

• Media's Content Race: Walt Disney Pushes Streaming, Sports in TV Watch on 10/22/2021
  

  Disney+ and ESPN+ may be the big direct-to-consumer revenue drivers.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.