WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Summer Viewing Just 2% Below Other Seasonal TV Periods, Advertisers Still Spend Less in Television News Daily on 06/02/2023
  

  Major advertisers should maintain their TV campaigns during the summer season, which could boost their "share of voice" by up to 36%, a study by Effectv says.

• AMC Theaters Ends 'On-Demand,' Library Moves To Fandango's Vudu in MediaDailyNews on 06/01/2023
  

  AMC Theaters is ending its "On Demand" pay-per-view film service and moving its films to Vudu. Customers of the AMC service will get a 15% discount on all Vudu purchases during the first month of service.

• VR Headsets: Some Headaches, But Can They Get Me Into An 'NCIS' Chase? in TV Watch on 06/02/2023
  

  Analyst Brent Thill on CNBC said: "For anyone who has tried a headset, it's fun for around 10 minutes, but you feel like you have been submerged in water and you want to get out."

• Fox News Plummets 32% In May, Still Dominates News Networks in Television News Daily on 06/01/2023
  

  Fox News channel maintained the highest ratings of all cable news networks, although it took a big hit in May. MSNBC lost 12% of its prime-time viewers vs. the previous month, while CNN lost 16%. Conservative news network Newsmax was up 70% to 298,000 prime-time viewers.

• Upfront TV Ad Eye-Opener: 'Negative' Linear TV Pricing, But Higher Overall? in TV Watch on 06/01/2023
  

  Many expect that for the first time in more than a decade, CPMs -- especially for live, linear TV -- could be in the negative territory.

• NBA Playoffs So Far: Viewing Up 5% To 12% Versus 2022 in Television News Daily on 05/31/2023
  

  TNT's Game 7 of the Eastern Conference Finals, which earned 11.9 million viewers, is the third-most watched NBA telecast ever and the most-watched Eastern Conference Finals on TNT in ten years. ABC witnessed a 12% hike to average 6.17 million Nielsen-measured viewers, while ESPN gained 5% to 4.70 million viewers and TNT witnessed a 10% hike to 4.38 million.

• Dish Media Blends CTV, Linear TV Ads Programmatically, Extends Ad Reach in Television News Daily on 05/31/2023
  

  'Dish Connected' can blend CTV and linear TV addressable TV inventory through an automated/programmatic platform, helping to resolve traditional TV's "inefficiencies," says Kevin Arrix, SVP of Dish Media. Marketers can now buy Dish set-top box inventory programmatically through private auctions from demand-side platforms such as The Trade Desk and Yahoo DSP, as well as the sell-side platform Magnite.

• Netflix Threatens To Remove Content In The U.K.: Bigger Regulation Concerns? in TV Watch on 05/31/2023
  

  U.K. ministers are mulling the idea of Ofcom ruling over Netflix as with traditional broadcasters - monitoring harmful or unsavory content and levying fines against Netflix if it comes to that.

• Netflix Would Lose Younger Subscription Owners Due To Less Free Password Sharing, Study Finds in Television News Daily on 05/30/2023
  

  Netflix could take a big loss among young subscription-owners in the shift to making free password-sharing users pay for the service, a study says.

• 'Little Mermaid' Makes Big Splash With $117.5M Memorial Day Weekend Opening in MediaDailyNews on 05/29/2023
  

  With the fifth-highest Memorial Day weekend ever, "Little Mermaid" helped drive box-office business up for 2023 vs. a year ago. National TV spend for "Mermaid" is at $22.5 million, with 4,930 airings pulling in 3.1 billion impressions, according to EDO Ad EnGage.

Comments by Wayne All comments by Wayne

• Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI by Wayne Friedman (Television News Daily on 08/16/2022)
  

  A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+?     SMI: Yes-- Are they all for 30-second units or all message lengths averaged out?    SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.

• My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+ by Wayne Friedman (TV Watch on 06/13/2022)
  

  Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

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