WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Investment In VR/Augmented Reality Is Down in TV Watch on 01/16/2019
  

  There is just not much scale. Consumers aren't there in a big way. This happens a lot in TV land: There's big promise and theoretical possibilities -- and then a letdown.

• Analysts Prove Favorable To Netflix Price Increases in Television News Daily on 01/15/2019
  

  Netflix prices for its basic plan will climb to $8.99 (from $7.99); standard membership, to $12.99 (from $10.99); and premium, to $15.99 (from $13.99).

• TV Co-Viewing Climbs, Comprises 48% Of All TV Time in Television News Daily on 01/15/2019
  

  About half of all U.S. TV viewers -- and nearly 60% of young viewers -- are "co-viewing" more than three years ago, according to a study from GfK MRI.

• Is This The End Of Media Sharing? Hello, Ephemeral Content! in TV Watch on 01/15/2019
  

  Content sharing is part of modern TV media consumption. But how much is legal, quasi-legal and just downright illegal?

• Over-The Air TV Homes Now Number 16M, Up 50% Since 2000 in Television News Daily on 01/14/2019
  

  TV homes -- which may include households with a subscription digital over-the-top (OTT) service -- keep growing. They now represent 14% of all U.S. TV homes.

• NBCU To Debut Wide-Ranging Streaming Service, Shifts Senior Execs in Television News Daily on 01/14/2019
  

  The as-yet-unnamed service will pull in NBCUniversal's large programming library featuring big TV and film franchises, original programming and content from outside TV production partners.

• Syncbak Kicks Off OTT Marketplace For Local TV Stations in Television News Daily on 01/14/2019
  

  TV technology company Syncbak is starting a content OTT marketplace for stations to license and syndicate programming content.

• CBS Strikes Deal With Nielsen, Ending 2-Week Impasse in Television News Daily on 01/11/2019
  

  Almost two weeks after its Nielsen deal expired, CBS Corp. and the media-measurement company announced a renewal of its agreement for national, digital and local audience measurement.

• What's More Important: TV Brands Or Hits? in TV Watch on 01/14/2019
  

  The argument of brand-over-program also goes to the idea of "safety" -- not just for consumers in finding shows they might like, but also for TV advertisers looking to safely run their media schedules.

• Super Bowl TV Sales Near Sell-Out Level in Television News Daily on 01/11/2019
  

  With three weeks to go, CBS says over 90% of its Super Bowl TV advertising inventory has sold, with 30-second commercial prices averaging $5.2 million -- up slightly over a year ago.

Comments by Wayne All comments by Wayne

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

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