WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Big 4 Prime-Time Rises 4%, CBS Set To Lead in Television News Daily on 04/29/2025
  

  CBS is set to win the prime time race - up 2% vs. a year ago to 5.72 million average Nielsen-measured viewers. This is CBS' 17th consecutive season as the leading prime-time broadcast network.

• '60 Minutes': Counting Trump Time, Advertisers Blinking? in TV Watch on 04/30/2025
  

  With press freedoms seemingly on the line, the show's longtime executive producer Bill Owens shockingly departed over editorial meddling by corporate higher ups.

• Bald MLB Spot Touts 'No Dishes' In DirecTV Campaign in Television News Daily on 04/29/2025
  

  The campaign features MLB stars Dustin May, Dansby Swanson, and Christian Yelich, who realize they can get DirecTV without a satellite dish, and fantasize about that idea.

• Video Usage, Paying Slowdown: Streaming, Pay TV, Video Services in Television News Daily on 04/29/2025
  

  Consumers used 9.9 different big-screen video platforms in Q4 2024 compared to 11.1 services in Q4 2023, according to a TiVo survey.

• CTV, Social Media: Battling For 'Must Buy' Status in Advanced TV Insider on 04/30/2025
  

  A study by the IAB, Advertiser Perceptions and Guideline finds that 68% of media buyers/sellers and brand execs say CTV is a "must buy" and another 62% cite social media in the same vein, a study by the IAB, Advertiser Perceptions and Guideline finds.

• Are Imported TV Shows Affected By A Tariff-Dominated Marketplace? in TV Watch on 04/29/2025
  

  TelevisaUnivision CEO Daniel Alegre in a recent earnings phone call talked about how TV shows are not "physical goods" and that tariffs "probably" will not affect things. Still, we have seen that in tariff-land things can change - almost daily.

• 'Sinners' Keeps Shocking, Sets Second Week Record in MediaDailyNews on 04/28/2025
  

  The film had an average national TV ad spend, but analysts were concerned about whether it could be profitable.

• Critics, Award Voters Need To See Movies, TV Shows - What About Media Buyers? in TV Watch on 04/28/2025
  

  Oscar voters will no longer be able to cast final ballots in categories in which they haven't seen all of the nominees, the Academy of Motion Picture Arts and Sciences now says.

• Charter: Flat Q1 Revenue, Positive Linear Streaming News? in Television News Daily on 04/25/2025
  

  For the better part of a year now, Charter made a big push to combine TV-video packages that include linear TV networks and top streaming apps. It might be working.

• ESPN's Streaming 'Flagship' Is Coming: Scoring For 2025? in TV Watch on 04/25/2025
  

  One key piece of the puzzle is adding in "short-form" video content, which other digital platforms have: TikTok, YouTube, Reels and X. Younger consumers are already comfortable with this.

Comments by Wayne All comments by Wayne

• VideoAmp Guaranteed Currency For $1B In Buys YTD by Wayne Friedman (Television News Daily on 09/17/2024)
  

  Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?

• Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI by Wayne Friedman (Television News Daily on 08/16/2022)
  

  A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+?     SMI: Yes-- Are they all for 30-second units or all message lengths averaged out?    SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.

• My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+ by Wayne Friedman (TV Watch on 06/13/2022)
  

  Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

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