WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- AI-Influenced Content: Can Viewers Change The Ending Of An Episode? in
TV Watch on
12/19/2025
The human eye has a resolution limit - there are only so many pixels the eye can see.
- Comcast Look-And-See WBD Bid: Nothing To See Here? in
TV Watch on
12/17/2025
Analysts figured Paramount and Comcast - longtime legacy media movie-studio/TV network competitors - were in a likely position to acquire WBD. Now Comcast seems to be out of the hunt.
- Disney-OpenAI Deal: If You Can Beat 'Em, Join 'Em? in
TV Watch on
12/15/2025
Some analysts believe it was a good idea to settle with one of the major players starting up AI tech that are desperate to access approved, fully copyrighted products to avoid seemingly nonstop legal
hassles.
- Retailers On TV: Quick, Easy Campaigns Winning Over Discounts in
Advanced TV Insider on
12/18/2025
Amazon has boosted impressions by over 60.7% to 18.2 billion in a two-month period from Oct. 1- Nov. 30, leading into the last month of the holiday season.
- NFL Regular Season Averaging 19M Viewers After 14 Weeks in
Television News Daily on
12/12/2025
Total national TV ad spend is up 7% to $3.17 billion, according to estimates from EDO Ad EnGage.
- Trump Says CNN Should Be Sold - To Someone - Is Netflix Listening? in
TV Watch on
12/12/2025
This assumes CNN would also not be spun off under any WBD plan.
- Disney Strikes $1B Deal With OpenAI, Licenses Iconic Characters in
Television News Daily on
12/11/2025
Disney's $1 billion deal with OpenAI would allow fans to create short-form video of some 200 Disney characters from Marvel, Pixar and "Star Wars" content. Disney CEO Bob Iger said the deal is only
for the images, but not the voices of performers and characters, or "name and likeness." Major talent agencies have heavily criticized Sora's potential to damage the Hollywood ecosystem.
- Late-Season Linear And Streaming Selling Bundles: Still Too Complex? in
TV Watch on
12/11/2025
Consumers are becoming increasingly weary of the complexity in evaluating different products and services, as high-demand streaming services keep regularly scheduled price hikes.
- Holiday Season Ads Rise As WBD Suitors See Stock Swings in
Television News Daily on
12/10/2025
WBD stock is up 29% over the past 30 days through mid-day Wednesday trading, while Paramount is down 2% and Netflix is 16% lower.
- With WBD's CNN, Paramount Aims To Be In The 'Truth Business' in
TV Watch on
12/10/2025
David Ellison said: "We want to build a scaled news service that is basically, fundamentally in the trust business, that is in the truth business, and that speaks to the 70% of Americans that are in
the middle."
- Big Streamers See Big July Viewing Gains
by
Wayne Friedman
(Television News Daily on
08/19/2025)
Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- VideoAmp Guaranteed Currency For $1B In Buys YTD
by
Wayne Friedman
(Television News Daily on
09/17/2024)
Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.