WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- 7 Weeks In, NFL Ad Revenue Up 7%, Viewing Rises 2% in
Television News Daily on
10/24/2025
Through seven weeks of the NFL regular season, average viewership is now 2.4% higher to 18.5 million viewers.
- NBA's Betting Scandal: A Very Rough Start To The Season in
TV Watch on
10/24/2025
How will the gambling scandal affect league marketing partnerships for the rest of the season - with campaigns tied to sports leagues - and TV networks and sports-focused groups like ESPN, Fox
Sports, Fubo TV, and others?
- HBO Max Raises Prices Amid Merger Talks in
Television News Daily on
10/23/2025
The announcement came a day after WBD said it would evaluate a broad range of "strategic" options, which could include offers from Paramount Skydance, Comcast and possibly Netflix. Analysts are
speculating where the best fit could be for the company, especially for its still-growing streaming services HBO Max and discovery+.
- Drink Up, Linear TV: But Go Easy On Bubbles And The Sugar Rush in
TV Watch on
10/23/2025
Linear TV, the thinking goes, will still be around - with far less marketplace scale but with consumers still gulping down lots of programming thirst-quenchers.
- Netflix Grows Q3 Revenue 17%, Profit Margins Slip in
Television News Daily on
10/21/2025
Netflix's stock price was down 5.3% to $1,175 in after-market trading. Net income was at $2.55 billion vs. $2.36 billion in Q4 2024.
- WBD's Playground: Who Wants To Play - With What Media Toys? in
TV Watch on
10/22/2025
Many would wonder why Netflix, the dominant premium streaming platform, would consider stepping back to grab some old-school media assets.
- NFL TV Sees Sharp September Gains in
Television News Daily on
10/21/2025
While broadcast tied cable TV with a 22.3% share last month, broadcast was still down vs. its 22.6% share in September 2024. Cable was sharply lower vs. its 26.1% share a year ago.
- Disney's Churn Hit: All Negative News Out, Clearer Times Ahead? in
TV Watch on
10/21/2025
The rate of subscriber cancellation almost doubled for Disney+ and Hulu - 8% and 10%, respectively, in September - growth that was mostly expected.
- Open Programmatic CTV: Roku Dominates, Apple Rising in
Advanced TV Insider on
10/23/2025
Roku's share of the market dipped 3% in Q3 vs. Q2 this year (36% vs. 37%). Apple TV, now in second place, witnessed a sharp 27% gain (to a 15% share).
- New ESPN, Fox One Streamers See Weekend Subscription Spikes in
Television News Daily on
10/20/2025
For the first 30 days after their respective launches, ESPN has amassed 2.1 million subscribers, while Fox One has 1.1 million.
- Big Streamers See Big July Viewing Gains
by
Wayne Friedman
(Television News Daily on
08/19/2025)
Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- VideoAmp Guaranteed Currency For $1B In Buys YTD
by
Wayne Friedman
(Television News Daily on
09/17/2024)
Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.