WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- NBCU Posts Second-Highest Super Bowl Viewing At 124.9M in
Television News Daily on
02/10/2026
NBCU's NBC TV Network, Peacock - and Telemundo, NBC Sports Digital and NFL+ - earned a record in a peak viewing moment during the second quarter when it pulled in 137.8 million viewers.
- Super Bowl Sentiment: AI-Tainted Advertising? in
TV Watch on
02/11/2026
One survey says 50% of social-media comments about Super Bowl AI-driven advertising were sharply negative. Audiences believed "automation" hurts the overall production standards.
- iSpot Goes 'Agentic,' AI Platform Analyzes TV Ads in
Television News Daily on
02/10/2026
"Now we are putting our massive proprietary intelligence to work in AI models," boasts founder and CEO Sean Muller.
- Peak TV: After Declines, Rising Again in
Advanced TV Insider on
02/11/2026
The rebound on orders is coming across subscription video-on-demand, linear pay TV networks and over-the-air broadcasters - in particular over-the-air TV networks, Ampere Analysis says, which have
risen 22% vs. the previous year.
- NFL, Other Sports Leagues: Selling Games Piecemeal? in
TV Watch on
02/10/2026
This past season for the first time, the NFL sold one regular-season game to YouTube for anyone to see for $100 million, according to reports.
- Station Stocks Rise: $6.2B Nexstar-Tegna Deal Going Ahead? in
Television News Daily on
02/09/2026
President Trump appeared to reverse his opinion about the deal, saying "there will be more competition" for TV news.
- AI For Legacy Media: The Good, The Bad, And The Emotional in
TV Watch on
02/09/2026
AI could be used to identify viewers who are bored or disinterested in content. It could also offer a personalized "shoppable" TV moment for products and services.
- NFL Teams Make 8% Sponsorship Revenue Gains To $2.7B in
Television News Daily on
02/06/2026
The NFL has added 440 new brands across all its teams. The largest category continues to be financial brands, totaling around $310 million.
- Marketing For 'Melania'? Across The Political, Messaging Divide in
TV Watch on
02/06/2026
A local theater used a line from "The Art of War" - something you might see applied to action films, political thrillers or superhero movies as a sly, comic message to promote the documentary.
- Tubi Expands Nielsen Deal, Now Accounts For 6.2% Of Ad-Supported Streaming in
Television News Daily on
02/05/2026
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Ratings; National TV research and Ad Intel services.
- Big Streamers See Big July Viewing Gains
by
Wayne Friedman
(Television News Daily on
08/19/2025)
Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- VideoAmp Guaranteed Currency For $1B In Buys YTD
by
Wayne Friedman
(Television News Daily on
09/17/2024)
Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.