WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- Knicks Sponsorship +28%, Team Valued At $10B in
Television News Daily on
06/19/2026
The Knicks' sponsorship deals have risen to 59, including many seven-figure deals. Major sponsors include JPMorgan Chase, Nike, Lexus, PepsiCo and Anheuser-Busch. The team's valuable team jersey patch
sponsor is Experience Abu Dhabi.
- Fox-Roku: What's Next - And For Fox One? in
TV Watch on
06/19/2026
Fox One may seem like a low-key effort to be in the game with other legacy premium streamers including Paramount+, Disney+ and Peacock,
- Fox Wraps Upfront, Touts 'Strong' Results in
Television News Daily on
06/18/2026
Media industry execs say the company delivered "single-digit' percentage volume growth for its linear TV networks, and "double-digit" percentage volume growth for its FAST network, Tubi.
- World Cup, UFC Event Drive Growth In Streaming Usage, Downloads in
Television News Daily on
06/18/2026
Fox Sports rose 254%, with Paramount+ 34% higher and Peacock up 73% in monthly active users over the last 30 days, Sensor Tower estimates.
- Highly Viewed Sports Finals: What Is The Real Impact? in
TV Watch on
06/18/2026
Is there more to this than the obvious viewing elements: major market teams, high-profile athletes or intense seven-game battles?
- Early World Cup Viewing Grows Sharply To 6.7M in
Television News Daily on
06/17/2026
The 2022 event had 2.6 million viewers on Fox TV Network and FS1. Analysts note the viewing benefit with all matches based in North America.
- Paramount-WBD, Fox-Roku? No Worries For Netflix in
TV Watch on
06/17/2026
"Our volume is not slowing down," Jinny Howe, head of U.S. and Canada scripted series for Netflix, said at a recent keynote address at an industry event.
- Fox-Roku Estimate: Third In Viewing, With 11% Share in
Television News Daily on
06/16/2026
Fox Corp. had been focused on maximizing its linear TV/broadcast-cable TV network businesses. This deal changes all that, analysts say.
- NHL Sponsorship Sees Fast Growth, Up 10% To $1.7B in
Advanced TV Insider on
06/17/2026
The NHL is up 10% in sponsorship year-over-year and 26% over a two-year period to $1.7 billion, according to SponsorUnited.
- The Fox-Roku Combo: Regulatory, OS, FAST Issues in
TV Watch on
06/16/2026
Is Fox Corp. now the major gatekeeper - in the way Comcast, Charter and DirectTV were for cable and satellite pay TV systems?
- Big Streamers See Big July Viewing Gains
by
Wayne Friedman
(Television News Daily on
08/19/2025)
Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- VideoAmp Guaranteed Currency For $1B In Buys YTD
by
Wayne Friedman
(Television News Daily on
09/17/2024)
Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.