Television News Daily
Tuesday, April 23, 2024
  • DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation

    MRC accreditation for Video Viewable Impressions for CTV will help identify issues with ads that have run or played when TV sets are off, … Read the whole story

  • X To Start Smart TV App

    Moving more fully into the TV/video marketplace, X is starting up a smart TV app, according to CEO Linda Yaccarino, to provide a "high-quality, … Read the whole story

  • IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard

    The IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-based media, which "can accrue non-physical interactions … Read the whole story

  • NHL Scores Best TV Viewing In 8 Seasons

    Looking at just cable networks ESPN and TNT, ratings were 8% higher to average 410,000 -- the best result in 30 years. Overall TV … Read the whole story

  • Trump On Trial: If It Is A Program Hit, What Hits Back?

    Ready for what could be wall-to-wall Trump criminal trial coverage -- at least on some networks? No cameras in the courtroom will make it … Read the whole story

  • Caleb Williams Will Likely Be Top NFL Draft Pick; How's His Commercial Appeal?

    Pretty darn good, according to marketing agency TMA, who has assessed Williams and other top players for their brand endorsement potential in advance of … Read the whole story