A new HGTV show positions Zillow as an addictive browsing experience that is rewarding for both serious house hunters and online real estate tourists. Read the whole story
MRC accreditation for Video Viewable Impressions for CTV will help identify issues with ads that have run or played when TV sets are off, … Read the whole story
Moving more fully into the TV/video marketplace, X is starting up a smart TV app, according to CEO Linda Yaccarino, to provide a "high-quality, … Read the whole story
The IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-based media, which "can accrue non-physical interactions … Read the whole story
Looking at just cable networks ESPN and TNT, ratings were 8% higher to average 410,000 -- the best result in 30 years. Overall TV … Read the whole story
Ready for what could be wall-to-wall Trump criminal trial coverage -- at least on some networks? No cameras in the courtroom will make it … Read the whole story
Pretty darn good, according to marketing agency TMA, who has assessed Williams and other top players for their brand endorsement potential in advance of … Read the whole story