TVBlog
by Adam Buckman, Featured Columnist
The thing that amazes me most about all the attention now being paid to the issue of partisan politicians appearing on talk shows is the prevalence of such guests in … Read the whole story
by Wayne Friedman
Open programmatic CTV - which represents around 20% of all programmatic CTV advertising - is estimated to climb to $6.8 billion this year, from … Read the whole story
by Tanya Gazdik
The almost two-minute video has been so well-received that Stellantis is rolling it out across television as a 30-second commercial to support the launch … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix hosted an expert on all things antitrust. The discussion was largely focused on longtime issues that would aid in a Netflix-WBD business merger. Read the whole story
COMMENTARY
by Danyelle Horrillo
Without context, incrementality, offline performance, seasonality, or real-world constraints, AI can confidently optimize in the wrong direction. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Proprietary media, shielded by limited audit rights, makes it nearly impossible to tell if what you pay is what you should be paying Read the whole story
COMMENTARY
by Joe Mandese
Once again, Adam Buckman has raised an excellent question in today's "TV Blog." Here's the answer. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AppLovin is preparing to build a social network, and recently experienced a shift into broader AI and multiple advertising channels like streaming TV. Read the whole story