The U.S. Ad Market Tracker which decelerated to 2.4% in February -- the worst expansion since the last ad recession ended -- bounced back … Read the whole story
Ad recall and viewer engagement have reached new lows in today's second-screening landscape. Read the whole story
Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display and YouTube perform within Performance Max. Google also … Read the whole story
The Advertiser Perceptions study also found a significant decline in organizations' actions or priorities to support quality news sites and credible journalism. Read the whole story
Madhive, a unified operating system for local media, announced Wednesday the launch of its first "enterprise intelligence layer" designed to improve each aspect of … Read the whole story
COMMENTARYWith press freedoms seemingly on the line, the show's longtime executive producer Bill Owens shockingly departed over editorial meddling by corporate higher ups. Read the whole story
COMMENTARYSince the search industry added generative AI, it's an old problem with a new twist.This predictive model that improves navigation for better search ad … Read the whole story
COMMENTARYA study by the IAB, Advertiser Perceptions and Guideline finds that 68% of media buyers/sellers and brand execs say CTV is a "must buy" … Read the whole story
COMMENTARYEvery year, many question whether the mid-May upfront presentations are still necessary or relevant. Read the whole story
CBS is set to win the prime time race - up 2% vs. a year ago to 5.72 million average Nielsen-measured viewers. This is … Read the whole story
Texas is asking the conservative 5th Circuit to lift a block on a state law that restricts social platforms' ability to serve content and … Read the whole story
Google is urging a federal appeals court to reject the Republican National Committee's attempt to reinstate claims that its messages to Gmail users were … Read the whole story
COMMENTARYThe launch of its stand-alone AI app, which includes a Discover feed and a place to share and explore how others use AI, positions … Read the whole story
Blue Shield began notifying members this month about the data breach. Read the whole story
It was founded in 2021 by Lebron James' agent Rich Paul and former Nike executives David Creech and Josh Moore. Read the whole story
