The IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-based media, which "can accrue non-physical interactions … Read the whole story
To some, the timing is reminiscent of Kym Frank's ouster three years ago, and raises new questions about the JIC's path forward amid a … Read the whole story
The agency said two executives, Scott Chapin and Jamie Venorsky will succeed Hill in running the agency. Read the whole story
When the bar is set as low as it is for government customer service, using AI -- even with current limitations -- would still … Read the whole story
Looking at just cable networks ESPN and TNT, ratings were 8% higher to average 410,000 -- the best result in 30 years. Overall TV … Read the whole story
Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks that evaluate language, coding and math. Microsoft … Read the whole story
Ready for what could be wall-to-wall Trump criminal trial coverage -- at least on some networks? No cameras in the courtroom will make it … Read the whole story
For those who like scorecards, here is how the Upfront season is shaping up so far, by the numbers. Read the whole story
TikTok plans to argue that a ban would violate the First Amendment. Read the whole story
Pretty darn good, according to marketing agency TMA, who has assessed Williams and other top players for their brand endorsement potential in advance of … Read the whole story
The revised version expands the window for TikTok's parent company ByteDance to sell the social media platform to a year, compared to six months … Read the whole story
The spending by newcomers to national television advertising hit $1.36 billion, trade group VAB said. Read the whole story
A Washington state resident is seeking to revive a claim that X Corp violated a state law by asking users to provide contact information … Read the whole story
"I'd rather give my kids Jack Daniels and weed than Instagram," is Professor Scott Galloway's memorable line in the sand. Read the whole story
Sports footwear and apparel company Puma has launched its first worldwide brand campaign in 10 years. It’s called “Forever. Faster. See The Game Like … Read the whole story