Accenture, Google, Microsoft, Amazon Web Services, Nvidia,
xAI and 18 other companies have signed memorandums of understanding with the U.S. Department of Energy.
These companies will participate in the
Genesis Mission to support the Trump Administration’s national efforts to advance artificial intelligence (AI), with the goal of accelerating scientific discovery and technological innovation.
“The Genesis Mission will help America’s scientists automate experiment design,
accelerate simulations, and generate predictive models that will lead to breakthroughs in energy, manufacturing, drug discovery, and beyond,” said Michael Kratsios, assistant to the president
and office of science and technology policy director, in a press release.
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While the Genesis Mission — which aims to unite AI and quantum computing, the most powerful technology
models — is primarily a scientific and national security initiative, its advancements in AI and data processing are expected to have a profound impact on the advertising industry.
By accelerating the development of foundational AI models and high-performance computing, it will provide the technical infrastructure and standards for the next generation of advertising tools.
The goals include removing barriers to innovation, reducing dependence on foreign adversaries, and driving America’s private and public scientific enterprises.
Generative creative tools,
predictive analytics, real-time optimization, and advanced modeling are expected to see benefits.
Dell, OpenAI, Oracle, Periodic Labs, Palantir, and Project Prometheus are some of the other
companies participating.
"These agreements help advance President Trump's Executive Order to build the national AI platform for scientific discovery and uplift the entire U.S. R&D
ecosystem," stated Dario Gil, DOE Under Secretary for Science and Genesis Mission Director.