LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Bing To Clean Up Content Network Ad Groups On Marketers' Behalf in Search Marketing Daily on 09/22/2017
  

  After November 30, Bing will automatically migrate ads to the search network when the distribution default is set to both search and content network.

• Bing Automates Image Detection In Visual Search in Search Insider on 09/22/2017
  

  The underlying technology, Object Detection Model, finds and identifies objects in an image and determines the category of the object that has been detected and its precise location and area occupied within the frame of the complete image.

• Google To Automate Refunds For Ads Running On DoubleClick in Digital News Daily on 09/22/2017
  

  Google plans to automate the refund process to advertisers running on DoubleClick Bid Manager who lose budgets to ad fraud on its platform. Technology will scan more than 180 automated filters and detection algorithms to identify and prevent invalid traffic.The company also will build ads.txt standards into the process, which will require certification by partners.

• Pinterest, Fashion Engine Lyst Predict Halloween Trends Based On Pins, Saves, Searches in Search Insider on 09/21/2017
  

  Fashion search engine Lyst has teamed up with Pinterest to predict what everyone will wear this Halloween. The report analyzes searches, pins and saves across a combined 180 million monthly users worldwide.

• Microsoft Joins Coalition For Better Ads in Search Marketing Daily on 09/21/2017
  

  Microsoft has joined the Coalition for Better Ads, an industry association aimed at improving online advertising and marketing. The move is intended to ease consumer frustration.

• WeChat: Let's Talk in Digital News Daily on 09/21/2017
  

  With 963 million monthly active users on the mobile WeChat app, Tencent announced a new program Thursday aimed at educating and attracting U.S. advertisers and their agency partners to its platforms and apps.

• Google Makes $1.1B Development Deal With HTC To Create Hardware in Digital News Daily on 09/20/2017
  

  The deal -- announced late Wednesday -- continues Google's "big bet on hardware," Rick Osterloh, senior vice president of hardware at Google, wrote in a blog post. It's a non-exclusive licensing agreement to some of HTC's intellectual property.

• News Of Google's HTC Investment Could Come Thursday in Search Marketing Daily on 09/20/2017
  

  The hardware company will stop trading its stock on the TWSE tomorrow, ahead of releasing "material information" pertaining to its business, reports the stock exchange and several media outlets.

• Kate Spade Takes Virtual Reality Campaign To Paris, Celebrating Opening Of Flagship Store in Digital News Daily on 09/20/2017
  

  Kate Spade will launch an augmented reality campaign Thursday in Paris to celebrate the opening of its flagship store. The images will appear as an illustration.

• Google To Lose Millions From Restricting Addiction Treatment Search Ads  in Search Insider on 09/20/2017
  

  Advertisers spent about $78.1 million for desktop search ads based on 157-related keywords for addiction treatment and rehabilitation from Sept. 2016 to Sept. 2017, according to data released this week.

Comments by Laurie All comments by Laurie

• On Both Sides, The Media Is Peddling A False Dilemma About Trump by Kaila Colbin (Media Insider on 06/09/2017)
  

  Nice job on this piece!

• Media CEOs Face Challenges After Trump Withdraws U.S. From Paris Climate Agreement by Laurie Sullivan (MediaDailyNews on 06/02/2017)
  

  You're correct, Chuck Lantz. And Jeff Martin, I appreciate comments because it provides another perspective. And I did just what you suggested prior to your suggestion. I wrote to you through the MP social network asking for names and contact information of others who might have another view. In return I received the public comment from you: "To the writers, if you were to use this publication's social network to ask for CEOs with counterpoints you would have the sources you need to bring light to the other side of this issue. That is part of journalism according to my college professor on the subject." 

• 'Magnolia Journal' Rakes in 700,000 Subscribers by Sara Guaglione (Publishers Daily on 05/10/2017)
  

  He has a construction company and real estate business. The two have chemistry. They banter. They're personable and that's why it works so well.  I'm a big fan of the show and I rarely watch television. 

• Study Identifies Gaping Hole In Media-Buying Practices by Laurie Sullivan (Search Marketing Daily on 03/23/2017)
  

  Awesome, Virginia, thank you for posting. Anyone else?

• Study Identifies Gaping Hole In Media-Buying Practices by Laurie Sullivan (Search Marketing Daily on 03/23/2017)
  

  Michael, Not from the mix. The report says from the initial budget planning. And just because you don't omnit it, it doesn't mean everyone does. And, it doesn't mean everything ties search to television or other media such as video and display, though I'm pretty sure that display trend began about five or more years ago for most companies. The report is just trying to show how search amplifies other media, especially the media that runs offline.   

• Google Reminds Advertisers To Say Good-Bye To Converted Clicks by Laurie Sullivan (Search Marketing Daily on 02/27/2017)
  

  Got it Ken, thank you!

• IAB: Tough To Prove ROI With Data-Driven Campaigns by Laurie Sullivan (MediaDailyNews on 01/30/2017)
  

  I think it's about having many more types of media and tons of channels.  

• The Trump Effect For Advertisers by Laurie Sullivan (SearchBlog on 01/23/2017)
  

  Thanks for the comment, Paula. Is it better to pay a little more for a phone, but know we are sending more Americans to work, or pay less for the phone and ship the jobs overseas? I say pay a little more to put U.S. workers to work. We may need to hire overseas workers for a bit, because most of the factories these days are automated and the U.S. doesn't have enough knowledge workers in STEM to support the jobs new factories will require.

• Voice Search More Commonly Used In Public Places By Affluent Consumers by Laurie Sullivan (Search Marketing Daily on 01/19/2017)
  

  Thank you for including the link, Mark.

• Google Acquires Fabric From Twitter by Laurie Sullivan (Search Marketing Daily on 01/18/2017)
  

  Brad, sorry for the confusion. Fabric's reach has grown to 2.5 billion active mobile devices in the past two years since Twitter acquired the company, according to a Paret. 

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