LAURIE SULLIVAN

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• Laurie is attending Brand Insider Summit QSR, October 27, 2020
  
  

Articles by Laurie All articles by Laurie

• OAAA Launches Working Group, Sets Standards For Real-Time Bidding in Search & Performance Marketing Daily on 10/21/2020
  

  The OAAA this week will launch its OpenRTB Working Group, representing media companies, buyers, and tech platforms.

• Black Friday Being Replaced By Cyber Everything in Around the Net in Search Marketing on 10/21/2020
  

• Google Vs. DOJ: What The Tech Industry Really Thinks in Inside Performance on 10/21/2020
  

  The DOJ on Tuesday took action against Google, alleging the company abused its market power and stifled competition. Google responded by stating the DOJ's case is "deeply flawed" and if successful, would raise phone prices and prop up lower-quality search alternatives. Here's what the industry really thinks.

• Foursquare Develops Whispering Apple AirPod App With Far-Reaching Impacts For Ad Industry in Search & Performance Marketing Daily on 10/21/2020
  

  The virtual assistant, which whispers local recommendations and other snippets into the wearer's headphones or earbuds, launched Tuesday in the Apple App Store. The technology has the ability to alter audio location-type advertising forever.

• To Reduce Consumers' Digital Footprints, Ivacy VPN Partners With Private Search Engine Startpage in Search & Performance Marketing Daily on 10/21/2020
  

  Looking to reduce consumers' digital footprints and profile information, Startpage is partnering with virtual private network Ivacy VPN, adding Startpage as an option when Ivacy app users make a VPN connection.

• Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform in Search & Performance Marketing Daily on 10/20/2020
  

  Data is never copied or stored. The brand's identifier is the ID that syncs with the DSP directly. The ID never leaves the platform and is unique to each customer.

• Ivacy VPN Adds Startpage Private Search Engine in Inside Performance on 10/20/2020
  

  Startpage has partnered with VPN service Ivacy, adding Startpage as a private search option. Neither company tracks users, logs their data or sells it.

• Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer Behavior in Search & Performance Marketing Daily on 10/20/2020
  

  Google rated the highest in Creativity and Cultural Relevance, while Amazon ranked as most Reliable and scored high in Responsiveness and Relevance.

• Justice Department Sues Google For Search Anticompetitive Business Practices in Search & Performance Marketing Daily on 10/20/2020
  

  The DOJ is expected to file the "most aggressive U.S. legal challenge to a company's dominance in the tech sector in more than two decades."

• What Does The Future Of VidCon Look Like Rebranded? in Search & Performance Marketing Daily on 10/20/2020
  

  The world's largest venue for online video and digital creators on Tuesday announced its first rebrand since it premiered more than ten years ago.

Comments by Laurie All comments by Laurie

• What's Important To Gen Z Now? by Laurie Sullivan (Search & Performance Marketing Daily on 06/03/2020)
  

  James Smith, the survey took place in February 2020 online and mobile. All respondents owned a smartphone and were required multiple times weekly to use at least one social media platform, such as Facebook, Instagram, Snapchat, TikTok, Twitter, Twitch or YouTube. About 516 respondents were between 12 and 17, and 515 were between the ages of 18 and 24.

• Connections Between SEO And Timing Of Press Releases by Laurie Sullivan (Inside Performance on 12/13/2019)
  

  Hi Mark, the information about SEO is not in the report, but here is the link to the rest.  https://onclusive.com/whitepapers/release-benchmarks/

• Walmart Reportedly Readying Self-Service Search, Display Ad Platform by Laurie Sullivan (Search & Performance Marketing Daily on 11/15/2019)
  

  Ed, perhaps the branding and video/TV will come next. Seriously, I wouldn't put it past them. I spent several days in Bentonville in the early to mid-2000s interviewing folks in their IT department. Their tech operation is very sophisticated. https://www.informationweek.com/wal-marts-way/d/d-id/1027448?page_number=3

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon -- https://www.multivu.com/players/English/8602951-kohler-disney-maleficent-mistress-of-evil-campaign-and-sweepstakes/

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon, perhaps you haven't seen the Halloween-style television commercial about Alexa in the bathroom mirror?  

• Marketers Share Their Stories Of September 11, 2001 by Laurie Sullivan (Search & Performance Marketing Daily on 09/11/2019)
  

  Don Seaman, Thank you very much for sharing your experience. I appreciate you taking the time. Laurie

• Retailers Concerned About Amazon Undercutting Prices by Laurie Sullivan (Search & Performance Marketing Daily on 07/24/2019)
  

  Thank you for calling that to my attention John Grono. You're so tactful. 

• Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online by Laurie Sullivan (Inside Performance on 07/08/2019)
  

  Ed Papazian, I'm seeing a few mom and pop advertisers now and then from very small surrounding towns, probably inserted through internet TV by ZIP code? 

• IAB: Digital Ad Revenue Approaching $50 Billion Annually by Laurie Sullivan (MediaDailyNews on 04/22/2015)
  

  Ed Papazian, Probably because the data stamp reads that it was written and published in 2015. :)

• Bernie Sanders' BERN Will Search And Target Voters by Laurie Sullivan (Inside Performance on 04/29/2019)
  

  Allen Shur, It may not be confidential, but are you okay with your friend or family member taking your personal information and giving it away? 

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