LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Merkle's Cookie-Crumble Guide To The Future in Inside Performance on 07/29/2021
  

  With the deprecation of third-party cookies comes confusion. Merkle in early June released a guide outlining the history of privacy regulations, and how organizations can own their first-party data future.

• Google Mandates Employees Get COVID-19 Vaccine, Delays Return To Office in Search & Performance Marketing Daily on 07/28/2021
  

  In a move that seems counterintuitive to its free culture, Google will require all its on-campus workers to be vaccinated against COVID-19. The company said it will delay its employees' return to office until October. Google is the first search tech-related company to mandate that its employees be vaccinated before returning to the office.

• Algolia Valuation Reaches $2.25 Billion With $150M Series D Funding in Search & Performance Marketing Daily on 07/28/2021
  

  Algolia also added seven leaders to its executive suite in the last 18 months, appointing ad execs from Alfresco, Dropbox, Capgemini, Salesforce, Adobe, Twilio, and other firms.

• How LinkedIn Marketing Solutions Biz Exceeded $1 Billion For The Quarter in Inside Performance on 07/28/2021
  

  The company's ad business surpassed $1 billion in revenue in Q2 2021 for the first time -- up 97% year-over-year, growing three times faster than the category.

• Alphabet, Microsoft Post Big Q2 Earnings in Search & Performance Marketing Daily on 07/27/2021
  

  Google's Search and Other brought in $35.8 billion, up from $21.3 billion. The number reflects a comparison to 2020 at the height of the pandemic when companies pulled back on advertising, but the company still did well. YouTube helped to boost revenue despite the pandemic.

• TikTok Live Expands With Discovery, 200-Keyword Filter Feature in Search & Performance Marketing Daily on 07/27/2021
  

  Features including the ability to go live with co-hosts, hold Q&As and improve keyword filters make TikTok LIVE more competitive with platforms like Instagram Live. Go LIVE Together gives the host the ability to add another person from a different location.

• Pinterest Gives Creators A Way To Generate Revenue From Shoppable Pins in Search & Performance Marketing Daily on 07/27/2021
  

  Pinterest wooed influencers Tuesday, announcing ways for content creators to generate revenue by promoting items across the site. It added support for affiliate links to give creators a slice of consumer purchases, and a "paid partnership" label to support brand sponsorships.

• Google Builds Customizable Engine As Retailers Lose $300B Annually To Search Abandonment in Search & Performance Marketing Daily on 07/27/2021
  

  To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives retailers Google-quality search on their own digital properties.

• Customer Satisfaction Index Sees AOL Stumble, Google And Bing Remain Stable, Others Improve in Inside Performance on 07/27/2021
  

  Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yahoo, Ask, MSN, and Answers, according to data released Tuesday. Twitter fell by 10% in 2021 compared with 2020.

• B2B Marketers Increasing Use Of Digital -- Approaching $15B By 2023, Says eMarketer in Search & Performance Marketing Daily on 07/26/2021
  

  For the first time, more than half of B2B marketers' digital spend will focus on phones and tablets vs. non-mobile devices such as laptops and desktop computers.

Comments by Laurie All comments by Laurie

• Roger Waters Tells Zuckerberg To 'F...' Off Over Request To Use Pink Floyd Song by Laurie Sullivan (Search & Performance Marketing Daily on 06/14/2021)
  

  Of course, Mark Sherman - perhaps "Us and Them" explains it?  ;) 

• Is Search A Public Utility -- And Google A Common Carrier? by Laurie Sullivan (Inside Performance on 06/08/2021)
  

  Hi Thom Kennon, I have my opinion on whether or not Google should be classified as a public utility. I can't see what you see in the commentary. Can you by more explicit? 

• Amazon Advertising And GroupM Work On Audio Ads by Laurie Sullivan (Search & Performance Marketing Daily on 05/19/2021)
  

  I meant according to a June 2019 report from Loup Ventures (or whoever the data is from), cited by Statista. 

• Amazon Advertising And GroupM Work On Audio Ads by Laurie Sullivan (Search & Performance Marketing Daily on 05/19/2021)
  

  Leo and Ed, thanks for taking the time to comment, but it should have read "according to a June 2019 report cited by Statista. 

• Why These Markets Attract And Keep Consumers On Sites Longest by Laurie Sullivan (Search & Performance Marketing Daily on 03/23/2021)
  

  The article is correct. 

• Horizon Next's President On The Future Of Metrics, Measurement by Laurie Sullivan (Data & Programmatic Insider on 02/15/2021)
  

  I appreciate you, Ed. You always ask the great questions. I'm sure they didn't tell all. 

• What's Important To Gen Z Now? by Laurie Sullivan (Search & Performance Marketing Daily on 06/03/2020)
  

  James Smith, the survey took place in February 2020 online and mobile. All respondents owned a smartphone and were required multiple times weekly to use at least one social media platform, such as Facebook, Instagram, Snapchat, TikTok, Twitter, Twitch or YouTube. About 516 respondents were between 12 and 17, and 515 were between the ages of 18 and 24.

• Connections Between SEO And Timing Of Press Releases by Laurie Sullivan (Inside Performance on 12/13/2019)
  

  Hi Mark, the information about SEO is not in the report, but here is the link to the rest.  https://onclusive.com/whitepapers/release-benchmarks/

• Walmart Reportedly Readying Self-Service Search, Display Ad Platform by Laurie Sullivan (Search & Performance Marketing Daily on 11/15/2019)
  

  Ed, perhaps the branding and video/TV will come next. Seriously, I wouldn't put it past them. I spent several days in Bentonville in the early to mid-2000s interviewing folks in their IT department. Their tech operation is very sophisticated. https://www.informationweek.com/wal-marts-way/d/d-id/1027448?page_number=3

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon -- https://www.multivu.com/players/English/8602951-kohler-disney-maleficent-mistress-of-evil-campaign-and-sweepstakes/

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