LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Google Adds Transparency To AI-Generated Ads in MediaDailyNews on 07/10/2026
  

  Google introduced additional transparency features this week to help people better understand ads, adding a "How this ad was made" section to the My Ad Center panel, now accessible to all users globally.

• Google Explains New Predictive Metric in Performance Marketing Insider on 07/10/2026
  

  A Google Ads metric that predicts the long-term revenue impact of top-of-funnel campaigns connects early actions like brand searches to expected future sales. When and why should marketers use this metric? Ginny Marvin, Google Ads product liaison, explains.

• OpenAI Shutters Browser Amid Major Changes in MediaDailyNews on 07/09/2026
  

  OpenAI will redistribute some of its agentic browsing features - which were tested in the Atlas browser it is shuttering - across ChatGPT's desktop app and a Google Chrome extension.

• Meta Patent Tracks Emotions, Could Impact Ads in Performance Marketing Insider on 07/09/2026
  

  A new device created by Meta developers will record a person's spoken words, create a transcript and run the audio through an AI program that picks up what they say and how they say it, analyzing tone, pace, and nonverbal cues like pauses and breathing.

• IAB Updates Video Definitions, Seeks Input in MediaDailyNews on 07/09/2026
  

  The IAB has released its Redefining Media Types Standard for public comment, with the goal to define descriptions for digital video products and their associated ad formats that will help define the standard, including CTV, online video, social video, FAST, video podcasting, and retail video.

• Google Wins A Big Moment As Argentina Takes Lead In World Cup in MediaDailyNews on 07/09/2026
  

  Google's search engine reached its highest query use ever during Tuesday's knockout-round World Cup thriller, but the company did not share the numbers.

• OpenAI Releases Voice Model That Can Think, Reason, Respond Like A Human in MediaDailyNews on 07/08/2026
  

  OpenAI released a video featuring three older women who explain how the new ChatGPT voice model works. OpenAI says it can listen, reason and speak at the same time.

• DuckDuckGo Browser Can Now Block All YouTube Video Ads in MediaDailyNews on 07/08/2026
  

  DuckDuckGo, known for its attention-grabbing ads running across YouTube and streaming TV, will now enable users to block YouTube video ads in its browser.

• Google Integrates Data From Instagram, TikTok, X, YouTube Into Search Console in MediaDailyNews on 07/08/2026
  

  Google has introduced "platform properties" in its Search Console to help website owners and creators understand how their social and video posts perform across Google Search and Discover.

• Will Ace Hardwire RedVest Into An AI Retail Media Network? in Performance Marketing Insider on 07/08/2026
  

  Ace Hardware advertisers can now manage and run retail RedVest Media campaigns alongside Amazon, Walmart and other major retail media networks following an integration with a commerce network.

Comments by Laurie All comments by Laurie

• Saks Lands $500M In Financing by Sarah Mahoney (Marketing Daily on 04/03/2026)
  

  Yay!!

• Why Bad Bunny Review Was Bad 'TV Blog' by Joe Mandese (Red, White & Blog on 02/11/2026)
  

  Complete marketing play by Rimas, in my opinion, because he declined to tour the U.S. I never heard of him before the Super Bowl, and my grandchildren are half Latino. We dance through the house singing Santana's songs, not Bad Bunny's. Viva la Santana!

• Why Bad Bunny Was Bad TV by Adam Buckman (TVBlog on 02/11/2026)
  

  Thank you for writing this. Santana would have been a better choice. 

• Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover by Ray Schultz (Publishers Daily on 08/27/2025)
  

  First Lady Trump declined the publication's offer.  It is not her style. 

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

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