LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Google Flights Ends Charges For Airline Booking, Referral Links in Search Marketing Daily on 01/22/2020
  

  The company plans to introduce new ad formats in Google Flights that offer airline and travel partners other options for promoting their fares, a Google spokesperson explains.

• Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study in Search Insider on 01/22/2020
  

  Some 68% of all consumers believe they are now better equipped to make informed purchase decisions compared with five years ago, a study by Valassis conducted with Kantar finds.

• Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position in Search Marketing Daily on 01/22/2020
  

  Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights.

• Google Cloud Forms Unlikely Partnership, After Nine-Year Dispute in Digital News Daily on 01/21/2020
  

  The partnership allows travel and data provider Sabre to create and build new services to develop a new marketplace for its airline, hospitality and travel agency customers.

• Google My Business Gets Automated Call Tracking Via Third Party in Search Insider on 01/21/2020
  

  Marketing analytics platform CallRail said on Tuesday that it now automates the platform's integration with Google My Business (GMB).

• Etsy Ads Pushed Onto Google Shopping As Marketplace Struggles To Find Footing in Search Marketing Daily on 01/21/2020
  

  An Etsy seller wants to know why their ads are being pushed onto Google Shopping, although they no longer have an account to advertise in the marketplace. At the same time the seller also says that in Sept. 2019, Etsy introduced an ad program that forced sellers to spend a minimum $1 per day for advertising.

• IAB Europe Brand Safety Report Shows Search Terms Leading To Misinformation in Search Insider on 01/20/2020
  

  More than 100 brands' ads unknowingly appeared alongside climate misinformation videos on YouTube, a study finds that was released just days before IAB Europe on Monday released its own data in a Brand Safety Poll.

• Amazon, Microsoft, IBM, Google Gain 'Identifiable' Patient Data Under Separate Deals in Search Marketing Daily on 01/20/2020
  

  Data has become the gold key to services. Some hospitals are granting big tech access to train their algorithms, hoping to find cures for cancer and other major diseases.

• GumGum Verity Opens More Data To Publishers in Data & Programmatic Insider on 01/20/2020
  

  Just in case publishers think they don't have enough data, GumGum added several nuances to its Verity platform that provide more options to target specific ads based on the content on a page. Advertisers will soon get something similar.

• Autotrader Develops Targeting Around Apple's, Google's Decision To No Longer Support Cookies in Search Marketing Daily on 01/20/2020
  

  The company seems to have created a closed-loop data system, building out identity graphs and consumer profile insights by leveraging first-party and third-party data, Kevin LeSage, director of digital marketing at Autotrader, a Cox Automotive company, told "Search Marketing Daily."

Comments by Laurie All comments by Laurie

• Connections Between SEO And Timing Of Press Releases by Laurie Sullivan (Search Insider on 12/13/2019)
  

  Hi Mark, the information about SEO is not in the report, but here is the link to the rest.  https://onclusive.com/whitepapers/release-benchmarks/

• Walmart Reportedly Readying Self-Service Search, Display Ad Platform by Laurie Sullivan (Search Marketing Daily on 11/15/2019)
  

  Ed, perhaps the branding and video/TV will come next. Seriously, I wouldn't put it past them. I spent several days in Bentonville in the early to mid-2000s interviewing folks in their IT department. Their tech operation is very sophisticated. https://www.informationweek.com/wal-marts-way/d/d-id/1027448?page_number=3

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon -- https://www.multivu.com/players/English/8602951-kohler-disney-maleficent-mistress-of-evil-campaign-and-sweepstakes/

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon, perhaps you haven't seen the Halloween-style television commercial about Alexa in the bathroom mirror?  

• Marketers Share Their Stories Of September 11, 2001 by Laurie Sullivan (Search Marketing Daily on 09/11/2019)
  

  Don Seaman, Thank you very much for sharing your experience. I appreciate you taking the time. Laurie

• Retailers Concerned About Amazon Undercutting Prices by Laurie Sullivan (Search Marketing Daily on 07/24/2019)
  

  Thank you for calling that to my attention John Grono. You're so tactful. 

• Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online by Laurie Sullivan (Search Insider on 07/08/2019)
  

  Ed Papazian, I'm seeing a few mom and pop advertisers now and then from very small surrounding towns, probably inserted through internet TV by ZIP code? 

• IAB: Digital Ad Revenue Approaching $50 Billion Annually by Laurie Sullivan (MediaDailyNews on 04/22/2015)
  

  Ed Papazian, Probably because the data stamp reads that it was written and published in 2015. :)

• Bernie Sanders' BERN Will Search And Target Voters by Laurie Sullivan (Search Insider on 04/29/2019)
  

  Allen Shur, It may not be confidential, but are you okay with your friend or family member taking your personal information and giving it away? 

• Williams Sonoma Pushed The Boundaries Of Permission Marketing And Failed by Laurie Sullivan (Data & Programmatic Insider on 03/25/2019)
  

  Hi Peter, Thank you for commenting. On my husband's phone, permissions are turned off. He opts out of everything. Waze is just one of them. He won't use Facebook or LinkedIn, and won't download and use most apps, including iTunes, because he doesn't want to give the app permission to access his phone contacts or photos on his phone. 

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