LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Microsoft Adds Agentic Capabilities, Challenges Meta in MediaDailyNews on 09/25/2026
  

  A redesigned Copilot app, announced Friday, shifts from a standard chatbot to autonomous agent that pulls the entire strategy, budgeting and planning process into one.

• Google Launches Conversational Avatar in MediaDailyNews on 09/25/2026
  

  The "live avatar" feature in the model creates an experience that listens, sees and speaks with a dynamic visual persona, with the goal to give companies "distinct visual identities to fit their brand," Google wrote in a blog post.

• Musing About Meta AI in Performance Marketing Insider on 09/25/2026
  

  Recent technology shows how Meta Platforms is moving toward search and transactions for brands rather than selling traditional advertising, and monetizing it through Muse, its AI agent.

• Morningstar 'Game On' Ad Navigates Blurred Lines in MediaDailyNews on 09/24/2026
  

  The campaign, which launched last week and will run into 2027, is intended to help investors see the value in the company's data, research, ratings, benchmarks and other tools.

• OpenAI Loyalty Settles In, Reshapes Advertising, Marketing Funnel in Performance Marketing Insider on 09/24/2026
  

  Many consumers have begun to settle into routines with preferred chatbots. The implications for advertisers are reshaping the traditional marketing funnel.

• Google Tests AI Chips for 'Fractionalized' Space Data Centers in MediaDailyNews on 09/24/2026
  

  For advertisers, this technology will not change daily procedures today, but it lays the foundation for massive scale, hyper-localized ad delivery, and lower long-term infrastructure costs by the mid-2030s, based on a Google paper and research.

• Amazon Opens Seller Tools To Anthropic Agent, Supports Ads in MediaDailyNews on 09/24/2026
  

  Amazon announced new tools for its sellers across the marketplace with a plugin, made available Wednesday, that will allow them to run their businesses from Anthropic Claude and "Amazon Quick" assistants.

• Agentic Is Driving 'Unpredictable Traffic Patterns,' Data Rates in Performance Marketing Insider on 09/23/2026
  

  Cisco predicts AI network traffic will double every six months. Google advertising and YouTube services have already experienced the first wave of traffic in mainstream applications.

• Google Ads Enhances AI Max, Enables Unified Reporting in MediaDailyNews on 09/23/2026
  

  The new features for advertisers using AI Max allow them to access one unified reporting system in Google Ads to help evaluate and validate the value the platform brings to campaigns.

• Best Buy Ads Pushes Further Into Commerce Media, CTV in MediaDailyNews on 09/23/2026
  

  Best Buy will announce new CTV ad offerings Wednesday, significantly expanding its reach through enhanced partnerships with major companies and streaming platforms.

Comments by Laurie All comments by Laurie

• Saks Lands $500M In Financing by Sarah Mahoney (Marketing Daily on 04/03/2026)
  

  Yay!!

• Why Bad Bunny Review Was Bad 'TV Blog' by Joe Mandese (Red, White & Blog on 02/11/2026)
  

  Complete marketing play by Rimas, in my opinion, because he declined to tour the U.S. I never heard of him before the Super Bowl, and my grandchildren are half Latino. We dance through the house singing Santana's songs, not Bad Bunny's. Viva la Santana!

• Why Bad Bunny Was Bad TV by Adam Buckman (TVBlog on 02/11/2026)
  

  Thank you for writing this. Santana would have been a better choice. 

• Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover by Ray Schultz (Publishers Daily on 08/27/2025)
  

  First Lady Trump declined the publication's offer.  It is not her style. 

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

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