LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Kenshoo Forms Ecommerce Biz, Opens Platform To Amazon Ads in Search Marketing Daily on 07/21/2017
  

  After closing a round of investment funding, the traditional search ad platform company will now support ecommerce advertising, and added Amazon to the list of locations in which marketers can buy advertising space.

• Google Runs Tests To Search For Ad Fraud in Digital News Daily on 07/21/2017
  

  Google has been trying to gauge the number of fraudulent ads that run across the advertising ecosystem and, along with a few media companies, has been "quietly" running tests to determine the problem, according to one report.

• Microsoft Search Shadowed Under A Cloud in Search Insider on 07/21/2017
  

  If anyone asks why you don't invest more of your search budget in Bing, here are a few talking points from Microsoft's earnings call on Thursday to get the conversation going on how cloud services will best be served by Bing and Cortana.

• Influencer Marketing In Need Of Industry Standards in Digital News Daily on 07/21/2017
  

  Today's pay-to-play influencer model can't sustain itself, said Brian Salzman, founder-CEO, RQ. Brands must work with people who are passionate about their products. Authenticity, the biggest buzzword for social in 2017, requires brands to build the relationship.

• Videos Rank Differently On Google Vs. YouTube, With Bias, Study Shows in Search Marketing Daily on 07/20/2017
  

  Marketers have long suspected that Google has a strong bias for its content in its search engine. A study now finds that 74.9% of all YouTube videos in the data sample tested ranked in the top 10 in Search and 92.6% of all the videos ranked in the top 20 search results.

• IAB Releases New Ad Specs For Formats Including Virtual Reality in Digital News Daily on 07/20/2017
  

  The Interactive Advertising Bureau on Thursday released the final version of the IAB Standard Ad Unit Portfolio after a draft was released for public comment in 2016. The specs include ad units that allow for the creative to adjust to a variety of screen sizes and resolution capabilities.

• Why Alphabet Had To Prove A Market For Google Glass in Search Insider on 07/20/2017
  

  Google and its parent company Alphabet had to launch Google Glass as an enterprise app after pulling the product from the consumer market. Alphabet has been running limited tests with a handful of companies to prove its worth, and there are numerous rivals such as Epson and Microsoft with a history of success in this space.

• Influencer Marketing: There's A Lot To Clean Up in Show Daily on 07/19/2017
  

  About 74% of marketers still struggle with the return on investment from influencer marketing because it's difficult to define a strategy, said Maria Sipka, cofounder and chief evangelist at Linqia.

• VIP Membership Has Its Privileges For This Marketplace  in Show Daily on 07/19/2017
  

  The privilege is having access to consumer data. Consumers love this network of brands that make up TechStyle Fashion Group so much that they are willing to give them data. Lots of data.

• Do Humans Interpret Context Better Than Robots?  in Show Daily on 07/19/2017
  

  I'm beginning to wonder, as Google, Bing and others build platforms that teach humans how to team them. We're at OMMA LA today to talk about robots and programmatic creative.

Comments by Laurie All comments by Laurie

• On Both Sides, The Media Is Peddling A False Dilemma About Trump by Kaila Colbin (Media Insider on 06/09/2017)
  

  Nice job on this piece!

• Media CEOs Face Challenges After Trump Withdraws U.S. From Paris Climate Agreement by Laurie Sullivan (MediaDailyNews on 06/02/2017)
  

  You're correct, Chuck Lantz. And Jeff Martin, I appreciate comments because it provides another perspective. And I did just what you suggested prior to your suggestion. I wrote to you through the MP social network asking for names and contact information of others who might have another view. In return I received the public comment from you: "To the writers, if you were to use this publication's social network to ask for CEOs with counterpoints you would have the sources you need to bring light to the other side of this issue. That is part of journalism according to my college professor on the subject." 

• 'Magnolia Journal' Rakes in 700,000 Subscribers by Sara Guaglione (Publishers Daily on 05/10/2017)
  

  He has a construction company and real estate business. The two have chemistry. They banter. They're personable and that's why it works so well.  I'm a big fan of the show and I rarely watch television. 

• Study Identifies Gaping Hole In Media-Buying Practices by Laurie Sullivan (Search Marketing Daily on 03/23/2017)
  

  Awesome, Virginia, thank you for posting. Anyone else?

• Study Identifies Gaping Hole In Media-Buying Practices by Laurie Sullivan (Search Marketing Daily on 03/23/2017)
  

  Michael, Not from the mix. The report says from the initial budget planning. And just because you don't omnit it, it doesn't mean everyone does. And, it doesn't mean everything ties search to television or other media such as video and display, though I'm pretty sure that display trend began about five or more years ago for most companies. The report is just trying to show how search amplifies other media, especially the media that runs offline.   

• Google Reminds Advertisers To Say Good-Bye To Converted Clicks by Laurie Sullivan (Search Marketing Daily on 02/27/2017)
  

  Got it Ken, thank you!

• IAB: Tough To Prove ROI With Data-Driven Campaigns by Laurie Sullivan (MediaDailyNews on 01/30/2017)
  

  I think it's about having many more types of media and tons of channels.  

• The Trump Effect For Advertisers by Laurie Sullivan (SearchBlog on 01/23/2017)
  

  Thanks for the comment, Paula. Is it better to pay a little more for a phone, but know we are sending more Americans to work, or pay less for the phone and ship the jobs overseas? I say pay a little more to put U.S. workers to work. We may need to hire overseas workers for a bit, because most of the factories these days are automated and the U.S. doesn't have enough knowledge workers in STEM to support the jobs new factories will require.

• Voice Search More Commonly Used In Public Places By Affluent Consumers by Laurie Sullivan (Search Marketing Daily on 01/19/2017)
  

  Thank you for including the link, Mark.

• Google Acquires Fabric From Twitter by Laurie Sullivan (Search Marketing Daily on 01/18/2017)
  

  Brad, sorry for the confusion. Fabric's reach has grown to 2.5 billion active mobile devices in the past two years since Twitter acquired the company, according to a Paret. 

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