LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Google Adds AI-Powered Job Listings To Search Engine in Search Marketing Daily on 06/20/2017
  

  On Tuesday, Google said it will begin serving up help-wanted job descriptions, with help from artificial intelligence. The data will enable users to filter the jobs by industry and location, when they were posted, and employer.

• Publicis Groupe Takes AI-Powered Assistant In-House For Its 80,000 Employees in MAD on 06/20/2017
  

  Engineers at Publicis Groupe plan to build an AI-powered virtual assistant named Marcel based on technology acquired from SapientNitro that will allow each agency group to match people with the right skills and experiences to work on specific projects. The idea is to form the perfect teams.

• SweeTARTS Co-Creates Content, Candy With Fans At VidCon in Search Marketing Daily on 06/20/2017
  

  SweeTARTS returns to VidCon this week, encouraging fans of the candy to create original content, and plans to launch a new "candy creation" on Friday at the event.

• Ecommerce Leaving Billions Of Dollars Unclaimed in Search Insider on 06/21/2017
  

  Most of the objectives of marketers to optimize sites and content have little influence on revenue, according to research released Wednesday. Ecommerce businesses could add as much as 6% to their revenue, representing tens of billions of dollars globally, by focusing on optimization and personalization techniques such as displaying stock levels or alerting shoppers when a sale ends.

• Proof Search Mirrors Consumer Demand in Search Insider on 06/20/2017
  

  Monthly U.S. search volume for roadside assistants reached 49,000 in June 2017 -- up five times -- and backup cameras reached 27,100 -- up four times since 2012, according to Cheryl Davis, analyst at Stone Temple Consulting.

• Facebook Increases VidCon Presence, Google Shifts To Host Live Show in Search Insider on 06/19/2017
  

  With deep pockets, Facebook has begun to fund the creation of video series. The Hollywood Reporter reported last week that Facebook closed a deal for reality competition series Last State Standing. The reality show will feature 50 contestants, one from every state in the U.S. They will compete in unique games for a chance to win a $500,000 cash prize.

• Adobe Advertising Cloud TV Launches, Ties In Search Intent Data in Search Marketing Daily on 06/19/2017
  

  Adobe on Monday announced the launch of Adobe Advertising Cloud TV to automate data-driven planning and buying of television advertising. One feature of the new platform will enable marketers to target audiences who have demonstrated intent through online searches.

• Google Takes Further Steps To Protect Brands From Extremist Content, Ahead Of Vidcon in Search Marketing Daily on 06/19/2017
  

  On Sunday Kent Walker, general counsel for Google, outlined four steps that are underway to fight a host of radical actions that occur online.

• Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still Tricky in Data & Programmatic Insider on 06/19/2017
  

  Through partnerships with Triton Digital and others, digital audio ads are served through Sizmek's ad server and campaign management system, as well as through its programmatic StrikeAd demand-side platform (DSP).

• Survata Creates Partner Network With Lotame, Salesforce, Oracle, Adobe, LiveRamp in Digital News Daily on 06/16/2017
  

  The partnerships combine consumer survey responses with first-, second- and third-party data in a partner DMP. Prior to the partnerships, Survata used data gained from pixels and tags in banner ads. Now Survata can serve specific questions to potential consumers based on the data stored in the DMPs.

Comments by Laurie All comments by Laurie

• On Both Sides, The Media Is Peddling A False Dilemma About Trump by Kaila Colbin (Media Insider on 06/09/2017)
  

  Nice job on this piece!

• Media CEOs Face Challenges After Trump Withdraws U.S. From Paris Climate Agreement by Laurie Sullivan (MediaDailyNews on 06/02/2017)
  

  You're correct, Chuck Lantz. And Jeff Martin, I appreciate comments because it provides another perspective. And I did just what you suggested prior to your suggestion. I wrote to you through the MP social network asking for names and contact information of others who might have another view. In return I received the public comment from you: "To the writers, if you were to use this publication's social network to ask for CEOs with counterpoints you would have the sources you need to bring light to the other side of this issue. That is part of journalism according to my college professor on the subject." 

• 'Magnolia Journal' Rakes in 700,000 Subscribers by Sara Guaglione (Publishers Daily on 05/10/2017)
  

  He has a construction company and real estate business. The two have chemistry. They banter. They're personable and that's why it works so well.  I'm a big fan of the show and I rarely watch television. 

• Study Identifies Gaping Hole In Media-Buying Practices by Laurie Sullivan (Search Marketing Daily on 03/23/2017)
  

  Awesome, Virginia, thank you for posting. Anyone else?

• Study Identifies Gaping Hole In Media-Buying Practices by Laurie Sullivan (Search Marketing Daily on 03/23/2017)
  

  Michael, Not from the mix. The report says from the initial budget planning. And just because you don't omnit it, it doesn't mean everyone does. And, it doesn't mean everything ties search to television or other media such as video and display, though I'm pretty sure that display trend began about five or more years ago for most companies. The report is just trying to show how search amplifies other media, especially the media that runs offline.   

• Google Reminds Advertisers To Say Good-Bye To Converted Clicks by Laurie Sullivan (Search Marketing Daily on 02/27/2017)
  

  Got it Ken, thank you!

• IAB: Tough To Prove ROI With Data-Driven Campaigns by Laurie Sullivan (MediaDailyNews on 01/30/2017)
  

  I think it's about having many more types of media and tons of channels.  

• The Trump Effect For Advertisers by Laurie Sullivan (SearchBlog on 01/23/2017)
  

  Thanks for the comment, Paula. Is it better to pay a little more for a phone, but know we are sending more Americans to work, or pay less for the phone and ship the jobs overseas? I say pay a little more to put U.S. workers to work. We may need to hire overseas workers for a bit, because most of the factories these days are automated and the U.S. doesn't have enough knowledge workers in STEM to support the jobs new factories will require.

• Voice Search More Commonly Used In Public Places By Affluent Consumers by Laurie Sullivan (Search Marketing Daily on 01/19/2017)
  

  Thank you for including the link, Mark.

• Google Acquires Fabric From Twitter by Laurie Sullivan (Search Marketing Daily on 01/18/2017)
  

  Brad, sorry for the confusion. Fabric's reach has grown to 2.5 billion active mobile devices in the past two years since Twitter acquired the company, according to a Paret. 

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.