LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Google Focuses On Niche Local Events To Gain More Data in Search Marketing Daily on 07/19/2019
  

  Google sees local services as a path to peer-to-peer conversations to gain more data about people, places and things.

• Amazon Changing Its Rules For Third-Party Sellers Worldwide, Germany Drops Investigation in Digital News Daily on 07/19/2019
  

  Germany agreed to drop a seven-month investigation into Amazon's merchant terms and conditions after the marketplace said it would amend its Business Services Agreement. The company plans to make the changes worldwide, with the new terms taking effect in August. Amazon will comply with Europe's liability toward business partners on its European platforms, giving merchants 30-day notice and an explanation before removing a seller from the platform.

• Microsoft Cites LinkedIn's Contribution During Earnings Call in Search Insider on 07/19/2019
  

  LinkedIn has been viewed as a stuffy B2B marketing platform, but with the addition of new services, the social network continues to build a new brand image.

• Algolia Search Puts Focus On Speed, Personalization, Voice in Search Marketing Daily on 07/18/2019
  

  Algolia on Thursday released updates to its search technology with personalization, voice and mobile capabilities. The latest release also speeds the process for desktop, mobile and voice user interfaces.

• Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns in Search Marketing Daily on 07/18/2019
  

  Paid search remains the dominant digital ad channel, yet marketers still face challenges in hitting paid-search volume targets, accurate attribution and leveraging audience data with ecommerce, according to Marin Software's State of Digital Advertising 2019 report.

• Google's Political Ad Transparency Data Reportedly Fraught With Errors in Search Insider on 07/17/2019
  

  Google doesn't always record political ads bought with its advertising tools, and in some instances it hasn't updated for weeks.

• Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns in Search Marketing Daily on 07/17/2019
  

  "Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of the back-to-school season.

• Local Search Analytics Defines True Local Competitors, Performance in Search Marketing Daily on 07/17/2019
  

  Google's focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics.

• Trump To Look Into Google-China Ties in Search Marketing Daily on 07/16/2019
  

  On Tuesday, President Trump announced his administration will look into Google's ties with China following statements made last weekend by tech investor Peter Thiel.

• Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served in Digital News Daily on 07/16/2019
  

  Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households served over-the-top and connected television ads.

Comments by Laurie All comments by Laurie

• Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online by Laurie Sullivan (Search Insider on 07/08/2019)
  

  Ed Papazian, I'm seeing a few mom and pop advertisers now and then from very small surrounding towns, probably inserted through internet TV by ZIP code? 

• IAB: Digital Ad Revenue Approaching $50 Billion Annually by Laurie Sullivan (MediaDailyNews on 04/22/2015)
  

  Ed Papazian, Probably because the data stamp reads that it was written and published in 2015. :)

• Bernie Sanders' BERN Will Search And Target Voters by Laurie Sullivan (Search Insider on 04/29/2019)
  

  Allen Shur, It may not be confidential, but are you okay with your friend or family member taking your personal information and giving it away? 

• Williams Sonoma Pushed The Boundaries Of Permission Marketing And Failed by Laurie Sullivan (Data & Programmatic Insider on 03/25/2019)
  

  Hi Peter, Thank you for commenting. On my husband's phone, permissions are turned off. He opts out of everything. Waze is just one of them. He won't use Facebook or LinkedIn, and won't download and use most apps, including iTunes, because he doesn't want to give the app permission to access his phone contacts or photos on his phone. 

• Amazon Advertising Trusted Less Than Some Platforms, Survey Finds by Laurie Sullivan (Digital News Daily on 02/27/2019)
  

  The Amazon platform is trusted less than Google and Facebook. I know, kind of difficult to believe after all the recent news, but I'm sure "trusted" can be looked at several different ways. How much do you trust something, given a scale from one to 10? Trust that the platform will produce the ROI?  Trust that the ads won't contain ad fraud? Do you automatically stop using a platform because you don't completely trust it?

• Super Bowl Ad Recall Dips For Brands That Excel Online by Laurie Sullivan (Search Insider on 02/07/2019)
  

  From Evaluative Criteria:The study was executed with nationally representative online panel sample.  We used an aided list, utilizing the question “Which of the following brands do you recall seeing advertising for during the Super Bowl?”In total we included 69 brands, of those 36 were actual advertisers and 33 were not advertisers during the game.  Within each category we used competitors who advertised as well as those who didn’t to mask it (e.g. Crest vs. Colgate; Devour vs. Stouffer’s, etc.)

• Super Bowl Ad Recall Dips For Brands That Excel Online by Laurie Sullivan (Search Insider on 02/07/2019)
  

  Checking on both sets of questions for you, Ed and Ellen. 

• Alphabet Earnings: Google Cost Per Click Declined 29% by Laurie Sullivan (Search Marketing Daily on 02/04/2019)
  

  Michael, I think the rise in impression share is display because it's in the "cost-per-impression on Google Network Members' properties" category. 

• Bacardi Steps 'Back To The Bar' With Renewed Thinking by Laurie Sullivan (Data & Programmatic Insider on 02/04/2019)
  

  I don't drink this stuff, but here you go. https://www.youtube.com/watch?v=hR6W1MPmNRo

• Brands To Gain Consumer Personal Data From California E-Receipt Legislation by Laurie Sullivan (Search Insider on 01/09/2019)
  

  Hi Robin, Thank you for commenting. I think this will fall in place when it comes to increased privacy regulations, because the consumer would essentially be opting in to provide their email address and/or mobile number. Consumers might still request access ... and deletion rights, as you suggest, but for the most part I do not think they will fight the electronic receipt in California. As for my conclusion, I prefer to pay cash while in a physical store. I feel it's the last place that I can completely remain anonymous. This bill, however, would still allow me to ask for a paper receipt. I just believe, for the most part, most people will not as for one. They will accept the electronic receipt, making it easier for retailers and businesses to collect personal information. 

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