LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Google Redesigns 'Image Search,' Adds Built-In AI Creation in MediaDailyNews on 07/14/2026
  

  The benefit to advertisers goes far beyond the ability to pull in images from across the web and focuses more on creating a completely new image from imagination.

• Google, Pele Brand Reconstruct Legendary 1959 Lost Goal in MediaDailyNews on 07/14/2026
  

  Google DeepMind collaborated with Pele's family, historians and eyewitnesses, using advanced AI models to transform memories and historical fragments into moving images.

• Google DeepMind CEO Calls For U.S.-Led AI Oversight in MediaDailyNews on 07/14/2026
  

  Nobel Laureate and Google DeepMind co-founder/CEO Demis Hassabis described his vision for a U.S.-led AI initiative that requires a new approach to economic and technical standards.

• Good, Bad, Ugly Of $110B Paramount-WBD Merger, Lawsuit in Performance Marketing Insider on 07/14/2026
  

  Advertisers could be left with fewer independent networks to negotiate with for ad space, but a combined company could offer performance advertisers massive amounts of user data across a much larger audience, improving targeting capabilities.

• High-Intent ChatGPT Users Call Brands To Engage in MediaDailyNews on 07/13/2026
  

  Data from a study released Monday shows how different digital marketing channels can drive calls directly to businesses, retailers, brands or contact centers and then convert them into buyers.

• AI Steals Secrets, Microsoft CEO Says in Performance Marketing Insider on 07/13/2026
  

  AI has created a new data privacy and intellectual property risk for brands, flipping a classic economic theory on its head, according to Microsoft CEO Satya Nadella.

• Advertisers Cannot Ignore The Disappearing AI Browser in Data & Programmatic Insider on 07/13/2026
  

  Anthropic's AI engine Claude is the latest to change how a browser works. The company now has a built-in "sandbox" browser for its desktop Claude Code app, an agentic coding tool.

• Google Adds Transparency To AI-Generated Ads in MediaDailyNews on 07/10/2026
  

  Google introduced additional transparency features this week to help people better understand ads, adding a "How this ad was made" section to the My Ad Center panel, now accessible to all users globally.

• Google Explains New Predictive Metric in Performance Marketing Insider on 07/10/2026
  

  A Google Ads metric that predicts the long-term revenue impact of top-of-funnel campaigns connects early actions like brand searches to expected future sales. When and why should marketers use this metric? Ginny Marvin, Google Ads product liaison, explains.

• OpenAI Shutters Browser Amid Major Changes in MediaDailyNews on 07/09/2026
  

  OpenAI will redistribute some of its agentic browsing features - which were tested in the Atlas browser it is shuttering - across ChatGPT's desktop app and a Google Chrome extension.

Comments by Laurie All comments by Laurie

• Saks Lands $500M In Financing by Sarah Mahoney (Marketing Daily on 04/03/2026)
  

  Yay!!

• Why Bad Bunny Review Was Bad 'TV Blog' by Joe Mandese (Red, White & Blog on 02/11/2026)
  

  Complete marketing play by Rimas, in my opinion, because he declined to tour the U.S. I never heard of him before the Super Bowl, and my grandchildren are half Latino. We dance through the house singing Santana's songs, not Bad Bunny's. Viva la Santana!

• Why Bad Bunny Was Bad TV by Adam Buckman (TVBlog on 02/11/2026)
  

  Thank you for writing this. Santana would have been a better choice. 

• Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover by Ray Schultz (Publishers Daily on 08/27/2025)
  

  First Lady Trump declined the publication's offer.  It is not her style. 

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

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