LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions in Search Marketing Daily on 04/19/2018
  

  Catalina, a digital media company focusing on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offers, and then tracks the transaction back to advertisements that ran on a desktop or a mobile device.

• EU Tells ICANN: You're Unprepared For GDPR Regulations in Search Marketing Daily on 04/19/2018
  

  Internet Corporation for Assigned Names and Numbers (ICANN), which manages the Domain Name System, is completely unprepared for new laws related to GDPR, which goes into effect in May, according to the European Union. ICANN manages WHOIS, a listing of names and addresses of those who own website domains.

• Amazon And Google Launch DIY Kits For AI in Search Marketing Daily on 04/19/2018
  

  Customizing voice search and vision into devices became easier this week as Amazon and Google launched their own DIY artificial intelligence kits. The move will allow tech-savvy marketers to create voice-controlled speakers. Google also introduced a Vision Kit to build a camera that learns to recognize people and objects.

• GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks in Search Insider on 04/19/2018
  

  As the deadline for the European Union's General Data Protection Regulation compliance draws closer, searches for the acronym "GDPR" on Google's search engine continue to rise. It prompted companies like Adobe and IBM -- which offer consulting services -- to buy up search terms, driving up the price of keywords.

• Google Launches Outstream Video Ads To Play On Sites Other Than YouTube in Search Marketing Daily on 04/18/2018
  

  The new ad format is designed exclusively for mobile apps and the mobile web.

• Google Chrome Now Blocks Autoplay Video By Default in Search Marketing Daily on 04/18/2018
  

  The autoplay is allowed only when the media doesn't play sound, after the user clicks or taps on the site, or on desktop if the user has previously shown interest in media on the site.

• Search Terms Reflect A Change In Grocery Shelves in Search Insider on 04/18/2018
  

  If product categories shelved in center-store aisles have become more important, per a new Catalina study, then using product segment words to promote the items in paid search ads should become a key campaign driver.

• Google Local Maps Expert Moves To Mapbox in Search Marketing Daily on 04/17/2018
  

  Andrew Chen left Google, where he was a lead product manager, local search, to forge a new path at Mapbox helping engineers. The company licenses maps to software developers, better understand consumer desires.

• Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows in Search Insider on 04/17/2018
  

  Altitude Agency CEO Sean Hakes has been talking with Alexa.com about creating an SEO tool that would allow marketers to identify bad links and create disavows in one dashboard.

• Microsoft, Facebook Lead Cybersecurity Tech Accord Initiative in Digital News Daily on 04/17/2018
  

  The agreement, announced Tuesday, comes as U.S. and U.K. intelligence agencies issued a joint warning about Russian cyberattacks on the internet infrastructure. Some of the biggest names in tech advertising -- Apple, Amazon, and Google -- are not present in the accord. The companies that signed the accord made commitments to make a stronger defense against cyberattacks, protecting all consumers globally regardless of the motivation for the online attacks.

Comments by Laurie All comments by Laurie

• #DeleteFacebook by Joe Mandese (Red, White & Blog on 03/21/2018)
  

  I agree!

• LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement by Laurie Sullivan (Television News Daily on 03/05/2018)
  

  Hello LiveRamp, can you answer Ed's questions? I beleive I remember you (Allison) saying that it was for broadcast, digital, and OTT. 

• IAB Steps Up To Educate Industry On Programmatic Advertising by Laurie Sullivan (MediaDailyNews on 02/07/2018)
  

  Beth, you can find more details here: iab.com/programmatic360

• KFC CMO: Reba As First Female Colonel Is First Of Many Surprises For 2018 by Karlene Lukovitz (Marketing Daily on 01/26/2018)
  

  I love this! Perfect fit. The brand finally nailed it. 

• IAB Releases DOOH Metrics Glossary by Laurie Sullivan (MediaDailyNews on 01/18/2018)
  

  Leo, so true. Thanks for pointing that out. 

• Montana Governor Issues Net Neutrality Rules by Wendy Davis (Digital News Daily on 01/22/2018)
  

  Not only Montana's future relies on a free and open internet, but Wyoming and other states that have residents who live in very rural areas. These consumers rely on businesses that sell online. Many of these residents also rely on one internet provider. There's no competition that typically keeps prices in check and improves service.  

• 2018: The Year Of Blockchain For Ad Industry? by Laurie Sullivan (Digital News Daily on 12/29/2017)
  

  Ed, It's not only digital media issues. It's any transaction between companies that can be tracked from machine to machine. In time we will discover how it will solve for network TV, radio and magazine buys. How about smart contracts, for example? In the Tuesday edition of Data and Programmatic Insider, there is an interview with an Adobe exec who talks about smart contracts, all done through digital channels because it's a machine-to-machine application. I'm not saying that blockchain is the catch-all, but I think we will see some interesting applications for the technology this year. I'm not even suggesting that digital channels are best.

• 2018: The Year Of Blockchain For Ad Industry? by Laurie Sullivan (Digital News Daily on 12/29/2017)
  

  Ed, though traditional media isn't bought and sold digitally, why not use blockchain to support some form of 'traditional' media buying? Blockchain will be used for all types of transactions and processes that the industry has yet to discover. 

• Brands Turning To Amazon, Looking For Safer Display Ad Platforms by Laurie Sullivan (Digital News Daily on 11/29/2017)
  

  I mention that mobile display will take the budget. Not display in general. But when marketers look for more security, they're turning toward Amazon's marketplace. 

• U.S. Local Advertising Spend To Increase 7.6% In 2018 by Laurie Sullivan (MediaDailyNews on 10/19/2017)
  

  Hi Sam - you will need to contact Borrell for the report. I don't think it's posted online. 

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