LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Consumers Are 'Trading Down,' Buying Less, Commerce Signals Data Shows in Search & Performance Marketing Daily on 08/12/2022
  

  Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers.

• Google Provides Access To Gaming From Search Results in Search & Performance Marketing Daily on 08/12/2022
  

  Google execs have been looking to integrate the ability to search for a video game and launch it in the web browser for a few years. That's now a reality with a feature in the company's Stadia streaming service for gaming.

• FEC Gives Google Green Light To Let Political Campaigns Evade Gmail Spam Filters in Inside Performance on 08/12/2022
  

  A four-to-one vote by the FEC approved an advisory opinion on Google's proposed pilot program for the 2022 elections that would keep campaign emails out of users' spam folders.

• Google Details Media Buys For Apple 'Get The Message' Campaign in Inside Performance on 08/11/2022
  

  Google has detailed the media-buying and messaging details of its Get The Message campaign, which addresses the bubbles problem in texts, low-quality photos and videos, broken group chats, and other issues.

• Google Algorithms Can Tell When Sources Agree On Facts in Search & Performance Marketing Daily on 08/11/2022
  

  Google designs its ranking systems to serve relevant information from the most reliable sources that demonstrate expertise, authoritativeness and trustworthiness.

• Google: How Different Generations Verify Information, Think About Misinformation in Search & Performance Marketing Daily on 08/11/2022
  

  A study by Poynter Institute, MediaWise and YouGov found that Millennials, Gen Z and Gen X are slightly more confident in identifying false or misleading information than Baby Boomers and the Silent generation. The study suggests that 62% of respondents think they see false or misleading information online every week. In the U.S., the U.K., Brazil and Nigeria, respondents are more likely to say they see false or misleading information daily compared to India, Germany and Japan.

• Microsoft Bing Adds Price History, Coupons, Ethical Ratings To Shopping Searches in Search & Performance Marketing Daily on 08/11/2022
  

  Bing has added search results that show product price history, available coupons and ethical choice annotations for shoppers.

• DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path in Search & Performance Marketing Daily on 08/10/2022
  

  Havas Media Group VP of analytics Dana Cohen has worked with customer intelligence platform DISQO for nearly a year, and began testing the Outcomes Lift product early on.

• B2B Dynamics Changing Among Buyers, Men Vs. Women in Inside Performance on 08/10/2022
  

  An AMA-NY study released Wednesday finds the average corporate buyer is a millennial male with changing values, and women have surpassed men among younger B2B purchasers. In fact, women make up 53% of the under-30s group and most of the under-25. Most work in traditional female sectors like retail and fast-moving consumer goods.

• Google Pressures Apple With 'Get The Message' Campaign in Search & Performance Marketing Daily on 08/10/2022
  

  Google called out Apple in an ad campaign, putting pressure on the company for not adopting Rich Communication Services on the iPhone.

Comments by Laurie All comments by Laurie

• Why I'm Endorsing Liz Cheney For President by Joe Mandese (Red, White & Blog on 07/01/2022)
  

  Ms. Cheney, although not meant for you, you describe yourself perfectly. From the WSJ:  “We must not elect peo­ple who are more loyal to them­selves or to power than they are to our Con­sti­tu­tion,” Ms. Ch­eney said to ap­plause on Wednes­day at a speech at the Rea­gan Foun­da­tion and In­sti­tute in Simi Val­ley, Calif.

• Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It? by Laurie Sullivan (Search & Performance Marketing Daily on 04/12/2022)
  

  Try this one instead. https://m.youtube.com/watch?v=MO2e6elP0WU

• Search Expert Develops Rating System To Help Advertisers Buy Trusted Media by Laurie Sullivan (Search & Performance Marketing Daily on 03/17/2022)
  

  I'm sure it's not a perfect science, but the company is working with a variety of linguistic experts and others. He said experts have done studies on this. I thought readers would find this interesting. We will see more of this type of technology. Who is to say the content is credible? A very difficult question to answer. 

• Search Expert Develops Rating System To Help Advertisers Buy Trusted Media by Laurie Sullivan (Search & Performance Marketing Daily on 03/17/2022)
  

  Search and computers existed prior to TBL's "invention."

• Roger Waters Tells Zuckerberg To 'F...' Off Over Request To Use Pink Floyd Song by Laurie Sullivan (Search & Performance Marketing Daily on 06/14/2021)
  

  Of course, Mark Sherman - perhaps "Us and Them" explains it?  ;) 

• Is Search A Public Utility -- And Google A Common Carrier? by Laurie Sullivan (Inside Performance on 06/08/2021)
  

  Hi Thom Kennon, I have my opinion on whether or not Google should be classified as a public utility. I can't see what you see in the commentary. Can you by more explicit? 

• Amazon Advertising And GroupM Work On Audio Ads by Laurie Sullivan (Search & Performance Marketing Daily on 05/19/2021)
  

  I meant according to a June 2019 report from Loup Ventures (or whoever the data is from), cited by Statista. 

• Amazon Advertising And GroupM Work On Audio Ads by Laurie Sullivan (Search & Performance Marketing Daily on 05/19/2021)
  

  Leo and Ed, thanks for taking the time to comment, but it should have read "according to a June 2019 report cited by Statista. 

• Why These Markets Attract And Keep Consumers On Sites Longest by Laurie Sullivan (Search & Performance Marketing Daily on 03/23/2021)
  

  The article is correct. 

• Horizon Next's President On The Future Of Metrics, Measurement by Laurie Sullivan (Data & Programmatic Insider on 02/15/2021)
  

  I appreciate you, Ed. You always ask the great questions. I'm sure they didn't tell all. 

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