LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Facebook Brand Trust Is Expensive To Rebuild in Search & Performance Marketing Daily on 07/02/2020
  

  At issue is not only the brands' trust in Facebook, but consumers' trust that brands will do what is ethically and morally correct.

• Microsoft Makes Webmaster Guidelines Transparent, Reveals Insights To Rank In Search in Inside Performance on 07/02/2020
  

  Microsoft has revised and relaunched its Webmaster guidelines, after years of SEOs seeking clarity and guidance on Bing's guidelines -- particularly ranking signals.

• Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn in Search & Performance Marketing Daily on 07/02/2020
  

  Microsoft Advertising has revealed a Garage Project that developers are working on to help small- and medium-size businesses advertise on search and social media platforms. It gives SMBs one place to manage all their campaigns, from social to search, including Bing and Google.

• Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud in Search & Performance Marketing Daily on 07/01/2020
  

  CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snap and others.

• Americans Talking About Racial Justice, COVID-19 Also Talk About Brands' Engagement With Issues in Search & Performance Marketing Daily on 07/01/2020
  

  People who discuss racial justice or major health issues have 21 more brand-related conversations a week than the average American, with social media chatter focused more on racial justice and equality and offline conversations focused on both racial justice and COVID-19, Engagement Labs data has found.

• Expedia, Microsoft, Goldman Sachs Show Road To Travel Recovery in Search & Performance Marketing Daily on 07/01/2020
  

  The travel industry is showing signs of recovery, data from Goldman Sachs and Microsoft shows, as Expedia Group Media Solutions pumps financial support into advertising.

• 3Q Digital Founder David Rodnitzky Steps Aside, Appoints President Rob Murray To CEO in Search & Performance Marketing Daily on 07/01/2020
  

  Sam Huston, former chief strategy officer at iProspect, signs on with 3Q Digital to become chief strategy officer as the agency plans for global growth.

• The Lincoln Project Baits Trump With Propaganda in Inside Performance on 07/01/2020
  

  Facebook has allowed a series of YouTube ads targeting Trump to run on its platform, while YouTube has given the baiting ads a home.

• Google Acquires Smart Glass Maker North, With Focus On Ambient Computing in Search & Performance Marketing Daily on 06/30/2020
  

  Ambient computing -- computers interacting with humans in real-world environments -- isn't new. Google on Tuesday announced it has acquired North, a pioneer in human computer interfaces and maker of smart glasses. Terms of the deal were not disclosed.

• The Cookieless Future Won't Give Up On Data in Search & Performance Marketing Daily on 06/30/2020
  

  A few companies -- Clickagy, LiveRamp, and Infutor -- have been working to helping marketers make the challenging transition to a cookieless world.

Comments by Laurie All comments by Laurie

• What's Important To Gen Z Now? by Laurie Sullivan (Search & Performance Marketing Daily on 06/03/2020)
  

  James Smith, the survey took place in February 2020 online and mobile. All respondents owned a smartphone and were required multiple times weekly to use at least one social media platform, such as Facebook, Instagram, Snapchat, TikTok, Twitter, Twitch or YouTube. About 516 respondents were between 12 and 17, and 515 were between the ages of 18 and 24.

• Connections Between SEO And Timing Of Press Releases by Laurie Sullivan (Inside Performance on 12/13/2019)
  

  Hi Mark, the information about SEO is not in the report, but here is the link to the rest.  https://onclusive.com/whitepapers/release-benchmarks/

• Walmart Reportedly Readying Self-Service Search, Display Ad Platform by Laurie Sullivan (Search & Performance Marketing Daily on 11/15/2019)
  

  Ed, perhaps the branding and video/TV will come next. Seriously, I wouldn't put it past them. I spent several days in Bentonville in the early to mid-2000s interviewing folks in their IT department. Their tech operation is very sophisticated. https://www.informationweek.com/wal-marts-way/d/d-id/1027448?page_number=3

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon -- https://www.multivu.com/players/English/8602951-kohler-disney-maleficent-mistress-of-evil-campaign-and-sweepstakes/

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon, perhaps you haven't seen the Halloween-style television commercial about Alexa in the bathroom mirror?  

• Marketers Share Their Stories Of September 11, 2001 by Laurie Sullivan (Search & Performance Marketing Daily on 09/11/2019)
  

  Don Seaman, Thank you very much for sharing your experience. I appreciate you taking the time. Laurie

• Retailers Concerned About Amazon Undercutting Prices by Laurie Sullivan (Search & Performance Marketing Daily on 07/24/2019)
  

  Thank you for calling that to my attention John Grono. You're so tactful. 

• Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online by Laurie Sullivan (Inside Performance on 07/08/2019)
  

  Ed Papazian, I'm seeing a few mom and pop advertisers now and then from very small surrounding towns, probably inserted through internet TV by ZIP code? 

• IAB: Digital Ad Revenue Approaching $50 Billion Annually by Laurie Sullivan (MediaDailyNews on 04/22/2015)
  

  Ed Papazian, Probably because the data stamp reads that it was written and published in 2015. :)

• Bernie Sanders' BERN Will Search And Target Voters by Laurie Sullivan (Inside Performance on 04/29/2019)
  

  Allen Shur, It may not be confidential, but are you okay with your friend or family member taking your personal information and giving it away? 

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