LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Microsoft To Shutter Cortana App In Some Countries Outside U.S. in Digital News Daily on 11/18/2019
  

  At the end of January 2020, the company plans to shutter the stand-alone app in Great Britain, Australia, Germany, Mexico, China, Spain, Canada, and India.

• Google Maps: Search And Discovery Tools Support Recommendations And Reviews in Search Marketing Daily on 11/18/2019
  

  Local Guides in Google Maps are about to become more visible and social, allowing Maps users in several cities to follow Local Guides who offer recommendations. The filtering feature in Maps provides a search-like feel.

• Political Ads Convert 10 Times Better Than Run-Of-The-Mill Ads For Advertisers, Publishers, Study Shows in Digital News Daily on 11/18/2019
  

  Political ads have a conversion rate 10 times higher and a click-through rate (CTR) three times higher vs. non-political ads. Political ads on mobile phones see a 50% higher conversion rate and CTR two times higher vs. ads on PCs and tablets.

• The Man Leading Searchmetrics Into 2020 in Search Insider on 11/18/2019
  

  Matt Colebourne, Searchmetrics' newly appointed global chief executive officer and formerly European vice president of international for DoubleClick, shares insights on data and marketing.

• JET8 Makes Data The Currency In Social Media in Data & Programmatic Insider on 11/18/2019
  

  JET8 plans to enter the U.S. after building a following in emerging markets, with its white-label branded social platform that lets users earn money for sharing their content. The move fits into legislation being worked on by California Governor Gavin Newsom and state lawmakers.

• Reviews Platform GatherUp Acquired By ASG in Search Insider on 11/15/2019
  

  Software-as-a-service holding company ASG acquired reviews platform GatherUp, founded by local search gurus Mike Blumenthal and Aaron Weiche. The acquisition was announced Thursday.

• Walmart Reportedly Readying Self-Service Search, Display Ad Platform in Search Marketing Daily on 11/15/2019
  

  Walmart Media Group is testing an ad platform and self-service tools with a group of CPG companies, with possible rollout during Q1 2020.

• Adobe Personalizes Customer Experience, With Privacy At Core in Search Marketing Daily on 11/15/2019
  

  Adobe has announced several improvements to its Experience Platform, including a way to connect disparate data across an enterprise to use in real-time.

• Amazon, Apple, Google, Microsoft Lead U.S. Companies To $3.81 Trillion In Brand Value in Search Marketing Daily on 11/15/2019
  

  BrandZ estimates the total value of the top 100 most valuable U.S. brands at $3.81 trillion -- comparable to the GDP in Germany.

• Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy in Digital News Daily on 11/14/2019
  

  Advertisers will still have the page URL and AppNames/App ID to evaluate whether the content is safe for their brand and to identify the types of content they want to serve ads on.

Comments by Laurie All comments by Laurie

• Walmart Reportedly Readying Self-Service Search, Display Ad Platform by Laurie Sullivan (Search Marketing Daily on 11/15/2019)
  

  Ed, perhaps the branding and video/TV will come next. Seriously, I wouldn't put it past them. I spent several days in Bentonville in the early to mid-2000s interviewing folks in their IT department. Their tech operation is very sophisticated. https://www.informationweek.com/wal-marts-way/d/d-id/1027448?page_number=3

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon -- https://www.multivu.com/players/English/8602951-kohler-disney-maleficent-mistress-of-evil-campaign-and-sweepstakes/

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon, perhaps you haven't seen the Halloween-style television commercial about Alexa in the bathroom mirror?  

• Marketers Share Their Stories Of September 11, 2001 by Laurie Sullivan (Search Marketing Daily on 09/11/2019)
  

  Don Seaman, Thank you very much for sharing your experience. I appreciate you taking the time. Laurie

• Retailers Concerned About Amazon Undercutting Prices by Laurie Sullivan (Search Marketing Daily on 07/24/2019)
  

  Thank you for calling that to my attention John Grono. You're so tactful. 

• Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online by Laurie Sullivan (Search Insider on 07/08/2019)
  

  Ed Papazian, I'm seeing a few mom and pop advertisers now and then from very small surrounding towns, probably inserted through internet TV by ZIP code? 

• IAB: Digital Ad Revenue Approaching $50 Billion Annually by Laurie Sullivan (MediaDailyNews on 04/22/2015)
  

  Ed Papazian, Probably because the data stamp reads that it was written and published in 2015. :)

• Bernie Sanders' BERN Will Search And Target Voters by Laurie Sullivan (Search Insider on 04/29/2019)
  

  Allen Shur, It may not be confidential, but are you okay with your friend or family member taking your personal information and giving it away? 

• Williams Sonoma Pushed The Boundaries Of Permission Marketing And Failed by Laurie Sullivan (Data & Programmatic Insider on 03/25/2019)
  

  Hi Peter, Thank you for commenting. On my husband's phone, permissions are turned off. He opts out of everything. Waze is just one of them. He won't use Facebook or LinkedIn, and won't download and use most apps, including iTunes, because he doesn't want to give the app permission to access his phone contacts or photos on his phone. 

• Amazon Advertising Trusted Less Than Some Platforms, Survey Finds by Laurie Sullivan (Digital News Daily on 02/27/2019)
  

  The Amazon platform is trusted less than Google and Facebook. I know, kind of difficult to believe after all the recent news, but I'm sure "trusted" can be looked at several different ways. How much do you trust something, given a scale from one to 10? Trust that the platform will produce the ROI?  Trust that the ads won't contain ad fraud? Do you automatically stop using a platform because you don't completely trust it?

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