LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Microsoft To Shutter DSP, Formerly Xandr, Replace It With AI in MediaDailyNews on 05/14/2025
  

  Microsoft plans to shutter its demand-side platform, with the ad division informing clients the ad-tech unit no longer aligns with its AI priorities. Microsoft hinted at this in March. The goal was to help businesses enter a new era, "where websites can talk and ads become highly personalized and naturally integrated into conversational experiences."

• Analyst Believes Google AI Mode Will (Soon) Replace Traditional Search in Performance Marketing Insider on 05/14/2025
  

  An analyst has made two predictions related to AI - that Google AI Mode will replace traditional search, and Apple will continue to use Google's engine as its default.

• Google Search Up 49% One Year After AI Overviews Launch in MediaDailyNews on 05/14/2025
  

  One year after Google released AI Overviews, BrightEdge published data showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information.

• Microsoft Lays Off Thousands, Then Announces AI Partners in MediaDailyNews on 05/14/2025
  

  The layoffs - which impact thousands of Microsoft employees across the company - have not stopped it from expanding partnerships in AI or integrating data into its platforms.

• Perion Acquires Advanced AI Company For About $65M in MediaDailyNews on 05/13/2025
  

  The acquisition of Greenbids expands Perion's addressable market with the ability to add channels such as YouTube, Facebook and Instagram, combined with AI-driven lower-funnel capabilities.

• Amazon Upfront Focuses On Sports, A-Lister Content in MediaDailyNews on 05/13/2025
  

  Amazon entertained advertisers during its upfront Monday with premiere sport events and a lineup of A-list entertainers including Arnold Schwarzenegger and Jamie Lee Curtis.

• Google Reportedly Develops Software AI Agent With Visual Features in MediaDailyNews on 05/13/2025
  

  At one of its major events next week, Google is expected to announce a software AI agent that will have visual features like Pinterest - to inspire users when they think about topics related to fashion, design, travel and more.

• Gartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To Inflation in MediaDailyNews on 05/12/2025
  

  A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 - down five percentage points since 2024. Paid media continues to dominate marketing spend, but investments are down overall, especially in agencies, where 39% of CMOs plan to cut back.

• Amazon Unveils AI-Powered 'Pause' Ads, Do More Than Just Run Commercials in MediaDailyNews on 05/12/2025
  

  In Amazon's innovative AI-powered streaming ad formats, the server reads the tone of the scene to determine the brand and when to serve ads.

• Comcast, Charter, Cox Venture Eyes AI: Data Will Target Small Advertisers in Data & Programmatic Insider on 05/12/2025
  

  The joint venture will use large language models and generative AI to develop TV-ready creative to give even the smallest advertisers a chance to use multiplatform video in streaming. These smaller companies have not reached the TV market.

Comments by Laurie All comments by Laurie

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

• Microsoft Research: AI Stifles Critical Thinking by Laurie Sullivan (Performance Marketing Insider on 02/12/2025)
  

  Craig, thank you. Very insightful. 

• Medical Expert On RFK Jr.: 'Please, Please, Not Him -- No One Else Can Be As Bad' by Les Luchter (Pharma & Health Insider on 01/29/2025)
  

  Long live RFK Jr., if he can only get toxins out of our food supply, and the food the school system feeds my grandchildren.

• Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)
  

  The link is not working for me, but it explains how the name change came about.The name of the highest mountain in North America became a subject of dispute in 1975, when the Alaska Legislature asked the U.S. federal government to officially change its name from "Mount McKinley" to "Denali". The mountain had been unofficially named Mount McKinley in 1896 by a gold prospector and officially by the federal government in 1917 to commemorate William McKinley, who was President of the United States from 1897 until his assassination in 1901.

• Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)
  

  https://en.m.wikipedia.org/wiki/Denali%E2%80%93Mount_McKinley_naming_dispute  

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