LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Bing Shares Insights Into AI And Rankings, Foreshadows Updates And Releases in Search Insider on 03/18/2019
  

  Microsoft Bing emerges from the shadows to share details of some recent updates and upcoming releases.

• OpenX To Move Identity Advertising, Marketing To Open Web in Digital News Daily on 03/15/2019
  

  OpenX plans to introduce the first identity-based targeting platform in April that will run off a cloud infrastructure. It aims to give advertisers the same experience as targeting on Facebook, but only on the open web.

• Three Pillars Of Western Union's Data Strategy in Data & Programmatic Insider on 03/18/2019
  

  Western Union's partnership with Safaricom enables cross-border money transfers for the company's mobile wallet users, who number approximately 28 million. More transactions mean more customer data.

• Microsoft Bing 3D Ad Format Created For Samsung On Desktop, Mobile, Available In U.S. in Search Insider on 03/15/2019
  

  Bing, Samsung and Starcom are running a test of a 3D ad format -- the first in the industry to run on desktop and mobile through the Bing Ads platform, a Bing spokesperson confirmed.

• Facebook Must Be Accountable To Regulators For Outage, Professor Says in Digital News Daily on 03/14/2019
  

  The near day-long outage that stifled Facebook's ad network raises questions about the company's obligation to report reasons for the outage to regulators, similar to the requirements of telecom companies or other service providers.

• Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram in Search Marketing Daily on 03/14/2019
  

  The platform enables marketers to run search engine marketing campaigns from one platform, and the company also plans support for Amazon, Pinterest, Shopping and Snap later this year.

• Kayak To Create Search Filter To Exclude Flights On Specific Aircraft in Search Marketing Daily on 03/14/2019
  

  Kayak recently received feedback to make its filters more "granular" to exclude particular aircraft models from search queries, a Kayak spokeswoman told Reuters.

• A Pinch Of SEO Tied To Paid Search in Search Insider on 03/14/2019
  

  Nearly 40% of small businesses rely on an SEO strategy in 2019, but many also use paid search. About 60% of those with an SEO strategy said they also invest in paid search, up from 16% in 2018.

• Google Terminated Nearly 1 Million Bad Advertiser Accounts, 2.3 Billion Ads In 2018 in Digital News Daily on 03/14/2019
  

  Google blocked 2.3 billion ads in 2018 -- about 6 million each day -- to stop scams, abuse and malware, but the annual review of how the company fought bad advertising practices looks a little different than the year before, when it blocked 3.2 billion bad ads.

• Denny's Capitalizes On Facebook Outage in Digital News Daily on 03/13/2019
  

  Denny's took advantage of the outage on Wednesday by tweeting "instagram and facebook are down but Denny's is always open."

Comments by Laurie All comments by Laurie

• Amazon Advertising Trusted Less Than Some Platforms, Survey Finds by Laurie Sullivan (Digital News Daily on 02/27/2019)
  

  The Amazon platform is trusted less than Google and Facebook. I know, kind of difficult to believe after all the recent news, but I'm sure "trusted" can be looked at several different ways. How much do you trust something, given a scale from one to 10? Trust that the platform will produce the ROI?  Trust that the ads won't contain ad fraud? Do you automatically stop using a platform because you don't completely trust it?

• Super Bowl Ad Recall Dips For Brands That Excel Online by Laurie Sullivan (Search Insider on 02/07/2019)
  

  From Evaluative Criteria:The study was executed with nationally representative online panel sample.  We used an aided list, utilizing the question “Which of the following brands do you recall seeing advertising for during the Super Bowl?”In total we included 69 brands, of those 36 were actual advertisers and 33 were not advertisers during the game.  Within each category we used competitors who advertised as well as those who didn’t to mask it (e.g. Crest vs. Colgate; Devour vs. Stouffer’s, etc.)

• Super Bowl Ad Recall Dips For Brands That Excel Online by Laurie Sullivan (Search Insider on 02/07/2019)
  

  Checking on both sets of questions for you, Ed and Ellen. 

• Alphabet Earnings: Google Cost Per Click Declined 29% by Laurie Sullivan (Search Marketing Daily on 02/04/2019)
  

  Michael, I think the rise in impression share is display because it's in the "cost-per-impression on Google Network Members' properties" category. 

• Bacardi Steps 'Back To The Bar' With Renewed Thinking by Laurie Sullivan (Data & Programmatic Insider on 02/04/2019)
  

  I don't drink this stuff, but here you go. https://www.youtube.com/watch?v=hR6W1MPmNRo

• Brands To Gain Consumer Personal Data From California E-Receipt Legislation by Laurie Sullivan (Search Insider on 01/09/2019)
  

  Hi Robin, Thank you for commenting. I think this will fall in place when it comes to increased privacy regulations, because the consumer would essentially be opting in to provide their email address and/or mobile number. Consumers might still request access ... and deletion rights, as you suggest, but for the most part I do not think they will fight the electronic receipt in California. As for my conclusion, I prefer to pay cash while in a physical store. I feel it's the last place that I can completely remain anonymous. This bill, however, would still allow me to ask for a paper receipt. I just believe, for the most part, most people will not as for one. They will accept the electronic receipt, making it easier for retailers and businesses to collect personal information. 

• California Bill Would Replace Paper Receipts With Digital, Many Would Be Sent By Email by Ray Schultz (Email Marketing Daily on 01/08/2019)
  

  The objective for marketers is to have an email address or mobile phone number for each consumer who buys a product at a retail store. It will enable brands to connect online and in-store purchases more easily, even when the consumer pays cash. Imagine that. Companies finally found a way to eliminate the word "anonymous" when it comes to a purchase. 

• Adobe Debuts Virtual Analyst For Analytics by Laurie Sullivan (Digital News Daily on 09/24/2018)
  

  Henry, I asked John the same question about the significance of the data. No data is insignificant. It's really how you use it and the ability of your technology to process it. Do you remember when CPG companies began using RFID chips in their physical inventory supply chain to track the delivery of goods from manufacturing to warehouses? Walmart and target started the trend. Those chips collected millions of data points, but the companies only needed specific ones at any given time. They might have used 200 data points for some deliveries and 100 for another. It depended on location, type of product and other factors. I believe this is what Adobe is trying to do. Collect all the data and only use the data points relevant to that specific campaign. Another campaign might require other data points.  

• Nike Digs In, Will Run Kaepernick Ads On NFL Season Opener by Sarah Mahoney (Marketing Daily on 09/05/2018)
  

  Poor choice on Nike's part. They just lost me as a customer. Yep, I'll "dream crazy" of the day the NFL no longer pays him. 

• Hackers Use Chipotle Ad To Spread Malware by Laurie Sullivan (Digital News Daily on 08/14/2018)
  

  That's exactly what I thought. 

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