LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• YouTube Tells Aussie Kids To Come Back At Age 16 in Performance Marketing Insider on 12/03/2025
  

  YouTube confirmed Wednesday that it will adhere to Australia's upcoming social-media ban and remove accounts of Australian children under the age of 16 - even social media influencers.

• Google Solves Holiday Miracles In Series Of Storytelling Ads in MediaDailyNews on 11/28/2025
  

  When a girl's parents use Gemini features to search for a stuffed lamb to replace one left behind, they find shipments and delivery are two weeks out. Here's what happens next.

• Data, Metrics Once Unattainable Now Possible With AI in Performance Marketing Insider on 12/01/2025
  

  As AI opens more sophisticated methods to reach intended audiences, the goal for advertisers is to run strategies and campaigns with assistance from AI systems that can understand a brand, its products, and what matters most to its target audiences.

• Chatbots Help With Holiday Purchase Decisions, Adobe Data Shows in MediaDailyNews on 11/26/2025
  

  Consumers have already spent nearly $79.7 billion online this holiday season in the U.S. - up from 7.5% year-over-year, according to Adobe data released Wednesday.

• Google's 'Aluminium OS' Brings Android To PCs in MediaDailyNews on 11/25/2025
  

  Google's Android operating system has almost no presence on traditional PCs, where Google instead has relied on Chrome OS, but soon that will change, according to reports.

• OpenAI Adds Shopping Research For Product Discovery in Performance Marketing Insider on 11/26/2025
  

  Building on what consumers share to personalize a buyer's guide, the feature provides details on products, key differences between them and up-to-date information from retailers. Marketers need to optimize the content to bring descriptions to users rather than taking users to the content.

• Google Automatically Links Ads With YouTube in Performance Marketing Insider on 11/25/2025
  

  Google is rolling out a feature that automatically links Google Ads accounts with YouTube channels when the systems detect a strong data relationship between the two. The goal is to give advertisers access to stronger audience signals - automatically.

• It's A Social Dilemma in Performance Marketing Insider on 11/24/2025
  

  To understand why consumers act the way they do, marketers need nuanced behavioral insights, a cultural context and understanding of the ethical implications of statistics. This will inform audience targeting and messages - and media buying on specific platforms.

• White House Pauses Federal AI Draft Order in MediaDailyNews on 11/24/2025
  

  The White House has put on hold a draft executive order aimed at preempting state AI regulations that would significantly impact the digital ad industry's ability to navigate one set of national rules. This action allows for the current "patchwork" of state-specific laws to continue developing.

• WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot in Performance Marketing Insider on 12/02/2025
  

  Access to Copilot via WhatsApp will end on January 15, 2026. WhatsApp parent company Meta will prohibit use of general-purpose AI chatbots including ChatGPT and Perplexity AI through its app.

Comments by Laurie All comments by Laurie

• Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover by Ray Schultz (Publishers Daily on 08/27/2025)
  

  First Lady Trump declined the publication's offer.  It is not her style. 

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

• Microsoft Research: AI Stifles Critical Thinking by Laurie Sullivan (Performance Marketing Insider on 02/12/2025)
  

  Craig, thank you. Very insightful. 

• Medical Expert On RFK Jr.: 'Please, Please, Not Him -- No One Else Can Be As Bad' by Les Luchter (Pharma & Health Insider on 01/29/2025)
  

  Long live RFK Jr., if he can only get toxins out of our food supply, and the food the school system feeds my grandchildren.

• Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)
  

  The link is not working for me, but it explains how the name change came about.The name of the highest mountain in North America became a subject of dispute in 1975, when the Alaska Legislature asked the U.S. federal government to officially change its name from "Mount McKinley" to "Denali". The mountain had been unofficially named Mount McKinley in 1896 by a gold prospector and officially by the federal government in 1917 to commemorate William McKinley, who was President of the United States from 1897 until his assassination in 1901.

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