LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Amazon Focuses On Performance Tools For Publishers in MediaDailyNews on 05/21/2025
  

  Amazon Publisher Services has stepped up its focus on performance-based tools for publishers by expanding cloud services in outcome-based planning goals. The service will initially support brand awareness campaigns. The company plans to expand offerings into consideration and conversion goals to guide new campaigns.

• IAB Updates Archaic Ad Agreement Terms, Seeks Public Comment in MediaDailyNews on 05/20/2025
  

  The IAB has updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech and legal experts. The terms, which should improve performance, will remain open for comment through July 21, 2025.

• AI Influences Brandtech Group's Focus On Decarbonization Across Advertising in MediaDailyNews on 05/20/2025
  

  The Brandtech Group has made a "major" investment in emissions data specialist Scope3 based on GAI - to examine the environmental impact to create ads and marketing assets, following announcements from Microsoft and Google.

• Costs Of Google Ads Rise As Conversions Improve in Performance Marketing Insider on 05/20/2025
  

  Google Ads are seeing improved conversion rates despite rising costs across nearly every industry so far in 2025. It's not clear whether AI plays a role in the increase. Execs have said advertisers may experience fewer clicks despite higher conversions than in the past.

• Google Introduces 'Deep Think' And Agentic Search in MediaDailyNews on 05/20/2025
  

  How deep can an AI model think? That depends on decisions made by the developer. Google announced upgrades to its Gemini 2.5 Pro AI model at its annual I/O conference for search around thinking, reasoning, and budgeting.

• Microsoft Develops Simple Way To Train AI Models in MediaDailyNews on 05/19/2025
  

  Ad agencies, brands and other companies can train AI models using their own data, workflows and processes without the need for a team of data scientists - opening significant potential for innovation, especially in the advertising industry.

• Trump Signs Bill Making Revenge Porn Illegal, Including Deepfakes in MediaDailyNews on 05/19/2025
  

  The Take It Down Act makes publishing the content illegal and subjects violators to mandatory restitution and criminal penalties such as prison, fine, or both.

• Microsoft: AI Agents May Replace Ad Tracking in MediaDailyNews on 05/19/2025
  

  Ahead of Microsoft's software developer conference that begins today, Microsoft CTO Kevin Scott warned that a closed but integrated approach to AI agents could stifle innovation. AI agents can only reach their full potential if they can "talk to everything in the world," he said.

• GAI Pulls Social Data From Ad APIs, Creates CTV Targeting Segments in Data & Programmatic Insider on 05/19/2025
  

  Strategus developers have built a targeting platform that relies on conversational and real-time social data from platforms across Meta as well as Snap, Reddit, TikTok and X to target ads in CTV campaigns.

• Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses in Performance Marketing Insider on 05/19/2025
  

  The consortium, intended to facilitate the creation of search engines and reduce reliance on Google and Bing, is made up of 14 partners from seven European countries.

Comments by Laurie All comments by Laurie

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

• Microsoft Research: AI Stifles Critical Thinking by Laurie Sullivan (Performance Marketing Insider on 02/12/2025)
  

  Craig, thank you. Very insightful. 

• Medical Expert On RFK Jr.: 'Please, Please, Not Him -- No One Else Can Be As Bad' by Les Luchter (Pharma & Health Insider on 01/29/2025)
  

  Long live RFK Jr., if he can only get toxins out of our food supply, and the food the school system feeds my grandchildren.

• Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)
  

  The link is not working for me, but it explains how the name change came about.The name of the highest mountain in North America became a subject of dispute in 1975, when the Alaska Legislature asked the U.S. federal government to officially change its name from "Mount McKinley" to "Denali". The mountain had been unofficially named Mount McKinley in 1896 by a gold prospector and officially by the federal government in 1917 to commemorate William McKinley, who was President of the United States from 1897 until his assassination in 1901.

• Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)
  

  https://en.m.wikipedia.org/wiki/Denali%E2%80%93Mount_McKinley_naming_dispute  

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