LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Microsoft Will Serve Only Verified Ads Beginning August 1 in Search & Performance Marketing Daily on 06/06/2023
  

  Microsoft Advertising plans to enforce the ad-verification requirement August 1. All ads will display the name and location of the advertiser, the business, or the individual who is funding the ad as well as information about why they are seeing an ad, such as targeting parameters.

• Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback Fragrance in Search & Performance Marketing Daily on 06/06/2023
  

  The giveaway campaign for the Cashe fragrance highlights the company's credit card, which gives customers 5% back on all their purchases on Instacart's online grocery service. The fragrance was gone in two hours.

• Google Generative AI To Power Priceline Virtual Travel Agent in Search & Performance Marketing Daily on 06/06/2023
  

  Priceline plans to use Google Cloud's generative AI across customer-facing and internal parts of its business. Customers will soon have the ability to interact with a Google GAI chatbot to receive more personalized results when searching for hotels worldwide.

• Apple Search Moves Into Mixed Reality With Vision Pro, Messages in Search & Performance Marketing Daily on 06/05/2023
  

  Apple on Monday is introducing updates including its Vision Pro mixed-reality headset, which introduces the world to spatial computing. "Just as the Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing," Apple CEO Tim Cook said in a statement.

• An AI-Powered Keyboard With Advanced Search Functions in Inside Performance on 06/05/2023
  

  One of the key benefits to Tappa's custom productivity mobile app is an on-keyboard search function that marketers can monetize through the dedicated keyboard.

• Microsoft Stops Support For Cortana In Windows in Search & Performance Marketing Daily on 06/05/2023
  

  Microsoft's announcement of the end of support for Cortana in Windows 10 and 11 has pushed users toward the new AI-powered Bing, Microsoft 365 Copilot, Windows Copilot and other products.

• Contextual AI Technology 'Liz' Integrates With GAI To Analyzes Content in Search & Performance Marketing Daily on 06/05/2023
  

  Seedtag has launched a contextual artificial intelligence (AI) capability integrated with generative AI to give brands and agencies the capacity to build tailored creative assets based on the context of the surrounding page's content.

• Ben & Jerry's Pulls Ads From Twitter, Cites Rising Hate Speech in Search & Performance Marketing Daily on 06/05/2023
  

  Ben & Jerry's says it is troubled by hate speech -- and the speech of Elon Musk. In a post, the company called Twitter a "threatening" and "dangerous" place for women, the gay community, Jewish and Muslim people, racial minorities, and many other groups. It said "every dollar we spend in the course of our day-to-day operations is an opportunity to advance our progressive values."

• MiQ Names Global Board Members, Focuses On Strategic Partnerships, Acquisitions, Expansion in Data & Programmatic Insider on 06/05/2023
  

  Zillah Byng-Thorne and Rob Norman recently joined the Global Statutory Board at MiQ, a global programmatic media partner, as the company continues to demonstrate success across several sectors, making strategic partnerships and acquisitions to expand its global presence.

• Will Advertisers Be Impacted By YouTube's Reversal Of Political Ad Policies? in Search & Performance Marketing Daily on 06/03/2023
  

  Advertisers may wonder how YouTube's reversal of its decision to take down content claiming fraud, errors or glitches occurred during elections will impact decisions about ad placement.

Comments by Laurie All comments by Laurie

• Do Super Bowl Ads Drive Performance? by Laurie Sullivan (Search & Performance Marketing Daily on 02/02/2023)
  

  Thanks for the comment, Ed. I always love your insight, but I've never bought a product based on seeing a Super Bowl ad - at least none that I can remember. I'm entertained by them, but they do not drive me to make a purchase. Yes, the sample in the research is small. Do you recall products you have bought after seeing a Super Bowl ad? Maybe I did a search after seeing a new product, but cannot remember ever making a purchaes. 

• Musk's SpaceX Purchases Twitter Campaign To Promote Starlink Internet Service by Laurie Sullivan (Search & Performance Marketing Daily on 11/14/2022)
  

  Thank you, John!

• Google, YouTube Launch Features To Provide More Accurate, Trustworthy Election Information by Laurie Sullivan (Search & Performance Marketing Daily on 09/01/2022)
  

  Hi Charles - nope, no hack. And you are correct when you write this - "which means you need to still own your previous residence to get multiple voting options by mail." I changed scrolls to rolls. Just trying to call attention to a major problem in California that creates misinformation. I have not voted in the state for four years, and got called for jury duty for the second time in as many years a few months ago. 

• Why I'm Endorsing Liz Cheney For President by Joe Mandese (Red, White & Blog on 07/01/2022)
  

  Ms. Cheney, although not meant for you, you describe yourself perfectly. From the WSJ:  “We must not elect peo­ple who are more loyal to them­selves or to power than they are to our Con­sti­tu­tion,” Ms. Ch­eney said to ap­plause on Wednes­day at a speech at the Rea­gan Foun­da­tion and In­sti­tute in Simi Val­ley, Calif.

• Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It? by Laurie Sullivan (Search & Performance Marketing Daily on 04/12/2022)
  

  Try this one instead. https://m.youtube.com/watch?v=MO2e6elP0WU

• Search Expert Develops Rating System To Help Advertisers Buy Trusted Media by Laurie Sullivan (Search & Performance Marketing Daily on 03/17/2022)
  

  I'm sure it's not a perfect science, but the company is working with a variety of linguistic experts and others. He said experts have done studies on this. I thought readers would find this interesting. We will see more of this type of technology. Who is to say the content is credible? A very difficult question to answer. 

• Search Expert Develops Rating System To Help Advertisers Buy Trusted Media by Laurie Sullivan (Search & Performance Marketing Daily on 03/17/2022)
  

  Search and computers existed prior to TBL's "invention."

• Roger Waters Tells Zuckerberg To 'F...' Off Over Request To Use Pink Floyd Song by Laurie Sullivan (Search & Performance Marketing Daily on 06/14/2021)
  

  Of course, Mark Sherman - perhaps "Us and Them" explains it?  ;) 

• Is Search A Public Utility -- And Google A Common Carrier? by Laurie Sullivan (Inside Performance on 06/08/2021)
  

  Hi Thom Kennon, I have my opinion on whether or not Google should be classified as a public utility. I can't see what you see in the commentary. Can you by more explicit? 

• Amazon Advertising And GroupM Work On Audio Ads by Laurie Sullivan (Search & Performance Marketing Daily on 05/19/2021)
  

  I meant according to a June 2019 report from Loup Ventures (or whoever the data is from), cited by Statista. 

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