LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• EU Fines Google $1B, Trump Imposes New Tariffs in MediaDailyNews on 07/24/2026
  

  The European Commission has fined Google $1 billion, claiming it breached the EU's Digital Markets Act.

• AI Creates Carbon Blind Spot in Performance Marketing Insider on 07/24/2026
  

  Environmental footprints have become part of some business strategies, but not for all. Many marketers have found sustainability and measurement blind spots.

• Bipartisan Bill Targets AI Stealth Bots in MediaDailyNews on 07/23/2026
  

  The federal Stealth Bot Prohibition Act introduced today would require AI-powered stealth web crawlers to disclose their identity and purpose when accessing websites.

• OpenAI Licenses Content From Yelp, Looks To Be Building Ad Network in MediaDailyNews on 07/23/2026
  

  OpenAI does not operate an ad network, but some believe it is preparing to build one that would act as a technical platform, thriving on real-time data and semantic intent.

• Anthropic, SpaceX Hand Google Profit Windfall in Performance Marketing Insider on 07/23/2026
  

  At least on paper, for now, Google's investments in Anthropic and SpaceX have paid off and enabled its parent company Alphabet to offset any losses when quarterly financial reports come.

• Amazon Expands Location-Based Interactive Video Ads in MediaDailyNews on 07/22/2026
  

  Video ads based on location continue to expand into other countries and market segments, as Amazon reports sales in its business division rose nearly 30% globally this year, with expansion in categories such as repair tools, fresh groceries, and office furniture.

• Alphabet Earnings Rise 24% As Google Faces Reddit Challenges in MediaDailyNews on 07/22/2026
  

  Alphabet has recorded double-digit growth for 12 consecutive quarters. But Google faces challenges, as reports suggest Reddit is considering shutting off its flow of information for use in Google's AI engines. And massive investments have begun to raise questions on the stability of spending funds based on forecasts for long-term demand.

• OpenAI Rogue Models Should Send Warning To Ad Industry in Performance Marketing Insider on 07/22/2026
  

  The models needed a way on to the internet to find answers, so they broke out of their test environment and hacked into Hugging Face, an open source research platform.

• Podcasts Get Measurement Guidelines From IAB Tech Lab in Performance Marketing Insider on 07/21/2026
  

  IAB Tech Lab, the standards arm of the IAB, has introduced new standards to ensure totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately.

• Google Gives Publishers Opt-Out For AI in MediaDailyNews on 07/21/2026
  

  Google is testing new controls in Google Search Console, enabling publishers to opt content out of AI-generated search features while remaining visible in traditional search.

Comments by Laurie All comments by Laurie

• Saks Lands $500M In Financing by Sarah Mahoney (Marketing Daily on 04/03/2026)
  

  Yay!!

• Why Bad Bunny Review Was Bad 'TV Blog' by Joe Mandese (Red, White & Blog on 02/11/2026)
  

  Complete marketing play by Rimas, in my opinion, because he declined to tour the U.S. I never heard of him before the Super Bowl, and my grandchildren are half Latino. We dance through the house singing Santana's songs, not Bad Bunny's. Viva la Santana!

• Why Bad Bunny Was Bad TV by Adam Buckman (TVBlog on 02/11/2026)
  

  Thank you for writing this. Santana would have been a better choice. 

• Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover by Ray Schultz (Publishers Daily on 08/27/2025)
  

  First Lady Trump declined the publication's offer.  It is not her style. 

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.