LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Amazon Taking Marketers' Budgets, CPCs In Flux Globally in Search Insider on 10/12/2018
  

  Marketers spent 13% more in Q2, driven by click volume and higher cost per click. The U.S. came in at 12%, followed by the UK at 14%, and Europe at 19%, according to recent data.

• Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays in Search Insider on 10/11/2018
  

  Bing released 2018 growth numbers, expecting consumers to spend 5.1% more this year -- up from 4.2% in 2017, excluding gasoline and automobiles.

• Moz Acquires STAT Research, Deepens Focus On Enterprise SEO in Search Insider on 10/10/2018
  

  STAT Search Analytics focuses on rank tracking and search engine result page analytics for enterprises and digital agencies. Moz expects to unveil new integrated solutions for enterprises next year.

• Adobe Magento And Its Vision For Personalized 'Experience Commerce' in Search Insider on 10/09/2018
  

  The joint vision centers on how companies compete on experiences rather than price and product. Adobe announced integrations on Tuesday that bring analytics and personalization of Magento's Commerce Cloud into Adobe's Experience Cloud.

• Google Won't Bid For The $10B Department Of Defense Cloud Project in Search Marketing Daily on 10/09/2018
  

  Company execs said they could not be assured the project did not conflict with corporate values in its use of artificial intelligence. Portions of the contract are out of the scope of Google's government certification.

• Bot Malware Attacks Rise, As Search Engines Blacklist Fewer Sites in Data & Programmatic Insider on 10/08/2018
  

  The rate at which search engines blacklist infected websites continues to decline. Many searchers put their trust in Google, Bing and others to blacklist unsafe sites.

• Bing Announces Changes To Its Political Ad Policy in Search Insider on 10/08/2018
  

  Bing plans to disallow U.S. and ballot measure ads. The changes will impact any U.S. candidate or political organization running advertising campaigns across Bing's ad network.

• Pence Urges Google To End Work On Dragonfly For China in Search Marketing Daily on 10/05/2018
  

  Vice President Pence said business leaders must think twice before entering the Chinese market "if it means turning over their intellectual property or abetting Beijing's oppression" in a speech Thursday at the Republican National Lawyers Association.

• Marketplaces Like Amazon Focused On Experience, Value, Trust, Study Shows in Search Marketing Daily on 10/05/2018
  

  The report finds that marketplaces like Amazon generate significant revenue. Top business objectives for 2019 are new product launches, customer acquisition and revenue growth.

• Search Data Shows Political Bias On Google, Bing, Yahoo in Search Insider on 10/05/2018
  

  A new study suggests Google gives greater visibility to a higher proportion of search results critical of President Trump, while Bing and Yahoo tend to be more pro-Trump. The data may give marketers more insight into consumer behavior on the engines.

Comments by Laurie All comments by Laurie

• Adobe Debuts Virtual Analyst For Analytics by Laurie Sullivan (Digital News Daily on 09/24/2018)
  

  Henry, I asked John the same question about the significance of the data. No data is insignificant. It's really how you use it and the ability of your technology to process it. Do you remember when CPG companies began using RFID chips in their physical inventory supply chain to track the delivery of goods from manufacturing to warehouses? Walmart and target started the trend. Those chips collected millions of data points, but the companies only needed specific ones at any given time. They might have used 200 data points for some deliveries and 100 for another. It depended on location, type of product and other factors. I believe this is what Adobe is trying to do. Collect all the data and only use the data points relevant to that specific campaign. Another campaign might require other data points.  

• Nike Digs In, Will Run Kaepernick Ads On NFL Season Opener by Sarah Mahoney (Marketing Daily on 09/05/2018)
  

  Poor choice on Nike's part. They just lost me as a customer. Yep, I'll "dream crazy" of the day the NFL no longer pays him. 

• Hackers Use Chipotle Ad To Spread Malware by Laurie Sullivan (Digital News Daily on 08/14/2018)
  

  That's exactly what I thought. 

• Should Marketers Ad Target Households Or Individuals? by Laurie Sullivan (Data & Programmatic Insider on 08/13/2018)
  

  Ed, you're awesome. Please never stop providing valuable insight. :)

• Lululemon Names Triathlete Calvin McDonald New CEO by Nina Lentini (Marketing Daily on 07/24/2018)
  

  Whoohoo - maybe they will finally start a loyalty program. ;)

• Beware Tech: Lost In Google Maps by Laurie Sullivan (Search Insider on 07/09/2018)
  

  Paul Street from Numeris, is your neighbor's driveway long? They don't name driveways here in Wyoming, but families do name nearby streets after their kids. 

• #DeleteFacebook by Joe Mandese (Red, White & Blog on 03/21/2018)
  

  I agree!

• LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement by Laurie Sullivan (Television News Daily on 03/05/2018)
  

  Hello LiveRamp, can you answer Ed's questions? I beleive I remember you (Allison) saying that it was for broadcast, digital, and OTT. 

• IAB Steps Up To Educate Industry On Programmatic Advertising by Laurie Sullivan (MediaDailyNews on 02/07/2018)
  

  Beth, you can find more details here: iab.com/programmatic360

• KFC CMO: Reba As First Female Colonel Is First Of Many Surprises For 2018 by Karlene Lukovitz (Marketing Daily on 01/26/2018)
  

  I love this! Perfect fit. The brand finally nailed it. 

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