LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Wayfair Ecommerce Site Sees Surge In Demand During COVID-19 Crisis in Search Marketing Daily on 04/06/2020
  

  Wayfair released a sales update on Monday that says ecommerce sales should meet or exceed analysts' expectations during Q1 2020, due to stay-at-home orders and consumers working from home in late March.

• Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad Fraud in Search Marketing Daily on 04/06/2020
  

  Pinterest will now authenticate ad viewability on its platform for advertisers. The partnership with DoubleVerify allows Pinterest to identify digital ad fraud and sophisticated invalid traffic across its platform.

• Former Apple, Gap, Intuit Analytics Guru Charged With Changing Amperity's Direction in Data & Programmatic Insider on 04/06/2020
  

  Analytics guru Chris Chapo refers to himself as a "design thinker," which reflects a problem-solving approach he learned while working at Apple.

• Amazon Product Targeting In Sponsored Display Rolls Out In U.S. in Search Marketing Daily on 04/03/2020
  

  Amazon on Thursday introduced a targeting feature to promote discovery of new products by reaching those who browse similar or complementary products and categories across the marketplace.

• Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation in Search Insider on 04/03/2020
  

  Advanced bots make it easy to exploit platforms and spread disinformation about COVID-19. Fifty-eight percent of bots identified in February could mimic human behavior, a study released this week found.

• Google Introduces COVID-19 Announcement Tool In Search Console in Around the Net in Search Marketing on 04/03/2020
  

• Search Data Forecasts How Consumers Will Spend U.S. Government Stimulus Checks in Search Marketing Daily on 04/03/2020
  

  Stimulus checks are coming, but when and what consumers will buy is on the minds of advertisers as they contemplate media-buying budgets and messaging.

• Google Slowly Lifts Restrictions On COVID-19 Ads in Search Marketing Daily on 04/02/2020
  

  Google will begin allowing government entities, hospitals, medical providers and non-governmental organizations to run COVID-related ads in search, but not brands -- at least not yet, according to at least one source. YouTube announced similar steps with select advertisers two weeks ago.

• What Searchers Click On in Search Insider on 04/02/2020
  

  A recent study of organic search and paid-search data analyzes the type of search results from a query that lead the searcher from the engine to a website.

• Google, Others Use Location History Data To Track Peoples' Movements During Pandemic in Search Marketing Daily on 04/03/2020
  

  Google is giving the U.S. government and health organizations access to its mobile location data used in ad targeting to track people's movements amid the COVID-19 pandemic. Other data companies -- Cuebiq, and OnAudience.com -- have found they can do the same.

Comments by Laurie All comments by Laurie

• Connections Between SEO And Timing Of Press Releases by Laurie Sullivan (Search Insider on 12/13/2019)
  

  Hi Mark, the information about SEO is not in the report, but here is the link to the rest.  https://onclusive.com/whitepapers/release-benchmarks/

• Walmart Reportedly Readying Self-Service Search, Display Ad Platform by Laurie Sullivan (Search Marketing Daily on 11/15/2019)
  

  Ed, perhaps the branding and video/TV will come next. Seriously, I wouldn't put it past them. I spent several days in Bentonville in the early to mid-2000s interviewing folks in their IT department. Their tech operation is very sophisticated. https://www.informationweek.com/wal-marts-way/d/d-id/1027448?page_number=3

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon -- https://www.multivu.com/players/English/8602951-kohler-disney-maleficent-mistress-of-evil-campaign-and-sweepstakes/

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon, perhaps you haven't seen the Halloween-style television commercial about Alexa in the bathroom mirror?  

• Marketers Share Their Stories Of September 11, 2001 by Laurie Sullivan (Search Marketing Daily on 09/11/2019)
  

  Don Seaman, Thank you very much for sharing your experience. I appreciate you taking the time. Laurie

• Retailers Concerned About Amazon Undercutting Prices by Laurie Sullivan (Search Marketing Daily on 07/24/2019)
  

  Thank you for calling that to my attention John Grono. You're so tactful. 

• Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online by Laurie Sullivan (Search Insider on 07/08/2019)
  

  Ed Papazian, I'm seeing a few mom and pop advertisers now and then from very small surrounding towns, probably inserted through internet TV by ZIP code? 

• IAB: Digital Ad Revenue Approaching $50 Billion Annually by Laurie Sullivan (MediaDailyNews on 04/22/2015)
  

  Ed Papazian, Probably because the data stamp reads that it was written and published in 2015. :)

• Bernie Sanders' BERN Will Search And Target Voters by Laurie Sullivan (Search Insider on 04/29/2019)
  

  Allen Shur, It may not be confidential, but are you okay with your friend or family member taking your personal information and giving it away? 

• Williams Sonoma Pushed The Boundaries Of Permission Marketing And Failed by Laurie Sullivan (Data & Programmatic Insider on 03/25/2019)
  

  Hi Peter, Thank you for commenting. On my husband's phone, permissions are turned off. He opts out of everything. Waze is just one of them. He won't use Facebook or LinkedIn, and won't download and use most apps, including iTunes, because he doesn't want to give the app permission to access his phone contacts or photos on his phone. 

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