LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Amazon Music Highlights Voice Search Through Alexa In Latest Campaign in Search Marketing Daily on 08/17/2018
  

  Ariana Grande, Kendrick Lamar, SZA, Queen, and Kane Brown are the featured artists in the campaign at launch for Amazon Music's new advertising campaign titled A Voice is All You Need that highlights the powerful vocals of notable songs and the simplicity of using voice on Alexa to search for music.

• Google, Culture Changes And Leaked Information in Search Insider on 08/17/2018
  

  It would have been unheard of until recently to discover that someone leaked information to a reporter during a Google all-hands meeting in which co-founder Sergei Brin and CEO Sundar Pichai talked about sensitive company information. This time the information came after reports of a censored search engine that would launch in China.

• Google Tries To Clarify How It Tracks Location When Setting Is Off in Search Marketing Daily on 08/17/2018
  

  Google admitted to the tracking practices. The company updated the page to explain how the "off" setting does not affect other location services on users' devices and explains how some location data may be saved as part of the phone's activity report on other services such as Search and Maps.

• Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows in Search Marketing Daily on 08/16/2018
  

  Some 5% of local businesses don't have listings on any of the most popular citations' sites, according to data released Thursday.

• Google Employees Demand Transparency Around China Search Engine in Search Marketing Daily on 08/16/2018
  

  A letter circulating at Google's headquarters is raising concerns about the company's willingness to launch a search app that abides by China's "censorship requirements."

• Google Makes Political Ad Spend Transparent In New Report in Search Marketing Daily on 08/15/2018
  

  The Trump Make America Great Again committee across the U.S. spent $629,500 on political ads in the current U.S. federal election cycle from May 31, 2018 to the present date, according to Google data.

• Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments in Digital News Daily on 08/15/2018
  

  Viant Technology on Wednesday introduced an ad-targeting feature that considers how long it takes for a consumer to repurchase a product from CPG companies such as cereal, detergent and pet food before sending that targeted message.

• Bing Mobile App Uses Phone's Camera To Calculate Math Problems in Search Insider on 08/15/2018
  

  Bing released an update to its iOS search app earlier this week that includes a "Math" mode, a feature made available through Microsoft's Camera Intelligent search.

• Voice Search, Smart Speakers Raise The Bar in Search Insider on 08/16/2018
  

  Three market reports on smart speaker shipments provide a perspective on the growing popularity of searching with your voice rather than your fingertips.

• Microsoft Retooling Cortana For Mobile Users in Around the Net in Search Marketing on 08/14/2018
  

Comments by Laurie All comments by Laurie

• Hackers Use Chipotle Ad To Spread Malware by Laurie Sullivan (Digital News Daily on 08/14/2018)
  

  That's exactly what I thought. 

• Should Marketers Ad Target Households Or Individuals? by Laurie Sullivan (Data & Programmatic Insider on 08/13/2018)
  

  Ed, you're awesome. Please never stop providing valuable insight. :)

• Lululemon Names Triathlete Calvin McDonald New CEO by Nina Lentini (Marketing Daily on 07/24/2018)
  

  Whoohoo - maybe they will finally start a loyalty program. ;)

• Beware Tech: Lost In Google Maps by Laurie Sullivan (Search Insider on 07/09/2018)
  

  Paul Street from Numeris, is your neighbor's driveway long? They don't name driveways here in Wyoming, but families do name nearby streets after their kids. 

• #DeleteFacebook by Joe Mandese (Red, White & Blog on 03/21/2018)
  

  I agree!

• LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement by Laurie Sullivan (Television News Daily on 03/05/2018)
  

  Hello LiveRamp, can you answer Ed's questions? I beleive I remember you (Allison) saying that it was for broadcast, digital, and OTT. 

• IAB Steps Up To Educate Industry On Programmatic Advertising by Laurie Sullivan (MediaDailyNews on 02/07/2018)
  

  Beth, you can find more details here: iab.com/programmatic360

• KFC CMO: Reba As First Female Colonel Is First Of Many Surprises For 2018 by Karlene Lukovitz (Marketing Daily on 01/26/2018)
  

  I love this! Perfect fit. The brand finally nailed it. 

• IAB Releases DOOH Metrics Glossary by Laurie Sullivan (MediaDailyNews on 01/18/2018)
  

  Leo, so true. Thanks for pointing that out. 

• Montana Governor Issues Net Neutrality Rules by Wendy Davis (Digital News Daily on 01/22/2018)
  

  Not only Montana's future relies on a free and open internet, but Wyoming and other states that have residents who live in very rural areas. These consumers rely on businesses that sell online. Many of these residents also rely on one internet provider. There's no competition that typically keeps prices in check and improves service.  

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