LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• LoopMe Takes Investment From Mayfair Equity Partners To Accelerate International Growth in Search & Performance Marketing Daily on 01/17/2022
  

  Mayfair will invest $120 million to acquire a majority stake in LoopMe that will value the company at close to $200 million. The investment will see LoopMe continue to expand internationally, bringing new tools to market.

• Google Launches Desktop Search Page-Experience Report in Search & Performance Marketing Daily on 01/17/2022
  

  The rollout begins in February, with a completion date by the end of March. The goal is for marketers to better understand Google's "good page experience" criteria.

• Google Seems To Have Approved An Ad For A Target Gift Card Scam in Around the Net in Search Marketing on 01/17/2022
  

• SmileDirectClub Turns To Influencers, Data, TikTok, Search in Data & Programmatic Insider on 01/17/2022
  

  SmileDirectClub is partnering with several high-profile celebrities to launch a Confidence Council, to highlight "the transformational power of a smile" and raise awareness of its mission to provide access to care.

• Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says in Search & Performance Marketing Daily on 01/16/2022
  

  "The metaverse will turbocharge the movement from profit to purpose," says David Jones, CEO of The Brandtech Group, formerly You & Mr Jones.

• The Irony Of Wyoming's Cryptocurrency Strategy in Inside Performance on 01/17/2022
  

  Many small businesses in Wyoming don't have a website or use search advertising to market or advertise. It's ironic that Sen. Cynthia Lummis is working on a technology bill that would help establish a framework for digital assets in the state.

• How Do Search Marketers Reach Dozens Of People Influencing One Tech Purchase? in Inside Performance on 01/14/2022
  

  Forty-five percent of all IT purchases in 2022 will be made from a new vendor. How do marketers reach this segment looking for new companies to work with?

• Suit Alleges Google Misled About Ad Price Fixing, Auction Process For Years in Search & Performance Marketing Daily on 01/14/2022
  

  Google misled publishers and advertisers about the inner workings of its ad auctions, according to newly unredacted allegations in a 2020 lawsuit brought against the company by state attorneys general.

• Recommendations Vs. Search: Google TV's Caruso Talks About The Future in Search & Performance Marketing Daily on 01/14/2022
  

  One goal at Google TV is to grow the company's device footprint. At CES, Google revealed there are 110 million monthly active Android TV device users worldwide. It now sells 10 million TCL TV sets based on the Google TV user interface annually.

• IndexNow Shares URLs Between Microsoft Bing And Yandex in Search & Performance Marketing Daily on 01/13/2022
  

  Bing and Yandex are now sharing URLs through IndexNow, a crawling protocol for site owners that instantly informs search engines of the latest content changes on a website. In October, Microsoft announced the development of the protocol, which promises to make crawling and indexing more efficient. More than 80,000 websites have begun using the protocol, gaining faster submission and index times.

Comments by Laurie All comments by Laurie

• Roger Waters Tells Zuckerberg To 'F...' Off Over Request To Use Pink Floyd Song by Laurie Sullivan (Search & Performance Marketing Daily on 06/14/2021)
  

  Of course, Mark Sherman - perhaps "Us and Them" explains it?  ;) 

• Is Search A Public Utility -- And Google A Common Carrier? by Laurie Sullivan (Inside Performance on 06/08/2021)
  

  Hi Thom Kennon, I have my opinion on whether or not Google should be classified as a public utility. I can't see what you see in the commentary. Can you by more explicit? 

• Amazon Advertising And GroupM Work On Audio Ads by Laurie Sullivan (Search & Performance Marketing Daily on 05/19/2021)
  

  I meant according to a June 2019 report from Loup Ventures (or whoever the data is from), cited by Statista. 

• Amazon Advertising And GroupM Work On Audio Ads by Laurie Sullivan (Search & Performance Marketing Daily on 05/19/2021)
  

  Leo and Ed, thanks for taking the time to comment, but it should have read "according to a June 2019 report cited by Statista. 

• Why These Markets Attract And Keep Consumers On Sites Longest by Laurie Sullivan (Search & Performance Marketing Daily on 03/23/2021)
  

  The article is correct. 

• Horizon Next's President On The Future Of Metrics, Measurement by Laurie Sullivan (Data & Programmatic Insider on 02/15/2021)
  

  I appreciate you, Ed. You always ask the great questions. I'm sure they didn't tell all. 

• What's Important To Gen Z Now? by Laurie Sullivan (Search & Performance Marketing Daily on 06/03/2020)
  

  James Smith, the survey took place in February 2020 online and mobile. All respondents owned a smartphone and were required multiple times weekly to use at least one social media platform, such as Facebook, Instagram, Snapchat, TikTok, Twitter, Twitch or YouTube. About 516 respondents were between 12 and 17, and 515 were between the ages of 18 and 24.

• Connections Between SEO And Timing Of Press Releases by Laurie Sullivan (Inside Performance on 12/13/2019)
  

  Hi Mark, the information about SEO is not in the report, but here is the link to the rest.  https://onclusive.com/whitepapers/release-benchmarks/

• Walmart Reportedly Readying Self-Service Search, Display Ad Platform by Laurie Sullivan (Search & Performance Marketing Daily on 11/15/2019)
  

  Ed, perhaps the branding and video/TV will come next. Seriously, I wouldn't put it past them. I spent several days in Bentonville in the early to mid-2000s interviewing folks in their IT department. Their tech operation is very sophisticated. https://www.informationweek.com/wal-marts-way/d/d-id/1027448?page_number=3

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon -- https://www.multivu.com/players/English/8602951-kohler-disney-maleficent-mistress-of-evil-campaign-and-sweepstakes/

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