LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact in Inside Performance on 05/04/2021
  

  Evaluating creative performance is key to successful campaigns, according to a survey of more than 500 CMOs of consumer-facing brands conducted to better understand how they evaluate their advertising creative performance and impact.

• YouTube Brandcast Delivered: What It Means For Advertising, Performance in Search & Performance Marketing Daily on 05/04/2021
  

  YouTube on Tuesday hosted its 2021 Brandcast Delivered for advertisers -- an opportunity to share its upcoming original content lineup and new ad offerings.

• Healthcare Search Terms Link To Vital Information, Lift Results During Pandemic in Search & Performance Marketing Daily on 05/04/2021
  

  Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for the keywords marketers can use.

• Google Becomes WNBA Changemaker For Women's National Basketball Association in Search & Performance Marketing Daily on 05/03/2021
  

  Joining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will serve as Presenting Partner of the WNBA Playoffs and an Associate Partner of WNBA All-Stars on ESPN and the WNBA Commissioner's Cup.

• Is Apple Holding Back To Stifle The Web Or Create A Monopoly? in Inside Performance on 05/03/2021
  

  One Google Chrome developer makes the case that if Apple allowed real "honest browser competition for iOS" MacOS users, the world would see "entirely new classes of web applications."

• Google To Help Vodafone Build Data Services in Around the Net in Search Marketing on 05/03/2021
  

• Verizon Media Sold, Company Renamed Yahoo in Search & Performance Marketing Daily on 05/03/2021
  

  Apollo Global Management will pay about $5 billion to acquire Verizon Media, which includes Yahoo and AOL, from Verizon Communications. The new company will be called Yahoo. News of the sale broke last week when "The Wall Street Journal" reported that a purchase was drawing near. Now the media outlet has confirmed the sale this morning.

• Moscow-Born Ex-Googler Helps Brands Remove Stereotypes In Advertising in Search & Performance Marketing Daily on 05/02/2021
  

  CreativeX's technology aims to reveal how people are represented in advertising, including the frequency with which they are cast in ads by age, gender and skin tone, and how different groups are represented in images and video.

• Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies in Data & Programmatic Insider on 05/03/2021
  

  "I believe in the value exchange, but I don't think we need email to do it," said Jana Meron, SVP programmatic and data strategy at Insider In a virtual panel discussion on "Life After Cookies," hosted by LiveIntent.

• Sale Of Verizon Media, Including Yahoo, To Apollo Global Could Be Announced Monday: Report in Search & Performance Marketing Daily on 05/02/2021
  

  Private equity group Apollo Global Management is close to acquiring Yahoo and other Verizon Communications media assets from Verizon, according to the "Financial Times," citing people familiar with the situation. The deal would enable Verizon to focus more closely on mobile and the rollout of 5G.

Comments by Laurie All comments by Laurie

• Why These Markets Attract And Keep Consumers On Sites Longest by Laurie Sullivan (Search & Performance Marketing Daily on 03/23/2021)
  

  The article is correct. 

• Horizon Next's President On The Future Of Metrics, Measurement by Laurie Sullivan (Data & Programmatic Insider on 02/15/2021)
  

  I appreciate you, Ed. You always ask the great questions. I'm sure they didn't tell all. 

• What's Important To Gen Z Now? by Laurie Sullivan (Search & Performance Marketing Daily on 06/03/2020)
  

  James Smith, the survey took place in February 2020 online and mobile. All respondents owned a smartphone and were required multiple times weekly to use at least one social media platform, such as Facebook, Instagram, Snapchat, TikTok, Twitter, Twitch or YouTube. About 516 respondents were between 12 and 17, and 515 were between the ages of 18 and 24.

• Connections Between SEO And Timing Of Press Releases by Laurie Sullivan (Inside Performance on 12/13/2019)
  

  Hi Mark, the information about SEO is not in the report, but here is the link to the rest.  https://onclusive.com/whitepapers/release-benchmarks/

• Walmart Reportedly Readying Self-Service Search, Display Ad Platform by Laurie Sullivan (Search & Performance Marketing Daily on 11/15/2019)
  

  Ed, perhaps the branding and video/TV will come next. Seriously, I wouldn't put it past them. I spent several days in Bentonville in the early to mid-2000s interviewing folks in their IT department. Their tech operation is very sophisticated. https://www.informationweek.com/wal-marts-way/d/d-id/1027448?page_number=3

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon -- https://www.multivu.com/players/English/8602951-kohler-disney-maleficent-mistress-of-evil-campaign-and-sweepstakes/

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon, perhaps you haven't seen the Halloween-style television commercial about Alexa in the bathroom mirror?  

• Marketers Share Their Stories Of September 11, 2001 by Laurie Sullivan (Search & Performance Marketing Daily on 09/11/2019)
  

  Don Seaman, Thank you very much for sharing your experience. I appreciate you taking the time. Laurie

• Retailers Concerned About Amazon Undercutting Prices by Laurie Sullivan (Search & Performance Marketing Daily on 07/24/2019)
  

  Thank you for calling that to my attention John Grono. You're so tactful. 

• Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online by Laurie Sullivan (Inside Performance on 07/08/2019)
  

  Ed Papazian, I'm seeing a few mom and pop advertisers now and then from very small surrounding towns, probably inserted through internet TV by ZIP code? 

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