LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• GoDaddy Pairs Website Building And Marketing Tools For SMBs in Search Marketing Daily on 09/18/2019
  

  GoDaddy on Tuesday announced features that will help small and medium-sized businesses automate website building and product marketing. The company has also renamed the GoCentral tool Websites + Marketing.

• Google AdMob Adds And Compares New Data For In-App Reporting in Digital News Daily on 09/17/2019
  

  Google recently updated AdMob to provide insights into how app users interact with the application, the content and the rewarded ads in the report.

• Google Search Now Links To Specific Moments, Content In Videos in Search Marketing Daily on 09/17/2019
  

  Marketers and content creators now can link to key moments in videos and scan videos to search for content. This beta requires pre-authorization, and creators must submit a form to Google.

• Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform in Digital News Daily on 09/17/2019
  

  Amazon Sponsored Display ads launched in beta late last week as a self-service ad platform that targets consumers off and on Amazon, filling a gap in the company's pay-per-click ad offers.

• Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing in Search Marketing Daily on 09/16/2019
  

  Referrals, social media, and search marketing top the list of new leads for marketers, according to a Borrell Associates study released Monday.

• Amazon Market Share Slips In Niche Categories in Search Marketing Daily on 09/16/2019
  

  In some specific subcategories, such as snack bars and dog food, Amazon's share is down by as much as 20%.

• Google Makes Algorithmic Updates To Reviews In Search in Search Insider on 09/16/2019
  

  Looking to tackle invalid or misleading online reviews across its search engine, Google on Monday announced an algorithmic update to rich review snippets, a short excerpt of a review rating from a website.

• RBC Capital Markets Looks At Future Ad-Spending Patterns, Identifies Four Dominant Platforms in Search Marketing Daily on 09/16/2019
  

  "The results for Instagram, Google, and YouTube are the most bullish, and spend intent on Facebook continues to slide, while Pinterest and Snapchat's outlooks appear more muted," according to the report, which focuses on advertising trends to determine the rate of growth and where markets and agencies will spend their budgets. Three-quarters of respondents allocated more than 20% of their marketing budgets to online marketing, compared with 74% from the April 2019 survey, including a record-high 37% who allocated more than 50% of their budgets to internet services.

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' in Data & Programmatic Insider on 09/16/2019
  

  Brands are looking to measure "share of sink" as voice services are used more often in bathrooms. The metric will help brands understand how, when and why consumers use voice assistants.

• Lawmakers Demand Documents From Amazon, Apple, Facebook, Google As Investigation Into Big Tech Widens in Search Marketing Daily on 09/13/2019
  

  Leading U.S. lawmakers on Friday announced they are asking Amazon, Apple, Facebook and Google for internal documents. House Judiciary Committee chairman Jerrold Nadler explained that the documents will provide the committee with a better understanding of the degree to which these companies hold market share, how they use it, and whether they use it in ways that have harmed consumers and competition.

Comments by Laurie All comments by Laurie

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon -- https://www.multivu.com/players/English/8602951-kohler-disney-maleficent-mistress-of-evil-campaign-and-sweepstakes/

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon, perhaps you haven't seen the Halloween-style television commercial about Alexa in the bathroom mirror?  

• Marketers Share Their Stories Of September 11, 2001 by Laurie Sullivan (Search Marketing Daily on 09/11/2019)
  

  Don Seaman, Thank you very much for sharing your experience. I appreciate you taking the time. Laurie

• Retailers Concerned About Amazon Undercutting Prices by Laurie Sullivan (Search Marketing Daily on 07/24/2019)
  

  Thank you for calling that to my attention John Grono. You're so tactful. 

• Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online by Laurie Sullivan (Search Insider on 07/08/2019)
  

  Ed Papazian, I'm seeing a few mom and pop advertisers now and then from very small surrounding towns, probably inserted through internet TV by ZIP code? 

• IAB: Digital Ad Revenue Approaching $50 Billion Annually by Laurie Sullivan (MediaDailyNews on 04/22/2015)
  

  Ed Papazian, Probably because the data stamp reads that it was written and published in 2015. :)

• Bernie Sanders' BERN Will Search And Target Voters by Laurie Sullivan (Search Insider on 04/29/2019)
  

  Allen Shur, It may not be confidential, but are you okay with your friend or family member taking your personal information and giving it away? 

• Williams Sonoma Pushed The Boundaries Of Permission Marketing And Failed by Laurie Sullivan (Data & Programmatic Insider on 03/25/2019)
  

  Hi Peter, Thank you for commenting. On my husband's phone, permissions are turned off. He opts out of everything. Waze is just one of them. He won't use Facebook or LinkedIn, and won't download and use most apps, including iTunes, because he doesn't want to give the app permission to access his phone contacts or photos on his phone. 

• Amazon Advertising Trusted Less Than Some Platforms, Survey Finds by Laurie Sullivan (Digital News Daily on 02/27/2019)
  

  The Amazon platform is trusted less than Google and Facebook. I know, kind of difficult to believe after all the recent news, but I'm sure "trusted" can be looked at several different ways. How much do you trust something, given a scale from one to 10? Trust that the platform will produce the ROI?  Trust that the ads won't contain ad fraud? Do you automatically stop using a platform because you don't completely trust it?

• Super Bowl Ad Recall Dips For Brands That Excel Online by Laurie Sullivan (Search Insider on 02/07/2019)
  

  From Evaluative Criteria:The study was executed with nationally representative online panel sample.  We used an aided list, utilizing the question “Which of the following brands do you recall seeing advertising for during the Super Bowl?”In total we included 69 brands, of those 36 were actual advertisers and 33 were not advertisers during the game.  Within each category we used competitors who advertised as well as those who didn’t to mask it (e.g. Crest vs. Colgate; Devour vs. Stouffer’s, etc.)

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