LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Google To Stop Scanning Gmail To Target Ads in Search Marketing Daily on 06/23/2017
  

  Google on Friday said it plans to stop scanning the inboxes of Gmail's free users to personalize ads later this year.

• 'Low-And-Slow' Bots Most Difficult To Detect On Web Sites in Search Marketing Daily on 06/23/2017
  

  A study reveals that while an average of 16% of Web sites across all industries can fend off simple bot attacks, only 5% can properly protect against sophisticated attacks from bots that are often used by competitors, hackers and fraudsters to scrape data, take over accounts, create online fraud and spam, and more.

• Facebook Live, YouTube Live Battle For Live Streaming Dominance in Digital News Daily on 06/23/2017
  

  Some 25% of viewers participating in the survey said live streaming provides an opportunity for them to feel informed, and 20% said it makes them feel connected to events. Some 17% believe live streams feel more authentic.

• YouTube Introduces New Immersive Virtual Reality Format, VR180, At VidCon  in Digital News Daily on 06/22/2017
  

  YouTube CEO Susan Wojcicki unveiled several new features at VidCon Thursday including the ability to search, share content and work in virtual reality. The new cinematic VR format that will be made possible through a new line of cameras from Yi, Lenovo, and LG.

• Google Rolls Out Posts For Small Businesses Worldwide in Search Insider on 06/23/2017
  

  The platform allowed candidates during the 2016 U.S. presidential election to post status updates directly to Google's search result pages. Google slowly began rolling it out to more users -- museums, sports teams and other similar organizations -- that are willing to test the tool.

• Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds in Digital News Daily on 06/22/2017
  

  The shift in trust is the most surprising finding from the study, and consumers are most influenced to make a purchase after viewing a relevant video, compared with celebrity endorsements.

• Google Finds Unique Method To Gather Map Data in Search Marketing Daily on 06/22/2017
  

  Jennifer Slegg, The SEM Post founder, reports that this Google test is a way to get information for Maps in organic search results after being tipped off by Frank Sandtmann, a sales consultant in Hamburg.

• Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies in Search Marketing Daily on 06/22/2017
  

  Integration of organic, local and paid-search strategies increases click-share percentages, a recent study finds.

• In A First, YouTube Opens VidCon With Live High-Dollar Production Streamed Online in Search Insider on 06/22/2017
  

  The message "You put the 'Y-O-U' in YouTube" in the opening performance carried the weight of an industry moving to live streaming content online to supplant television.

• Google Adds AI-Powered Job Listings To Search Engine in Search Marketing Daily on 06/20/2017
  

  On Tuesday, Google said it will begin serving up help-wanted job descriptions, with help from artificial intelligence. The data will enable users to filter the jobs by industry and location, when they were posted, and employer.

Comments by Laurie All comments by Laurie

• On Both Sides, The Media Is Peddling A False Dilemma About Trump by Kaila Colbin (Media Insider on 06/09/2017)
  

  Nice job on this piece!

• Media CEOs Face Challenges After Trump Withdraws U.S. From Paris Climate Agreement by Laurie Sullivan (MediaDailyNews on 06/02/2017)
  

  You're correct, Chuck Lantz. And Jeff Martin, I appreciate comments because it provides another perspective. And I did just what you suggested prior to your suggestion. I wrote to you through the MP social network asking for names and contact information of others who might have another view. In return I received the public comment from you: "To the writers, if you were to use this publication's social network to ask for CEOs with counterpoints you would have the sources you need to bring light to the other side of this issue. That is part of journalism according to my college professor on the subject." 

• 'Magnolia Journal' Rakes in 700,000 Subscribers by Sara Guaglione (Publishers Daily on 05/10/2017)
  

  He has a construction company and real estate business. The two have chemistry. They banter. They're personable and that's why it works so well.  I'm a big fan of the show and I rarely watch television. 

• Study Identifies Gaping Hole In Media-Buying Practices by Laurie Sullivan (Search Marketing Daily on 03/23/2017)
  

  Awesome, Virginia, thank you for posting. Anyone else?

• Study Identifies Gaping Hole In Media-Buying Practices by Laurie Sullivan (Search Marketing Daily on 03/23/2017)
  

  Michael, Not from the mix. The report says from the initial budget planning. And just because you don't omnit it, it doesn't mean everyone does. And, it doesn't mean everything ties search to television or other media such as video and display, though I'm pretty sure that display trend began about five or more years ago for most companies. The report is just trying to show how search amplifies other media, especially the media that runs offline.   

• Google Reminds Advertisers To Say Good-Bye To Converted Clicks by Laurie Sullivan (Search Marketing Daily on 02/27/2017)
  

  Got it Ken, thank you!

• IAB: Tough To Prove ROI With Data-Driven Campaigns by Laurie Sullivan (MediaDailyNews on 01/30/2017)
  

  I think it's about having many more types of media and tons of channels.  

• The Trump Effect For Advertisers by Laurie Sullivan (SearchBlog on 01/23/2017)
  

  Thanks for the comment, Paula. Is it better to pay a little more for a phone, but know we are sending more Americans to work, or pay less for the phone and ship the jobs overseas? I say pay a little more to put U.S. workers to work. We may need to hire overseas workers for a bit, because most of the factories these days are automated and the U.S. doesn't have enough knowledge workers in STEM to support the jobs new factories will require.

• Voice Search More Commonly Used In Public Places By Affluent Consumers by Laurie Sullivan (Search Marketing Daily on 01/19/2017)
  

  Thank you for including the link, Mark.

• Google Acquires Fabric From Twitter by Laurie Sullivan (Search Marketing Daily on 01/18/2017)
  

  Brad, sorry for the confusion. Fabric's reach has grown to 2.5 billion active mobile devices in the past two years since Twitter acquired the company, according to a Paret. 

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