LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• 52% Of Consumers Oppose Retail Stores Opening On Thanksgiving Day in Search Insider on 11/14/2018
  

  As brick-and-mortar retailers test the idea of staying open on Thanksgiving, search campaign messages should not offend those who want to avoid shopping. Here's data that will help to hone those messages and keep consumers happy as they decide where to spend their holiday budgets.

• Google My Business App Turns Into A Personalized Social Network in Search Marketing Daily on 11/14/2018
  

  Google on Wednesday introduced a redesigned Google My Business for Android and iOS that turns the app into a social network with features that personalize consumers' experience with businesses.

• IAB: Mobile Search Rose 37% To $13.5B In First Half Of 2018 in Search Insider on 11/13/2018
  

  Rising mobile ecommerce and search drove a record $49.5 billion in digital ad revenue for first-half 2018 -- the highest amount ever spent on digital media in a first half by advertisers, the IAB reports

• Google Internet Traffic Routed Through China, Russia, Nigeria During Brief Outage in Search Marketing Daily on 11/13/2018
  

  Google's brief outage on Monday saw some of its internet traffic mistakenly rerouted from San Francisco through networks in Russia, China and Nigeria.

• PwC: 64% Of Companies Spend 5% Of Revenue On Digital in Digital News Daily on 11/13/2018
  

  Top financial performers invest in digital at a rate much higher than their peers, according to data released Tuesday. Some 66% spend 10.1% or more of revenue on digital, compared with 26% of their peers. Nearly three-quarters say investments help to improve talent retention and recruitment, compared with 26% of their less financially successful peers.

• Weather's Influence On Demand Determines Media Buying in Search Marketing Daily on 11/12/2018
  

  Weather influences the demand for Scotts Miracle-Gro products. Scotts has short windows to maximize marketing budgets and campaigns.

• Oath Debuts Programmatic Audio Ads, Metrics in Data & Programmatic Insider on 11/12/2018
  

  Oath on Monday announced the ability to buy and manage digital audio ad inventory that comes from an integration with digital exchanges, such as the Rubicon Project.

• Apple To Make History On Amazon in Search Insider on 11/12/2018
  

  Product searches on Amazon have begun to outpace those on Google, Bing and other search engines. That may be why Apple signed a deal to expand the selection of products sold on Amazon, confirming that the marketplace continues to gain traction as the first stop for product-type searches online.

• The Brands Affected By Consumers' Trust in Digital News Daily on 11/12/2018
  

  Two independent surveys analyze consumer trust with data and purchasing from websites. Trust plays a role for 92% of Americans, 89% of UK residents, and 95% of Canadians when making a big purchase, according to recent data from SurveyMonkey.

• TripAdvisor Reduces Google Search, TV Ad Spend In Q3 2018 in Search Marketing Daily on 11/09/2018
  

  TripAdvisor has "more or less been able to drive the same number, the same amount of revenue with a lot less advertising," CFO Ernst Teunissen said.

Comments by Laurie All comments by Laurie

• Adobe Debuts Virtual Analyst For Analytics by Laurie Sullivan (Digital News Daily on 09/24/2018)
  

  Henry, I asked John the same question about the significance of the data. No data is insignificant. It's really how you use it and the ability of your technology to process it. Do you remember when CPG companies began using RFID chips in their physical inventory supply chain to track the delivery of goods from manufacturing to warehouses? Walmart and target started the trend. Those chips collected millions of data points, but the companies only needed specific ones at any given time. They might have used 200 data points for some deliveries and 100 for another. It depended on location, type of product and other factors. I believe this is what Adobe is trying to do. Collect all the data and only use the data points relevant to that specific campaign. Another campaign might require other data points.  

• Nike Digs In, Will Run Kaepernick Ads On NFL Season Opener by Sarah Mahoney (Marketing Daily on 09/05/2018)
  

  Poor choice on Nike's part. They just lost me as a customer. Yep, I'll "dream crazy" of the day the NFL no longer pays him. 

• Hackers Use Chipotle Ad To Spread Malware by Laurie Sullivan (Digital News Daily on 08/14/2018)
  

  That's exactly what I thought. 

• Should Marketers Ad Target Households Or Individuals? by Laurie Sullivan (Data & Programmatic Insider on 08/13/2018)
  

  Ed, you're awesome. Please never stop providing valuable insight. :)

• Lululemon Names Triathlete Calvin McDonald New CEO by Nina Lentini (Marketing Daily on 07/24/2018)
  

  Whoohoo - maybe they will finally start a loyalty program. ;)

• Beware Tech: Lost In Google Maps by Laurie Sullivan (Search Insider on 07/09/2018)
  

  Paul Street from Numeris, is your neighbor's driveway long? They don't name driveways here in Wyoming, but families do name nearby streets after their kids. 

• #DeleteFacebook by Joe Mandese (Red, White & Blog on 03/21/2018)
  

  I agree!

• LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement by Laurie Sullivan (Television News Daily on 03/05/2018)
  

  Hello LiveRamp, can you answer Ed's questions? I beleive I remember you (Allison) saying that it was for broadcast, digital, and OTT. 

• IAB Steps Up To Educate Industry On Programmatic Advertising by Laurie Sullivan (MediaDailyNews on 02/07/2018)
  

  Beth, you can find more details here: iab.com/programmatic360

• KFC CMO: Reba As First Female Colonel Is First Of Many Surprises For 2018 by Karlene Lukovitz (Marketing Daily on 01/26/2018)
  

  I love this! Perfect fit. The brand finally nailed it. 

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