LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Apple Too Dependent On Google For Services Revenue in Search Marketing Daily on 02/15/2019
  

  Imagine Apple making more from Google Search than it does from its music business. One analyst suggests Apple has become too dependent on Google.

• Google Explains Updates To Search Console in Around the Net in Search Marketing on 02/15/2019
  

• Criteo Puts Focus On Self-Service For Mid-Market Advertisers in Digital News Daily on 02/15/2019
  

  Criteo's investments this year will focus on providing self-service tools for its platform that allow advertisers to take control of strategies.

• NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TV in MediaDailyNews on 02/15/2019
  

  NYIAX, a firm that supports software to facilitate the sale and trade of digital ad space as guaranteed contracts through blockchain tech, will bring the technology from digital media into out-of-home, over-the-top and linear TV ad inventory.

• Google: Too Much Transparency Helps Abusers Game Search in Search Insider on 02/14/2019
  

  The European Union has approved new regulations to increase fairness and transparency for search engines, app stores, booking sites and marketplaces that will have 12 months to implement the changes once the rules are published.

• Google, YouTube Face Challenges As EU Copyright Directive Awaits Final Vote in Search Marketing Daily on 02/14/2019
  

  The European Union early Thursday locked in a negotiated deal on a new copyright directive that mandates major online platforms such as Google, YouTube, Facebook and others must share revenue with artists and content creators.

• Reddit App Install Ads Added To Advertising Lineup in Digital News Daily on 02/14/2019
  

  Reddit has introduced additional options for performance advertisers to help them optimize Reddit Ads around brands with campaigns focused on app installations.

• Leave A Little Love in Search Insider on 02/15/2019
  

  When customers give a little love (or not) in online reviews, business owners may want to give a little back.

• Bill Dinan Appointed To LSA President, Plans Focus On Partnerships, Data in Search Marketing Daily on 02/13/2019
  

  "Partnering isn't always to bring products together," Dinan said, but "partnering to build insights and knowledge together."

• Sorrell: 'Underestimate Microsoft At Your Peril' in Search Marketing Daily on 02/13/2019
  

  Ask most marketers these days to name the top three companies bringing in ad revenue and they will likely say Google, Facebook and Amazon.

Comments by Laurie All comments by Laurie

• Super Bowl Ad Recall Dips For Brands That Excel Online by Laurie Sullivan (Search Insider on 02/07/2019)
  

  From Evaluative Criteria:The study was executed with nationally representative online panel sample.  We used an aided list, utilizing the question “Which of the following brands do you recall seeing advertising for during the Super Bowl?”In total we included 69 brands, of those 36 were actual advertisers and 33 were not advertisers during the game.  Within each category we used competitors who advertised as well as those who didn’t to mask it (e.g. Crest vs. Colgate; Devour vs. Stouffer’s, etc.)

• Super Bowl Ad Recall Dips For Brands That Excel Online by Laurie Sullivan (Search Insider on 02/07/2019)
  

  Checking on both sets of questions for you, Ed and Ellen. 

• Alphabet Earnings: Google Cost Per Click Declined 29% by Laurie Sullivan (Search Marketing Daily on 02/04/2019)
  

  Michael, I think the rise in impression share is display because it's in the "cost-per-impression on Google Network Members' properties" category. 

• Bacardi Steps 'Back To The Bar' With Renewed Thinking by Laurie Sullivan (Data & Programmatic Insider on 02/04/2019)
  

  I don't drink this stuff, but here you go. https://www.youtube.com/watch?v=hR6W1MPmNRo

• Brands To Gain Consumer Personal Data From California E-Receipt Legislation by Laurie Sullivan (Search Insider on 01/09/2019)
  

  Hi Robin, Thank you for commenting. I think this will fall in place when it comes to increased privacy regulations, because the consumer would essentially be opting in to provide their email address and/or mobile number. Consumers might still request access ... and deletion rights, as you suggest, but for the most part I do not think they will fight the electronic receipt in California. As for my conclusion, I prefer to pay cash while in a physical store. I feel it's the last place that I can completely remain anonymous. This bill, however, would still allow me to ask for a paper receipt. I just believe, for the most part, most people will not as for one. They will accept the electronic receipt, making it easier for retailers and businesses to collect personal information. 

• California Bill Would Replace Paper Receipts With Digital, Many Would Be Sent By Email by Ray Schultz (Email Marketing Daily on 01/08/2019)
  

  The objective for marketers is to have an email address or mobile phone number for each consumer who buys a product at a retail store. It will enable brands to connect online and in-store purchases more easily, even when the consumer pays cash. Imagine that. Companies finally found a way to eliminate the word "anonymous" when it comes to a purchase. 

• Adobe Debuts Virtual Analyst For Analytics by Laurie Sullivan (Digital News Daily on 09/24/2018)
  

  Henry, I asked John the same question about the significance of the data. No data is insignificant. It's really how you use it and the ability of your technology to process it. Do you remember when CPG companies began using RFID chips in their physical inventory supply chain to track the delivery of goods from manufacturing to warehouses? Walmart and target started the trend. Those chips collected millions of data points, but the companies only needed specific ones at any given time. They might have used 200 data points for some deliveries and 100 for another. It depended on location, type of product and other factors. I believe this is what Adobe is trying to do. Collect all the data and only use the data points relevant to that specific campaign. Another campaign might require other data points.  

• Nike Digs In, Will Run Kaepernick Ads On NFL Season Opener by Sarah Mahoney (Marketing Daily on 09/05/2018)
  

  Poor choice on Nike's part. They just lost me as a customer. Yep, I'll "dream crazy" of the day the NFL no longer pays him. 

• Hackers Use Chipotle Ad To Spread Malware by Laurie Sullivan (Digital News Daily on 08/14/2018)
  

  That's exactly what I thought. 

• Should Marketers Ad Target Households Or Individuals? by Laurie Sullivan (Data & Programmatic Insider on 08/13/2018)
  

  Ed, you're awesome. Please never stop providing valuable insight. :)

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