LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates in Search Insider on 08/16/2017
  

  Consumers can now buy auto parts online and take them to a mechanic to have the parts installed. AdWords helps to target this message to a range of potential customers. Being able to educate customers and save them money has always been a major company objective. The company believes that a strong online presence helps to make this a reality.

• A Look Inside Google's Open Culture in Around the Net in Search Marketing on 08/16/2017
  

• Industry Vets Build A Search Engine On Blockchain To Displace Google in Search Marketing Daily on 08/16/2017
  

  Users will be paid in tokens by brands and companies each time they search or contribute to building out content or code for the good of the community. It will work similar to the way Microsoft rewards people who search on Bing, but in this case people can swap tokens for other cryptocurrencies.

• AIVA From [24]7 -- AI That Finds Intent In Vague Terms in Digital News Daily on 08/16/2017
  

  [24]7 introduced AIVA Wednesday, an AI-powered Virtual Agent that integrates digital interactions with the web, messenger services or phone calls and understands inquires full of vague terms.

• AI-Powered Search Engine Aggregates Audio Clips in Search Marketing Daily on 08/15/2017
  

  Audioburst, an AI-powered audio content platform, has launched a search engine to find and share audio files aggregated from sites like BBC World News, The Brian Joyce Show, and CT on the Hill.

• Kohl's Hard Look At Online Pays Off In Higher Quarterly Profits in Search Insider on 08/15/2017
  

  During Kohl's Q2 2017 earnings call last week, CEO Kevin Mansell said "online demand sales grew 19%, an accelerated growth rate from the first quarter," pointing to the 31% store fulfillment rate of online orders -- up significantly from the previous quarter.

• Performance Horizon Moves AI Into Affiliate, Partner Marketing Channels in Search Marketing Daily on 08/15/2017
  

  Marriott Hotels & Resorts, British Airways, and fashion marketplace The Iconic were among the first to test the AI capabilities.

• Google Makes Major Changes To App Install Ad Program in Search Marketing Daily on 08/14/2017
  

  As of October 16, 2017, all app-install campaigns will run as Universal App Campaigns ads, but its current app-install campaigns will not stop running until November 15, 2017.

• Meet Amelia: An AI Tech Underused By Search Marketers in Search Insider on 08/14/2017
  

  What if search marketers could integrate sitelinks or paid-search advertisements from the search engine that lead to a more human-like dialogue with machines?

• Cognitive Technology Taking The Place Of Analytical Skills in Search Marketing Daily on 08/14/2017
  

  Some 61% of marketing and sales executives surveyed say cognitive computing will be a disruptive force in their industries, and 91% agree that cognitive computing is important for their organizations' futures -- but not all are ready to make the change.

Comments by Laurie All comments by Laurie

• On Both Sides, The Media Is Peddling A False Dilemma About Trump by Kaila Colbin (Media Insider on 06/09/2017)
  

  Nice job on this piece!

• Media CEOs Face Challenges After Trump Withdraws U.S. From Paris Climate Agreement by Laurie Sullivan (MediaDailyNews on 06/02/2017)
  

  You're correct, Chuck Lantz. And Jeff Martin, I appreciate comments because it provides another perspective. And I did just what you suggested prior to your suggestion. I wrote to you through the MP social network asking for names and contact information of others who might have another view. In return I received the public comment from you: "To the writers, if you were to use this publication's social network to ask for CEOs with counterpoints you would have the sources you need to bring light to the other side of this issue. That is part of journalism according to my college professor on the subject." 

• 'Magnolia Journal' Rakes in 700,000 Subscribers by Sara Guaglione (Publishers Daily on 05/10/2017)
  

  He has a construction company and real estate business. The two have chemistry. They banter. They're personable and that's why it works so well.  I'm a big fan of the show and I rarely watch television. 

• Study Identifies Gaping Hole In Media-Buying Practices by Laurie Sullivan (Search Marketing Daily on 03/23/2017)
  

  Awesome, Virginia, thank you for posting. Anyone else?

• Study Identifies Gaping Hole In Media-Buying Practices by Laurie Sullivan (Search Marketing Daily on 03/23/2017)
  

  Michael, Not from the mix. The report says from the initial budget planning. And just because you don't omnit it, it doesn't mean everyone does. And, it doesn't mean everything ties search to television or other media such as video and display, though I'm pretty sure that display trend began about five or more years ago for most companies. The report is just trying to show how search amplifies other media, especially the media that runs offline.   

• Google Reminds Advertisers To Say Good-Bye To Converted Clicks by Laurie Sullivan (Search Marketing Daily on 02/27/2017)
  

  Got it Ken, thank you!

• IAB: Tough To Prove ROI With Data-Driven Campaigns by Laurie Sullivan (MediaDailyNews on 01/30/2017)
  

  I think it's about having many more types of media and tons of channels.  

• The Trump Effect For Advertisers by Laurie Sullivan (SearchBlog on 01/23/2017)
  

  Thanks for the comment, Paula. Is it better to pay a little more for a phone, but know we are sending more Americans to work, or pay less for the phone and ship the jobs overseas? I say pay a little more to put U.S. workers to work. We may need to hire overseas workers for a bit, because most of the factories these days are automated and the U.S. doesn't have enough knowledge workers in STEM to support the jobs new factories will require.

• Voice Search More Commonly Used In Public Places By Affluent Consumers by Laurie Sullivan (Search Marketing Daily on 01/19/2017)
  

  Thank you for including the link, Mark.

• Google Acquires Fabric From Twitter by Laurie Sullivan (Search Marketing Daily on 01/18/2017)
  

  Brad, sorry for the confusion. Fabric's reach has grown to 2.5 billion active mobile devices in the past two years since Twitter acquired the company, according to a Paret. 

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