LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Google Attribution Rolls Out To Thousands Of Marketers in Search Marketing Daily on 10/20/2017
  

  After years of trying to attribute the click, view and other consumer interactions, brands still struggle with attribution. Now Google is rolling out an attribution model it introduced in May, powering the platform with machine learning.

• The Non-Branded Keywords Driving Publisher Traffic in Search Marketing Daily on 10/20/2017
  

  Along with the revision of the ranking and new list of non-branded keywords, the SimilarWeb study notes a change in the type of content that bring media publications the most traffic.

• Pitney Bowes Warns Retailers To Rethink Holiday Service in Search Insider on 10/20/2017
  

  The findings suggest that 67% of online shoppers turn to marketplaces like Amazon, eBay, Flipkart, and TMall to search for products they want.

• U.S. Local Advertising Spend To Increase 7.6% In 2018 in MediaDailyNews on 10/19/2017
  

  While 76% of respondents said they are using some type of digital advertising, on average only 26% of the dollars spent go to digital media such a s social, search, and email.

• Google Makes TV Ad Buys Smarter -- Programmatically in Digital News Daily on 10/19/2017
  

  The platform, integrated into DoubleClick for Publishers, eliminates the need for ad slots to be sold as fixed lengths in the advertising break. The technology automatically optimizes the ad buy by determining the best combination of personalized and relevant ads for each viewer. The suite of new products and updates is intended to help publishers optimize their digital video audience, content and ads.

• AdHawk Acquires Automate Ads, Without The Negative Vibes in Search Insider on 10/19/2017
  

  The internet is borderless, as recent history has shown, with both positives and negatives -- positive for the ability for ecommerce to cross borders, and negative for cyberattacks and Russian interference in the U.S. political system.

• Forensiq Exposes New Sports Bot, Releases Machine-Learning Algorithm To Detect Fraud in Digital News Daily on 10/19/2017
  

  Companies providing ads to publishers will be able to detect suspicious sources and keep their ad supply as clean as possible through the algorithms, which analyze browsing behaviors to identify patterns associated with automated browsing.

• Google Shopping Automates Pricing, Availability in Search Marketing Daily on 10/18/2017
  

  Google has created technology that automatically updates price and availability in Google Shopping ads, allowing it to better complete with Amazon and other ecommerce marketplaces. The technology combines statistical models and machine learning to detect and extract product data.

• Amazon Patent Hangs Advertising On Real-Time Updates To Recommendations in Search Marketing Daily on 10/18/2017
  

  The patent -- initially filed in May 2014, updated in June and granted last week -- shows how real-time recommendation may be made based on the user-specific update and item modeling.

• Internet, Media Revenue To Grow By $300B By 2021, Activate Consulting Firm Says in Search Insider on 10/18/2017
  

  New business models will drive adoption as consumer behavior changes. The report suggests that the smart speaker battle isn't about the device. It's really about the interface.

Comments by Laurie All comments by Laurie

• U.S. Local Advertising Spend To Increase 7.6% In 2018 by Laurie Sullivan (MediaDailyNews on 10/19/2017)
  

  Hi Sam - you will need to contact Borrell for the report. I don't think it's posted online. 

• Google Makes TV Ad Buys Smarter -- Programmatically by Laurie Sullivan (Digital News Daily on 10/19/2017)
  

  Good point. Thank you for clarifying.

• On Both Sides, The Media Is Peddling A False Dilemma About Trump by Kaila Colbin (Media Insider on 06/09/2017)
  

  Nice job on this piece!

• Media CEOs Face Challenges After Trump Withdraws U.S. From Paris Climate Agreement by Laurie Sullivan (MediaDailyNews on 06/02/2017)
  

  You're correct, Chuck Lantz. And Jeff Martin, I appreciate comments because it provides another perspective. And I did just what you suggested prior to your suggestion. I wrote to you through the MP social network asking for names and contact information of others who might have another view. In return I received the public comment from you: "To the writers, if you were to use this publication's social network to ask for CEOs with counterpoints you would have the sources you need to bring light to the other side of this issue. That is part of journalism according to my college professor on the subject." 

• 'Magnolia Journal' Rakes in 700,000 Subscribers by Sara Guaglione (Publishers Daily on 05/10/2017)
  

  He has a construction company and real estate business. The two have chemistry. They banter. They're personable and that's why it works so well.  I'm a big fan of the show and I rarely watch television. 

• Study Identifies Gaping Hole In Media-Buying Practices by Laurie Sullivan (Search Marketing Daily on 03/23/2017)
  

  Awesome, Virginia, thank you for posting. Anyone else?

• Study Identifies Gaping Hole In Media-Buying Practices by Laurie Sullivan (Search Marketing Daily on 03/23/2017)
  

  Michael, Not from the mix. The report says from the initial budget planning. And just because you don't omnit it, it doesn't mean everyone does. And, it doesn't mean everything ties search to television or other media such as video and display, though I'm pretty sure that display trend began about five or more years ago for most companies. The report is just trying to show how search amplifies other media, especially the media that runs offline.   

• Google Reminds Advertisers To Say Good-Bye To Converted Clicks by Laurie Sullivan (Search Marketing Daily on 02/27/2017)
  

  Got it Ken, thank you!

• IAB: Tough To Prove ROI With Data-Driven Campaigns by Laurie Sullivan (MediaDailyNews on 01/30/2017)
  

  I think it's about having many more types of media and tons of channels.  

• The Trump Effect For Advertisers by Laurie Sullivan (SearchBlog on 01/23/2017)
  

  Thanks for the comment, Paula. Is it better to pay a little more for a phone, but know we are sending more Americans to work, or pay less for the phone and ship the jobs overseas? I say pay a little more to put U.S. workers to work. We may need to hire overseas workers for a bit, because most of the factories these days are automated and the U.S. doesn't have enough knowledge workers in STEM to support the jobs new factories will require.

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