LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Brands Should 'Get In Early' To Voice Search For Ecommerce, HP.com's Chemij Says in Search Marketing Daily on 12/14/2018
  

  Hewlett-Packard has integrated voice technology into HP products and most recently linked the technology with its Tango line of printers that now connect directly to Amazon Echo, Google Home, and Microsoft Cortana. Voice-activated printing originally launched in January 2018.

• Life, Death, And Baby Shark Searches In 2018 On Google in Search Insider on 12/14/2018
  

  Google this week released the top searched words for this year -- revealing that people really wanted to know more about good things, death, music and sports.

• The Death Of Keywords As Audiences Become Key To Targeting In Search in Search Marketing Daily on 12/14/2018
  

  The keyword won't last much longer, said Pooja Lal, media-buying manager at Cisco, during MediaPost's Search Insider Summit on Thursday in Park City, Utah.

• Search Engines Doing A Better Job Of Calling Out Paid-Search Ads in Search Marketing Daily on 12/13/2018
  

  "It appears that most people can distinguish between paid and organic search results, which means that they see value in paid search ads as long as they are relevant and compelling," Clutch content developer and marketer Grayson Kemper wrote in an email to "Search Marketing Daily."

• Success Of YouTube Unboxing And Store Haul Videos A Phenomenon in Search Insider on 12/13/2018
  

  Rather than simply focusing on running tv spots, it seems that brands and retailers are leveraging YouTube to drive interest through unboxing videos and store hauls.

• Facebook To Make A Bigger Play For Original Streaming Video Content in Digital News Daily on 12/13/2018
  

  Facebook plans to renew originals including Five Points, Huda Boss, Sacred Lies, and Sorry For Your Loss and has invested more than $1 billion to buy original shows and content for Watch, according to "Variety."

• Why Google Lens On Apple iPhone Is A Game Changer in Search Marketing Daily on 12/12/2018
  

  Image search and the ability to find a preferred "look" could help qualify a potential customer or audience segment before serving an ad.

• Apple To Make History On Amazon in Search Insider on 12/12/2018
  

  Product searches on Amazon have begun to outpace those on Google, Bing and other search engines. Perhaps that's why Apple signed a deal to expand the selection of products sold on Amazon, confirming that the marketplace continues to gain traction as the first stop for product-type searches online.

• Facebook Relaunches Search Ads As Small Test In U.S., Canada in Search Marketing Daily on 12/11/2018
  

  The "small" test is open to select advertisers in automotive, retail and ecommerce. Ads will be served to people in the U.S. and Canada for now, but could expand to other countries, based on the results.

• Infutor Acquires Ruf Strategic Solutions To Increase Personalization in Search Marketing Daily on 12/11/2018
  

  Infutor, a consumer identity management company, announced on Tuesday the acquisition of Ruf Strategic Solutions, an intelligence and automation provider focused on personalizing the experience for consumers, for an undisclosed amount.

Comments by Laurie All comments by Laurie

• Adobe Debuts Virtual Analyst For Analytics by Laurie Sullivan (Digital News Daily on 09/24/2018)
  

  Henry, I asked John the same question about the significance of the data. No data is insignificant. It's really how you use it and the ability of your technology to process it. Do you remember when CPG companies began using RFID chips in their physical inventory supply chain to track the delivery of goods from manufacturing to warehouses? Walmart and target started the trend. Those chips collected millions of data points, but the companies only needed specific ones at any given time. They might have used 200 data points for some deliveries and 100 for another. It depended on location, type of product and other factors. I believe this is what Adobe is trying to do. Collect all the data and only use the data points relevant to that specific campaign. Another campaign might require other data points.  

• Nike Digs In, Will Run Kaepernick Ads On NFL Season Opener by Sarah Mahoney (Marketing Daily on 09/05/2018)
  

  Poor choice on Nike's part. They just lost me as a customer. Yep, I'll "dream crazy" of the day the NFL no longer pays him. 

• Hackers Use Chipotle Ad To Spread Malware by Laurie Sullivan (Digital News Daily on 08/14/2018)
  

  That's exactly what I thought. 

• Should Marketers Ad Target Households Or Individuals? by Laurie Sullivan (Data & Programmatic Insider on 08/13/2018)
  

  Ed, you're awesome. Please never stop providing valuable insight. :)

• Lululemon Names Triathlete Calvin McDonald New CEO by Nina Lentini (Marketing Daily on 07/24/2018)
  

  Whoohoo - maybe they will finally start a loyalty program. ;)

• Beware Tech: Lost In Google Maps by Laurie Sullivan (Search Insider on 07/09/2018)
  

  Paul Street from Numeris, is your neighbor's driveway long? They don't name driveways here in Wyoming, but families do name nearby streets after their kids. 

• #DeleteFacebook by Joe Mandese (Red, White & Blog on 03/21/2018)
  

  I agree!

• LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement by Laurie Sullivan (Television News Daily on 03/05/2018)
  

  Hello LiveRamp, can you answer Ed's questions? I beleive I remember you (Allison) saying that it was for broadcast, digital, and OTT. 

• IAB Steps Up To Educate Industry On Programmatic Advertising by Laurie Sullivan (MediaDailyNews on 02/07/2018)
  

  Beth, you can find more details here: iab.com/programmatic360

• KFC CMO: Reba As First Female Colonel Is First Of Many Surprises For 2018 by Karlene Lukovitz (Marketing Daily on 01/26/2018)
  

  I love this! Perfect fit. The brand finally nailed it. 

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