LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Consumers Catch On To 'Open' And 'Transparent' Buzzwords in Search Marketing Daily on 06/22/2018
  

  Consumers have latched on to the words "open" and "transparency," especially when hearing and learning about technology they don't fully understand. Some 80% believe companies should tell consumers how and when they use AI, yet only 67% are somewhat familiar with the term.

• Microsoft, EY Blockchain For Gaming IP Rights Will Transition To Advertising in Digital News Daily on 06/22/2018
  

  "People don't trust that they got what they paid for," said Paul Brody, EY's global innovation leader, citing viewability, reporting errors, and the way ads get priced in marketplaces.

• Google Account Privacy Updates Look To Clarify Controls in Search Marketing Daily on 06/22/2018
  

  To simplify use of its privacy controls and settings, Google is rolling out a redesign for a dashboard that allows users to log in to security features, check on privacy settings, and discover and control data Google creates for every person logged in to its services.

• Adthena Tracks NBA Finals Keyword Terms in Search Insider on 06/22/2018
  

  Kayak and Expedia came out the biggest winners in terms of click share during the Finals series for the term "Cleveland Cavaliers." Expedia dominated the term "Flights to Cleveland" with a click-share rate of at least 27% throughout the final games.

• Microsoft Bing Launches Visual Search On Android, iOS in Search Marketing Daily on 06/21/2018
  

  A visual search feature on Bing launched Thursday for Android and iOS devices allows users to learn more about their environment, as well as clothing and other items in photos, through the camera on their phone.

• Onward To Digital And Innovative Ideas in Search Insider on 06/21/2018
  

  The shift to digital and emerging technologies and the inability of some large holding companies to meet the needs of brands has fostered the growth of smaller, independent agencies created by industry vets who believe they can fill the gaps being created by big holding companies.

• Marketers Concerned About Lack Of Data On Consumer Buying Habits in Search Marketing Daily on 06/20/2018
  

  Marketers are concerned about a lack of visibility into consumer actions across online marketplaces such as Amazon, Target and Walmart. Some 73% think Amazon has an unfair advantage because the company doesn't share the path-to-purchase data with marketers.

• Ad, Marketing Companies Rate High In Glassdoor's Top CEO Lists in MediaDailyNews on 06/20/2018
  

  Glassdoor released its Employees' Choice Awards late Tuesday night, naming the top CEOs for 2018 based on input from employees who elected to anonymously submit a company review.

• Report Shows 83% Of Websites Have Issues in Search Marketing Daily on 06/20/2018
  

  Website speed and page load times matter -- especially to Google, which reportedly uses the speed at which the website loads as a ranking factor in search engine query results.

• Hubspot Study Rates The Most Confusing Technologies in Around the Net in Search Marketing on 06/20/2018
  

Comments by Laurie All comments by Laurie

• #DeleteFacebook by Joe Mandese (Red, White & Blog on 03/21/2018)
  

  I agree!

• LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement by Laurie Sullivan (Television News Daily on 03/05/2018)
  

  Hello LiveRamp, can you answer Ed's questions? I beleive I remember you (Allison) saying that it was for broadcast, digital, and OTT. 

• IAB Steps Up To Educate Industry On Programmatic Advertising by Laurie Sullivan (MediaDailyNews on 02/07/2018)
  

  Beth, you can find more details here: iab.com/programmatic360

• KFC CMO: Reba As First Female Colonel Is First Of Many Surprises For 2018 by Karlene Lukovitz (Marketing Daily on 01/26/2018)
  

  I love this! Perfect fit. The brand finally nailed it. 

• IAB Releases DOOH Metrics Glossary by Laurie Sullivan (MediaDailyNews on 01/18/2018)
  

  Leo, so true. Thanks for pointing that out. 

• Montana Governor Issues Net Neutrality Rules by Wendy Davis (Digital News Daily on 01/22/2018)
  

  Not only Montana's future relies on a free and open internet, but Wyoming and other states that have residents who live in very rural areas. These consumers rely on businesses that sell online. Many of these residents also rely on one internet provider. There's no competition that typically keeps prices in check and improves service.  

• 2018: The Year Of Blockchain For Ad Industry? by Laurie Sullivan (Digital News Daily on 12/29/2017)
  

  Ed, It's not only digital media issues. It's any transaction between companies that can be tracked from machine to machine. In time we will discover how it will solve for network TV, radio and magazine buys. How about smart contracts, for example? In the Tuesday edition of Data and Programmatic Insider, there is an interview with an Adobe exec who talks about smart contracts, all done through digital channels because it's a machine-to-machine application. I'm not saying that blockchain is the catch-all, but I think we will see some interesting applications for the technology this year. I'm not even suggesting that digital channels are best.

• 2018: The Year Of Blockchain For Ad Industry? by Laurie Sullivan (Digital News Daily on 12/29/2017)
  

  Ed, though traditional media isn't bought and sold digitally, why not use blockchain to support some form of 'traditional' media buying? Blockchain will be used for all types of transactions and processes that the industry has yet to discover. 

• Brands Turning To Amazon, Looking For Safer Display Ad Platforms by Laurie Sullivan (Digital News Daily on 11/29/2017)
  

  I mention that mobile display will take the budget. Not display in general. But when marketers look for more security, they're turning toward Amazon's marketplace. 

• U.S. Local Advertising Spend To Increase 7.6% In 2018 by Laurie Sullivan (MediaDailyNews on 10/19/2017)
  

  Hi Sam - you will need to contact Borrell for the report. I don't think it's posted online. 

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