LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Vimeo Launches Video Lead-Generation Tool For Use In Email Platforms in Inside Performance on 01/27/2021
  

  The integration with launch partners HubSpot, Mailchimp, and Constant Contact, among others, allows small businesses to drive results from their email marketing by embedding videos into their email campaigns to create an engaging experience for the reader.

• Microsoft Advertising Quietly Introduces Multimedia Ad Unit In Search in Search & Performance Marketing Daily on 01/27/2021
  

  Images, text and graphic design are known to appeal to broader audiences through SEO, keyword research, and strategic link building.

• Google Details What Apple's App Tracking Transparency Policy Means For Advertisers in Search & Performance Marketing Daily on 01/27/2021
  

  Google released a statement Wednesday alerting developers and brands as to how Apple's upcoming App Tracking Transparency (ATT) policy, and that the company's working hard to understand and comply with Apple's guidelines for all apps in its apps store.

• Lifestyle Shifts Led To Rise In Third-Party Data Despite Forthcoming Restrictions in Search & Performance Marketing Daily on 01/27/2021
  

  Consumer behavior changed in 2020, making it difficult to follow previous behavioral patterns when purchasing third-party data segments. Lotame on Wednesday released numbers showing the growth and changes.

• Microsoft Surpasses $40B In Revenue During Holiday Quarter in Search & Performance Marketing Daily on 01/26/2021
  

  Microsoft beat analysts' expectations Tuesday, reporting more than $43.1 billion in revenue -- up 17% -- and $15.5 billion in profit -- up 33% -- in Q4 2020. The first time the company reached those numbers based on cloud services, gaming and hardware.

• Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic in Search & Performance Marketing Daily on 01/26/2021
  

  Internal data shows the company ended 2020 with strong orders and advertiser spend on addressable geo-fencing, providing hints of what is still to come in 2021.

• Google Starting To Meet Consumer Demand For Organic Search in Search & Performance Marketing Daily on 01/26/2021
  

  "We've now seen a few quarters straight where organic click traffic rose, between 20% and 30%, year-on-year," said Matthew Mierzejewski, SVP of Merkle's Search and Performance Marketing Lab. "I think that's a huge boon for organic. Google traffic volume rose during COVID times, with everyone locked in their house."

• Algolia Acquires Startup Funded By Google Digital News Initiative in Search & Performance Marketing Daily on 01/26/2021
  

  On the company's website it shared that in 2020 website traffic doubled, compared with 2019, and signups rose 250%.

• Pinterest Makes Bets On Augmented Reality in Inside Performance on 01/26/2021
  

  Pinterest should continue to benefit from online searches and interactions that previously took place in malls.

• Toyota Overtakes BMW In Google Search in Inside Performance on 01/25/2021
  

  COVID-19 challenged the car-buying process in 2020, but not when it came to consumers' searches. Toyota overtook BMW as the most-queried car manufacturer in search last year worldwide across 55 of 158 countries vs. the prior year, but the data only reflects only Google Search. BMW dominated searches on Google in 2019, but fell approximately 70% last year.

Comments by Laurie All comments by Laurie

• What's Important To Gen Z Now? by Laurie Sullivan (Search & Performance Marketing Daily on 06/03/2020)
  

  James Smith, the survey took place in February 2020 online and mobile. All respondents owned a smartphone and were required multiple times weekly to use at least one social media platform, such as Facebook, Instagram, Snapchat, TikTok, Twitter, Twitch or YouTube. About 516 respondents were between 12 and 17, and 515 were between the ages of 18 and 24.

• Connections Between SEO And Timing Of Press Releases by Laurie Sullivan (Inside Performance on 12/13/2019)
  

  Hi Mark, the information about SEO is not in the report, but here is the link to the rest.  https://onclusive.com/whitepapers/release-benchmarks/

• Walmart Reportedly Readying Self-Service Search, Display Ad Platform by Laurie Sullivan (Search & Performance Marketing Daily on 11/15/2019)
  

  Ed, perhaps the branding and video/TV will come next. Seriously, I wouldn't put it past them. I spent several days in Bentonville in the early to mid-2000s interviewing folks in their IT department. Their tech operation is very sophisticated. https://www.informationweek.com/wal-marts-way/d/d-id/1027448?page_number=3

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon -- https://www.multivu.com/players/English/8602951-kohler-disney-maleficent-mistress-of-evil-campaign-and-sweepstakes/

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon, perhaps you haven't seen the Halloween-style television commercial about Alexa in the bathroom mirror?  

• Marketers Share Their Stories Of September 11, 2001 by Laurie Sullivan (Search & Performance Marketing Daily on 09/11/2019)
  

  Don Seaman, Thank you very much for sharing your experience. I appreciate you taking the time. Laurie

• Retailers Concerned About Amazon Undercutting Prices by Laurie Sullivan (Search & Performance Marketing Daily on 07/24/2019)
  

  Thank you for calling that to my attention John Grono. You're so tactful. 

• Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online by Laurie Sullivan (Inside Performance on 07/08/2019)
  

  Ed Papazian, I'm seeing a few mom and pop advertisers now and then from very small surrounding towns, probably inserted through internet TV by ZIP code? 

• IAB: Digital Ad Revenue Approaching $50 Billion Annually by Laurie Sullivan (MediaDailyNews on 04/22/2015)
  

  Ed Papazian, Probably because the data stamp reads that it was written and published in 2015. :)

• Bernie Sanders' BERN Will Search And Target Voters by Laurie Sullivan (Inside Performance on 04/29/2019)
  

  Allen Shur, It may not be confidential, but are you okay with your friend or family member taking your personal information and giving it away? 

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