LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Apple iOS Drives $3B In Consumer Spend On YouTube in Search & Performance Marketing Daily on 10/18/2021
  

  YouTube surpassed $3 billion in consumer spend from various paid membership channels and premium subscriptions worldwide as of Oct. 17, 2021, driven entirely by Apple iOS, according to data from App Annie.

• Advertising Industry Opens To Mental Health Awareness in Inside Performance on 10/18/2021
  

  Advertising Week has launched a full track focused on mental health. I received information from Tinuiti that the company will give employees days off to take care of their mental health.

• Google, NBA Sign Multiyear Marketing And Tech Partnership in Search & Performance Marketing Daily on 10/18/2021
  

  As the Official Search Trends and Fan Insights Partner and Official Search Engine, Google will work with the NBA, NBA G League and NBA 2K League to use Google Trends throughout the season to share real-time search data around the three leagues and their most exciting moments.

• System1 Plans To Roll Out Privacy Subscription Products As It Prepares To Go Public in Data & Programmatic Insider on 10/18/2021
  

  First-party data company System1 in 2018 acquired privacy- and security-focused companies and made a majority investment in Total AV in 2018.

• Pinterest Broad-Term Travel Searches Up, Branded Down in Inside Performance on 10/15/2021
  

  Total searches on Pinterest related to travel rose 19% in 2021, compared to pre-pandemic levels in 2019, but they are down 14% for specific destinations. Where are you headed during the holidays?

• Merkle Newly Appointed Global CEO Speaks About Advertising in Search & Performance Marketing Daily on 10/15/2021
  

  Michael Komasinski's recent appointment to global CEO of Merkle comes at a pivotal time for dentsu as the business moves closer to its ambition of becoming the most integrated agency network.

• Centro Rebrands to Basis Technologies, Adds Market Trends To Offering in Search & Performance Marketing Daily on 10/15/2021
  

  Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers.

• Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ Ads in Search & Performance Marketing Daily on 10/14/2021
  

  Data released this week suggests LGBTQ+ ad campaigns may not be placed in media where non-LGBTQ+ and older people are likely to see them.

• How Advertisers Might Benefit From Google Modernizing Mobile Search in Inside Performance on 10/14/2021
  

  Google's mobile search now offers a continuous scroll feature. The company's calling it, yes, you got it, "continuous scrolling." Here's why.

• Microsoft To Remove 'Social' Part Of LinkedIn In China in Search & Performance Marketing Daily on 10/14/2021
  

  Microsoft will shut down its current version of LinkedIn in China to rid the site of social networking features, making it the last major U.S. social network to leave the country.

Comments by Laurie All comments by Laurie

• Roger Waters Tells Zuckerberg To 'F...' Off Over Request To Use Pink Floyd Song by Laurie Sullivan (Search & Performance Marketing Daily on 06/14/2021)
  

  Of course, Mark Sherman - perhaps "Us and Them" explains it?  ;) 

• Is Search A Public Utility -- And Google A Common Carrier? by Laurie Sullivan (Inside Performance on 06/08/2021)
  

  Hi Thom Kennon, I have my opinion on whether or not Google should be classified as a public utility. I can't see what you see in the commentary. Can you by more explicit? 

• Amazon Advertising And GroupM Work On Audio Ads by Laurie Sullivan (Search & Performance Marketing Daily on 05/19/2021)
  

  I meant according to a June 2019 report from Loup Ventures (or whoever the data is from), cited by Statista. 

• Amazon Advertising And GroupM Work On Audio Ads by Laurie Sullivan (Search & Performance Marketing Daily on 05/19/2021)
  

  Leo and Ed, thanks for taking the time to comment, but it should have read "according to a June 2019 report cited by Statista. 

• Why These Markets Attract And Keep Consumers On Sites Longest by Laurie Sullivan (Search & Performance Marketing Daily on 03/23/2021)
  

  The article is correct. 

• Horizon Next's President On The Future Of Metrics, Measurement by Laurie Sullivan (Data & Programmatic Insider on 02/15/2021)
  

  I appreciate you, Ed. You always ask the great questions. I'm sure they didn't tell all. 

• What's Important To Gen Z Now? by Laurie Sullivan (Search & Performance Marketing Daily on 06/03/2020)
  

  James Smith, the survey took place in February 2020 online and mobile. All respondents owned a smartphone and were required multiple times weekly to use at least one social media platform, such as Facebook, Instagram, Snapchat, TikTok, Twitter, Twitch or YouTube. About 516 respondents were between 12 and 17, and 515 were between the ages of 18 and 24.

• Connections Between SEO And Timing Of Press Releases by Laurie Sullivan (Inside Performance on 12/13/2019)
  

  Hi Mark, the information about SEO is not in the report, but here is the link to the rest.  https://onclusive.com/whitepapers/release-benchmarks/

• Walmart Reportedly Readying Self-Service Search, Display Ad Platform by Laurie Sullivan (Search & Performance Marketing Daily on 11/15/2019)
  

  Ed, perhaps the branding and video/TV will come next. Seriously, I wouldn't put it past them. I spent several days in Bentonville in the early to mid-2000s interviewing folks in their IT department. Their tech operation is very sophisticated. https://www.informationweek.com/wal-marts-way/d/d-id/1027448?page_number=3

• Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink' by Laurie Sullivan (Data & Programmatic Insider on 09/16/2019)
  

  Thom Kennon -- https://www.multivu.com/players/English/8602951-kohler-disney-maleficent-mistress-of-evil-campaign-and-sweepstakes/

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