LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• GAI Revenue And Performance Modeled By New Street Research in Performance Marketing Insider on 06/13/2025
  

  How much will generative AI-based ads, creative, and tools increase revenue for platforms, brands, agencies and publishers? New Street Research models trends and numbers to provide the outcome.

• Meta AI Personal Chats Appearing In Public Search Feed in MediaDailyNews on 06/13/2025
  

  Security and financial experts have noted that Meta AI makes private conversations public when users try to post messages to its social feed without understanding exactly how the platform works. The conversations are searchable, which could turn into a privacy nightmare for the company and its users.

• Basis Reboots System, Simplifies Cross-Programmatic/Direct/Social Buys in MediaDailyNews on 06/12/2025
  

  Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and social channels.

• IAB Expands 'Excellence' Leadership To Keep Up With Innovation in MediaDailyNews on 06/12/2025
  

  The new leadership team will support innovations that are beginning to gain strength across the ad industry, including AI, commerce media, the creator economy, CTV and measurement.

• Amazon To Show Cannes How AI-Driven Campaigns Get Relevant in MediaDailyNews on 06/12/2025
  

  At Cannes next week, Amazon Web Services will demonstrate to brands, agencies and publishers how personal multichannel campaigns can become when supported by AI.

• Taboola Creates White-Box Type GAI Engine - Will It Learn? in Performance Marketing Insider on 06/12/2025
  

  Gannett became the first publisher on Wednesday to use Taboola's DeepDive generative AI search engine, but the tool seems to be missing several important features.

• Apple Searches For Anything In A Screenshot in Performance Marketing Insider on 06/11/2025
  

  AI gives brands a new marketing channel to help consumers shop on their devices - such as when an Apple device user takes a screenshot of any app. The search function found on the bottom of the screen can recognize screenshots like products and events.

• Creative 'Credit Score' Data Integrates Into Marketing Mix Modeling in MediaDailyNews on 06/11/2025
  

  Ekimetrics, which supports AI-based advanced data modeling, will partner with tech company CreativeX to integrate creative credit-score data into its marketing-mix modeling platform as content continues to explode, supported by AI.

• InMobi Goes Agentic, Creates Curation Hub in MediaDailyNews on 06/11/2025
  

  InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmatic mobile services for media buyers, to include agencies, media owners, direct brand teams, curators, retail media networks, and demand-side platforms.

• Amazon Ads Launches AI Vision For Creative in MediaDailyNews on 06/10/2025
  

  Amazon Ads has launched an upgrade to its video generator for U.S. advertisers as it takes the company's ad model deeper into generative AI-powered tools.

Comments by Laurie All comments by Laurie

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

• Microsoft Research: AI Stifles Critical Thinking by Laurie Sullivan (Performance Marketing Insider on 02/12/2025)
  

  Craig, thank you. Very insightful. 

• Medical Expert On RFK Jr.: 'Please, Please, Not Him -- No One Else Can Be As Bad' by Les Luchter (Pharma & Health Insider on 01/29/2025)
  

  Long live RFK Jr., if he can only get toxins out of our food supply, and the food the school system feeds my grandchildren.

• Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)
  

  The link is not working for me, but it explains how the name change came about.The name of the highest mountain in North America became a subject of dispute in 1975, when the Alaska Legislature asked the U.S. federal government to officially change its name from "Mount McKinley" to "Denali". The mountain had been unofficially named Mount McKinley in 1896 by a gold prospector and officially by the federal government in 1917 to commemorate William McKinley, who was President of the United States from 1897 until his assassination in 1901.

• Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)
  

  https://en.m.wikipedia.org/wiki/Denali%E2%80%93Mount_McKinley_naming_dispute  

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