LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Taboola's Samsung Partnership Expands To More Devices Globally in MediaDailyNews on 04/30/2025
  

  The multiyear agreement brings Taboola's News technology to more Samsung mobile devices and news channels worldwide.

• Madhive Places AI 'Intelligence Layer' Across Media Process in MediaDailyNews on 04/30/2025
  

  Madhive, a unified operating system for local media, announced Wednesday the launch of its first "enterprise intelligence layer" designed to improve each aspect of an ad campaign from pitch to payment.

• AI's Twisted Landing Page Navigates Around Ad Quality in Performance Marketing Insider on 04/30/2025
  

  Since the search industry added generative AI, it's an old problem with a new twist.This predictive model that improves navigation for better search ad visibility and engagement based on a landing page makes Unbounce CEO Steve Oriola very happy.

• Google Brings Channel Reporting To Performance Max in MediaDailyNews on 04/30/2025
  

  Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display and YouTube perform within Performance Max. Google also will add full search-term reporting and more detailed asset reporting that show advertisers all metrics for individual assets running in the campaign.

• Meta Launches AI Search App Independent Of Platforms in Performance Marketing Insider on 04/29/2025
  

  The launch of its stand-alone AI app, which includes a Discover feed and a place to share and explore how others use AI, positions Meta Platforms alongside many others that have made the move.

• Blue Shield Shared Patient Health Data Via Google Ads in MediaDailyNews on 04/29/2025
  

  Blue Shield began notifying members this month about the data breach.

• IAB Appoints Caroline Giegerich To Oversee AI Strategic Initiatives in MediaDailyNews on 04/29/2025
  

  Giegerich will lead IAB's strategic initiatives that incorporate AI. Known for her work in AI, gaming, augmented and virtual reality, near field communications and experiential media, she brings more than 20 years of experience in marketing, innovation and emerging technologies.

• OpenAI Adds Shopping Features To ChatGPT Search in MediaDailyNews on 04/28/2025
  

  After code was spotted in OpenAI ChatGPT that would enable consumers to shop, the company confirmed Monday it has begun to roll out a shopping experience without the need to serve ads.

• Anthropic: How GAI Affects Performance Of Economy in Performance Marketing Insider on 04/28/2025
  

  Software development is a major part of advertising platforms, ensuring that ads serve up in the correct place at the perfect time, so it's important for marketers to understand how a variety of AI methods will impact the future.

• Microsoft Explains How It Made An Ad From AI in MediaDailyNews on 04/28/2025
  

  In the ad Microsoft co-created with generative AI, people's faces are not visible and views are from the top - focusing on laptops, keyboards and human hands.

Comments by Laurie All comments by Laurie

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

• Microsoft Research: AI Stifles Critical Thinking by Laurie Sullivan (Performance Marketing Insider on 02/12/2025)
  

  Craig, thank you. Very insightful. 

• Medical Expert On RFK Jr.: 'Please, Please, Not Him -- No One Else Can Be As Bad' by Les Luchter (Pharma & Health Insider on 01/29/2025)
  

  Long live RFK Jr., if he can only get toxins out of our food supply, and the food the school system feeds my grandchildren.

• Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)
  

  The link is not working for me, but it explains how the name change came about.The name of the highest mountain in North America became a subject of dispute in 1975, when the Alaska Legislature asked the U.S. federal government to officially change its name from "Mount McKinley" to "Denali". The mountain had been unofficially named Mount McKinley in 1896 by a gold prospector and officially by the federal government in 1917 to commemorate William McKinley, who was President of the United States from 1897 until his assassination in 1901.

• Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)
  

  https://en.m.wikipedia.org/wiki/Denali%E2%80%93Mount_McKinley_naming_dispute  

• Airbnb, Toyota, Planet Fitness Step Up To Help L.A. Fire Survivors by Tanya Gazdik (Marketing Daily on 01/09/2025)
  

  Thank you to the brands and the companies for stepping up and helping out! And, and thank you Tanya for covering this! 

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