SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Friendly's Courts Millennials With Jonas Brothers Collab in CPG Insider on 06/13/2025
  

  The boomer-favorite ice cream brand hopes a limited-edition flavor -- and a shot of nostalgia -- can scoop up younger fans.

• Training Day: How Marketing Teams Are (Really) Learning To Use AI in Marketing Daily on 06/13/2025
  

  Despite pilot-itis, timid CMOs, and messy frameworks, more brands are finally turning experimentation into progress.

• Lowe's Taps MrBeast To Build Gen Z DIY Buzz in Marketing Daily on 06/12/2025
  

  A new creator network aims to turn housing angst into hammer time, with storefronts, sponsorships, and social-first how-tos.

• Marketing Shift Helps Chewy Beat First-Quarter Forecasts in Marketing Daily on 06/12/2025
  

  Targeted spending and a broader funnel brought in higher-value customers, even as profits slipped.

• Walton Heiress' Anti-Trump Ad Sparks Boycott Threats Against Walmart in Marketing Daily on 06/11/2025
  

  A full-page "New York Times" ad backing the "No Kings Day" protest sends pro-Trump voices into uproar, despite Walmart's swift effort to distance itself.

• Academy Sports Bets Big On Fun In New Brand Push in Retail Insider on 06/11/2025
  

  As competition heats up, the retailer leans into joy - not pressure - with a full-funnel rethink

• Jon Hamm Likes Carvana -- NOT Dog Birthday Parties in Marketing Daily on 06/10/2025
  

  The online used car retailer's new campaign invites a little more comedy into its easy-to-use positioning.

• Dr. Martens Looks For Comeback With New Brand Officer in Marketing Daily on 06/10/2025
  

  Carla Murphy joins as the Brit icon tries to revive sales with a focus on a world beyond boots.

• Can Liquid Glass And A Charming Piano Man Polish Apple's AI Image? in Marketing Daily - Top of the News on 06/09/2025
  

  With no splashy product launch, the tech giant still has to prove it can catch competitors in the AI arms race.

• Cheetos Tries A Shape Contest To Boost Flagging Sales in Marketing Daily on 06/09/2025
  

  This version of the #CheetosShapeHunt comes with a $10,000 prize.

Comments by Sarah All comments by Sarah

• No Right Move: Target's DEI Retreat Triggers Lose-Lose Consumer Battle by Sarah Mahoney (Marketing Daily on 02/20/2025)
  

  Oops. Thanks for the catch, Bill. 

• Consumers Increasingly Upbeat About The Economy by Sarah Mahoney (Marketing Daily on 08/28/2024)
  

  Sorry for the delay in responding. McKinsey says it is a nationally representative sample of about 4,000 consumers, weighted to US Census Bureau demographics. 

• Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter by Sarah Mahoney (Marketing Daily on 07/08/2024)
  

  Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by 10% or more. (Specifically, 7.2% of respondents increased digital ad spending by 20% or more, 15.3% by between 15 and 20%, and 22% by between 10 and 15%.) The remainder also increased spending, but by smaller percentages, with 20.3% spending between 5 and 10% more, and 19.9% increasing spending by more than 0 but less than 5%.

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Which claim? I'll track it down.

• Purpose Fails: Most Consumers Can't Name A Brand Making A Difference by Sarah Mahoney (Marketing Daily - Top of the News on 03/21/2023)
  

  Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap

• With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear by Sarah Mahoney (Marketing Daily on 02/06/2023)
  

  Thanks for catching my error. 

• Amazon Ends Its Smile Charity Program Due To Low Impact by Sarah Mahoney (Marketing Daily - Top of the News on 01/19/2023)
  

  Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.

• Sorry, Bert Parks -- Dick's Is Redefining Miss America by Sarah Mahoney (Marketing Daily - Top of the News on 07/28/2021)
  

  Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond. 

• With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory by Sarah Mahoney (Marketing Daily - Top of the News on 06/02/2021)
  

  Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.

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