SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Behr Paint Bets on a Bold Shade -- And A Bigger DIY Role in Marketing Daily on 07/30/2025
  

  Its 2025 Color of the Year, "Hidden Gem," is more than a trend -- it's a bid to coach hesitant home improvers into action.

• Macy's Woos Cool Kids With Abercrombie Collab in Retail Insider on 07/30/2025
  

  The back-to-school launch expands the retailer's push on national brands.

• Mouthwash Is The New Shower: Listerine's Kamran Shahzad On Reframing Oral Care in Marketing Daily on 07/29/2025
  

  With a $2 million smile and a new campaign, the Kenvue brand wants you to "wash your mouth" -- not just freshen your breath.

• Gap Taps Nike Exec To Revive Athleta's Stalled Momentum in Marketing Daily on 07/29/2025
  

  Maggie Gauger will replace Chris Blakeslee as president and CEO of the struggling brand.

• Slumping LVMH Looks To Unload Marc Jacobs in Marketing Daily on 07/28/2025
  

  With fashion sales down 7%, the luxury giant is reportedly shopping the division for $1 billion.

• As Puma Gets Pummeled, Some Ask: Is Athleisure Over? in Marketing Daily on 07/28/2025
  

  The company says sales will fall by a double-digit percentage as it embarks on a "brand reset."

• Wild Planet Wants You To Ditch Hustle Culture -- And Get On A Boat in CPG Insider on 07/25/2025
  

  The sustainable seafood brand's latest campaign skips the protein pitch and heads straight into the wild.

• Sydney Sweeney Campaign Sends AEO Stock Soaring in Marketing Daily - Top of the News on 07/24/2025
  

  Back-to-school denim campaign pushes the retailer into meme-stock territory

• Monahan Joins Albertsons To Jumpstart Retail Media Push in Marketing Daily on 07/25/2025
  

  Dentsu exec brings Walmart and Pinterest chops as grocer plays catch-up, and pilots in-store tech network

• Polo Ralph Lauren Honors Black Summer Culture in Marketing Daily on 07/24/2025
  

  New campaign draws on Morehouse and Spelman influence, Martha's Vineyard history

Comments by Sarah All comments by Sarah

• No Right Move: Target's DEI Retreat Triggers Lose-Lose Consumer Battle by Sarah Mahoney (Marketing Daily on 02/20/2025)
  

  Oops. Thanks for the catch, Bill. 

• Consumers Increasingly Upbeat About The Economy by Sarah Mahoney (Marketing Daily on 08/28/2024)
  

  Sorry for the delay in responding. McKinsey says it is a nationally representative sample of about 4,000 consumers, weighted to US Census Bureau demographics. 

• Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter by Sarah Mahoney (Marketing Daily on 07/08/2024)
  

  Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by 10% or more. (Specifically, 7.2% of respondents increased digital ad spending by 20% or more, 15.3% by between 15 and 20%, and 22% by between 10 and 15%.) The remainder also increased spending, but by smaller percentages, with 20.3% spending between 5 and 10% more, and 19.9% increasing spending by more than 0 but less than 5%.

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Which claim? I'll track it down.

• Purpose Fails: Most Consumers Can't Name A Brand Making A Difference by Sarah Mahoney (Marketing Daily - Top of the News on 03/21/2023)
  

  Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap

• With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear by Sarah Mahoney (Marketing Daily on 02/06/2023)
  

  Thanks for catching my error. 

• Amazon Ends Its Smile Charity Program Due To Low Impact by Sarah Mahoney (Marketing Daily - Top of the News on 01/19/2023)
  

  Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.

• Sorry, Bert Parks -- Dick's Is Redefining Miss America by Sarah Mahoney (Marketing Daily - Top of the News on 07/28/2021)
  

  Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond. 

• With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory by Sarah Mahoney (Marketing Daily - Top of the News on 06/02/2021)
  

  Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.

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