SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Tractor Supply's CMO On Why 'Life Out Here' Still Resonates in Retail Insider on 11/05/2025
  

  As consumer anxiety climbs, authenticity and self-reliance aren't just brand values -- they're coping strategies.

• Macy's, Bloomie's, Nordstrom Chase Holiday Magic in Marketing Daily on 11/05/2025
  

  With Burberry bears, Disney makeup and AI gift gurus, department stores are betting big on nostalgia and sparkle.

• Gap Holiday Ads Aim To Climb Higher in Marketing Daily on 11/04/2025
  

  The seasonal push relies as much on inspirational vocals as on scarves and sweaters.

• Sephora, Mariah Carey Kick Off The Holidays in Marketing Daily on 11/04/2025
  

  The beauty retailer and the unofficial "Queen of Christmas" are teaming up for her classic "It's Time" video.

• Emily Essner Out In Latest Saks Shake-Up in Marketing Daily on 11/03/2025
  

  As Saks Global pushes to prove its luxury merger can work, CEO Marc Metrick tightens control.

• Etsy's Holiday Ads Explore The Power of Personalization in Marketing Daily on 11/03/2025
  

  The company bets on gifts that say, "I get you," as it looks to regain its groove.

• E.L.F. Turns Up The Volume On Advocacy With 'Give an E.L.F.' Campaign in CPG Insider on 10/31/2025
  

  As many marketers step back from purpose-driven work, E.L.F. keeps turning belief into brand energy -- and takes it to Twitch.

• Amazon Ad Revenue Rises 24% To $17.7B in Marketing Daily - Top of the News on 10/30/2025
  

  Amid big gains in consumer spending and cloud computing, company says layoffs helped "remove layers."

• Gen X Wants Some Retail Revenge in Marketing Daily on 10/28/2025
  

  The oft-overlooked generation makes up just 19% of the population but drives 31% of spending.

• Sleep Number Shakes Up Brand Identity in Retail Insider on 10/29/2025
  

  Times are still hard in mattresses, but the company's new CMO sees early signs of a bounce back.

Comments by Sarah All comments by Sarah

• No Right Move: Target's DEI Retreat Triggers Lose-Lose Consumer Battle by Sarah Mahoney (Marketing Daily on 02/20/2025)
  

  Oops. Thanks for the catch, Bill. 

• Consumers Increasingly Upbeat About The Economy by Sarah Mahoney (Marketing Daily on 08/28/2024)
  

  Sorry for the delay in responding. McKinsey says it is a nationally representative sample of about 4,000 consumers, weighted to US Census Bureau demographics. 

• Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter by Sarah Mahoney (Marketing Daily on 07/08/2024)
  

  Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by 10% or more. (Specifically, 7.2% of respondents increased digital ad spending by 20% or more, 15.3% by between 15 and 20%, and 22% by between 10 and 15%.) The remainder also increased spending, but by smaller percentages, with 20.3% spending between 5 and 10% more, and 19.9% increasing spending by more than 0 but less than 5%.

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Which claim? I'll track it down.

• Purpose Fails: Most Consumers Can't Name A Brand Making A Difference by Sarah Mahoney (Marketing Daily - Top of the News on 03/21/2023)
  

  Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap

• With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear by Sarah Mahoney (Marketing Daily on 02/06/2023)
  

  Thanks for catching my error. 

• Amazon Ends Its Smile Charity Program Due To Low Impact by Sarah Mahoney (Marketing Daily - Top of the News on 01/19/2023)
  

  Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.

• Sorry, Bert Parks -- Dick's Is Redefining Miss America by Sarah Mahoney (Marketing Daily - Top of the News on 07/28/2021)
  

  Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond. 

• With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory by Sarah Mahoney (Marketing Daily - Top of the News on 06/02/2021)
  

  Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.

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