by Sarah Mahoney on Oct 9, 1:15 PM
America's largest mall owner targets Gen Z with a heavy dose of mall-meet-up nostalgia.
by Sarah Mahoney on Oct 2, 3:34 PM
The growing salon chain promises "unapologetic confidence" and is hyping a Taylor Swift contest to get fans concert-ready.
by Sarah Mahoney on Sep 25, 8:17 AM
The retailer's new campaign lands just as Gen Z prepares to pop the question.
by Sarah Mahoney on Sep 18, 9:22 AM
The fitness brand hopes that with new versatile Don pant, men will have it made - and finally get the activewear they deserve.
by Sarah Mahoney on Sep 11, 2:19 PM
For pet owners, it's everything. Say hello to Cash, Roo, Summit and Radar.
by Sarah Mahoney on Sep 4, 1:22 PM
Retail media spending is moving up the marketing funnel -- and new data suggests that's leading to a 33% decrease in allocations.
by Sarah Mahoney on Aug 28, 2:05 PM
With early signs that its new strategy is working, the fashion retailer is finding fresh ways to connect with style seekers.
by Sarah Mahoney on Aug 21, 11:29 AM
The retailer is chasing Gen Z by focusing on plant parents, smaller-ticket projects and experiential retail.
by Sarah Mahoney on Aug 14, 10:29 AM
CMO Kelly Olmstead hopes the comeback campaign can re-energize former fans -- and win new ones.
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