The new effort aims to remind people that Labor Day means more than mattress sales or BBQs.
For the giant drug retailer, using tech to build loyalty means balancing customer-led thinking with the demands of internal stakeholders.
Even as CMOs at the largest companies increase spending, they're paring back labor costs and agency investments.
The National Retail Federation's annual Hot 25 Retailers list is out -- and it reveals just how tough this year has been.
The hair salon franchise hopes to catch lightning in a bottle, tying the country star's song to its back-to-school campaign.
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