The store's CMO explains its new ad campaign, as well as its changing role as a fashion authority.
The retailer hopes to keep building on the stress-busting benefits of crafting.
With a new take on size inclusivity and personal style, J. Jill reimagines itself.
Inflation pushes families toward private label brands -- and high-income consumers are among the category's biggest fans.
The retailer's head of marketing explains its love affair with TikTok, bridal adjacencies and the NashVegas party scene.
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