The store's CMO explains its new ad campaign, as well as its changing role as a fashion authority.

The retailer hopes to keep building on the stress-busting benefits of crafting.

With a new take on size inclusivity and personal style, J. Jill reimagines itself.

Inflation pushes families toward private label brands -- and high-income consumers are among the category's biggest fans.

The retailer's head of marketing explains its love affair with TikTok, bridal adjacencies and the NashVegas party scene.