With young love under pressure, the retailer looks to add outlet shopping to full-price locations.

Rather than cutting back on kids' needs, parents are skipping other purchases, working overtime and borrowing more.

The limited-edition collection with the mega-influencer is the latest chapter in the retailer's race to recover a fashion edge.

Facing falling sales, the retailer is pairing a splashy celebrity campaign with retail expansion to win younger shoppers.

New social media and chatbot strategies are finding untapped Gen Z segments.