With affordable indulgences, the grocery brand forges close emotional connections with its fans.

With word-of-mouth and social media, the Irish giant moves into a rapid phase of expansion.

The retailer celebrates the legendary singer by collaborating with the "I Wanna Dance with Somebody" Houston biopic.

To bring color to life, the premium paint brand is using new in-store and online approaches.

The retailer says it is using three different marketing platforms to win with cash-conscious customers.