by Sarah Mahoney on Dec 27, 1:47 PM
More effective than email, the returns on this used-to-cost-too-much channel keep improving - especially for companies in feel-good product categories.
by Sarah Mahoney on Dec 20, 4:10 PM
The $500 million deal highlights the inherent challenges of creating digital luxury supermarkets.
by Sarah Mahoney on Dec 13, 1:50 PM
A reported $5.8 billion bid for Macy's has raised the old question: Does anybody need department stores?
by Sarah Mahoney on Dec 6, 9:48 AM
Rationalizing investment in these fast-growing networks is still far too tricky for advertisers.
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