by Sarah Mahoney on Nov 29, 9:38 AM
In its latest Walmart-goes-to-Hollywood move, the retailer wants to blend tech prowess with swoon-worthy storylines.
by Sarah Mahoney on Nov 22, 1:22 PM
More effective than email, the returns on this used-to-cost-too-much channel keep improving -- especially for companies in feel-good product categories.
by Sarah Mahoney on Nov 15, 10:45 AM
The jewelry retailer looks to reverse sales slump with down-to-earth imagery of what romance really looks like.
by Sarah Mahoney on Nov 8, 9:21 AM
With the new holiday campaign, the retailer navigates declining sales and big changes in sneaker culture.
by Sarah Mahoney on Nov 1, 7:19 PM
Against a backdrop of sales decline, the retailer plans to entice holiday shoppers with an atmosphere that's warm, welcoming and affordable.
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