• by Sarah Mahoney , Staff Writer, 5 hours ago

Wayfair, the ecommerce furniture giant, is stepping up growth plans. The company just announced banner quarterly results, with new orders reaching a post-COVID high, and plans for another physical store, this one in Pittsburgh, the ninth in a growing fleet of open or planned stores. And the Boston-based company’s market share gains are so pronounced that S&P Global just upgraded the company, reflecting a more stable outlook.

The gains are especially impressive given that the furniture industry overall continues to be challenged by slow real estate sales.

Wayfair’s total net revenue for the second quarter rose 7.5% to $3.5 billion. And in the U.S., sales climbed 8.7% to $3.1 billion. It posted a net loss of $1 million, compared to net income of $15 million in the year-ago period.

The number of active customers reached 21.7 million, up 3.3%, with revenue per customer rising 4.2% to $596. Ad spending was 11.1% of revenues.

“Revenue growth in the U.S. was the best we've seen in the entire post-COVID period,” said Niraj Shah, Wayfair’s CEO and co-founder, in the announcement, “continuing the high single-digit share spread we've held since last fall."

Specialty brands, which include AllModern, Birch Lane, Joss & Main and Perigold, delivered sales gains of close to 20% for the quarter. Perigold, Wayfair’s luxury brand, performed best, with a gain of 35%.

The company also said it is planning a physical store in Pittsburgh, which it expects to open next year. While the company was slow to add IRL stores to the ecommerce mix, the Pennsylvania location is the latest example of a commitment to a more omnichannel approach. Wayfair stores are already open for business in Illinois, Georgia, and Ohio, with planned openings including an additional Ohio location, as well as stores in Colorado, New York, Florida and New Jersey.

After Wayfair reported results, S&P Global Ratings, which rates companies based on creditworthiness, upgraded the furniture company, citing strengthening credit metrics, market share gains and a more stable outlook.

“Wayfair has outperformed our forecast through the first half of 2026, with accelerating sales and earnings contributing to significant deleveraging, despite ongoing softness in the home category and broader macroeconomic uncertainty,” S&P said in the rating report. “We expect these trends will continue as Wayfair benefits from growth initiatives and cost discipline, sustaining stronger profitability and credit measures.”