SARAH MAHONEY

Articles by Sarah All articles by Sarah

• The North Face, Vans Lead To Big VF Gains in Marketing Daily on 01/21/2019
  

  But results at Timberland are mostly flat, while sales of both Lee and Wrangler fell.

• Cannabidiol Storms High-End Beauty Biz in Marketing Daily on 01/18/2019
  

  Lab to Beauty introduced its CBD Skin Care Collection in Barneys New York, while Neiman Marcus is stocking seven different brands of CBD products.

• The Comfort Of A Good Book: Sales Rise As Consumers Seek Cozy Escapes in Marketing Daily on 01/17/2019
  

  NPD Group says U.S. book sales notched a 1.3% gain to 696 million units, with five titles selling more than 1 million copies each.

• Dissecting Digital Brilliance: Nordstrom, Best Buy, Warby Parker in Marketing Daily on 01/16/2019
  

  Forrester's latest report finds that while there's still no single solution for retailers, a handful are finding multiple ways to bring innovation to stores.

• Hard Times Spark Big Changes At JCPenney, Chico's, Gymboree in Marketing Daily on 01/15/2019
  

  Struggling JCPenney is announcing major management changes, Chico's is closing hundreds of stores and Gymboree is tiptoeing toward bankruptcy.

• Lush Uses Digital To Get Naked in Marketing Daily on 01/11/2019
  

  Lush's Naked, is a packaging-free store that teaches customers to use their phones to get all the information that used to come on labels.

• Target Has Hot Holiday, Expands CMO Role in Marketing Daily on 01/11/2019
  

  Retailer says the real strength was in online sales fulfilled in stores, with results in its Store Pickup and Drive Up programs jumping 60%.

• Beyond Sparkle: Tiffany Makes Its Diamonds Transparent in Marketing Daily on 01/10/2019
  

  With the Diamond Source Initiative, Tiffany will offer 100% geographic transparency, a first in the industry.

• Can Sears' Demise Save JC Penney? in Marketing Daily on 01/09/2019
  

  J. C. Penney Co. says that comparable-store sales sank 3.5% for the nine-week holiday period, even as other stores had a booming season.

• L'Oreal Debuts pH Sensor, Launches Hair Campaigns in Marketing Daily on 01/08/2019
  

  The company unveiled a campaign called #OwningIt for Superior Preference Hair Color, starring actors Courteney Cox, Amber Heard and Julianne Moore.

Comments by Sarah All comments by Sarah

• Missed Chances: Brands Making Big LGBTQ Mistakes by Sarah Mahoney (Marketing Daily on 03/14/2018)
  

  Yes, the numbers are very different. GLAAD defines Millennial as 18 to 34: https://www.glaad.org/blog/new-glaad-study-reveals-twenty-percent-millennials-identify-lgbtq and Pew as 18 to 36: http://www.pewresearch.org/fact-tank/2017/06/13/5-key-findings-about-lgbt-americans/I think this discrepancy is probably less about the definition of a demographic, and more about the challenges of researchers asking people about sexual behavior. 

• Nike Amps Up Its Women's Game by Sarah Mahoney (Marketing Daily on 03/05/2018)
  

  Oops, thanks for the catch. Fixed it.

• Cyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles by Sarah Mahoney (Marketing Daily on 11/28/2016)
  

  Sorry I lost track of this. I asked Adobe, and a spokespersonreplies:    "With the record numbers for mobile shopping, we think the decline could be attributed to people spending more time securing deals and checking emails for promotions, rather than keeping their eyes tuned to their social feeds."

• Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)
  

  Will miss your column, and working with you. Best of luck. Vroom.

• NRF Says Consumers Cutting Back For Halloween by Sarah Mahoney (Marketing Daily on 09/23/2015)
  

  Spending plans are down a little for both costumes and candy. If you're interested in more specifics, there's a breakdown here: https://nrf.com/sites/default/files/Copy%20of%20Halloween%209-10-15%20press.pdf

• With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle by Sarah Mahoney (Marketing Daily on 10/16/2014)
  

  Thanks, Gian, for pointing out my error. The story should have clarified (and does now) that those in the NRF's survey of 7,500, anticipate making an average of 44.4% of their gift purchases online. And it varies by age: Those in the 25 to 34 age group plan to buy 52% of their presents online, for example, while among those 65 and older, it's 35.5%.

• On Instagram, Calvin Gives Undies A Selfie Twist by Sarah Mahoney (Marketing Daily on 02/18/2014)
  

  Oops, thanks for that, Suzy!

• This Super Bowl, Fewer Carrots, More Beer by Sarah Mahoney (Marketing Daily on 01/28/2014)
  

  Thanks, John. On further investigation, I'd say it's less than a tad, a dash or a pinch. But 27 cents is more than a drop or a hint. Will try and rein in those old-time cooking references! http://www.ochef.com/74.htm

• OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data by Sarah Mahoney (Marketing Daily on 01/20/2014)
  

  Thanks Mike, but it's the same company. Office Depot completed the merger with OfficeMax back in November.

• Gen Y Is Going Offline, Cooking Slow, Loving Vinyl by Sarah Mahoney (Marketing Daily on 12/26/2013)
  

  I-wee-wee. (Hee hee.)

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