SARAH MAHONEY
Sarah Mahoney covers the retail industry for MediaPost's "Marketing Daily." She also is a contributing editor for "Parents" and "Prevention." Her work appears regularly in such publications as "AARP The Magazine," "Family Circle" and "Good Housekeeping". You can reach Sarah at sarah.s.mahoney@gmail.com.
Articles by Sarah All articles by Sarah
- With Sephora Deal, Kohl's Looks For New Relevance in
Marketing Daily - Top of the News on
12/04/2020
The move follows last month's announcement that rival Ulta is setting up housekeeping with Target, illustrating just how much retailers need brand partnerships.
- Gap And Kornacki Expand Khaki-Election Fame in
Marketing Daily on
12/02/2020
Political correspondent Steve Kornacki and Gap are donating 500 pairs of khakis to the Boys & Girls Clubs of America's Workforce Readiness program.
- Black Friday's Online Surge: Shoppers Top 100M in
Marketing Daily - Top of the News on
12/02/2020
This Cyber Monday was the largest online shopping day in U.S. history, easily beating last year's $9.4 billion record.
- Teleflora's Holiday Ads Spotlight Lonely Shut-Ins in
Marketing Daily on
12/01/2020
Creative focuses on an "Impromptu Choir" and a floral arrangement left on a doorstep.
- In-N-Out Burger Causes Chaos In Colorado in
QSR Land on
12/01/2020
What does the stampede for In-N-Out Burger's new Colorado locations say about consumers' appetites?
- Serta Follows Scientist Sheep Deeper Into D2C in
D2C FYI on
11/30/2020
The ongoing rise of D2C mattress brands, including Serta acquisition Tuft & Needle, is behind the shift in the 90-year-old brand's strategies.
- JibJab's Had It: '2020, You've Got to Go!' in
Marketing Daily on
11/27/2020
It's been six years since JibJab did a musical "year-in-review" video. But its creative team decided 2020 needed a fiery goodbye.
- Department-Store Dilemmas: 'A Long Haul Back' in
Marketing Daily on
11/25/2020
Moody's vice president rates chances for Kohl's, Nordstrom and Macy's in a time of retail slowdowns.
- Even As Confidence Falls, Cases Rise, Many Shoppers Ready To Brave Crowds in
Marketing Daily - Top of the News on
11/25/2020
The National Retail Federation says it expects holiday sales to increase between 3.6% and 5.2% in November and December.
- El Pollo Loco Serves Up Inspiration, Inclusivity in
QSR Land on
11/24/2020
It's also introducing a new design aesthetic, which it hopes will add a little joy to an often-dreary category.
Comments by Sarah All comments by Sarah
- Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
by
Sarah Mahoney
(Marketing Daily - Top of the News on
09/23/2020)
I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/
- It's Time -- Literally -- To Move On
by
Thom Forbes
(Marketing Daily - Top of the News on
08/31/2020)
Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.
- GE Launches Consumer Web Initiative
by
Sarah Mahoney
(Marketing Daily on
02/25/2010)
http://www.healthymagination.com/
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
