SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Hitting Speed Bumps, Amazon's Growth Is A Little Less Dazzling in Marketing Daily - Top of the News on 07/30/2021
  

  Amazon's failure to meet Wall Street predictions for the first time in several years is due in part to tough comparisons. But are bigger changes ahead?

• American Eagle, GapKids Say Individualism Is In For Back-To-School in Marketing Daily on 07/29/2021
  

  Both campaigns focus on kids' pent-up eagerness to get back on the bus -- and their desire to forge their own style.

• For Athleta, Visa, SK-II, Biles May Be More Golden Than Ever in Marketing Daily on 07/28/2021
  

  Judging by brand and influencer reactions, the 24-year-old gymnast proves the zeitgeist around mental health really is changing.

• Sorry, Bert Parks -- Dick's Is Redefining Miss America in Marketing Daily - Top of the News on 07/28/2021
  

  Ad's remarkably glamour-free footage shows young women wrestling, swimming, boxing, fencing, tackling, running and recovering.

• As Digital Food Slows, What's Ahead For D2C Meal Kits? in D2C FYI on 07/26/2021
  

  Interest in cooking at home remains high, along with consumer enthusiasm for healthier choices and specialty lifestyles.

• Football-Obsessed Bojangles Signs College QBs in QSR Land on 07/27/2021
  

  In the South, college football is everything. Bojangles' Jackie Woodward, chief brand and marketing officer, explains why it moved so fast to sign two top college quarterbacks.

• Research: Food Brands Keep Losing Power, As Ingredients Mean More in Marketing Daily - Top of the News on 07/26/2021
  

  People are shopping for attributes that mean more to them than brands, like food quality. Improving private-label also make brands less relevant.

• Adidas News: Bad Bunny's Messy Mashup, Kanye's Possible Brand Cheating in Marketing Daily - Top of the News on 07/23/2021
  

  What's messy? Fans have to upload a photograph of their Cheetos-dusted fingertips for early access to the Bad Bunny-themed leisurewear collection.

• Post-Sephora Breakup, JC Penney Finds New Beauty Edge in Marketing Daily - Top of the News on 07/22/2021
  

  JC Penney says it is hooking up with Thirteen Lune, an online beauty retailer, to create a new "hyper-inclusive" JC Penney Beauty.

• For A Record BTS Year, OshKosh B'gosh, Dick's Are Throwing It Back in Marketing Daily on 07/21/2021
  

  OshKosh B'gosh ads themed "Today is Someday" stars young versions of famous icons, including Mariah Carey (played by her daughter, Monroe).

Comments by Sarah All comments by Sarah

• With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory by Sarah Mahoney (Marketing Daily - Top of the News on 06/02/2021)
  

  Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.

• Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A by Sarah Mahoney (Marketing Daily - Top of the News on 09/23/2020)
  

  I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.

• GE Launches Consumer Web Initiative by Sarah Mahoney (Marketing Daily on 02/25/2010)
  

  http://www.healthymagination.com/

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