SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Neiman Marcus, H&M Dive Into Secondhand Chic in Marketing Daily on 04/18/2019
  

  Neiman Marcus is buying a minority stake in ecommerce site Fashionphile, which sells pre-owned designer handbags.

• Partnering With Kidbox, Walmart Jumps Into Subscription Fray in Marketing Daily on 04/17/2019
  

  The move comes at a time when D2C brands like Kidbox are looking for ways to expand beyond a relatively narrow digital space.

• MAC Celebrates Cause Marketing With RuPaul Throwback in Marketing Daily on 04/16/2019
  

  MAC Cosmetics is celebrating 25 years of cause marketing in a new Viva Glam campaign, with Canadian model Winnie Harlow recreating RuPaul campaign.

• Best Buy Boosts Barry As New CEO in Marketing Daily on 04/15/2019
  

  Corie Barry will become the Minneapolis-based retailer's first-ever female CEO. She replaces chairman and CEO Hubert Joly.

• Search Secrets Of D2C Beauty Brands in D2C FYI on 04/15/2019
  

  Disruptor brands are the biggest news in search this year, according to Captify's Anand Siddiqui. "They're not trying to do this one-size-fits-all thing."

• Mulch Madness: Lowe's, Home Depot Kick Off Spring Black Friday in Marketing Daily on 04/12/2019
  

  According to Home Depot research, almost 30% of consumers put off outdoor home projects because they're not sure where to begin.

• In First Earnings Report In 35 Years, Levi's Sales Up 7% in Marketing Daily on 04/10/2019
  

  Observers say that Levi Strauss owes much of its strong performance to its canny D2C efforts, with sales in that division advancing 10%.

• For Gen Z, Nothing Beats Nike, Ulta, Vans, Chick-fil-A in Marketing Daily on 04/09/2019
  

  90% of girls in study prefer to shop in physical stores for beauty products -- but 80% do online research. Glossier makes top 10.

• Patagonia's Next-Level Purpose? Taking Aim At B2B Bros in Marketing Daily on 04/08/2019
  

  Patagonia says it will only take on new B2B clients if they are committed to protecting the planet.

• Rent The Runway, Newbie Unicorn, Targets Girls In Fashion Expansion in Marketing Daily on 04/08/2019
  

  RTR Kids is scheduled to begin April 16, initially offering girls' duds from sizes 3Y to 12Y.

Comments by Sarah All comments by Sarah

• Missed Chances: Brands Making Big LGBTQ Mistakes by Sarah Mahoney (Marketing Daily on 03/14/2018)
  

  Yes, the numbers are very different. GLAAD defines Millennial as 18 to 34: https://www.glaad.org/blog/new-glaad-study-reveals-twenty-percent-millennials-identify-lgbtq and Pew as 18 to 36: http://www.pewresearch.org/fact-tank/2017/06/13/5-key-findings-about-lgbt-americans/I think this discrepancy is probably less about the definition of a demographic, and more about the challenges of researchers asking people about sexual behavior. 

• Nike Amps Up Its Women's Game by Sarah Mahoney (Marketing Daily on 03/05/2018)
  

  Oops, thanks for the catch. Fixed it.

• Cyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles by Sarah Mahoney (Marketing Daily on 11/28/2016)
  

  Sorry I lost track of this. I asked Adobe, and a spokespersonreplies:    "With the record numbers for mobile shopping, we think the decline could be attributed to people spending more time securing deals and checking emails for promotions, rather than keeping their eyes tuned to their social feeds."

• Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)
  

  Will miss your column, and working with you. Best of luck. Vroom.

• NRF Says Consumers Cutting Back For Halloween by Sarah Mahoney (Marketing Daily on 09/23/2015)
  

  Spending plans are down a little for both costumes and candy. If you're interested in more specifics, there's a breakdown here: https://nrf.com/sites/default/files/Copy%20of%20Halloween%209-10-15%20press.pdf

• With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle by Sarah Mahoney (Marketing Daily on 10/16/2014)
  

  Thanks, Gian, for pointing out my error. The story should have clarified (and does now) that those in the NRF's survey of 7,500, anticipate making an average of 44.4% of their gift purchases online. And it varies by age: Those in the 25 to 34 age group plan to buy 52% of their presents online, for example, while among those 65 and older, it's 35.5%.

• On Instagram, Calvin Gives Undies A Selfie Twist by Sarah Mahoney (Marketing Daily on 02/18/2014)
  

  Oops, thanks for that, Suzy!

• This Super Bowl, Fewer Carrots, More Beer by Sarah Mahoney (Marketing Daily on 01/28/2014)
  

  Thanks, John. On further investigation, I'd say it's less than a tad, a dash or a pinch. But 27 cents is more than a drop or a hint. Will try and rein in those old-time cooking references! http://www.ochef.com/74.htm

• OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data by Sarah Mahoney (Marketing Daily on 01/20/2014)
  

  Thanks Mike, but it's the same company. Office Depot completed the merger with OfficeMax back in November.

• Gen Y Is Going Offline, Cooking Slow, Loving Vinyl by Sarah Mahoney (Marketing Daily on 12/26/2013)
  

  I-wee-wee. (Hee hee.)

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