SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Walgreens Shuttering 1,200 Stores in Marketing Daily on 10/15/2024
  

  With a quarterly loss of $978 million, the battered company says 500 closures will be completed this year.

• Upper-Middle-Income Surge Will Drive Holiday Increases in Marketing Daily on 10/15/2024
  

  Deloitte's new forecast sees an 8% gain in holiday spending. Those earning $100,000 to $199,000 say they'll spend 17% more than last year.

• PepsiCo Opens Doritos Restaurant Inside L.A. Arena in Marketing Daily on 10/14/2024
  

  With Doritos After Dark, the snack brand joins a growing trend of CPG brands finding new ways to put flavor on the menu.

• CPG Ad Spending To Moderate In 2025 in CPG Insider on 10/11/2024
  

  Consumer packaged goods will still rank second in total digital dollars spent, second only to retail.

• So Fetch! Bark, Crocs Rolls Out Clogs For Pooches in Marketing Daily on 10/11/2024
  

  Bark says the launch is the first in a broader move to dog-adoring accessories.

• Nike, Lululemon Lose A Step With Teens, While New Balance, E.L.F. Keep Gaining in Marketing Daily on 10/10/2024
  

  Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spending up 6% year over year, and 4% in the last six months.

• KitchenAid Aims To De-Shame Coffee Orders in Marketing Daily on 10/10/2024
  

  Feeling self-conscious about your complex espresso desires? The appliance maker has a homemade solution.

• Simon Malls Campaign Blends Social With Real Life in Retail Insider on 10/09/2024
  

  America's largest mall owner targets Gen Z with a heavy dose of mall-meet-up nostalgia.

• Levi's Wants To Ditch Dockers in Marketing Daily - Top of the News on 10/04/2024
  

  With a boost from Beyonce, the apparel company wants to focus on core brands.

• Was That A Sweet Message? 'Maybe Not,' Says Sour Patch Translator in CPG Insider on 10/04/2024
  

  Mondelez's retail media team is introducing the "Sour Translator," helping Gen Z make sense of those corporate emails.

Comments by Sarah All comments by Sarah

• Consumers Increasingly Upbeat About The Economy by Sarah Mahoney (Marketing Daily on 08/28/2024)
  

  Sorry for the delay in responding. McKinsey says it is a nationally representative sample of about 4,000 consumers, weighted to US Census Bureau demographics. 

• Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter by Sarah Mahoney (Marketing Daily on 07/08/2024)
  

  Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by 10% or more. (Specifically, 7.2% of respondents increased digital ad spending by 20% or more, 15.3% by between 15 and 20%, and 22% by between 10 and 15%.) The remainder also increased spending, but by smaller percentages, with 20.3% spending between 5 and 10% more, and 19.9% increasing spending by more than 0 but less than 5%.

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Which claim? I'll track it down.

• Purpose Fails: Most Consumers Can't Name A Brand Making A Difference by Sarah Mahoney (Marketing Daily - Top of the News on 03/21/2023)
  

  Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap

• With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear by Sarah Mahoney (Marketing Daily on 02/06/2023)
  

  Thanks for catching my error. 

• Amazon Ends Its Smile Charity Program Due To Low Impact by Sarah Mahoney (Marketing Daily - Top of the News on 01/19/2023)
  

  Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.

• Sorry, Bert Parks -- Dick's Is Redefining Miss America by Sarah Mahoney (Marketing Daily - Top of the News on 07/28/2021)
  

  Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond. 

• With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory by Sarah Mahoney (Marketing Daily - Top of the News on 06/02/2021)
  

  Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.

• Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A by Sarah Mahoney (Marketing Daily - Top of the News on 09/23/2020)
  

  I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/

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