SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Rothy's Rolls Out First-Ever Brand Awareness Campaign in D2C FYI on 05/23/2022
  

  Rothy's built its fanbase via word-of-mouth and social media, fueled by photos of celebrities and the occasional princess wearing its comfy, sustainable shoes.

• Sephora, Gap, CarMax Sign Pledge To End 'Shopping While Black' Bias in Marketing Daily on 05/20/2022
  

  27 retailers have signed the Mitigate Racial Bias in Retail Charter, an effort that comes with resources and aims for a zero-tolerance policy.

• After Disappointing Results, Execs Depart Kohl's, Under Armour in Marketing Daily on 05/19/2022
  

  Under Armour president and CEO Patrik Frisk -- hired to turn the company around just two years ago -- is stepping down.

• Amid Joyful New Marketing, Target's Profits Plunge in Marketing Daily on 05/18/2022
  

  Company is rolling out marketing effort starring social media phenom Tabitha Brown, whom the company described as "a beacon of positivity,"

• Soft Earnings At Walmart Signal Inflation Woes For Retail Sector in Marketing Daily on 05/17/2022
  

  Hurt by rising expenses, Walmart's operating income dropped 22.7% to $5.3 billion, compared with $6.9 billion in the year-ago period.

• For Noodles & Company, New Ads Spotlight Quirkiest Fan in QSR Land on 05/17/2022
  

  Noodles & Company is repositioning itself, extending warmer welcome to guests and job applicants. And a besotted diner just won't go home.

• In New Campaign, Casper Touts Art And Science Of Sleep in D2C FYI on 05/16/2022
  

  "Our unique business model isn't unique any longer," says Glenn Pajarito, Casper's vice president of brand and creative.

• Nordstrom Tries Local As A Hamptons Pop-Up in Marketing Daily on 05/13/2022
  

  The tiny Southampton Nordstrom Local is scheduled to open from Memorial Day weekend to Sept. 7, devoted to online order pickup, alterations and more.

• Peloton Versus Planet Fitness: A Tale Of Two Workouts in Marketing Daily on 05/12/2022
  

  If you think America's "return to work" looks unpredictable, the "return to working out" is even murkier.

• Forever 21 CEO: 'L.A. Is Our Perfect Brand Canvas' in Marketing Daily on 05/12/2022
  

  Forever 21's first-ever brand campaign doesn't focus on one style or look. "We're here to help customers express their individuality," says CEO Winnie Park.

Comments by Sarah All comments by Sarah

• Sorry, Bert Parks -- Dick's Is Redefining Miss America by Sarah Mahoney (Marketing Daily - Top of the News on 07/28/2021)
  

  Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond. 

• With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory by Sarah Mahoney (Marketing Daily - Top of the News on 06/02/2021)
  

  Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.

• Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A by Sarah Mahoney (Marketing Daily - Top of the News on 09/23/2020)
  

  I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.

• GE Launches Consumer Web Initiative by Sarah Mahoney (Marketing Daily on 02/25/2010)
  

  http://www.healthymagination.com/

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