SARAH MAHONEY
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Articles by Sarah All articles by Sarah
- Frito-Lay, Jack Link's Offers Gen Z 'Flavorfied' Head Shots in
CPG Insider on
08/30/2024
The LinkedIn contest aims to combat "job boreout" and coax job seekers to bring their true selves to work.
- As Sales Stabilize, Best Buy Sees Healthier Consumer Demand in
Marketing Daily on
08/29/2024
Demand for laptops and tablets is increasing, and the electronics retailer is raising projections for the coming months.
- With Sales A-Blazing, Abercrombie & Fitch Flexes Deeper Into NFL in
Marketing Daily on
08/29/2024
The extended partnership features linebackers TJ Watt and Fred Warner, running back Nick Chubb, and wide receiver Rome Odunze.
- Mattel Breaks New Campaign With WNBA's Barbie Night in
Marketing Daily on
08/30/2024
"Give Limitless Possibilities" focuses on the growth, imagination and self-expression kids get when they play with dolls.
- Consumers Increasingly Upbeat About The Economy in
Marketing Daily on
08/28/2024
McKinsey reports that optimism about the strength of the U.S. economy jumped to 41% from 33% this quarter -- the highest level in a year.
- Nordstrom Threads Its Way Out Of Department-Store Slump in
Retail Insider on
08/28/2024
With early signs that its new strategy is working, the fashion retailer is finding fresh ways to connect with style seekers.
- In Latest DEI Rollback, Lowe's Seeks Red V. Blue Detente in
Marketing Daily - Top of the News on
08/27/2024
Anti-DEI activists declare another victory against "wokeness," but observers say the DIY company's measured response may show another path to avoiding partisan mobs.
- Serena Williams Celebrates U.S. Open With Lipstick Launch in
Marketing Daily on
08/27/2024
In partnership with Ulta, the tennis legend is using the tournament to debut the latest products in her fledgling beauty brand.
- Applegate Launches First Brand Campaign In Five Years in
Marketing Daily on
08/26/2024
With "Model Farmer," the better-for-you meat brand shows its sense of humor -- and a Snap component for Gen Z.
- MAC Cosmetics Hires New Global Marketing Exec in
Marketing Daily on
08/27/2024
Emily Bromfield, a veteran in beauty marketing, joins MAC amid a strategic shift and a challenging year for Estee Lauder.
Comments by Sarah All comments by Sarah
- Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter
by
Sarah Mahoney
(Marketing Daily on
07/08/2024)
Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by 10% or more. (Specifically, 7.2% of respondents increased digital ad spending by 20% or more, 15.3% by between 15 and 20%, and 22% by between 10 and 15%.) The remainder also increased spending, but by smaller percentages, with 20.3% spending between 5 and 10% more, and 19.9% increasing spending by more than 0 but less than 5%.
- Cacique: Mexican Food Now Outsells Italian
by
Sarah Mahoney
(Marketing Daily on
06/28/2023)
Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/
- Cacique: Mexican Food Now Outsells Italian
by
Sarah Mahoney
(Marketing Daily on
06/28/2023)
Which claim? I'll track it down.
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
by
Sarah Mahoney
(Marketing Daily - Top of the News on
03/21/2023)
Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap
- With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear
by
Sarah Mahoney
(Marketing Daily on
02/06/2023)
Thanks for catching my error.
- Amazon Ends Its Smile Charity Program Due To Low Impact
by
Sarah Mahoney
(Marketing Daily - Top of the News on
01/19/2023)
Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.
- Sorry, Bert Parks -- Dick's Is Redefining Miss America
by
Sarah Mahoney
(Marketing Daily - Top of the News on
07/28/2021)
Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond.
- With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory
by
Sarah Mahoney
(Marketing Daily - Top of the News on
06/02/2021)
Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.
- Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
by
Sarah Mahoney
(Marketing Daily - Top of the News on
09/23/2020)
I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/
- It's Time -- Literally -- To Move On
by
Thom Forbes
(Marketing Daily - Top of the News on
08/31/2020)
Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.
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