SARAH MAHONEY

Sarah Mahoney covers the retail industry for MediaPost's "Marketing Daily." She also is a contributing editor for "Parents" and "Prevention." Her work appears regularly in such publications as "AARP The Magazine," "Family Circle" and "Good Housekeeping". You can reach Sarah at sarah.s.mahoney@gmail.com.

Articles by Sarah All articles by Sarah

Hawaiian Tropic Thinks You Need A Virtual Beach Day in Marketing Daily on 02/23/2021
Company is sponsoring a contest to win one of its new escapist bath bombs -- and a real live getaway.
Normal? Restaurants Say Maybe By September in QSR Land on 02/23/2021
A new survey says most restaurants feel "normal" is still seven months away, as many chains still struggle and face more closures.
Remember Getting Dressed? Shapermint Does in D2C FYI on 02/22/2021
As D2C brands continue to make inroads into intimate apparel, Shapermint says it's expanding, including a swimwear line set to bow next month.
Etsy Crafts Inclusion: What Does Diversity Look Like? in Marketing Daily - Top of the News on 02/22/2021
Etsy said 59% of the images developed or used by the creative team included human element featuring black or brown skin tones.
The $15-An-Hour-Furor: Walmart Dives In in Marketing Daily - Top of the News on 02/19/2021
Half of its hourly workforce, or about 730,000 associates, will earn $15 an hour or more. Experts say the move will burnish Walmart's brand.
Date Night? 'Shark Tank'? Lowe's Promos Get Creative in Marketing Daily on 02/18/2021
A Valentine's Day sweepstakes called "Night of Lowemance" gave couples the chance to win a romantic splash-painting date night.
Old Spice's New Way To Build CPG Experiences in Marketing Daily on 02/17/2021
"Old Spice Hairtopia" in Columbus, Ohio, is barbershop targeting students -- AND a fully functioning content studio.
Starbucks Cozies Up To Its Drive-Through Future in QSR Land on 02/16/2021
Starbucks' execs are getting ready for "the great human reconnection" -- and building plenty of drive-throughs.
Yumi: Baby-Sized Niche In Massive Food Biz in D2C FYI on 02/15/2021
While the D2C universe may be crowded with healthy food options for people -- and dogs -- it's neglected babies.
Beautiful Recovery Ahead: L'Oreal Predicts 'Roaring '20s' in Marketing Daily - Top of the News on 02/15/2021
"Like a flower after winter, beauty is ready to blossom after COVID goes away," says Nicolas Hieronimus, incoming CEO.

Comments by Sarah All comments by Sarah

Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A by Sarah Mahoney (Marketing Daily - Top of the News on 09/23/2020)
I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/
It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.
GE Launches Consumer Web Initiative by Sarah Mahoney (Marketing Daily on 02/25/2010)
http://www.healthymagination.com/

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