SARAH MAHONEY

Articles by Sarah All articles by Sarah

• An AI Sweater? Yeah, Izod, Colin Jost, Aaron Rodgers Think It's Dumb, Too in Marketing Daily on 11/13/2018
  

  New spots aim to move brand beyond warm-weather sports attire to one with "year-round presence," according to an exec.

• Ulta Turns To Tech, Announces New Ad Campaign in Marketing Daily on 11/12/2018
  

  The company has acquired tech startups in artificial intelligence and augmented reality, and will launch its long-awaited Kylie Jenner line in a few weeks.

• Dick's Sweet Christmas Spot: Ping Pong Is Forever in Marketing Daily on 11/09/2018
  

  Dick's Sporting Goods is heading into the holidays with an ad meant to send parents scurrying for both Kleenex and their ping-pong paddles.

• For Veteran's Day, Harry's Extends Mental Health Conversation To PTSD in Marketing Daily on 11/08/2018
  

  A three-minute video, starring three different vets, aims to demystify PTSD, giving viewers insight into how common, treatable and variable the condition can be.

• Etsy Offers Holiday Gifts 'Made With Love' in Marketing Daily on 11/06/2018
  

  Testimonial TV spots from Sandwich Video highlight everything from hand-made personalized jewelry to dog portraits.

• Holiday Windows: Saks Gets Dramatic, Bloomie's Gets Grinchy in Marketing Daily on 11/06/2018
  

  Saks Fifth Avenue is going all-out with a 10-story light show, its first-ever digital display and an extravaganza starring 124 Broadway dancers.

• Macy's Launches Sweet Space Odyssey For Christmas in Marketing Daily on 11/05/2018
  

  "Space Station" tells the story of an astronaut missing out on Christmas at home with her family as she completes her orbit.

• Synthetic Diamonds Go Mainstream: JC Penney, Macy's Sell Grown With Love in Marketing Daily on 11/02/2018
  

  Grown With Love thinks its engagement rings will dazzle lovebirds looking for ethically produced rings, according to a company exec.

• Kohl's Reprises Holiday 'Give Joy, Get Joy' in Marketing Daily on 11/02/2018
  

  The campaign focuses on the way people can earn plenty of Kohl's cash for themselves while getting gifts for everyone else.

• To Fend Off Amazon, CVS Adds Prime-Like Program in Marketing Daily on 11/01/2018
  

  For $5 a month, CarePass offers free delivery on most medications and other purchases and access to a pharmacist hotline 24/7.

Comments by Sarah All comments by Sarah

• Missed Chances: Brands Making Big LGBTQ Mistakes by Sarah Mahoney (Marketing Daily on 03/14/2018)
  

  Yes, the numbers are very different. GLAAD defines Millennial as 18 to 34: https://www.glaad.org/blog/new-glaad-study-reveals-twenty-percent-millennials-identify-lgbtq and Pew as 18 to 36: http://www.pewresearch.org/fact-tank/2017/06/13/5-key-findings-about-lgbt-americans/I think this discrepancy is probably less about the definition of a demographic, and more about the challenges of researchers asking people about sexual behavior. 

• Nike Amps Up Its Women's Game by Sarah Mahoney (Marketing Daily on 03/05/2018)
  

  Oops, thanks for the catch. Fixed it.

• Cyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles by Sarah Mahoney (Marketing Daily on 11/28/2016)
  

  Sorry I lost track of this. I asked Adobe, and a spokespersonreplies:    "With the record numbers for mobile shopping, we think the decline could be attributed to people spending more time securing deals and checking emails for promotions, rather than keeping their eyes tuned to their social feeds."

• Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)
  

  Will miss your column, and working with you. Best of luck. Vroom.

• NRF Says Consumers Cutting Back For Halloween by Sarah Mahoney (Marketing Daily on 09/23/2015)
  

  Spending plans are down a little for both costumes and candy. If you're interested in more specifics, there's a breakdown here: https://nrf.com/sites/default/files/Copy%20of%20Halloween%209-10-15%20press.pdf

• With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle by Sarah Mahoney (Marketing Daily on 10/16/2014)
  

  Thanks, Gian, for pointing out my error. The story should have clarified (and does now) that those in the NRF's survey of 7,500, anticipate making an average of 44.4% of their gift purchases online. And it varies by age: Those in the 25 to 34 age group plan to buy 52% of their presents online, for example, while among those 65 and older, it's 35.5%.

• On Instagram, Calvin Gives Undies A Selfie Twist by Sarah Mahoney (Marketing Daily on 02/18/2014)
  

  Oops, thanks for that, Suzy!

• This Super Bowl, Fewer Carrots, More Beer by Sarah Mahoney (Marketing Daily on 01/28/2014)
  

  Thanks, John. On further investigation, I'd say it's less than a tad, a dash or a pinch. But 27 cents is more than a drop or a hint. Will try and rein in those old-time cooking references! http://www.ochef.com/74.htm

• OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data by Sarah Mahoney (Marketing Daily on 01/20/2014)
  

  Thanks Mike, but it's the same company. Office Depot completed the merger with OfficeMax back in November.

• Gen Y Is Going Offline, Cooking Slow, Loving Vinyl by Sarah Mahoney (Marketing Daily on 12/26/2013)
  

  I-wee-wee. (Hee hee.)

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.