SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Instacart Adds Ad Tech To Boost Healthy Food Choices in Marketing Daily - Top of the News on 03/24/2023
  

  In the latest twist to its sweeping health initiative, the platform adds new tools for health providers, and an industry first: the ability to advertise weighted produce items.

• Sephora, TikTok Launch Program To Support Beauty Startup Founders in Marketing Daily on 03/23/2023
  

  The beauty retailer is partnering with Digitas and the social-media platform to teach incubating brands to work with high-profile creators.

• Petco, Chewy See Shift In Pet Pampering Trend in Marketing Daily on 03/23/2023
  

  Despite sales gains, Petco and Chewy have a more cautious view of the months ahead.

• Nike Pivots To Bigger Bets On Gen Z in Marketing Daily - Top of the News on 03/22/2023
  

  With sales and earnings that topped expectations, the athletic giant is ready to build a portfolio of new-generation classics, starting with Air Max Pulse.

• Buttoned Up: H&M Loops In Waste Pickers For New Initiative in Retail Insider on 03/22/2023
  

  The fast-fashion brand hopes working with waste pickers in India to create buttons can make sustainability conversations more human.

• Purpose Fails: Most Consumers Can't Name A Brand Making A Difference in Marketing Daily - Top of the News on 03/21/2023
  

  While brands love to say they stand for the environment or diversity, consumers aren't listening. New research from GfK finds cause-driven messaging is not getting through.

• America's Still Hopped Up About Easter, Despite Rising Costs in Marketing Daily on 03/21/2023
  

  Retail experts predict a record $24 billion holiday spend -- and not just because everything costs more.

• With Google Nest, ADT Marketing Switches From Scary To Funny in D2C Insider on 03/20/2023
  

  The home security company is partnering with Google for expanded monitoring, with no-worries messages about package delivery -- not the burglar in the bushes.

• With Little Planet Mama, Carter's Moves Into Maternity in Marketing Daily on 03/20/2023
  

  Carter's organic baby line makes its first move into adult clothing, expanding to include moms-to-be.

• Fewer Engagements Bite Into Signet Jewelry Sales in Marketing Daily on 03/17/2023
  

  While the pandemic created a glut of weddings, it's also causing a shortage of engagements.

Comments by Sarah All comments by Sarah

• Purpose Fails: Most Consumers Can't Name A Brand Making A Difference by Sarah Mahoney (Marketing Daily - Top of the News on 03/21/2023)
  

  Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap

• With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear by Sarah Mahoney (Marketing Daily on 02/06/2023)
  

  Thanks for catching my error. 

• Amazon Ends Its Smile Charity Program Due To Low Impact by Sarah Mahoney (Marketing Daily - Top of the News on 01/19/2023)
  

  Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.

• Sorry, Bert Parks -- Dick's Is Redefining Miss America by Sarah Mahoney (Marketing Daily - Top of the News on 07/28/2021)
  

  Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond. 

• With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory by Sarah Mahoney (Marketing Daily - Top of the News on 06/02/2021)
  

  Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.

• Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A by Sarah Mahoney (Marketing Daily - Top of the News on 09/23/2020)
  

  I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.

• GE Launches Consumer Web Initiative by Sarah Mahoney (Marketing Daily on 02/25/2010)
  

  http://www.healthymagination.com/

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