SARAH MAHONEY

Articles by Sarah All articles by Sarah

• 'In Sympathy' Confusion: 1-800-Flowers Embraces The Awkward in Marketing Daily on 09/19/2017
  

  The campaign includes digital and social as well as radio, featuring interviews and segments on John Tesh's "Intelligence for Your Life."

• Estrogen-Infused Emmys Boost Dove, Women's Brands in Marketing Daily on 09/19/2017
  

  All that girl power bodes well for many brands that have been banking on femvertising, says Samantha Skey, president and chief revenue officer for SheKnows Media.

• Hot For Halloween: Wonder Woman, 'Stranger Things,' Steam Punk  in Marketing Daily on 09/18/2017
  

  Expect to see Millennials showing an increased interest in all things '90s, including "Baywatch" babes, "Space Jam" all-stars and "Saved by the Bell" jocks.

• Winter Is Coming: Lands' End Launches Cozy Collection in Marketing Daily on 09/15/2017
  

  For Lands' End, it's an opportunity to try and recapture some casual customers: The collection reinvents classic sweats by using heathery-grey knits, nubby sweaters and cold-weather cardigans.

• Cher, Future Team Up For Gap's Fall Push in Marketing Daily on 09/14/2017
  

  The campaign includes TV, airing on major networks; outdoor, mobile, print, and social. Digital channels include Vevo, Hulu and YouTube.

• P&G's Secret Spotlights Women In The NFL in Marketing Daily on 09/14/2017
  

  The company says it plans to follow up with a four-part video series, highlighting the stories of women breaking through in a male-dominated industry.

• For Hot Wheels, Mattel Switches To 'Cars Are Good For You' Message in Marketing Daily on 09/12/2017
  

  The 60-second ad is scheduled to run in primetime, during NBC's "American Ninja Warrior," which it hopes will reach parents and kids as they're watching together.

• Are You Ready, Boots? Red Wing Building 'Wall Of Honor'  in Marketing Daily on 09/12/2017
  

  The campaign also taps into resurgent pride in supporting American workers, as well as consumers' growing desire to co-create campaigns with brands they admire.

• Q&A: Why CVS And Uniqlo Are Messing Around With Vending Machines in Marketing Daily on 09/11/2017
  

  Lee Peterson, executive vice president of strategy and design at WD Partners, explains why the 140-year-old vending machine is new again.

• In Inclusivity Explosion, Rihanna Launches Luxury Beauty Line  in Marketing Daily on 09/08/2017
  

  Unveiled at midnight at Sephora, also owned by LVMH, the singer welcomed the Rihanna Navy by working the register herself, in an event timed to New York Fashion Week.

Comments by Sarah All comments by Sarah

• Cyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles by Sarah Mahoney (Marketing Daily on 11/28/2016)
  

  Sorry I lost track of this. I asked Adobe, and a spokespersonreplies:    "With the record numbers for mobile shopping, we think the decline could be attributed to people spending more time securing deals and checking emails for promotions, rather than keeping their eyes tuned to their social feeds."

• Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)
  

  Will miss your column, and working with you. Best of luck. Vroom.

• NRF Says Consumers Cutting Back For Halloween by Sarah Mahoney (Marketing Daily on 09/23/2015)
  

  Spending plans are down a little for both costumes and candy. If you're interested in more specifics, there's a breakdown here: https://nrf.com/sites/default/files/Copy%20of%20Halloween%209-10-15%20press.pdf

• With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle by Sarah Mahoney (Marketing Daily on 10/16/2014)
  

  Thanks, Gian, for pointing out my error. The story should have clarified (and does now) that those in the NRF's survey of 7,500, anticipate making an average of 44.4% of their gift purchases online. And it varies by age: Those in the 25 to 34 age group plan to buy 52% of their presents online, for example, while among those 65 and older, it's 35.5%.

• On Instagram, Calvin Gives Undies A Selfie Twist by Sarah Mahoney (Marketing Daily on 02/18/2014)
  

  Oops, thanks for that, Suzy!

• This Super Bowl, Fewer Carrots, More Beer by Sarah Mahoney (Marketing Daily on 01/28/2014)
  

  Thanks, John. On further investigation, I'd say it's less than a tad, a dash or a pinch. But 27 cents is more than a drop or a hint. Will try and rein in those old-time cooking references! http://www.ochef.com/74.htm

• OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data by Sarah Mahoney (Marketing Daily on 01/20/2014)
  

  Thanks Mike, but it's the same company. Office Depot completed the merger with OfficeMax back in November.

• Gen Y Is Going Offline, Cooking Slow, Loving Vinyl by Sarah Mahoney (Marketing Daily on 12/26/2013)
  

  I-wee-wee. (Hee hee.)

• Gen Y Warms Up To The 'New' Black Friday by Sarah Mahoney (Marketing Daily on 11/12/2013)
  

  A spokesperson for Accenture says that 59% of 35-44 years olds are likely to shop on Black Friday, and 43% of 35-44 years olds are likely to shop on Thanksgiving Day. And 19% of 35-44 years olds said that shopping on Thanksgiving Day is about being part of the excitement. If you’d like more, you can access the full study at http://www.accenture.com/holidaysurvey2013

• Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's by Sarah Mahoney (Marketing Daily on 05/17/2013)
  

  What I thought was most interesting was that there was not much "vs."--they shop online all the time AND they shop in stores all the time. Here's a link to the site, and you can download the whole study ....http://www.uli.org/senior-fellows/gen-y-and-retail/?utm_source=ULI&utm_medium=RR&utm_campaign=GenYRetail

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