SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Thanks To Yoga Pants, Jeans Score Big Gains in Marketing Daily on 09/20/2018
  

  Thanks to injections of yoga-inspired stretch materials, denim is making a comeback, with a sales surge of 9%.

• First Holiday Forecast: Beefy Spending Gains Ahead in Marketing Daily on 09/19/2018
  

  Deloitte expects holiday spending to rise between 5% and 5.6%, with sales in November, December and January expected to top $1.1 trillion.

• Macy's Adds Facebook Deal, Neiman Marcus Makes Digital Hires in Marketing Daily on 09/19/2018
  

  In another digital push, Macy's is expanding both virtual-reality and augmented-reality experiences in furniture and beauty.

• In New Campaign, The North Face Explores Its Urban Edge in Marketing Daily on 09/18/2018
  

  North Face's New Explorers initiative focuses more on an adventurous state of mind than its usual extreme landscapes.

• Aldi Launches 'Shop Differentli' Campaign in Marketing Daily on 09/17/2018
  

  Aldi may be serious about low prices, but its sense of humor about its customers shows up in its latest national spot.

• Naomi Osaka Set To Land Adidas' Biggest Female Payday in Marketing Daily on 09/13/2018
  

  Days after defeating Serena Williams at the U.S. Open, Naomi Osaka has reportedly landed a $10 million clothing endorsement deal with Adidas.

• Bonobos Aims To Put Pants On Big Guys in Marketing Daily on 09/12/2018
  

  Bonobos is adding more-inclusive sizes in its clothing to welcome new customers into the fold.

• Chico's Asks Women To Wear Their Age in Marketing Daily on 09/11/2018
  

  New video asks NYC women to wear a T-shirt that proclaims their age, then post a picture on social media.

• Macy's TV Ads Show Real Women Looking Great While Achieving in Marketing Daily on 09/10/2018
  

  BBDO NY's "Remarkable You" ads, featuring six smartly dressed professionals at work, include TV and "smart shopping experiences" on Instagram Stories.

• JCPenney Takes Another Swing At Fashion in Marketing Daily on 09/07/2018
  

  Retailer launches Artesia, a boho-style brand it hopes can win back some of its departed customers.

Comments by Sarah All comments by Sarah

• Missed Chances: Brands Making Big LGBTQ Mistakes by Sarah Mahoney (Marketing Daily on 03/14/2018)
  

  Yes, the numbers are very different. GLAAD defines Millennial as 18 to 34: https://www.glaad.org/blog/new-glaad-study-reveals-twenty-percent-millennials-identify-lgbtq and Pew as 18 to 36: http://www.pewresearch.org/fact-tank/2017/06/13/5-key-findings-about-lgbt-americans/I think this discrepancy is probably less about the definition of a demographic, and more about the challenges of researchers asking people about sexual behavior. 

• Nike Amps Up Its Women's Game by Sarah Mahoney (Marketing Daily on 03/05/2018)
  

  Oops, thanks for the catch. Fixed it.

• Cyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles by Sarah Mahoney (Marketing Daily on 11/28/2016)
  

  Sorry I lost track of this. I asked Adobe, and a spokespersonreplies:    "With the record numbers for mobile shopping, we think the decline could be attributed to people spending more time securing deals and checking emails for promotions, rather than keeping their eyes tuned to their social feeds."

• Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)
  

  Will miss your column, and working with you. Best of luck. Vroom.

• NRF Says Consumers Cutting Back For Halloween by Sarah Mahoney (Marketing Daily on 09/23/2015)
  

  Spending plans are down a little for both costumes and candy. If you're interested in more specifics, there's a breakdown here: https://nrf.com/sites/default/files/Copy%20of%20Halloween%209-10-15%20press.pdf

• With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle by Sarah Mahoney (Marketing Daily on 10/16/2014)
  

  Thanks, Gian, for pointing out my error. The story should have clarified (and does now) that those in the NRF's survey of 7,500, anticipate making an average of 44.4% of their gift purchases online. And it varies by age: Those in the 25 to 34 age group plan to buy 52% of their presents online, for example, while among those 65 and older, it's 35.5%.

• On Instagram, Calvin Gives Undies A Selfie Twist by Sarah Mahoney (Marketing Daily on 02/18/2014)
  

  Oops, thanks for that, Suzy!

• This Super Bowl, Fewer Carrots, More Beer by Sarah Mahoney (Marketing Daily on 01/28/2014)
  

  Thanks, John. On further investigation, I'd say it's less than a tad, a dash or a pinch. But 27 cents is more than a drop or a hint. Will try and rein in those old-time cooking references! http://www.ochef.com/74.htm

• OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data by Sarah Mahoney (Marketing Daily on 01/20/2014)
  

  Thanks Mike, but it's the same company. Office Depot completed the merger with OfficeMax back in November.

• Gen Y Is Going Offline, Cooking Slow, Loving Vinyl by Sarah Mahoney (Marketing Daily on 12/26/2013)
  

  I-wee-wee. (Hee hee.)

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