SARAH MAHONEY

Articles by Sarah All articles by Sarah
- Instacart Adds Ad Tech To Boost Healthy Food Choices in
Marketing Daily - Top of the News on
03/24/2023
In the latest twist to its sweeping health initiative, the platform adds new tools for health providers, and an industry first: the ability to advertise weighted produce items.
- Sephora, TikTok Launch Program To Support Beauty Startup Founders in
Marketing Daily on
03/23/2023
The beauty retailer is partnering with Digitas and the social-media platform to teach incubating brands to work with high-profile creators.
- Petco, Chewy See Shift In Pet Pampering Trend in
Marketing Daily on
03/23/2023
Despite sales gains, Petco and Chewy have a more cautious view of the months ahead.
- Nike Pivots To Bigger Bets On Gen Z in
Marketing Daily - Top of the News on
03/22/2023
With sales and earnings that topped expectations, the athletic giant is ready to build a portfolio of new-generation classics, starting with Air Max Pulse.
- Buttoned Up: H&M Loops In Waste Pickers For New Initiative in
Retail Insider on
03/22/2023
The fast-fashion brand hopes working with waste pickers in India to create buttons can make sustainability conversations more human.
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference in
Marketing Daily - Top of the News on
03/21/2023
While brands love to say they stand for the environment or diversity, consumers aren't listening. New research from GfK finds cause-driven messaging is not getting through.
- America's Still Hopped Up About Easter, Despite Rising Costs in
Marketing Daily on
03/21/2023
Retail experts predict a record $24 billion holiday spend -- and not just because everything costs more.
- With Google Nest, ADT Marketing Switches From Scary To Funny in
D2C Insider on
03/20/2023
The home security company is partnering with Google for expanded monitoring, with no-worries messages about package delivery -- not the burglar in the bushes.
- With Little Planet Mama, Carter's Moves Into Maternity in
Marketing Daily on
03/20/2023
Carter's organic baby line makes its first move into adult clothing, expanding to include moms-to-be.
- Fewer Engagements Bite Into Signet Jewelry Sales in
Marketing Daily on
03/17/2023
While the pandemic created a glut of weddings, it's also causing a shortage of engagements.
Comments by Sarah All comments by Sarah
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
by
Sarah Mahoney
(Marketing Daily - Top of the News on
03/21/2023)
Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap
- With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear
by
Sarah Mahoney
(Marketing Daily on
02/06/2023)
Thanks for catching my error.
- Amazon Ends Its Smile Charity Program Due To Low Impact
by
Sarah Mahoney
(Marketing Daily - Top of the News on
01/19/2023)
Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.
- Sorry, Bert Parks -- Dick's Is Redefining Miss America
by
Sarah Mahoney
(Marketing Daily - Top of the News on
07/28/2021)
Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond.
- With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory
by
Sarah Mahoney
(Marketing Daily - Top of the News on
06/02/2021)
Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.
- Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
by
Sarah Mahoney
(Marketing Daily - Top of the News on
09/23/2020)
I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/
- It's Time -- Literally -- To Move On
by
Thom Forbes
(Marketing Daily - Top of the News on
08/31/2020)
Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.
- GE Launches Consumer Web Initiative
by
Sarah Mahoney
(Marketing Daily on
02/25/2010)
http://www.healthymagination.com/

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