SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Secondhand Saturation: D2C's Circular Advantage in D2C FYI on 01/27/2020
  

  Resale isn't a trend anymore. It's the way young consumers insist on shopping.

• Shoppers Shift On Ads: Give Us More Signal, Less Noise in Marketing Daily on 01/24/2020
  

  Study: "Marketers should focus on triggers that motivate people to move from one stage to the next."

• Old Spice Reinvents Decade-Old Ads For New Audience in Marketing Daily on 01/22/2020
  

  P&G hopes the reboot will win it new customers, even as it provides some nostalgic yuks for older viewers.

• Banana Republic Launches Celebration Of Black Artists in Marketing Daily on 01/22/2020
  

  The effort includes short "BR Presents" films, focusing on dancer and movement artist Jon Boogz and poet and screenwriter Chinaka Hodge.

• Saucony Buys Streaming Super Bowl Ad in Marketing Daily on 01/21/2020
  

  Company is readying an ad on Fox's streaming platforms during the game that "highlights a big thing we have to say about sustainability."

• Expanding Beyond Water Bottles, S'Well Deepens Purpose in Marketing D2C Weekly on 01/20/2020
  

  The company began branching out into food-storage solutions last year. And it just introduced its first-ever ad campaign.

• In New Campaign, Shopify Cheers For Independents in D2C FYI on 01/20/2020
  

  The ads, from agency R/GA, highlight more than 330 businesses on Shopify, using some 2,000 of their products.

• Beyonce's Adidas X Ivy Park Ignites Ailing Sportswear Biz in Marketing Daily on 01/17/2020
  

  Beyonce unveiled the new collection with a video for her tens of millions of Instagram and YouTube followers.

• Peloton Flexes First-Mover Advantage in Marketing Daily on 01/16/2020
  

  Wedbush believes Peloton has the best odds of "becoming synonymous with at-home fitness, an undeniable trend with a considerable runway."

• Client of the Year: Target in Agency of the Year on 01/16/2020
  

  In a year when many retailers are circling the drain, Target is thriving.

Comments by Sarah All comments by Sarah

• Missed Chances: Brands Making Big LGBTQ Mistakes by Sarah Mahoney (Marketing Daily on 03/14/2018)
  

  Yes, the numbers are very different. GLAAD defines Millennial as 18 to 34: https://www.glaad.org/blog/new-glaad-study-reveals-twenty-percent-millennials-identify-lgbtq and Pew as 18 to 36: http://www.pewresearch.org/fact-tank/2017/06/13/5-key-findings-about-lgbt-americans/I think this discrepancy is probably less about the definition of a demographic, and more about the challenges of researchers asking people about sexual behavior. 

• Nike Amps Up Its Women's Game by Sarah Mahoney (Marketing Daily on 03/05/2018)
  

  Oops, thanks for the catch. Fixed it.

• Cyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles by Sarah Mahoney (Marketing Daily on 11/28/2016)
  

  Sorry I lost track of this. I asked Adobe, and a spokespersonreplies:    "With the record numbers for mobile shopping, we think the decline could be attributed to people spending more time securing deals and checking emails for promotions, rather than keeping their eyes tuned to their social feeds."

• Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)
  

  Will miss your column, and working with you. Best of luck. Vroom.

• NRF Says Consumers Cutting Back For Halloween by Sarah Mahoney (Marketing Daily on 09/23/2015)
  

  Spending plans are down a little for both costumes and candy. If you're interested in more specifics, there's a breakdown here: https://nrf.com/sites/default/files/Copy%20of%20Halloween%209-10-15%20press.pdf

• With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle by Sarah Mahoney (Marketing Daily on 10/16/2014)
  

  Thanks, Gian, for pointing out my error. The story should have clarified (and does now) that those in the NRF's survey of 7,500, anticipate making an average of 44.4% of their gift purchases online. And it varies by age: Those in the 25 to 34 age group plan to buy 52% of their presents online, for example, while among those 65 and older, it's 35.5%.

• On Instagram, Calvin Gives Undies A Selfie Twist by Sarah Mahoney (Marketing Daily on 02/18/2014)
  

  Oops, thanks for that, Suzy!

• This Super Bowl, Fewer Carrots, More Beer by Sarah Mahoney (Marketing Daily on 01/28/2014)
  

  Thanks, John. On further investigation, I'd say it's less than a tad, a dash or a pinch. But 27 cents is more than a drop or a hint. Will try and rein in those old-time cooking references! http://www.ochef.com/74.htm

• OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data by Sarah Mahoney (Marketing Daily on 01/20/2014)
  

  Thanks Mike, but it's the same company. Office Depot completed the merger with OfficeMax back in November.

• Gen Y Is Going Offline, Cooking Slow, Loving Vinyl by Sarah Mahoney (Marketing Daily on 12/26/2013)
  

  I-wee-wee. (Hee hee.)

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.