SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Target Announces Surging Sales, Shifting Strategies in Marketing Daily on 03/26/2020
  

  Beginning the third week in February, as pandemic fears became more pronounced, Americans went on a massive Target run.

• In Largest Study Yet, Pandemic Fuels WhatsApp, Social Media, TV in Marketing Daily on 03/25/2020
  

  Findings also present a snapshot of how people use media differently as they digest the severity of the virus.

• Nike's Work-Out-At-Home Apps Boost Revenues in Marketing Daily on 03/25/2020
  

  Apps offering workout-at-home coaching saw an 80% increase in China during the quarter, leading the company to extend such offerings here in the U.S.

• Joann Stores Mobilizes Crafters To Churn Out Protective Face Masks in Marketing Daily on 03/24/2020
  

  Retailer says its army of crafters has already made 250,000 masks, and it's urging them to start making hospital gowns and surgical scrubs.

• D2C Brands Brace For Hard-Knocks Lessons in D2C FYI on 03/23/2020
  

  The party of big investor cash raises and soaring valuations is facing its own kind of quarantine.

• Consumers Already Grading How Brands Respond To Crisis in Marketing Daily on 03/20/2020
  

  In most recent GfK consumer study, 73% say the way companies act during the COVID-19 crisis will affect future purchase decisions.

• Costco Makes $1B Splurge To Speed Deliveries in Marketing Daily on 03/19/2020
  

  Retailer says its purchase of Innovel Solutions will help with the logistically challenging ability to get purchases from its warehouses into people's homes.

• TB Or Not TB? Tom Brady's Tampa Bay Turning Point in Marketing Daily on 03/18/2020
  

  Sports sources are reporting that the endorsement future of one of the National Football League's most bankable stars is entering a new era.

• COVID-19 Reveals Retailers As Allies -- Or Public Enemies in Marketing Daily on 03/18/2020
  

  Retailer behavior amid the current pandemic is turning out to be a yardstick for just how dysfunctional (and desperate) the industry can be.

• Lands' End Heads To Kohl's, Shakes Off Sears Era in Marketing Daily on 03/17/2020
  

  In 150 stores, Kohl's will offer Lands' End seasonal collections, including outerwear in fall/winter and swimwear in spring/summer.

Comments by Sarah All comments by Sarah

• Missed Chances: Brands Making Big LGBTQ Mistakes by Sarah Mahoney (Marketing Daily on 03/14/2018)
  

  Yes, the numbers are very different. GLAAD defines Millennial as 18 to 34: https://www.glaad.org/blog/new-glaad-study-reveals-twenty-percent-millennials-identify-lgbtq and Pew as 18 to 36: http://www.pewresearch.org/fact-tank/2017/06/13/5-key-findings-about-lgbt-americans/I think this discrepancy is probably less about the definition of a demographic, and more about the challenges of researchers asking people about sexual behavior. 

• Nike Amps Up Its Women's Game by Sarah Mahoney (Marketing Daily on 03/05/2018)
  

  Oops, thanks for the catch. Fixed it.

• Cyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles by Sarah Mahoney (Marketing Daily on 11/28/2016)
  

  Sorry I lost track of this. I asked Adobe, and a spokespersonreplies:    "With the record numbers for mobile shopping, we think the decline could be attributed to people spending more time securing deals and checking emails for promotions, rather than keeping their eyes tuned to their social feeds."

• Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)
  

  Will miss your column, and working with you. Best of luck. Vroom.

• NRF Says Consumers Cutting Back For Halloween by Sarah Mahoney (Marketing Daily on 09/23/2015)
  

  Spending plans are down a little for both costumes and candy. If you're interested in more specifics, there's a breakdown here: https://nrf.com/sites/default/files/Copy%20of%20Halloween%209-10-15%20press.pdf

• With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle by Sarah Mahoney (Marketing Daily on 10/16/2014)
  

  Thanks, Gian, for pointing out my error. The story should have clarified (and does now) that those in the NRF's survey of 7,500, anticipate making an average of 44.4% of their gift purchases online. And it varies by age: Those in the 25 to 34 age group plan to buy 52% of their presents online, for example, while among those 65 and older, it's 35.5%.

• On Instagram, Calvin Gives Undies A Selfie Twist by Sarah Mahoney (Marketing Daily on 02/18/2014)
  

  Oops, thanks for that, Suzy!

• This Super Bowl, Fewer Carrots, More Beer by Sarah Mahoney (Marketing Daily on 01/28/2014)
  

  Thanks, John. On further investigation, I'd say it's less than a tad, a dash or a pinch. But 27 cents is more than a drop or a hint. Will try and rein in those old-time cooking references! http://www.ochef.com/74.htm

• OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data by Sarah Mahoney (Marketing Daily on 01/20/2014)
  

  Thanks Mike, but it's the same company. Office Depot completed the merger with OfficeMax back in November.

• Gen Y Is Going Offline, Cooking Slow, Loving Vinyl by Sarah Mahoney (Marketing Daily on 12/26/2013)
  

  I-wee-wee. (Hee hee.)

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