SARAH MAHONEY

Articles by Sarah All articles by Sarah

• How ThirdLove Is Reshaping Customer Experience in Marketing Daily on 02/14/2019
  

  We ask Third ove's Josh Wolff: Is it really true that 80% of women are wearing a bra that doesn't fit?

• Consumers Yawn At V-Day; Jewelry Loses Shine in Marketing Daily on 02/13/2019
  

  "Perhaps some consumers are finding traditional Valentine's Day gifts a bit cliche," says Valentina Marastoni-Bieser, Cuebiq's senior vice president of marketing.

• Walmart Muscles In On Ikea, Wayfair's Turf in Marketing Daily on 02/12/2019
  

  Walmart's new mid-tier furniture brand, called MoDRN and sold only online, includes 650 pieces in three collections.

• Do Consumers Care About Food Waste? New Retail App Will Find Out in Marketing Daily on 02/11/2019
  

  While mainstream American shoppers have grown increasingly warm to organic foods, "ugly" produce and more sustainable packaging, food waste is less on their radar.

• Dove, Kelly Rowland Celebrate Girls' 'Crowns' in Marketing Daily on 02/07/2019
  

  Dove has teamed up with singer Kelly Rowland to release "Crown," a single meant to help girls lock in hair confidence.

• JC Penney Bails Out Of Appliance Biz in Marketing Daily on 02/08/2019
  

  Observers say it's a smart move, though the decision can also be seen as one more example of a marketer in crisis.

• Denim's Comeback: Levi's Gains, Walmart Launching Sofia Vergara Jeans in Marketing Daily on 02/05/2019
  

  The 100-item Sofia line includes sizes up to 20, and offers jackets, tops and tees. All items cost $40 or less.

• 'I Come First': Lunya Sleepwear Campaigns For Women's Orgasms in Marketing Daily on 02/04/2019
  

  CEO Ashley Merrill says she is making women's pleasure part of its brand mission as a natural next step in the #MeToo movement.

• Bud Light, 'Game Of Thrones' Win 'Play It Safe' Bowl in Marketing Daily on 02/04/2019
  

  In one of the most boring Super Bowl games in recent memory, marketers played it safe and avoided politics, controversy or surprises.

• Teleflora Targets Male Buyers With Animated Love Story in Marketing Daily on 02/01/2019
  

  Shot almost entirely in black-and-white, except for vivid splashes of flowers, the 90-second video is called "Love Out Loud, A Silent Film."

Comments by Sarah All comments by Sarah

• Missed Chances: Brands Making Big LGBTQ Mistakes by Sarah Mahoney (Marketing Daily on 03/14/2018)
  

  Yes, the numbers are very different. GLAAD defines Millennial as 18 to 34: https://www.glaad.org/blog/new-glaad-study-reveals-twenty-percent-millennials-identify-lgbtq and Pew as 18 to 36: http://www.pewresearch.org/fact-tank/2017/06/13/5-key-findings-about-lgbt-americans/I think this discrepancy is probably less about the definition of a demographic, and more about the challenges of researchers asking people about sexual behavior. 

• Nike Amps Up Its Women's Game by Sarah Mahoney (Marketing Daily on 03/05/2018)
  

  Oops, thanks for the catch. Fixed it.

• Cyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles by Sarah Mahoney (Marketing Daily on 11/28/2016)
  

  Sorry I lost track of this. I asked Adobe, and a spokespersonreplies:    "With the record numbers for mobile shopping, we think the decline could be attributed to people spending more time securing deals and checking emails for promotions, rather than keeping their eyes tuned to their social feeds."

• Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)
  

  Will miss your column, and working with you. Best of luck. Vroom.

• NRF Says Consumers Cutting Back For Halloween by Sarah Mahoney (Marketing Daily on 09/23/2015)
  

  Spending plans are down a little for both costumes and candy. If you're interested in more specifics, there's a breakdown here: https://nrf.com/sites/default/files/Copy%20of%20Halloween%209-10-15%20press.pdf

• With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle by Sarah Mahoney (Marketing Daily on 10/16/2014)
  

  Thanks, Gian, for pointing out my error. The story should have clarified (and does now) that those in the NRF's survey of 7,500, anticipate making an average of 44.4% of their gift purchases online. And it varies by age: Those in the 25 to 34 age group plan to buy 52% of their presents online, for example, while among those 65 and older, it's 35.5%.

• On Instagram, Calvin Gives Undies A Selfie Twist by Sarah Mahoney (Marketing Daily on 02/18/2014)
  

  Oops, thanks for that, Suzy!

• This Super Bowl, Fewer Carrots, More Beer by Sarah Mahoney (Marketing Daily on 01/28/2014)
  

  Thanks, John. On further investigation, I'd say it's less than a tad, a dash or a pinch. But 27 cents is more than a drop or a hint. Will try and rein in those old-time cooking references! http://www.ochef.com/74.htm

• OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data by Sarah Mahoney (Marketing Daily on 01/20/2014)
  

  Thanks Mike, but it's the same company. Office Depot completed the merger with OfficeMax back in November.

• Gen Y Is Going Offline, Cooking Slow, Loving Vinyl by Sarah Mahoney (Marketing Daily on 12/26/2013)
  

  I-wee-wee. (Hee hee.)

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.