SARAH MAHONEY

Articles by Sarah All articles by Sarah

• With Massive Brand Launch, Target Zeros In On America's Grocery Stores in Marketing Daily on 08/20/2019
  

  Target is rolling out a private-label food line called Good & Gather, set to include some 2,000 items by end of 2020.

• Women-Owned Consumer Brands Dominate List Of Innovators in Marketing D2C Weekly on 08/19/2019
  

  CircleUp, which invests in and advises start-ups, recently announced the CircleUp25, the 25 companies it believes are the year's most innovative consumer brands.

• Omnichannel Returns: Everything Old Is New Again in D2C FYI on 08/19/2019
  

  Q&A with Patrick Robinson, a general partner at investment firm CircleUp, who's not enthused about the pure D2C model.

• Macy's, JC Penney, Banana Republic: Will Used Clothes And Subscriptions Help? in Marketing Daily on 08/18/2019
  

  Both Macy's and J.C. Penney announced partnerships with clothing consignment brand thredUP, and both did so in the wake of sobering financial reports.

• As Walmart Wrestles With Gun Stance, Is Brand At Risk? in Marketing Daily on 08/15/2019
  

  CEO Doug McMilllon used the company's earnings conference call to reiterate concerns about violence while defending its record as a responsible marketer of firearms.

• Macy's Comeback? Not So Fast in Marketing Daily on 08/14/2019
  

  Earnings report shows "Macy's must do more not only to revive current performance but also to secure its long-term future," says analyst.

• 'Direct' Isn't Enough To Make Us Love Clothes Again in D2C FYI on 08/12/2019
  

  Despite all the hoopla over D2C brands, retail sales of clothing fell 24%, the worst month since the recession of 2008.

• The SoulCycle/Equinox Roast: Consumers Find The Funny In Boycotts in Marketing Daily on 08/09/2019
  

  "Everyone who cancels their equinox and soul cycle memberships, meet me at the library. bring weights," tweeted model Chrissy Teigen.

• Dick's, ESPN Lean In To Help Young Athletes in Marketing Daily on 08/08/2019
  

  Dick's spot shows real kids reading "To whom it may concern" letters cutting off funds for their athletic programs.

• Alexa, Bloomie's, JC Penney Shine Light On Back-To-School Causes in Marketing Daily on 08/07/2019
  

  Say "Alexa, donate to Happy School Year" to donate a backpack to a kid who could use a hand.

Comments by Sarah All comments by Sarah

• Missed Chances: Brands Making Big LGBTQ Mistakes by Sarah Mahoney (Marketing Daily on 03/14/2018)
  

  Yes, the numbers are very different. GLAAD defines Millennial as 18 to 34: https://www.glaad.org/blog/new-glaad-study-reveals-twenty-percent-millennials-identify-lgbtq and Pew as 18 to 36: http://www.pewresearch.org/fact-tank/2017/06/13/5-key-findings-about-lgbt-americans/I think this discrepancy is probably less about the definition of a demographic, and more about the challenges of researchers asking people about sexual behavior. 

• Nike Amps Up Its Women's Game by Sarah Mahoney (Marketing Daily on 03/05/2018)
  

  Oops, thanks for the catch. Fixed it.

• Cyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles by Sarah Mahoney (Marketing Daily on 11/28/2016)
  

  Sorry I lost track of this. I asked Adobe, and a spokespersonreplies:    "With the record numbers for mobile shopping, we think the decline could be attributed to people spending more time securing deals and checking emails for promotions, rather than keeping their eyes tuned to their social feeds."

• Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)
  

  Will miss your column, and working with you. Best of luck. Vroom.

• NRF Says Consumers Cutting Back For Halloween by Sarah Mahoney (Marketing Daily on 09/23/2015)
  

  Spending plans are down a little for both costumes and candy. If you're interested in more specifics, there's a breakdown here: https://nrf.com/sites/default/files/Copy%20of%20Halloween%209-10-15%20press.pdf

• With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle by Sarah Mahoney (Marketing Daily on 10/16/2014)
  

  Thanks, Gian, for pointing out my error. The story should have clarified (and does now) that those in the NRF's survey of 7,500, anticipate making an average of 44.4% of their gift purchases online. And it varies by age: Those in the 25 to 34 age group plan to buy 52% of their presents online, for example, while among those 65 and older, it's 35.5%.

• On Instagram, Calvin Gives Undies A Selfie Twist by Sarah Mahoney (Marketing Daily on 02/18/2014)
  

  Oops, thanks for that, Suzy!

• This Super Bowl, Fewer Carrots, More Beer by Sarah Mahoney (Marketing Daily on 01/28/2014)
  

  Thanks, John. On further investigation, I'd say it's less than a tad, a dash or a pinch. But 27 cents is more than a drop or a hint. Will try and rein in those old-time cooking references! http://www.ochef.com/74.htm

• OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data by Sarah Mahoney (Marketing Daily on 01/20/2014)
  

  Thanks Mike, but it's the same company. Office Depot completed the merger with OfficeMax back in November.

• Gen Y Is Going Offline, Cooking Slow, Loving Vinyl by Sarah Mahoney (Marketing Daily on 12/26/2013)
  

  I-wee-wee. (Hee hee.)

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.