SARAH MAHONEY

Articles by Sarah All articles by Sarah

• 'Namastay Away, Lululemon:' Peloton Bites Back in Leggings Free-For-All in D2C FYI on 11/29/2021
  

  The skirmish comes just as Peloton, suddenly struggling in its core equipment business, is ramping up marketing for its new clothing line.

• Dick's Sales Soar, But Will Interest In Workout Gear Slack Off? in Marketing Daily - Top of the News on 11/29/2021
  

  Some analysts believe those big gains, fueled by pandemic interest in health and fitness, may be ready to fade.

• The Season Begins: Holiday Window Treatments Include 'Alexa In a Pear Tree' in Marketing Daily - Top of the News on 11/26/2021
  

  If there's one place ecommerce hasn't been able to compete with brick-and-mortar, it's the traditional holiday store window. Until now, that is.

• Best Buy's Heavy Traffic Proves People Craving In-Store Experiences in Marketing Daily - Top of the News on 11/23/2021
  

  October visits to Best Buy stores rose 10.2% compared to the same month in 2019, signaling it's poised to make the most out of the upcoming holiday.

• Citing Dangers Of Social Media, Lush Cosmetics Deactivates Its Accounts in Marketing Daily - Top of the News on 11/22/2021
  

  Company is pulling the plug on every Facebook, Instagram, TikTok and Snapchat account in the 48 countries where it currently operates.

• Pizza Hut, TGI Fridays And Dunkin' Say Swag Is In Season in QSR Land on 11/23/2021
  

  Using TikTok, AR and old-fashioned jammies, QSR brands keep pushing the "cute merch" trend.

• How SmileDirectClub CMO Learns From Brands Like Peloton, Casper in D2C FYI on 11/21/2021
  

  "We act very D2C -- but just want to meet the customer where they are" -- which includes brick-and-mortar stores and partnerships with dentists.

• Cartier Welcomes Bling's Big Season With All-Star Spot in Marketing Daily - Top of the News on 11/21/2021
  

  Retail experts expect consumers to load up their loved ones with jewelry this holiday season, especially in the luxury market.

• Macy's, Kohl's Ride America's Urge To Get Dressed in Marketing Daily - Top of the News on 11/19/2021
  

  Both chains beat expectations, though one analyst cites Macy's "disjointed and unfocused assortment."

• Strong Traffic Powering Target's Gains in Marketing Daily - Top of the News on 11/17/2021
  

  "This is a remarkable level of growth that firmly cements Target as one of the most successful retailers in the country," writes analyst Neil Saunders,

Comments by Sarah All comments by Sarah

• Sorry, Bert Parks -- Dick's Is Redefining Miss America by Sarah Mahoney (Marketing Daily - Top of the News on 07/28/2021)
  

  Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond. 

• With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory by Sarah Mahoney (Marketing Daily - Top of the News on 06/02/2021)
  

  Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.

• Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A by Sarah Mahoney (Marketing Daily - Top of the News on 09/23/2020)
  

  I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.

• GE Launches Consumer Web Initiative by Sarah Mahoney (Marketing Daily on 02/25/2010)
  

  http://www.healthymagination.com/

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