SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Apple Goes Affordable, And The Timing Is NOT An Accident in Marketing Daily on 03/04/2026
  

  With its cheapest iPhone and laptop ever, the tech giant is making a calculated move into a contracting market.

• Macy's Celebrates Celebrations In Year-Long Party Push in Retail Insider on 03/04/2026
  

  Proms, parades and fireworks all get special treatment in a 12-month birthday bash.

• Target Wants To Be Fun Again in Marketing Daily on 03/04/2026
  

  A new management team is betting that joy, style, and fandoms can do what discounts couldn't: bring shoppers back.

• The CPG Reckoning Is Here, Now What? in Marketing Daily on 03/03/2026
  

  Private label is growing twice as fast as national brands. What comes next is as much about marketing as it is about M&A.

• Merrell Sells The Transformative Power Of The Outdoors in Marketing Daily on 03/02/2026
  

  The hiking brand heads down a poetic path, focusing on creativity and expression instead of mountain scenery.

• Kohl's Shores Up Store Brands With New Campaign in Marketing Daily on 03/02/2026
  

  The struggling department store thinks proprietary brands can help it win back alienated customers.

• Health Is A Priority -- And A Paradox -- For Grocery Shoppers in Marketing Daily on 02/27/2026
  

  FMI's latest report finds retailers stepping up wellness efforts. But consumers remain inconsistent, cost-conscious and occasionally overwhelmed.

• Can A Soda-Flavored Sausage Reverse The 'Antisocial Century'? in CPG Insider on 02/27/2026
  

  Johnsonville and Dr Pepper turn mashup marketing into a hangout strategy.

• New Coach Campaign Turns Books Into Bag Charms in Marketing Daily on 02/26/2026
  

  With sales up 25%, the new work builds on Gen Z's love of analog reading, turning literary choices into fashion statements.

• Lauder Calls MAC's Sephora Debut A Makeup 'Game Changer' in Marketing Daily on 02/26/2026
  

  As makeup remains a pressure point for Estee Lauder, MAC's Sephora rollout becomes a test of channel strategy.

Comments by Sarah All comments by Sarah

• No Right Move: Target's DEI Retreat Triggers Lose-Lose Consumer Battle by Sarah Mahoney (Marketing Daily on 02/20/2025)
  

  Oops. Thanks for the catch, Bill. 

• Consumers Increasingly Upbeat About The Economy by Sarah Mahoney (Marketing Daily on 08/28/2024)
  

  Sorry for the delay in responding. McKinsey says it is a nationally representative sample of about 4,000 consumers, weighted to US Census Bureau demographics. 

• Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter by Sarah Mahoney (Marketing Daily on 07/08/2024)
  

  Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by 10% or more. (Specifically, 7.2% of respondents increased digital ad spending by 20% or more, 15.3% by between 15 and 20%, and 22% by between 10 and 15%.) The remainder also increased spending, but by smaller percentages, with 20.3% spending between 5 and 10% more, and 19.9% increasing spending by more than 0 but less than 5%.

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Which claim? I'll track it down.

• Purpose Fails: Most Consumers Can't Name A Brand Making A Difference by Sarah Mahoney (Marketing Daily - Top of the News on 03/21/2023)
  

  Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap

• With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear by Sarah Mahoney (Marketing Daily on 02/06/2023)
  

  Thanks for catching my error. 

• Amazon Ends Its Smile Charity Program Due To Low Impact by Sarah Mahoney (Marketing Daily - Top of the News on 01/19/2023)
  

  Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.

• Sorry, Bert Parks -- Dick's Is Redefining Miss America by Sarah Mahoney (Marketing Daily - Top of the News on 07/28/2021)
  

  Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond. 

• With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory by Sarah Mahoney (Marketing Daily - Top of the News on 06/02/2021)
  

  Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.

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