SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Stores, Stuck In Shame Spiral, Still Overlook In-Store Digital in Marketing Daily on 06/23/2017
  

  "Retailers tend to have this knee-jerk reaction toward digital, and this sense that it is taking away sales. But these innovations actually solve fundamental problems for retailers."

• A Fiercer Fourth: Americans To Spend Big, Travel More in Marketing Daily on 06/22/2017
  

  Cheap gas is a factor, with the national average now four cents cheaper per gallon than last year. Airline and rental car costs are also lower than last year, says AAA.

• Amazon, Wal-Mart Dress For A Fashion Fight in Marketing Daily on 06/21/2017
  

  Observers are a little dizzy watching the tit-for-tat tactics of the two retail titans, as Amazon stretches to become more like a grocery store, and Wal-Mart aspires to be more Amazonian.

• Part-Trader Joe's, Part-Walmart, Lidl Launches; Can Grocery Stores Survive? in Marketing Daily on 06/20/2017
  

  German retailer Lidl, known for high-quality foods and rock-bottom prices, has opened its first U.S. stores. With plans to open hundreds more, the invasion has every sector of the food world nibbling at its fingernails.

• Whole Foods Safe - For Now - In The Arms Of Amazon in Marketing Daily on 06/16/2017
  

  "Us mortals will just have to sit back and watch and see what it means to add Whole Foods stores to its expanding connectivity. My guess is we are about to watch Amazon get much smarter. We'll just have to see what its vision is."

• Study: New Ways To Measure Consumer Engagement in Marketing Daily on 06/19/2017
  

  A new study from Northwestern University's Kellogg School reveals that the more engaged people feel in an experience, the more likely they are to do it again. And perhaps more to the point, the more engaged consumers are at an event, the more favorably disposed they are to marketing messages there.

• Once Mighty, J. Crew Falls To 'Distressed' in Marketing Daily on 06/15/2017
  

  "The brand is not completely dead... and now needs a team that can rekindle many of the things that once underpinned its success," writes one analyst.

• Despite Retail Slump, Consumers Feel Generous At Checkout in Marketing Daily on 06/14/2017
  

  "They'll be asked at the register if they want to donate and if they say no, asked if they'd like to round up to the nearest dollar amount for a smaller donation. It's a second bite at the apple."

• EOS Seeks To Soothe Women's Shaving Anxiety in Marketing Daily on 06/13/2017
  

  The digital campaign, which includes YouTube and other paid channels, also has a large influencer component, aimed at women of varying ages.

• Amazon, Tax Holidays Reshape Back-To-School Shopping in Marketing Daily on 06/12/2017
  

  Crunching data from its Checkout Tracking and Checkout Tracking E-commerce services, NPD isolated four distinct "mini-seasons" for back-to-school shoppers.

Comments by Sarah All comments by Sarah

• Cyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles by Sarah Mahoney (Marketing Daily on 11/28/2016)
  

  Sorry I lost track of this. I asked Adobe, and a spokespersonreplies:    "With the record numbers for mobile shopping, we think the decline could be attributed to people spending more time securing deals and checking emails for promotions, rather than keeping their eyes tuned to their social feeds."

• Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)
  

  Will miss your column, and working with you. Best of luck. Vroom.

• NRF Says Consumers Cutting Back For Halloween by Sarah Mahoney (Marketing Daily on 09/23/2015)
  

  Spending plans are down a little for both costumes and candy. If you're interested in more specifics, there's a breakdown here: https://nrf.com/sites/default/files/Copy%20of%20Halloween%209-10-15%20press.pdf

• With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle by Sarah Mahoney (Marketing Daily on 10/16/2014)
  

  Thanks, Gian, for pointing out my error. The story should have clarified (and does now) that those in the NRF's survey of 7,500, anticipate making an average of 44.4% of their gift purchases online. And it varies by age: Those in the 25 to 34 age group plan to buy 52% of their presents online, for example, while among those 65 and older, it's 35.5%.

• On Instagram, Calvin Gives Undies A Selfie Twist by Sarah Mahoney (Marketing Daily on 02/18/2014)
  

  Oops, thanks for that, Suzy!

• This Super Bowl, Fewer Carrots, More Beer by Sarah Mahoney (Marketing Daily on 01/28/2014)
  

  Thanks, John. On further investigation, I'd say it's less than a tad, a dash or a pinch. But 27 cents is more than a drop or a hint. Will try and rein in those old-time cooking references! http://www.ochef.com/74.htm

• OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data by Sarah Mahoney (Marketing Daily on 01/20/2014)
  

  Thanks Mike, but it's the same company. Office Depot completed the merger with OfficeMax back in November.

• Gen Y Is Going Offline, Cooking Slow, Loving Vinyl by Sarah Mahoney (Marketing Daily on 12/26/2013)
  

  I-wee-wee. (Hee hee.)

• Gen Y Warms Up To The 'New' Black Friday by Sarah Mahoney (Marketing Daily on 11/12/2013)
  

  A spokesperson for Accenture says that 59% of 35-44 years olds are likely to shop on Black Friday, and 43% of 35-44 years olds are likely to shop on Thanksgiving Day. And 19% of 35-44 years olds said that shopping on Thanksgiving Day is about being part of the excitement. If you’d like more, you can access the full study at http://www.accenture.com/holidaysurvey2013

• Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's by Sarah Mahoney (Marketing Daily on 05/17/2013)
  

  What I thought was most interesting was that there was not much "vs."--they shop online all the time AND they shop in stores all the time. Here's a link to the site, and you can download the whole study ....http://www.uli.org/senior-fellows/gen-y-and-retail/?utm_source=ULI&utm_medium=RR&utm_campaign=GenYRetail

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