SARAH MAHONEY

Articles by Sarah All articles by Sarah
- Hawaiian Tropic Thinks You Need A Virtual Beach Day in
Marketing Daily on
02/23/2021
Company is sponsoring a contest to win one of its new escapist bath bombs -- and a real live getaway.
- Normal? Restaurants Say Maybe By September in
QSR Land on
02/23/2021
A new survey says most restaurants feel "normal" is still seven months away, as many chains still struggle and face more closures.
- Remember Getting Dressed? Shapermint Does in
D2C FYI on
02/22/2021
As D2C brands continue to make inroads into intimate apparel, Shapermint says it's expanding, including a swimwear line set to bow next month.
- Etsy Crafts Inclusion: What Does Diversity Look Like? in
Marketing Daily - Top of the News on
02/22/2021
Etsy said 59% of the images developed or used by the creative team included human element featuring black or brown skin tones.
- The $15-An-Hour-Furor: Walmart Dives In in
Marketing Daily - Top of the News on
02/19/2021
Half of its hourly workforce, or about 730,000 associates, will earn $15 an hour or more. Experts say the move will burnish Walmart's brand.
- Date Night? 'Shark Tank'? Lowe's Promos Get Creative in
Marketing Daily on
02/18/2021
A Valentine's Day sweepstakes called "Night of Lowemance" gave couples the chance to win a romantic splash-painting date night.
- Old Spice's New Way To Build CPG Experiences in
Marketing Daily on
02/17/2021
"Old Spice Hairtopia" in Columbus, Ohio, is barbershop targeting students -- AND a fully functioning content studio.
- Starbucks Cozies Up To Its Drive-Through Future in
QSR Land on
02/16/2021
Starbucks' execs are getting ready for "the great human reconnection" -- and building plenty of drive-throughs.
- Yumi: Baby-Sized Niche In Massive Food Biz in
D2C FYI on
02/15/2021
While the D2C universe may be crowded with healthy food options for people -- and dogs -- it's neglected babies.
- Beautiful Recovery Ahead: L'Oreal Predicts 'Roaring '20s' in
Marketing Daily - Top of the News on
02/15/2021
"Like a flower after winter, beauty is ready to blossom after COVID goes away," says Nicolas Hieronimus, incoming CEO.
Comments by Sarah All comments by Sarah
- Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
by
Sarah Mahoney
(Marketing Daily - Top of the News on
09/23/2020)
I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/
- It's Time -- Literally -- To Move On
by
Thom Forbes
(Marketing Daily - Top of the News on
08/31/2020)
Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.
- GE Launches Consumer Web Initiative
by
Sarah Mahoney
(Marketing Daily on
02/25/2010)
http://www.healthymagination.com/

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