SARAH MAHONEY

Articles by Sarah All articles by Sarah

• What To Wear In Orbit: Under Armour Reveals Virgin Galactic Space Togs in Marketing Daily on 10/16/2019
  

  Under Armour's footwear is a sleek boot with no distractions, meant to be especially comfy while floating in zero gravity.

• Walmart Kicks Off In-Home Grocery Delivery in Marketing Daily on 10/15/2019
  

  Walmart is officially rolling out the offer, now available to some one million customers in Pittsburgh, Kansas City and Vero Beach, Florida.

• Old Spice Gets Sweaty With Faux Feud in Marketing Daily on 10/15/2019
  

  A new campaign both mocks and mimics political attack ads, creating a fictional vendetta against rookie Montez Sweat.

• Gen Z Women: Tech-bivalent, Fiercely Open-Minded in Marketing Daily on 10/14/2019
  

  This group is much less likely than other women to say they always want to be reachable.

• Wine Insiders' Secret? Older Drinkers, Plenty of Reds, QVC in D2C FYI on 10/14/2019
  

  Founded in 1982, it doesn't think of itself as a disruptor so much as "your corner wine store, but online."

• To Get Beyond Winter Boots, Ugg Goes Multigenerational in Marketing Daily on 10/10/2019
  

  Ugg started as men's surf brand in the 1970s, but its classic sheepskin boot became a fashion staple, with sales topping $1.5 billion.

• Today's Teens Spend Less, Care More, Wear Nike in Marketing Daily on 10/09/2019
  

  Piper Jaffray's latest teens report is out, with teens saying they've cut their spending 4%, to the lowest levels since 2011.

• Toys R Us Ties Its Comeback To Target in Marketing Daily on 10/08/2019
  

  When consumers click to buy an item on new Toys R Us site, they're automatically linked to the same product page on Target.com.

• 'Hims, Hers' Hopes To Shake Up Healthcare in D2C FYI on 10/07/2019
  

  The online start-up currently offers more than 40 products, some requiring prescriptions, including erectile-dysfunction and birth-control medications.

• Amid Fast-Fashion Guilt, H&M Sales Rise in Marketing Daily on 10/04/2019
  

  Forever 21, seemingly the latest casualty of fast-fashion guilt, filed for bankruptcy this week.

Comments by Sarah All comments by Sarah

• Missed Chances: Brands Making Big LGBTQ Mistakes by Sarah Mahoney (Marketing Daily on 03/14/2018)
  

  Yes, the numbers are very different. GLAAD defines Millennial as 18 to 34: https://www.glaad.org/blog/new-glaad-study-reveals-twenty-percent-millennials-identify-lgbtq and Pew as 18 to 36: http://www.pewresearch.org/fact-tank/2017/06/13/5-key-findings-about-lgbt-americans/I think this discrepancy is probably less about the definition of a demographic, and more about the challenges of researchers asking people about sexual behavior. 

• Nike Amps Up Its Women's Game by Sarah Mahoney (Marketing Daily on 03/05/2018)
  

  Oops, thanks for the catch. Fixed it.

• Cyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles by Sarah Mahoney (Marketing Daily on 11/28/2016)
  

  Sorry I lost track of this. I asked Adobe, and a spokespersonreplies:    "With the record numbers for mobile shopping, we think the decline could be attributed to people spending more time securing deals and checking emails for promotions, rather than keeping their eyes tuned to their social feeds."

• Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)
  

  Will miss your column, and working with you. Best of luck. Vroom.

• NRF Says Consumers Cutting Back For Halloween by Sarah Mahoney (Marketing Daily on 09/23/2015)
  

  Spending plans are down a little for both costumes and candy. If you're interested in more specifics, there's a breakdown here: https://nrf.com/sites/default/files/Copy%20of%20Halloween%209-10-15%20press.pdf

• With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle by Sarah Mahoney (Marketing Daily on 10/16/2014)
  

  Thanks, Gian, for pointing out my error. The story should have clarified (and does now) that those in the NRF's survey of 7,500, anticipate making an average of 44.4% of their gift purchases online. And it varies by age: Those in the 25 to 34 age group plan to buy 52% of their presents online, for example, while among those 65 and older, it's 35.5%.

• On Instagram, Calvin Gives Undies A Selfie Twist by Sarah Mahoney (Marketing Daily on 02/18/2014)
  

  Oops, thanks for that, Suzy!

• This Super Bowl, Fewer Carrots, More Beer by Sarah Mahoney (Marketing Daily on 01/28/2014)
  

  Thanks, John. On further investigation, I'd say it's less than a tad, a dash or a pinch. But 27 cents is more than a drop or a hint. Will try and rein in those old-time cooking references! http://www.ochef.com/74.htm

• OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data by Sarah Mahoney (Marketing Daily on 01/20/2014)
  

  Thanks Mike, but it's the same company. Office Depot completed the merger with OfficeMax back in November.

• Gen Y Is Going Offline, Cooking Slow, Loving Vinyl by Sarah Mahoney (Marketing Daily on 12/26/2013)
  

  I-wee-wee. (Hee hee.)

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