SARAH MAHONEY
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.Articles by Sarah All articles by Sarah
- Walmart Cuts Several 100 Corporate Jobs in
Marketing Daily on
05/14/2024
The news comes weeks after the retailer shuttered its five-year-old health center division.
- Chilly Weather, Weak Housing Bite Into Home Depot's Sales in
Marketing Daily on
05/14/2024
The DIY retailer's declining sales mark its sixth quarter of bad news.
- Expedia Group Latest To Dive Into Retail Media in
Marketing Daily on
05/14/2024
The popular travel site believes it can offer something hundreds of competitive networks can't: oceans of travel data.
- With AM By You, Adore Me Lets Customers Use GenAI To Create Designs in
D2C Insider on
05/13/2024
The lingerie company says the service, which helps people design unique prints for bralette-and-panty sets, paves the way for many other uses.
- Gen Z's Favorite Brands: YouTube, Amazon, Band-Aid in
Marketing Daily on
05/13/2024
The latest rankings from Collage Group highlight a growing preference for entertainment, convenience and value.
- With 'Let's Run There,' Brooks Chases Gen Z Wellness Trends in
Marketing Daily on
05/10/2024
For younger people, a run means something different every day.
- High-Flying Crocs Expands Take-Back Offer in
Marketing Daily on
05/09/2024
After a successful pilot, the company is offering a 10% discount to those who trade in old shoes.
- Etsy Ads Aim To Make Gifting Even Faster in
Marketing Daily on
05/09/2024
As sales decline, the company is touting the tech prowess of its shopping tools.
- Tractor Supply Freshens Up 'Life Out Here' in
Retail Insider on
05/08/2024
New ads with singer Lainey Wilson, a partnership with Martha Stewart and the addition of Weber Grills are all helping the retailer expand what it means to be country.
- With Billie Jean King, E.L.F. Takes On Corporate Board Diversity in
Marketing Daily on
05/08/2024
The beauty company turns its trademark humor on the stubbornly homogenous world of corporate governance.
Comments by Sarah All comments by Sarah
- Cacique: Mexican Food Now Outsells Italian
by
Sarah Mahoney
(Marketing Daily on
06/28/2023)
Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/
- Cacique: Mexican Food Now Outsells Italian
by
Sarah Mahoney
(Marketing Daily on
06/28/2023)
Which claim? I'll track it down.
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
by
Sarah Mahoney
(Marketing Daily - Top of the News on
03/21/2023)
Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap
- With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear
by
Sarah Mahoney
(Marketing Daily on
02/06/2023)
Thanks for catching my error.
- Amazon Ends Its Smile Charity Program Due To Low Impact
by
Sarah Mahoney
(Marketing Daily - Top of the News on
01/19/2023)
Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.
- Sorry, Bert Parks -- Dick's Is Redefining Miss America
by
Sarah Mahoney
(Marketing Daily - Top of the News on
07/28/2021)
Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond.
- With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory
by
Sarah Mahoney
(Marketing Daily - Top of the News on
06/02/2021)
Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.
- Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
by
Sarah Mahoney
(Marketing Daily - Top of the News on
09/23/2020)
I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/
- It's Time -- Literally -- To Move On
by
Thom Forbes
(Marketing Daily - Top of the News on
08/31/2020)
Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.
- GE Launches Consumer Web Initiative
by
Sarah Mahoney
(Marketing Daily on
02/25/2010)
http://www.healthymagination.com/
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