SARAH MAHONEY

Articles by Sarah All articles by Sarah

• For BTS, Shoppers Crave Brick-And-Mortar Stores in Marketing Daily on 07/22/2017
  

  Market Track, which monitors traffic trends, believes Amazon Prime Day may have reshaped the timing of back-to-school shopping in physical stores.

• Old Navy Shines Light On Hard-Rockin' Teachers in Marketing Daily on 07/21/2017
  

  The teachers' videos are exclusively digital and running on Old Navy's YouTube page, within its social channels and on music platforms like Vevo.

• Best Buy Woos Back-To-College Crowd In New Campaign in Marketing Daily on 07/20/2017
  

  Deloitte's survey bodes better for Best Buy, indicating a 10% jump in the number of parents who say they plan to make purchases at a consumer-electronics store.

• Target Fires Up Pep Squad For Back-to-School Rally in Marketing Daily on 07/19/2017
  

• With Digital Push, Walmart Seeks Smarter Back-To-School Season in Marketing Daily on 07/17/2017
  

  Walmart has also souped up the functionality of its site, incorporating TeacherLists, the website that works with schools, brands and retailers around the country.

• Meal Kits Take Amazon Deeper Into America's Kitchens in Marketing Daily on 07/17/2017
  

  "Just as this is bad news for legacy meal kit companies like Blue Apron and HelloFresh, it's also bad news for legacy supermarkets."

• Justice Taps Mackenzie Ziegler To Sell Tweens On Teamwork  in Marketing Daily on 07/17/2017
  

  In addition to the new campaign, which focuses on working together against bullying, the chain is also introducing a dance-themed activewear line.

• For Back-To-School Spending, Outlook Is Murky in Marketing Daily on 07/13/2017
  

  NRF's rosily predicts parents will start shopping earlier than last year. Deloitte is less optimistic, although it, too, predicts that the earlier parents start shopping, the more they'll spend.

• With Ad Spending Up, Levi Strauss & Co. Ride Denim's Comeback in Marketing Daily on 07/13/2017
  

  Innovation-some new stylish or functional twist to trusty denims-seems to be key to appealing to customers these days, according to NPD Group.

• Benetton, Gates Foundation Launch Birth Control Ads in Marketing Daily on 07/11/2017
  

  Called "Power Her Choices," one campaign, created by Fabrica, Benetton's in-house communication center, centers on a light bulb shaped like a womb.

Comments by Sarah All comments by Sarah

• Cyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles by Sarah Mahoney (Marketing Daily on 11/28/2016)
  

  Sorry I lost track of this. I asked Adobe, and a spokespersonreplies:    "With the record numbers for mobile shopping, we think the decline could be attributed to people spending more time securing deals and checking emails for promotions, rather than keeping their eyes tuned to their social feeds."

• Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)
  

  Will miss your column, and working with you. Best of luck. Vroom.

• NRF Says Consumers Cutting Back For Halloween by Sarah Mahoney (Marketing Daily on 09/23/2015)
  

  Spending plans are down a little for both costumes and candy. If you're interested in more specifics, there's a breakdown here: https://nrf.com/sites/default/files/Copy%20of%20Halloween%209-10-15%20press.pdf

• With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle by Sarah Mahoney (Marketing Daily on 10/16/2014)
  

  Thanks, Gian, for pointing out my error. The story should have clarified (and does now) that those in the NRF's survey of 7,500, anticipate making an average of 44.4% of their gift purchases online. And it varies by age: Those in the 25 to 34 age group plan to buy 52% of their presents online, for example, while among those 65 and older, it's 35.5%.

• On Instagram, Calvin Gives Undies A Selfie Twist by Sarah Mahoney (Marketing Daily on 02/18/2014)
  

  Oops, thanks for that, Suzy!

• This Super Bowl, Fewer Carrots, More Beer by Sarah Mahoney (Marketing Daily on 01/28/2014)
  

  Thanks, John. On further investigation, I'd say it's less than a tad, a dash or a pinch. But 27 cents is more than a drop or a hint. Will try and rein in those old-time cooking references! http://www.ochef.com/74.htm

• OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data by Sarah Mahoney (Marketing Daily on 01/20/2014)
  

  Thanks Mike, but it's the same company. Office Depot completed the merger with OfficeMax back in November.

• Gen Y Is Going Offline, Cooking Slow, Loving Vinyl by Sarah Mahoney (Marketing Daily on 12/26/2013)
  

  I-wee-wee. (Hee hee.)

• Gen Y Warms Up To The 'New' Black Friday by Sarah Mahoney (Marketing Daily on 11/12/2013)
  

  A spokesperson for Accenture says that 59% of 35-44 years olds are likely to shop on Black Friday, and 43% of 35-44 years olds are likely to shop on Thanksgiving Day. And 19% of 35-44 years olds said that shopping on Thanksgiving Day is about being part of the excitement. If you’d like more, you can access the full study at http://www.accenture.com/holidaysurvey2013

• Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's by Sarah Mahoney (Marketing Daily on 05/17/2013)
  

  What I thought was most interesting was that there was not much "vs."--they shop online all the time AND they shop in stores all the time. Here's a link to the site, and you can download the whole study ....http://www.uli.org/senior-fellows/gen-y-and-retail/?utm_source=ULI&utm_medium=RR&utm_campaign=GenYRetail

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