SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Is Stock-Up Fever Coming To Grocery Aisles? in CPG Insider on 04/18/2025
  

  As tariff concerns rise, shoppers rush to fill their pantries.

• Sleep Number Shakes Up Marketing With New CMO From Casper in Marketing Daily on 04/18/2025
  

  Amber Minson steps in as the mattress brand confronts sales losses, shifting strategies to revive growth.

• New Boycotts Hit Target, Walmart, Amazon Again -- And This Time, They're Felt in Marketing Daily - Top of the News on 04/17/2025
  

  Economic Blackout events show how even modest action can ripple through retail.

• Hermes Is Raising Prices. Marketers Should Pay Attention in Marketing Daily on 04/17/2025
  

  In announcing 10% price hikes in the U.S., the luxury brand is among the first to signal honest pricing to consumers.

• Coach Courts The WNBA, Betting On Fashion, Fandom And Pride in Marketing Daily on 04/16/2025
  

  The partnership includes expanded support of WNBA Pride, spotlighting LGBTQ+ inclusion and next-gen athletes.

• Lowe's Expands Its Roster: From Pro Builders To Madden Players in Retail Insider on 04/16/2025
  

  With a $1.3 billion acquisition and a splashy EA Sports partnership, Lowe's is testing new ways to reach both professionals and future DIYers.

• Mon Dieu! Hermes Ousts LVMH As Most Valuable Luxury Company in Marketing Daily - Top of the News on 04/15/2025
  

  Tariffs, aspirational shopper woes, and China drag LVMH down, shaking up a $400 billion market.

• From Crocs To Couches: Lovesac Adds First CMO in Marketing Daily on 04/15/2025
  

  Former Crocs CMO Heidi Cooley takes on new brand role as Lovesac eyes aggressive expansion and recovers from a sales dip.

• In Masters Win, Nike Honors McIlroy With Pitch-Perfect Spot in Marketing Daily on 04/14/2025
  

  Pimento sandwiches and a green blazer celebrate the Nike athlete's rare Grand Slam triumph.

• Education Secretary Thinks AI Is A Steak Sauce -- Heinz Takes It To The Bank in Marketing Daily on 04/14/2025
  

  Linda McMahon's latest gaffe handed Kraft Heinz an opportunity too juicy to resist.

Comments by Sarah All comments by Sarah

• No Right Move: Target's DEI Retreat Triggers Lose-Lose Consumer Battle by Sarah Mahoney (Marketing Daily on 02/20/2025)
  

  Oops. Thanks for the catch, Bill. 

• Consumers Increasingly Upbeat About The Economy by Sarah Mahoney (Marketing Daily on 08/28/2024)
  

  Sorry for the delay in responding. McKinsey says it is a nationally representative sample of about 4,000 consumers, weighted to US Census Bureau demographics. 

• Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter by Sarah Mahoney (Marketing Daily on 07/08/2024)
  

  Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by 10% or more. (Specifically, 7.2% of respondents increased digital ad spending by 20% or more, 15.3% by between 15 and 20%, and 22% by between 10 and 15%.) The remainder also increased spending, but by smaller percentages, with 20.3% spending between 5 and 10% more, and 19.9% increasing spending by more than 0 but less than 5%.

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Which claim? I'll track it down.

• Purpose Fails: Most Consumers Can't Name A Brand Making A Difference by Sarah Mahoney (Marketing Daily - Top of the News on 03/21/2023)
  

  Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap

• With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear by Sarah Mahoney (Marketing Daily on 02/06/2023)
  

  Thanks for catching my error. 

• Amazon Ends Its Smile Charity Program Due To Low Impact by Sarah Mahoney (Marketing Daily - Top of the News on 01/19/2023)
  

  Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.

• Sorry, Bert Parks -- Dick's Is Redefining Miss America by Sarah Mahoney (Marketing Daily - Top of the News on 07/28/2021)
  

  Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond. 

• With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory by Sarah Mahoney (Marketing Daily - Top of the News on 06/02/2021)
  

  Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.

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