SARAH MAHONEY

Articles by Sarah All articles by Sarah

• TheRealReal, Stella McCartney Flaunt High-Fashion Recycling in Marketing Daily on 04/20/2018
  

  Themed "the Future of Fashion is circular," the new spot is breaking just as the e-commerce site is said to be seeking $100 million in new investments.

• Wayfair Aims For Its Day In The Sun in Marketing Daily on 04/19/2018
  

  As part of the event, scheduled for April 25, the Boston-based e-commerce site is also planning activations in eight cities, including Hinesville, Ga.

• Perplexed By Purpose: What Brands Get Wrong in Marketing Daily on 04/18/2018
  

• Target, BET Launch Bold New Beauty Pushes in Marketing Daily on 04/17/2018
  

  Available online this week and in stores late next month, the eight new brands, some of which had only been sold online, bring more than 150 products to Target.

• H&M, Adidas, Fenty Puma: Fashion Reigns Again At Coachella in Marketing Daily on 04/16/2018
  

  H&M announced its latest collaboration, with model Gigi Hadid saying that the retailer would partner with Moschino for its next collaboration.

• Hollister Dresses Up Bitmoji; Abercrombie Channels John F. Kennedy in Marketing Daily on 04/12/2018
  

  The partnership allows IOS and Android users to dress their avatars in hoodies, tees, bottoms and shoes and use them in Snapchat.

• Gen Z Spending Up: Nike Loses, Adidas, Vans Gain in Marketing Daily on 04/11/2018
  

  In social media, teens continue to name Snapchat and Instagram as favorites, followed by Twitter. Facebook, preferred by only 8%, is stabilizing.

• With Postmates, Walmart Can Now Deliver Groceries To 40% Of America in Marketing Daily on 04/10/2018
  

  It will charge $9.95, with a minimum order of $30, and will soon roll out to other markets. Postmates has some 160,000 couriers.

• Adidas, P&G, Lyft Amp Up Equal Pay Messages in Marketing Daily on 04/11/2018
  

  Lean In, which organizes the event, chose April 10, since women need to work four months and ten days longer than a man to earn the same salary.

• Kerry Washington, Neutrogena Unveil New Collection At Ulta in Marketing Daily on 04/09/2018
  

  While celebrity beauty lines and collections are nothing new, with Kylie Cosmetics by Kylie Jenner, and KKW from Kim Kardashian, they are still among the hottest.

Comments by Sarah All comments by Sarah

• Missed Chances: Brands Making Big LGBTQ Mistakes by Sarah Mahoney (Marketing Daily on 03/14/2018)
  

  Yes, the numbers are very different. GLAAD defines Millennial as 18 to 34: https://www.glaad.org/blog/new-glaad-study-reveals-twenty-percent-millennials-identify-lgbtq and Pew as 18 to 36: http://www.pewresearch.org/fact-tank/2017/06/13/5-key-findings-about-lgbt-americans/I think this discrepancy is probably less about the definition of a demographic, and more about the challenges of researchers asking people about sexual behavior. 

• Nike Amps Up Its Women's Game by Sarah Mahoney (Marketing Daily on 03/05/2018)
  

  Oops, thanks for the catch. Fixed it.

• Cyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles by Sarah Mahoney (Marketing Daily on 11/28/2016)
  

  Sorry I lost track of this. I asked Adobe, and a spokespersonreplies:    "With the record numbers for mobile shopping, we think the decline could be attributed to people spending more time securing deals and checking emails for promotions, rather than keeping their eyes tuned to their social feeds."

• Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)
  

  Will miss your column, and working with you. Best of luck. Vroom.

• NRF Says Consumers Cutting Back For Halloween by Sarah Mahoney (Marketing Daily on 09/23/2015)
  

  Spending plans are down a little for both costumes and candy. If you're interested in more specifics, there's a breakdown here: https://nrf.com/sites/default/files/Copy%20of%20Halloween%209-10-15%20press.pdf

• With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle by Sarah Mahoney (Marketing Daily on 10/16/2014)
  

  Thanks, Gian, for pointing out my error. The story should have clarified (and does now) that those in the NRF's survey of 7,500, anticipate making an average of 44.4% of their gift purchases online. And it varies by age: Those in the 25 to 34 age group plan to buy 52% of their presents online, for example, while among those 65 and older, it's 35.5%.

• On Instagram, Calvin Gives Undies A Selfie Twist by Sarah Mahoney (Marketing Daily on 02/18/2014)
  

  Oops, thanks for that, Suzy!

• This Super Bowl, Fewer Carrots, More Beer by Sarah Mahoney (Marketing Daily on 01/28/2014)
  

  Thanks, John. On further investigation, I'd say it's less than a tad, a dash or a pinch. But 27 cents is more than a drop or a hint. Will try and rein in those old-time cooking references! http://www.ochef.com/74.htm

• OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data by Sarah Mahoney (Marketing Daily on 01/20/2014)
  

  Thanks Mike, but it's the same company. Office Depot completed the merger with OfficeMax back in November.

• Gen Y Is Going Offline, Cooking Slow, Loving Vinyl by Sarah Mahoney (Marketing Daily on 12/26/2013)
  

  I-wee-wee. (Hee hee.)

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