The popular kids' character is on a mission to round out the lunchbox.

In the race to win the better-for-you protein category, the brand thinks the right recipe is lighthearted humor.

How Sara Mendez Bermudez is turning what she learned at SC Johnson into a new brand strategy.

New chief hopes 14% increase in ad spending can help remind stressed-out shoppers of brand value.

As it costs more to fill up, U.S. consumers are cutting back on chips and soda.

By cutting $3 billion and investing in innovation and marketing, the company looks for a way back to sales growth.

The Coca-Cola-owned brand is cruising on cultural momentum, naming the genre's 50 greatest songs -- and featuring them on cans and bottles.

New ad for the meal kit spoofs the GOAT's comeback, but not her love for serious food.