by Sarah Mahoney on Jun 26, 10:32 AM
The Coca-Cola-owned brand is cruising on cultural momentum, naming the genre's 50 greatest songs -- and featuring them on cans and bottles.
by Sarah Mahoney on Jun 19, 9:43 AM
New ad for the meal kit spoofs the GOAT's comeback, but not her love for serious food.
by Sarah Mahoney on Jun 12, 3:06 PM
The Mars-owned brand hopes Chewbert, an animated character, can win over Gen Z.
by Sarah Mahoney on Jun 5, 12:22 PM
The kick-off is a week away, and CPG brands are all in. Are consumers?
by Sarah Mahoney on May 29, 12:08 PM
The cereal maker, long a MAHA punching bag, says it will ease consumer confusion about protein, fiber and sugar.
by Sarah Mahoney on May 22, 1:31 PM
Major seasonal trends include smokers, open flames, and this year's star: Swicy & Heat 2.0.
by Sarah Mahoney on May 15, 10:59 AM
A new campaign hopes Will Ferrell, Marshawn Lynch and David Beckham can make fickle fandom a good thing.
by Sarah Mahoney on May 8, 8:52 AM
Ferrara Candy spent more than a year deciding how to reinvigorate a Reagan-era favorite.
by Sarah Mahoney on May 1, 7:56 AM
With jellyfish massages, scooting balloon dogs and men in kangaroo pouches, the brand invites people to "soft the rainbow."
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