Creative director Nicole Meyer discusses what goes into designing a brand for the growing category.
Ads that featured a celebrity in a clever way, like CeraVe's ad starring Michael Cera, were the most-discussed.
Doritos' "Dina And Mita" was one of the year's most celebrated ads.
Pringles' U.S. marketing lead discusses the role of fan engagement in bringing "Mr.P" to life.
Samuel Adams has a longtime association with the quirky holiday, as Head of Brand Lauren Price explains.
And one in five consumers report having deleted a social media account in the last year, according to an R.R. Donnelley report.
Marketing wasn't a focus for crafts beer brewers until "Crushie" marketing awards began in 2020. But "point-of-sale is still the most important," says award co-founder.
"This campaign brought the brand directly to consumers. It's one thing to know and recognize the brand, but another to engage and celebrate with it," says company CMO.
The No. 1 most-read story showed Arm & Hammer discussing its first green entry in the laundry space with its Power Sheets Laundry Detergent.
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