New chief hopes 14% increase in ad spending can help remind stressed-out shoppers of brand value.

As it costs more to fill up, U.S. consumers are cutting back on chips and soda.

By cutting $3 billion and investing in innovation and marketing, the company looks for a way back to sales growth.

The Coca-Cola-owned brand is cruising on cultural momentum, naming the genre's 50 greatest songs -- and featuring them on cans and bottles.

New ad for the meal kit spoofs the GOAT's comeback, but not her love for serious food.

The Mars-owned brand hopes Chewbert, an animated character, can win over Gen Z.

The kick-off is a week away, and CPG brands are all in. Are consumers?

The cereal maker, long a MAHA punching bag, says it will ease consumer confusion about protein, fiber and sugar.