The wisecracking candies fend off telenovela passion, 'Survivor' guilt, and crime-show creepiness.

The new CMO's mantra? "There are no tired brands, only tired brand managers."

The "cheeziest" brand looks to tap college football fandom for new growth.

Ads highlight the relaunch of Kilo, Touch and Anarchy, with awkward reminders of what your crush really smelled like.

Pressured consumers are redefining value, and are responding to the company's protein-centric portfolio.

Co-founded by an Integrative medicine pioneer, the brand's marketing now emphasizes Japanese culture rather than health benefits.

J.M. Smucker hopes a new look and updated strategy will expand peanut butter's territory in a protein-mad world.

The popular kids' character is on a mission to round out the lunchbox.

In the race to win the better-for-you protein category, the brand thinks the right recipe is lighthearted humor.