by Karlene Lukovitz on May 28, 3:48 PM
Tapping Amazon's potential requires sorting through its metrics and their relation -- or lack thereof -- to those of other new retail media platforms.
by Karlene Lukovitz on May 21, 3:18 PM
Amazon strategy pros agree it's "beyond critical" to integrate marketing teams, other functions to optimize this complex, evolving platform.
by Karlene Lukovitz on May 14, 3:25 PM
51% of 2018's most successful launches came from small companies, but big CPG makers are learning to use AI, deeper insights for "smart launches."
by Karlene Lukovitz on May 7, 3:26 PM
With a massive data hub and a digital army using AI to glean consumer insights, Unilever is hitting home runs with market-specific new products.
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