by Steve Ellwanger on May 26, 2:43 PM
Among tips offered by Sovos ShipCompliant and D2C platform Commerce7: Use discounted shipping "as a carrot" by offering it once customers hit a certain price or bottle number.
by Steve Ellwanger on May 19, 1:30 PM
Since 2019, beer has led non-alcohol beverage sales with about 89% of the category, followed by wine (10%) and spirits (1%) in retail channels tracked by NielsenIQ.
by Steve Ellwanger on May 12, 2:40 PM
Scary, but irresistible to brand marketers: That's a reference to both social media and artificial intelligence.
by Steve Ellwanger on May 5, 2:41 PM
Nearly half of U.S. voters support a ban on TikTok. Yet it's doubtful advertisers would vote to cut a digital lifeline to consumers.
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