by Erik Oster on Nov 22, 8:38 PM
"The fact that soda is part of everybody's childhood memories isn't something that just happened," Olipop Co-Founder Ben Goodwin says.
by Erik Oster on Nov 17, 3:01 PM
PepsiCo sees AI as a tool for strategic enhancement, "allowing us to personalize and scale in real time with far less friction than we're used to," said company's Caitlin Winsor.
by Erik Oster on Nov 10, 2:40 PM
"Choose Different" campaign highlights brand as the "consumer choice to moderate with something substantially different" from others in category, says marketing exec.
by Erik Oster on Nov 3, 1:50 PM
"It's about bragging rights!" says Tami Kirlis, Nature's Heritage brand manager. With both products, "people love to have the thing that no one else has."
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