by Karlene Lukovitz on Jul 26, 3:52 PM
Kroger's 84.51 data intelligence unit launching sophisticated analytics tool designed to accelerate CPG sales growth through consumer insights.
by Karlene Lukovitz on Jul 19, 2:23 PM
Bic clearly believes the upsides of launching a potentially hit product through Amazon's Accelerator program outweigh any downsides.
by Karlene Lukovitz on Jul 12, 12:16 PM
Use of digital, mobile is growing -- particularly among younger cohorts -- of course. But print volumes still dwarf digital, even though the number of print coupons distributed is dropping.
by Karlene Lukovitz on Jul 5, 3:35 PM
"Constructive disruption" -- including shift toward in-house ad creative -- is capstone of strategy finally moving the sales needle for P&G, according to COO.
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