by Steve Ellwanger on Mar 31, 1:32 PM
Constellation Brands will launch an original-series content studio in a multimillion-dollar deal with global food, travel and home & design video platform Tastemade.
by Steve Ellwanger on Mar 24, 2:52 PM
Influencers have the single biggest impact on peoples' green choices, according to a Unilever's Dove/ Hellmann's brands/ Behavioural Insights Team project.
by Steve Ellwanger on Mar 17, 2:36 PM
Mary Jones Cannabis concentrates the bulk of its marketing efforts on in-dispensary exposure and consumer engagement via sampling and other initiatives.
by Steve Ellwanger on Mar 10, 2:35 PM
Heineken's top spot was credited in part to the brand's consistent use of "creative rerecords" of well-known songs, according to Songtradr Group.
by Steve Ellwanger on Mar 3, 2:00 PM
In a time of inflation, it's not that "people are brushing their teeth less. It's just they are taking longer to replace their toothpaste tubes," says RBC Capital Markets' Modi.
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