- D2C Brands Lead In Trust, Lag In Satisfaction
D2C Insider, Sarah Mahoney - Monday, March 18, 2024
New research shows retail websites and online marketplaces still outperform direct-selling bra ...
- Amazon Delivered Ads For Unavailable Products
Marketing Daily, Sarah Mahoney - Friday, March 15, 2024
The company reportedly charged small advertiser up to $300,000 for misdirected ...
- Amazon Apologizes For Costly Errors Made By Its Automated Ad System
MediaDailyNews, Laurie Sullivan - Friday, March 15, 2024
A seller of gaming computers discovered Amazon had charged him thousands ...
- Lilly CEO Reflects On D2C As Amazon Joins LillyDirect Delivery
Marketing Daily, Les Luchter - Wednesday, March 13, 2024
After two months in operation, Eli Lilly's launch into D2C sales wi ...
- What's Behind QVC Email, Other Asian Hate Stories
Marketing Daily, Sarah Mahoney - Wednesday, March 13, 2024
A diversity expert explains how -- and why -- brands let Asi ...
- AP Launches AP Buyline With Taboola In Ecommerce Move
Publishers Daily, Ray Schultz - Wednesday, March 13, 2024
Taboola will provide 'factual' product reviews to AP Buyline, the companies ...
- Kohl's Looks To Babies R Us To Boost Sagging Sales
Marketing Daily, Sarah Mahoney - Tuesday, March 12, 2024
In a partnership with WHP Global, the retailer will open 200 ba ...
- Michaels Launches Ecommerce Platform For Handmade Goods
Out to Launch, Fern Siegel - Tuesday, March 12, 2024
The new 30-second spot targets creators of handmade items and a compa ...
- Form Follows Function: A Tool For Building Email, SMS Lists
Email Insider, Ray Schultz - Monday, March 11, 2024
Easy user interfaces are needed for onboarding new customers. Sendlane has add ...
- CarBravo Resells Pre-Owned Barbie Dream Cars
Marketing Daily, Tanya Gazdik - Sunday, March 10, 2024
While shopping for Dream toy cars, consumers will also be invited ...
- Google, Meta Ad Platforms Benefit From Temu's Push Into U.S.
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
Temu's parent company PDD Holdings reportedly spent nearly $2 billion on advertisi ...
- Michaels Rolls Out New MakerPlace Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
To introduce the new marketplace, crafts become singing puppets, looking for ju ...
- Whole Foods Market Tries On Smaller Shoes
Marketing Daily, Sarah Mahoney - Tuesday, March 5, 2024
The upscale grocer hopes the downsized footprint will offer more convenience ...
- Amid Sales Declines, Target Unveils A Membership Program
Marketing Daily, Sarah Mahoney - Tuesday, March 5, 2024
Target Circle 360 is launching with a $49 annual fee - ha ...
- Bark Breaks Into Treats With Cereal-Inspired Humor
D2C Insider, Sarah Mahoney - Monday, March 4, 2024
The company hopes to rev up sales by expanding further into consumab ...
- Seeing Better Days, Best Buy Ups Marketing Budget, Freshens Stores
Marketing Daily, Sarah Mahoney - Sunday, March 3, 2024
Sales may be down, but the electronics retailer is adding $50 milli ...
- Spanx Launches First-Ever Apparel Brand Campaign
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
The company's first CTV effort stars an Olympic legend, a fierce fashi ...
- Kate Hudson Tells Ladies' Room Secrets In Rakuten's Year-Long Campaign
Marketing Daily, Laurie Sullivan - Tuesday, February 27, 2024
In the spot, Kate Hudson and two female friends wear the sa ...
- Amazon Loses Round In Battle Over Subscription Renewals
MediaDailyNews, Wendy Davis - Monday, February 26, 2024
Amazon subscribers can proceed with claims that the company's automatic renewal proces ...
- Performance Ad Puzzle Bites Etsy's Profits
Marketing Daily, Sarah Mahoney - Thursday, February 22, 2024
New strategies boost brand awareness to record levels, even as competition intensif ...
- Takeover Fight Looms Over Macy's
Marketing Daily, Sarah Mahoney - Wednesday, February 21, 2024
Arkhouse's designs on the department store intensify, signaling a hostile proxy bat ...
- Installs Up 56%, As AI Fuels Mobile Commerce Shopping Apps
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
As investment in generative AI continues to rise, boosting mobile marketing syste ...
- With New Brand, Target Takes Aim At Dollar Stores
Marketing Daily, Sarah Mahoney - Friday, February 16, 2024
In a private label plot twist, the retailer says many items ...
- AI-Driven Affiliate Marketing And Ads? Brands Leap Into A New Era
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
Wildfire Systems created a Google Chrome browser extension built on generative ...
- Farfetch Shake-Up Continues With CEO Departure
Marketing Daily, Sarah Mahoney - Thursday, February 15, 2024
The latest upheaval at the failing luxury platform involves more layoffs a ...
- Walmart-Vizio Deal: The Next Iteration Of Streaming, Performance Marketing?
TV Watch, Wayne Friedman - Friday, February 16, 2024
Walmart accounts for 40% of Roku device revenues. What does that n ...
- Target Taps Matthew Stafford For Parking Lot Comedy
Marketing Daily, Sarah Mahoney - Tuesday, February 13, 2024
The all-social "Teammates of Target" campaign highlights the relationship problems caused ...
- Amazon Sued Over Ads In Prime Video
MediaDailyNews, Wendy Davis - Tuesday, February 13, 2024
An Amazon Prime subscriber is suing the company over its recent decisi ...
- Walmart Reportedly In Talks To Buy Vizio For $2B
Television News Daily, Wayne Friedman - Wednesday, February 14, 2024
Walmart is in talks to buy Vizio Holdings for $2 billion, accordi ...
- B2B Dare: The Ecommerce Hurdles And Tools For 2024
Email Insider, Ray Schultz - Tuesday, February 13, 2024
Many firms are coping with siloed data and other issues, Forrester repor ...