- TikTok Must Face Privacy Claims Over In-App Browser
MediaDailyNews, Wendy Davis - Thursday, October 3, 2024
TikTok users can proceed with a lawsuit alleging the company logged t ...
- Redesigned Gmail Service Will Help Consumers Track Purchases, Reservations
Email Insider, Ray Schultz - Thursday, October 3, 2024
The dynamic new Gmail summary cards - already appearing in Android a ...
- Amazon's New 'Buy It Now' Retail Brand Gets Boost From TV Show
TVBlog, Adam Buckman - Wednesday, October 2, 2024
An upcoming Amazon Prime show will award entrepreneurs prime placement on Ama ...
- Adobe Forecasts Nearly $241B In U.S. Online Holiday Sales
MediaDailyNews, Laurie Sullivan - Friday, September 27, 2024
U.S. online sales are expected to hit $240.8 billion overall - ...
- AI Predicts Next Words, Next Actions - Is It Worth Trillions?
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 25, 2024
Google reportedly paid $2.7 billion to bring back an AI genius ...
- How This Windsor VP Of Marketing Continues To Inspire
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 26, 2024
Catherine Seaton discusses the power of saying "yes" to new opportunities, embraci ...
- Publicis Groupe Acquires Mars United Commerce
MAD, Steve McClellan - Thursday, September 19, 2024
The transaction is the latest salvo in the battle among ad-marketing holdi ...
- Report: Physical Retail Stages A Comeback As Online Shopping Declines Globally
Mediapsssst, Richard Whitman - Thursday, September 19, 2024
Online shopping was down 5% last year according to the report publish ...
- Google AI Overviews Disrupts Ecommerce, Publisher Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 20, 2024
Apart from some international markets, search has always been about Google ...
- Target, Amazon, Best Buy Find New Ways To Hurry The Season
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 17, 2024
With special shopping events, large retailers hope to nudge consumers into earli ...
- IAB: Video Commerce Ads Closing Gap Between Discovery, Purchase
MediaDailyNews, Laurie Sullivan - Tuesday, September 17, 2024
Three-quarters of consumers feel commerce in video ads is more relevant ...
- Developing The U.S. Social Commerce Ecosystem: Q&A With Orca Founders
MediaDailyNews, Colin Kirkland - Tuesday, September 17, 2024
Founders of social commerce firm Orca, which sold the first product ...
- Search Ads Slide As A Way To Reach Consumers
MediaDailyNews, Laurie Sullivan - Friday, September 13, 2024
A shift in shopping trends could influence media buys this holiday sea ...
- Holiday Fever: Most Consumers Plan To Shop Online This Year
Email Insider, Ray Schultz - Friday, September 13, 2024
The action will be mostly online for holiday shopping this year, a ...
- Deloitte, Bain Predict Weaker Holiday Growth
Marketing Daily, Sarah Mahoney - Thursday, September 12, 2024
New forecasts point to gains of around 3%, the slowest growth ...
- New Chewy Campaign Asks: What's In A Name?
Retail Insider, Sarah Mahoney - Wednesday, September 11, 2024
For pet owners, it's everything. Say hello to Cash, Roo, Summit a ...
- Pinterest Courts Ad Partners With 'It's Possible' Promotional Campaign
MediaDailyNews, Colin Kirkland - Tuesday, September 10, 2024
The campaign builds on the global video campaign Pinterest launched back ...
- Roblox Invites Brands To Learn From 'Immersive Case Studies' In Brand-Centric World
MediaDailyNews, Colin Kirkland - Friday, September 6, 2024
Roblox has launched its own world showcasing immersive case studies from maj ...
- New Kohl's Campaign Celebrates Real Families: Messy, Loud, Joyful
Marketing Daily, Sarah Mahoney - Thursday, September 5, 2024
The department store's latest marketing push - "Where Families Come First" ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- Roblox Updates Marketplace, Will Allow Creators To Sell Avatar 'Bundles'
MediaDailyNews, Colin Kirkland - Friday, August 30, 2024
To foster purchasing "convenience" and provide a new way for creators ...
- GroupM Adds L'Oreal's Kahn To Commerce Leadership
MAD, Steve McClellan - Tuesday, August 27, 2024
She is tasked with developing strategies that "marry the best of commer ...
- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A Concern
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
Google has made some interesting adjustments to its ad platform and Mercha ...
- Washington, D.C. Antitrust Claims Against Amazon Reinstated By Court
MediaDailyNews, Wendy Davis - Friday, August 23, 2024
An appellate court has revived the Washington, D.C. attorney general's charges th ...
- Google Ads Return On Ad Spend Slips Into TikTok
Performance Marketing Insider, Laurie Sullivan - Friday, August 23, 2024
Loss of confidence in Google Ads' return on ad spend and pa ...
- Home Depot Wants To Age Down Gracefully
Retail Insider, Sarah Mahoney - Wednesday, August 21, 2024
The retailer is chasing Gen Z by focusing on plant parents, smaller-tick ...
- Google Helps Netflix Make 'Emily In Paris' Shoppable
MediaDailyNews, Laurie Sullivan - Monday, August 19, 2024
Netflix's series "Emily in Paris" will become shoppable through a feature call ...
- The Athletic Creates Collectibles Vertical, Forges Partnership With eBay
Publishers Daily, Ray Schultz - Monday, August 19, 2024
"The Athletic" has formed a partnership with eBay to offer sports fa ...
- Freestar Works With Audigent To Help Publishers Meet Programmatic Demand
Publishers Daily, Ray Schultz - Monday, August 19, 2024
Freestar can provide curation services to its publishers thanks to Audigent's Hadr ...
- Amplified App: Listrak Expands Its Shopify Connection
Email Insider, Ray Schultz - Monday, August 19, 2024
The arrangement facilitates automation and personalization in email and other channels. ...