Consumer brands like Tiffany (blue), UPS (brown)
and T-Mobile (magenta) have long had their own trademarked colors identifying their brands, but in an ad-tech industry first, ecommerce platform ROKT has one too.
In fact, it is now
an official color in color-matching platform Pantone’s matching system: Beetroot by ROKT.
Developed in partnership with the Pantone Color Institute, recognized as a global authority on
color, Beetroot by ROKT standardizes the bold fuchsia that has been part of ROKT's identity since the company's founding in Sydney in 2012.
The certification establishes a proprietary color
standard that will serve as a consistent visual signature across the company's physical, digital, and experiential presence worldwide.
"Color has the power to create
immediate recognition and establish a lasting connection with audiences," Pantone Vice President Laurie Pressman says in a statement announcing the new ROKT "owned" color.
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"Beetroot by Rokt is
distinctive, memorable, and authentically connected to Rokt's story. By working with Pantone to create an ownable visual signal, Rokt is creating a consistent visual asset that will strengthen brand
recognition across every touchpoint."
