Tag results for "brand image"
- Boris Backing Corbyn? Brands Will Need Strong Ethics When Deepfakes Target BusinessesDeepfake technology has been unleashed in the election. What happens when it's ...
- Uber Boss Likens Khashoggi Murder To An AccidentThe man at the top of Uber may have changed -- but ...
- Unilever Offers A Charitable Donation For Instagram Ad ViewsUnilever is offering Instagram users a donation to a charity of their ...
- 'Brand Activism' On The Rise, Report SuggestsResearch from the World Media Group suggests brand activism is on the ...
- Brands Told To Pick A Cause For Relevant Content MarketingWMG research says content is becoming key to changing perceptions. Brand activism ...
- Under Armour Steps Up Performance Marketing Efforts As Founder Steps DownUnder Armour reported better-than-expected earnings Monday, but the company is spiraling through ...
- Unilever Vows To Never Advertise On Pornhub AgainUnilever has vowed never to advertise on Pornhub again after an investigation ...
- First Direct Appoints The Brooklyn Brothers For Rebranding ProjectFirst Direct has appointed The Brooklyn Brothers to carry out a branding ...
- Email, The Empathy ChannelConsumers prefer email over other media. And they want brands to be ...
- Only A Quarter Of Campaigns Are Measured For Brand ImpactOnly a quarter of advertising campaigns are measured for brand impact, according ...
- UK Digital Ad Spend Soars, But What About The Brand Impact?Digital ad spend is soaring, but only a quarter of campaigns are ...
- Over 55s Like Their Brands 'Sexy'Consumers ages 55 and over do not want boring brands. According to ...
- What People Say About Booze Online Differs From What They Say In Real Life, Report FindsA new Engagement Lab report says that "for the beverage alcohol industry, ...
- FCA Hiring 'Brand Experience And Innovation Manager'The employee will be charged with improving the overall customer experience for ...
- Facebook Crashes Out Of Top 10 Brands League TableFacebook has dropped out of Interbrand's Top 10 Global Brands League Table, ...
- Google Revealed To Be Funding Climate Change DeniersGoogle stands accused of donating funds to climate change deniers, despite positioning ...
- Tesla Most-Googled Car Brand By AmericansElectric car brand might be getting hits due to recent negative press, ...
- Inclusivity, Gen Z Overriding Themes At ANA ConferenceThe ANA Masters of Marketing included CMO presentations from Target, Ally, Disney, ...
- Study Finds Value Of 'Brand Equity' Eroding, More So Among Agencies Than MarketersEven as the nation's largest consumer brand marketers meet for their annual ...
- Brand Equity Loses Some Of Its Own, Ad Execs See Its Value ErodingFollowing earnings reports that major consumer goods marketers' earnings have been suffering ...
- Polishing Your Reputation: SMBs Are Failing To Protect Their Online ImageMany firms rely on staff to monitor their reputation, not digital tools, ...
- Chevy, Harley-Davidson, Ford Rank High In Brand IntimacyNearly one quarter of users stated they "couldn't live without" Chevrolet and ...
- Is Uber Losing Its Brand Appeal?It has won a two-month extension in London, but will drivers and ...
- Rugby World Cup Shows Gulf Between Sponsors And AwarenessThe public associates brands with rugby -- just not the actual World ...
- NHS Topples Apple To Become Most Relevant Brand In The UKThe NHS has replaced Apple as the most relevant brand in the ...
- CarGurus Highlights User ExperiencesThe company "has evolved and grown our commitment to television as part ...
- NBCU To Launch Streaming Service Peacock In April 2020Peacock will begin with 15,000 hours of content, including new original dramas, ...
- The Pride Of Personalization: Sephora, Nordstrom Head Top 10 ListThe Sailthru Index ranks retail brands by performance in several channels, including ...
- Ford Gauges Brand Impact Of Press Coverage Via Onclusive"We were promoting editorial coverage through paid channels, but didn't have any ...
- Bernie Sanders Most Influential Pol In Terms Of Brand Boycotts, Kevin McCarthy LeastIn terms of potential brand boycotts, Senator Bernie Sanders curries more influence ...
