- Data Proves Converse Should Have Known Better
Marketing Daily, Sarah Mahoney - Thursday, September 24, 2026
Marketing discipline and common sense both failed the cratering Nike brand. Wh ...
- Brands Working '9 To 5' For Dolly Day
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 24, 2026
American Eagle is celebrating "Give Like Dolly Day," created by the Dollywo ...
- Au Revoir, Nike: Kylian Mbappe Signs With On
Marketing Daily, Sarah Mahoney - Friday, September 18, 2026
The footwear brand is diving into soccer - tapping Thierry Henry ...
- New Mastercard Ads Tap Small Business 'Dreamonomics'
Marketing Daily, Sarah Mahoney - Thursday, September 17, 2026
The marketing push highlights digital tools for turbulent times on Main Str ...
- Should Elusive Streamer 'Brands' Just Focus On The Show?
TV Watch, Wayne Friedman - Friday, September 18, 2026
If consumers increasingly have no favorite "brands," what does this mean f ...
- U2 Concert At Las Vegas Sphere Was 'Aha' Moment For Winfrey
TVBlog, Adam Buckman - Friday, September 18, 2026
Oprah Winfrey says the idea for mounting a two-hour journey of ligh ...
- Summer Box-Office Blockbusters: Good News For Streamers?
TV Watch, Wayne Friedman - Friday, September 11, 2026
Summer blockbusters are strong marketing teasers for TV subscribers - especially 'churners ...
- Mr. Pibb Tops 2026's Fastest-Growing Brands As Consumers Seek Comfort, Value
Research Intelligencer, Rob Williams - Wednesday, September 9, 2026
Coca-Cola's relaunch of Mr. Pibb brought a reformulated drink with 30% mo ...
- Known For Humorous Spots, Insurers Are Low-Rated By 'CR'
TVBlog, Adam Buckman - Thursday, September 3, 2026
Their humorous commercials have propelled a handful of car insurance companies ...
- Hershey's, Katseye Go Pinky Up For New Creme Bars
Marketing Daily, Sarah Mahoney - Tuesday, September 1, 2026
The girl group introduces a product and flavor splurge that are ...
- Brand Partnerships Need Data, Not Two Logos Awkwardly Sharing A Tote Bag
Research Intelligencer, Rob Williams - Friday, August 21, 2026
Partnership planning should test audience overlap, incremental reach, reputation and future val ...
- The Color Of Commerce, Literally
MediaDailyNews, Joe Mandese - Monday, July 27, 2026
Tiffany blue, UPS brown, T-Mobile magenta. Now in an ad tech indust ...
- Did The World Cup Dial In The Right Brand Ad Frequency?
TV Watch, Wayne Friedman - Thursday, July 23, 2026
Data from a new DoubleVerify survey finds 40% of viewers continue ...
- Taco Bell Investigated For Tie To Parasitic Illness Outbreak
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, July 14, 2026
Taco Bell said it had "voluntarily and temporarily removed limited ingredients ...
- Google Redesigns 'Image Search,' Adds Built-In AI Creation
MediaDailyNews, Laurie Sullivan - Tuesday, July 14, 2026
The benefit to advertisers goes far beyond the ability to pull ...
- Patriotism Alive, But American Brands Split On Narrative
MediaDailyNews, Laurie Sullivan - Wednesday, July 1, 2026
Six in 10 participants in a recent survey say they feel ...
- Pan Am Embraces AI As It Plans Hotels, Cruises, Lounges
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 25, 2026
Pan Am is attempting one of the most ambitious airline comebacks ...
- America Trusts Dish Soap More Than AI, And Other Humbling Lessons For Marketers
Research Intelligencer, Rob Williams - Tuesday, June 23, 2026
Trust is increasingly flowing toward familiar household staples, nostalgic childhood brands a ...
- Levi's, Gillette Gently Mock World Cup Branding Ban
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 21, 2026
Levi's took it a step further on Sunday, covering up the lo ...
- Sustainability Can Lift Brand Value, But Credibility Remains Elusive: Kantar
Research Intelligencer, Rob Williams - Thursday, June 18, 2026
Brands winning on sustainability are highly selective about what they communicate a ...
- Disney Renames Its Branded Television Unit Disney Kids & Family
Around the Net In Media, Ray Schultz - Tuesday, June 16, 2026
Disney Branded Television has a new name: Disney Kids & Family., Deadli ...
- AI Finding Its Citation Hierarchy Across Applications
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 10, 2026
Understanding where a brand appears, and why, has become essential as ...
- Uh-Oh: Bob's Red Mill Gets Rid Of Bob, Sort Of
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, May 26, 2026
U.S. brands should know by now the dangers of removing old m ...
- Google Reclaims Valuable Brand Throne As AI Turns Every CMO Into 'Strategic Intelligence' Influencer
Research Intelligencer, Rob Williams - Friday, May 22, 2026
AI has become "the great creative equalizer," allowing smaller brands to pun ...
- X Forming 'Ideal' Niche Creator Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, May 19, 2026
X plans to identify and reach out to hyper-specific creators working acro ...
- Google Topples Apple As BrandZ's Most Valuable Brand
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2026
Skyrocketing AI shakes up the playing field, as a record four bran ...
- Define YouTube's Brand: More A Premium Streamer?
TV Watch, Wayne Friedman - Tuesday, April 21, 2026
On the back of YouTube's NFL Sunday Ticket package of out-of-market game ...
- Genesis House Supports Film Fellowship
Marketing Daily, Tanya Gazdik - Thursday, April 16, 2026
The automaker's NYC cultural hub is partnering with Gotham Film and Med ...
- 'Bachelorette' Redo: What's Left For Unscripted 'Reality' TV?
TV Watch, Wayne Friedman - Friday, March 27, 2026
We are seeing real-life contestants on unscripted shows with real-life anger issu ...
- Archive-Backed AI Finds Its Way Into Marketing, Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, March 18, 2026
History Factory has created a niche using AI to help marketers a ...