Tag results for "brand image"
- I'm A Cool Rocking Blogger In The U.S.A.What do Bruce Springsteen, Liz Cheney and "Red, White & Blog" ha ...
- Bad Means BetterFinding value in low consumer satisfaction is not how marketers think. B ...
- How This Taste Of Koko Founder Is Influencing The Marketing WorldWith no grand plan in mind, A Taste of Koko's founder, Ja ...
- Give Me BIMI: Gmail Allows Brands To Place Logos In Emails - With No TrademarkNew CMC certificates will allow smaller brands without a trademark to levera ...
- Tupperware Name Will Survive BankruptcyThe company has suffered from genericization, which is when a brand na ...
- It's Not HBO, It's Just TV: HBO Now Just Another Network?The new Charter-Warner Bros. carriage deal now has long-time premium, ad-free ...
- Consumers Left Wanting: They Feel Overlooked By AdvertisersMany shoppers dislike hyper-targeting and find many ads irrelevant despite targeting, accordi ...
- Campbell's Soup Aims To Drop 'Soup'Nearly half the company's sales come from snacks, including such brands ...
- TikTok To Sponsor Washington D.C. Sports Teams Across LeaguesTikTok will be the first to have its logo featured on t ...
- Which Insurance Company Has The Rock Of Gibraltar As Its Logo?Which insurance company made the "Rock of Gibraltar" its company symbol ...
- What's Left For Linear TV Businesses? Perhaps Iconic TV Brand NamesHBO is a brand name that was removed from a newly creat ...
- AI Simulates How Consumers Will Respond Before Ads RunUsing decades of survey-based research, Ipsos built a method that uses ...
- Hormel Toasts The Mr. Peanut Fan ClubA new film celebrates the Peanut Pals, the enthusiastic collectors of bra ...
- What's Left For Linear TV Businesses? Perhaps Iconic TV Brand NamesHBO is a brand name that was removed from a newly creat ...
- Vault49 Adds McTigue, Kirby As Strategy And Client DirectorsThey will work together on the Diageo account. McTigue will also foc ...
- Spirit Airlines Aims To Reinvent ItselfThe airline is hiring an advertising agency to help in its rebrandi ...
- Think Before You BrandWhen rebranding legacy brands, don't deny your brand's history -- and maximi ...
- Right-Wing Billionaire Boosted John Deere DEI RollbackA conservative legal advocate appears to be helping finance efforts to spre ...
- EchoStar Revamps Boost Brand Under Unified Boost MobileBoost Mobile is rebranding as it introduces a new 5G network a ...
- Google, Meta, Microsoft Modality Features Show Different Future For AdvertisingGoogle plans to introduce a set of new machine learning features und ...
- Ram, Porsche Rank Highest In Quality, Per J.D. Power"It is not surprising that the introduction of new technology has challeng ...
- Boy Scouts Rebrands To Scouting America"We are opening this up so that we say, really, 'Scouting ...
- Sweety Adopts New Brand Identity To Honor Asian HeritageThe three-bite treats include Asian flavors, such as green tea, ube purp ...
- Offshoring America's News Verification"We're finding people are coming to us because we rise above divisi ...
- Contextual Influences Significantly Drive Brand ChoiceBrands can boost sales growth by working to reshape people's expectations am ...
- TikTok Expands Media Brand Safety To More Countries With New IAS ProductsThe expanded TikTok partnership with Integral Ad Science will offer brand-safety servic ...
- Sprite Campaign Takes Refreshing Approach To PrivacyPrivacy has become important to brands and consumers - but not t ...
- Behind the Manischewitz RebrandingThe effort attempts to broaden the 130-year-old company's appeal, as it al ...
- Hulu On Disney+ : Disney's Bigger Push For New TV BundlesViewers now can access Hulu inside the Disney+ app itself on i ...
- Genesis USA Offers Plenty Of Eye CandyGenesis USA unveiled two new concept vehicles ahead of the New Yo ...
