Tag results for "brand image"
- J.D. Power, Reputation.com Offer Tool To Improve Customer ExperienceBrands can take a more holistic view of customer feedback with a ...
- Paddy Power Fined GBP2.2m For Inadequate Checks On Problem GamblersPaddy Power is in the headlines for all the wrong reasons today. ...
- Unilever Supports Global Ban On Animal Testing For CosmeticsUnilever has added its support to a campaign by Humane Society International ...
- Millennials Most Want To Work For Tech Companies Like Google, NetflixAdding in other age groups, Amazon, Google, and Microsoft are among America's ...
- TV Ad Characters Really Add Value, But Are UnderusedResearch from the IPA and System1 shows that creativity, through brand motifs ...
- Meerkats And Alien Robots Are TV's Secret WeaponIf you want a campaign to resonate longer, include a character or ...
- Former 'Top Gear' Presenters Pay Nearly As Much Tax In UK As AmazonHere's a stat to pull out of the bag next time you ...
- The Chinese Are Coming - And They Have Future-Proofed Their BrandsThey're not just consumers -- savvy businesspeople have taken new tastes in ...
- Facebook And PayPal Tax Victories -- Is The Digital Services Tax Working Already?It's unlikely to be imposed, but the Digital Services Tax is helping ...
- Marathon, Not A Sprint -- How Agencies Can Be More Helpful To CharitiesIt's not just about running marathons -- agencies can help charities get ...
- Names Matter. Either Consumers Recognize It - Or They MockNetflix rolls easily off the tongue. And with nearly 120 million worldwide ...
- How Legacy Brands Are Staying Relevant For Today's Consumer"The shift we are trying to make is [from] mass marketing to ...
- Apple, Google, Amazon Most Valuable BrandsAll three went over the $100 billion brand valuation mark -- Apple ...
- Creating Smart Memes Helps Brand Advertising, MarketingMemes are created quickly and crudely, but their message packs a heavy, ...
- 'Best,' Fastest-Growing, 'Bravest' BrandsThe world's best brands continue to be digital ones, according to the ...
- Email Without Opt-In Can Hurt Your BrandEmail is a big part of your brand. And as such, it ...
- Amazon Raises UK Pay to GBP9.50 Per HourAfter suffering much public criticism over its employee relations, Amazon has raised ...
- Report: Majority Of Global Consumers Are 'Belief-Driven' BuyersTwo in three global consumers are now "belief-driven" buyers who express purchase ...
- Ticketmaster's Plan To 'Win Over Hearts And Minds'"Marketing Week" has the inside story this week on how Ticketmaster is ...
- Nike's Kaepernick Campaign Scores With Key Audience: UrbanitesIt's estimated the campaign likely earned $163 million in free word-of-mouth market ...
- Q&A: Del Monte Foods Bows First Master Brand Campaign Since 2012New CMO Bibie Wu shares the thinking behind "Growers of Good," from ...
- Coke And Football? Booze And Health? What Gives?Are brands conning the public with health activations, or is the public ...
- NHS And Fitbit Enter Top Ten UK Brands TableIt is hardly surprising to see Apple top a league table of ...
- Female CMOs Lead In Brands Delivering Customer ExperienceSeven of the top 20 brands in the fourth annual Brand Relevance ...
- Mercedes Self-Driving Concept Vehicle Swaps Bodies To Carry People Or CargoMercedes-Benz has introduced its Vision Urbanetic, a self-driving, electrically powered concept vehicle ...
- America's Most Trusted Newspaper Brands"The New York Times" and "The Wall Street Journal" tied as No. ...
- BA Proves CMOs, CIOs Must Collaborate On Customer ExperienceCustomers may love the service, but if they can't trust your IT, ...
- 380,000 BA Customer Payment Details Stolen By HackersIt's another bad day for BA's brand image. Not long after an ...
- With New Ads, Nike Is Just Doing It (The Right Thing, That Is)Kudos to Nike for not shying away from the controversial Colin Kaepernick, ...
- Is Your Brand Ready For Market?In today's unforgiving marketplace, companies cannot afford to do battle without the ...
