Tag results for "brand image"
- Brand Logos: Newer Isn't Always BetterFacebook, Sears, Yahoo and Zara were among the brands that redesigned their ...
- Netflix Funnelled GBP330m Into Low Tax Havens, Think Tank ClaimsThe TaxWatch think tank has told The Telegraph it believes Netflix has ...
- 2019 Brand List: Facebook Named Lowlights, Mastercard Hits HighlightsThe dishonorable mention was primarily due to Facebook's continued unwillingness to take ...
- 'Truth' In Advertising Struggles As Platforms Twitter, Spotify Reject Political AdsTruth in political advertising and earned media will remain a major theme ...
- 'Crazy' Presidential Tweets: Pelosi Gaining On SandersFor someone who has described himself as an expert on branding, the ...
- Study Finds Brand Loyalty Fleeting, Consumers Easily Convinced To SwitchBrand loyalty is fleeting for most consumers, especially older generations and lower-income ...
- Facebook, Google Drop In Best-Places-To-Work RankingsSuffering the steepest decline, Facebook fell from seventh place last year to ...
- Think Globally, Act Locally: McDonald's Shows There's No Accounting For TasteIs relying on central marketing hubs preventing agencies from tapping into local ...
- Brand Loyalty Means Trust, Value And A Willingness To Pay More For ProductsBrand intelligence company Survata measured consumer perceptions of traditional brands vs. their ...
- Boris Backing Corbyn? Brands Will Need Strong Ethics When Deepfakes Target BusinessesDeepfake technology has been unleashed in the election. What happens when it's ...
- Uber Boss Likens Khashoggi Murder To An AccidentThe man at the top of Uber may have changed -- but ...
- Unilever Offers A Charitable Donation For Instagram Ad ViewsUnilever is offering Instagram users a donation to a charity of their ...
- 'Brand Activism' On The Rise, Report SuggestsResearch from the World Media Group suggests brand activism is on the ...
- Brands Told To Pick A Cause For Relevant Content MarketingWMG research says content is becoming key to changing perceptions. Brand activism ...
- Under Armour Steps Up Performance Marketing Efforts As Founder Steps DownUnder Armour reported better-than-expected earnings Monday, but the company is spiraling through ...
- Unilever Vows To Never Advertise On Pornhub AgainUnilever has vowed never to advertise on Pornhub again after an investigation ...
- First Direct Appoints The Brooklyn Brothers For Rebranding ProjectFirst Direct has appointed The Brooklyn Brothers to carry out a branding ...
- Email, The Empathy ChannelConsumers prefer email over other media. And they want brands to be ...
- Only A Quarter Of Campaigns Are Measured For Brand ImpactOnly a quarter of advertising campaigns are measured for brand impact, according ...
- UK Digital Ad Spend Soars, But What About The Brand Impact?Digital ad spend is soaring, but only a quarter of campaigns are ...
- Over 55s Like Their Brands 'Sexy'Consumers ages 55 and over do not want boring brands. According to ...
- What People Say About Booze Online Differs From What They Say In Real Life, Report FindsA new Engagement Lab report says that "for the beverage alcohol industry, ...
- FCA Hiring 'Brand Experience And Innovation Manager'The employee will be charged with improving the overall customer experience for ...
- Facebook Crashes Out Of Top 10 Brands League TableFacebook has dropped out of Interbrand's Top 10 Global Brands League Table, ...
- Google Revealed To Be Funding Climate Change DeniersGoogle stands accused of donating funds to climate change deniers, despite positioning ...
- Tesla Most-Googled Car Brand By AmericansElectric car brand might be getting hits due to recent negative press, ...
- Inclusivity, Gen Z Overriding Themes At ANA ConferenceThe ANA Masters of Marketing included CMO presentations from Target, Ally, Disney, ...
- Study Finds Value Of 'Brand Equity' Eroding, More So Among Agencies Than MarketersEven as the nation's largest consumer brand marketers meet for their annual ...
- Brand Equity Loses Some Of Its Own, Ad Execs See Its Value ErodingFollowing earnings reports that major consumer goods marketers' earnings have been suffering ...
- Polishing Your Reputation: SMBs Are Failing To Protect Their Online ImageMany firms rely on staff to monitor their reputation, not digital tools, ...
