Tag results for "brand image"
- Brand Bonding: Most Consumers Remain Loyal During The PandemicUpper-income households are more likely to trust brands with their personal dat ...
- Hulu Unveils Brand Redesign, Marketing Campaign Aimed At Consumers, AdvertisersA cross-media campaign, including TV, urges streaming consumers to "Start With Hulu ...
- 49% Of Americans View Brand Activism Positively, But Just A Third Think It Will Drive Real Change58% said brands' changing their names/logos had impacted their own buying behavi ...
- Nissan Launches Brand Effort Featuring Entire LineupThe automaker is "trying to refine who we are and how ...
- Pump & Pantry Taps Elvis Impersonator To Sing For SignupsThe work pushes the chain's new loyalty program, Pumped Up Rewards. ...
- Free Branding Advice For A New Social Media PlatformI would like the impeached former President to do us a favo ...
- Emojis Are Useful In Marketing Emails, But Not In The Workplace, Study FindsA Clutch survey finds that 60% think emojis are unprofessional when us ...
- Fox Sows Brand Confusion With Renovation ShowViewers accustomed to watching Fox will come upon this renovation show a ...
- The COVID BumpIf you want to understand what institutions people truly trust, pose ...
- Consumers Feel They're Being Emailed Too Often: StudyOver a third of shoppers say they rarely open branded emails, b ...
- Consumers Want Personalization, Especially Those With High Incomes, Study SaysAmazon scores highest in customer satisfaction, followed by Etsy and Adidas, Liveclick ...
- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad SummitAt Pinterest's first partner and advertiser summit this week, the company ma ...
- Sephora Tops Retail Personalization Brand Index For Fourth YearSephora earned this with omnichannel personalization, user engagement and new at-home personaliz ...
- Despite What You Think, Brands Have An Eye On Consumer NeedsTwo-thirds of shoppers consider store brands as high-quality as name brands. Anoth ...
- The General Launches Brand Refresh Featuring ShaqCreative for the insurance company spots also features actor/comedian Craig Robinson a ...
- Dentsu Finds 'Social Good' Branding Attitudes Index High Among Most Nations, Less So In JapanAn overwhelming majority of consumers have a "positive" attitude toward brands th ...
- Holy Moly: Bruce And Jeep Go To The Super BowlWhat I wasn't expecting from this documentary-like minifilm was a dog whist ...
- My Favorite And Least Favorite Super Bowl Spots This YearI like quirky, so the Oatly ad worked for me. Quirky stan ...
- It's Almost Game Day: How Marketers Can Make Sure Their Ads Will Score BigIconic brands like Budweiser, Coca-Cola, and Pepsi are pulling back this yea ...
- Kia Drops 'Motors,' Reveals Brand StrategyThe company plans to "expand into new and emerging business areas ...
- Truman's: A Sustainable D2C Brand Needs a Sustainable ModelAlex Reed, co-founder and CMO of D2C cleaning product brand Truman's, ...
- GM Focuses On Safety With Periscope BrandThe automaker created a 60-second video to explain the brand's purpose. ...
- When Angry Anchorman Attacks, No Brand Is SafeWho's next on Anderson Cooper's hit list? Red Lobster? Applebee's? Marriott Courty ...
- GM Unveils New Logo, Brand IdentityThe new logo, created in-house, features a lower case "gm" with t ...
- Kia Unveils New Logo, Global Brand SloganThe live-streamed event was captured in a video that has already garner ...
- Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO SaysRacial sensitivity and brand safety were the focus of major changes ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, FraudOne-quarter of consumers in a recent study bought counterfeit products, 36% s ...
- What The Marketing Word of the Year Should Be, For Those Who CareComing out of what may well be the greatest year of self-reflecti ...
- Bye-Bye Superhero 'F' - Foursquare Gets A RedesignIf Foursquare's Superhero "F" could talk, it might say "the brand's technolo ...
- Trump Brand Gains Value For TV, Entertainment Businesses, Declines For Other MarketersPresident Donald Trump's brand has declined in added advertising value among so ...
