- Sustainability Can Lift Brand Value, But Credibility Remains Elusive: Kantar
Research Intelligencer, Rob Williams - Thursday, June 18, 2026
Brands winning on sustainability are highly selective about what they communicate a ...
- Disney Renames Its Branded Television Unit Disney Kids & Family
Around the Net In Media, Ray Schultz - Tuesday, June 16, 2026
Disney Branded Television has a new name: Disney Kids & Family., Deadli ...
- AI Finding Its Citation Hierarchy Across Applications
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 10, 2026
Understanding where a brand appears, and why, has become essential as ...
- Uh-Oh: Bob's Red Mill Gets Rid Of Bob, Sort Of
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, May 26, 2026
U.S. brands should know by now the dangers of removing old m ...
- Google Reclaims Valuable Brand Throne As AI Turns Every CMO Into 'Strategic Intelligence' Influencer
Research Intelligencer, Rob Williams - Friday, May 22, 2026
AI has become "the great creative equalizer," allowing smaller brands to pun ...
- X Forming 'Ideal' Niche Creator Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, May 19, 2026
X plans to identify and reach out to hyper-specific creators working acro ...
- Google Topples Apple As BrandZ's Most Valuable Brand
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2026
Skyrocketing AI shakes up the playing field, as a record four bran ...
- Define YouTube's Brand: More A Premium Streamer?
TV Watch, Wayne Friedman - Tuesday, April 21, 2026
On the back of YouTube's NFL Sunday Ticket package of out-of-market game ...
- Genesis House Supports Film Fellowship
Marketing Daily, Tanya Gazdik - Thursday, April 16, 2026
The automaker's NYC cultural hub is partnering with Gotham Film and Med ...
- 'Bachelorette' Redo: What's Left For Unscripted 'Reality' TV?
TV Watch, Wayne Friedman - Friday, March 27, 2026
We are seeing real-life contestants on unscripted shows with real-life anger issu ...
- Archive-Backed AI Finds Its Way Into Marketing, Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, March 18, 2026
History Factory has created a niche using AI to help marketers a ...
- Warner Bros. Deal History: Storylines Are Not Happy Endings
TV Watch, Wayne Friedman - Wednesday, March 11, 2026
Business deals for Warner Bros. are not uplifting movie-like stories to rec ...
- Heading Into Agentic AI With A New CRO
Performance Marketing Insider, Laurie Sullivan - Friday, March 6, 2026
LoopMe recently announced its role as a founding member of AgenticAdvertising.org, ...
- Battle Of The Mascots: Buc-ee's Sues Mickey's
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 2, 2026
Buc-ee's claims Mickey's logo is too similar to the one its compa ...
- Using Performance Signals To Prevent AI Ad 'Slop'
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
While the incorrect data can produce AI-based "slop," a new agentic technolo ...
- Amazon Twists AI Phobia In Super Bowl Ad
MediaDailyNews, Laurie Sullivan - Friday, February 6, 2026
Amazon addresses AI phobia through humor in its "Alexa trying to ki ...
- Stagwell Firms Unveil Real-Time Reputation Intel Platform
MAD, Steve McClellan - Thursday, January 22, 2026
It works by connecting live firm reputation metrics to over three decad ...
- Content Gatekeeper: A New Way To Create Compliant Emails
Email Insider, Ray Schultz - Wednesday, January 21, 2026
Marketers must protect their brands while remaining compliant with laws, Stensul s ...
- Iconic Designer Valentino Dies
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, January 20, 2026
Valentino "created one of the most durable and fashionable labels and beca ...
- LinkedIn Ad Updates Aim For Brand Awareness
MediaDailyNews, Colin Kirkland - Tuesday, December 9, 2025
LinkedIn's "Reserved Ads" are designed to boost brand awareness for B2B markete ...
- Macy's Thanksgiving Day Parade Was Cavalcade Of Brands
TVBlog, Adam Buckman - Monday, December 1, 2025
While watching the Macy's Thanksgiving Parade on NBC last Thursday, it w ...
- DoorDash, TikTok Shop, AI Tools Top Fastest-Growing Brands Of 2025
Research Intelligencer, Rob Williams - Wednesday, November 26, 2025
Food delivery, social commerce and artificial intelligence tools dominate the year's bigge ...
- Apple TV Drops Plus Sign To Signal New Era
Out to Launch, Fern Siegel - Thursday, November 13, 2025
TBWA\Media Arts Lab designed the new look. ...
- Apple Retains No. 1 Spot As Global Brand Value Hits $3.6 Trillion, Interbrand Says
Research Intelligencer, Rob Williams - Thursday, November 6, 2025
The total value of the world’s 100 most valuable brands rose 4. ...
- News Leaves Americans Feeling More Angry And Sad Than Hopeful Or Happy: Pew
Research Intelligencer, Rob Williams - Thursday, October 23, 2025
But nearly half of U.S. adults say the news makes them fe ...
- Saying The Suddenly Quiet Part Out Loud
Red, White & Blog, Joe Mandese - Tuesday, October 21, 2025
The elephant-in-the-room moment at an industry ethics summit last week happened wh ...
- Content-Based 'Contextual' Ads Score Low Vs. Audience Targeting: Survey
Television News Daily, Wayne Friedman - Wednesday, October 1, 2025
"Marketers, brands, agencies have evolved their thinking about CTV as a pa ...
- Starbucks Cuts Jobs, Closes Stores As Part Of Revamp
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 25, 2025
"The new look for Starbucks features cozier chairs, more power outlets a ...
- Hogsworth The 10 Introduces AI Persona To Disrupt Bourbon Industry
Out to Launch, Fern Siegel - Monday, September 22, 2025
The new release partnered with social influencers to create online buzz f ...
- Greenery: Blank Street Debuts New Brand Identity
MAD, Fern Siegel - Thursday, September 4, 2025
Wolff Olins's rebrand begins with an updated logo and symbol. ...