Tag results for "brand image"
- Automotive Goes Through Do-OverSome of the do-overs come from Penske Automotive Group, Cox Automotive, a ...
- BIMI Drives Higher Open Rates, Study ShowsBIMI allows brands to display their logos next to authenticated emails. T ...
- The Leading Sonic Brands Of 2021Thanks to indelible jingles and incessant frequency, insurance brands Farmer's, State Fa ...
- Used Car For Sale: Full Disclosure, It's A ToyotaI've never been the biggest Toyota brand ambassador, but following revelations th ...
- 10 Lessons From Judging Cannes 2021 Creative Strategy CategoryI recently was a juror for the Cannes 2021 Creative Strategy categor ...
- Consumers See Rise In 'Toxic' UGC, Hold Brands Responsible For Policing ItMore than half of Americans have observed a rise in fake and/ ...
- COVID-19 Litmus Test: The Most-Affected Consumers Have Different Needs, ExpectationsSocial proof is a more important factor for the most-affected consumers th ...
- Why COVID Was The Real 'Disruption' Winner Of The Lions FestivalAfter spending last week covering the Cannes Lions awards, I can te ...
- Why The World's Greatest Brands Are Helping Consumers Build Their OwnI can't think of a more powerful branding story than for t ...
- Guess Which Institution Is The Only One Consumers Feel Is Both Ethical And Competent?This week's Lions festival demonstrates brands are taking on -- and ...
- Why P&G Is Leaning On Brands To Lead The Next Wave Of Disruption"The events of 2020 and 2021 have elevated the role of brands ...
- B2B Better: Customers Vote For The Most Trusted BrandsHere are some lessons from Apple, Amazon, Adobe and LinkedIn on h ...
- ANA Launches ESG Brand IndexThe index ranks national brands according to their environmental, social and governan ...
- It's The News Brand, Not Its Content, StupidThere's a fascinating new study from the Knight Foundation indicating that t ...
- Walmart Customers Receive Racist Email, Company Blames Bad ActorA backlash ensued after an email using the "n-word" went out und ...
- Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even MatterAfter reaching an all-time high of 77% when it released its la ...
- YouTube Nudges Channels To Become Partners, Serves Ads Without Sharing ProfitsYouTube's terms of service will change June 1, putting the focus ...
- ShopRite's Paperbird SoarsWhen Wakefern Food Corp. set out to redefine their Own Brands, th ...
- Keeping it Real: Connecting Authentically with Multicultural ConsumersCadillac skews more heavy to multicultural buyers than other brands, so ...
- Finding Burger King Moments In A Fractured MediaverseBurger King is prioritizing the moments that matter for the company ...
- Adidas Launches Video Series Featuring Celebs Including BeyonceThis is Adidas' most ambitious content series to date, Sockeye's Andy Fras ...
- The Split-Second Timing Of Brand TrustIn one-sixth of a second, we respond to our favorite brands ju ...
- Colombia Launches Brand Manifesto: 'Most Welcoming Place On Earth'The message will be leveraged in marketing and sales communications campaigns ...
- 'Trump' Post-Presidency Brand Value Plummets In Every CategoryThe "Donald Trump" brand's value has fallen since the former president w ...
- Moscow-Born Ex-Googler Helps Brands Remove Stereotypes In AdvertisingCreativeX's technology aims to reveal how people are represented in advertising, includi ...
- General Motors, NBA Among 100 Most Influential Companies Ranked By 'Time'The most recently founded company on the list is Clubhouse, created ...
- Land Rover Gets Unexpected Boost At FuneralPrince Philip spent 16 years turning a Land Rover into a hear ...
- Jimmy Bars Takes the Paths Less TraveledHow does a new CPG business stand out in the already saturat ...
- Brand Bonding: Most Consumers Remain Loyal During The PandemicUpper-income households are more likely to trust brands with their personal dat ...
- Hulu Unveils Brand Redesign, Marketing Campaign Aimed At Consumers, AdvertisersA cross-media campaign, including TV, urges streaming consumers to "Start With Hulu ...
