Tag results for "brand image"
- Remaking ZebraZebra Technologies reported Q2 2018 earnings 13% higher to $1.01 billion compared ...
- How The Vocal Minority May Not Be Best For Your BrandIs it acceptable that these personal brands can supersede the teams or ...
- Southwest Airlines Brand Image RecoversRegular travelers can distinguish between the general risk of air travel versus ...
- Walmart, Amazon, Target Named America's Most Ethical CompaniesA report details what consumers expect from brands in this highly charged ...
- Politically Incorrect: Consumers Prefer Brands Remain NeutralNearly two-thirds of consumers perceive American corporations as becoming more political, but ...
- TV's Most Trusted News BrandsThe BBC is the most trusted TV news brand, followed closely by ...
- Facebook Drops To Fifth Place In YouGov BrandIndexThe Cambridge Analytica scandal is reflected in the latest YouGov BrandIndex for ...
- Young Consumers Want Brands To Stand For SomethingMore than half of 16- to-24-year-olds expect a brand to stand for ...
- Millennials: Ethics And Morals Become Identity Markers For BrandsProfit-sharing with a good cause seems important to Millennials, with 38% admitting ...
- 'Pay Your Age' Causes Chaos At Build-A-Bear ShopsSome Build-A-Bear shops were forced to close yesterday after running a campaign ...
- Tech Companies Fail To Make A Positive Impact On Society; Diversity, Trust Are KeyHow do Americans perceive the 2018 Fortune 500 companies? ...
- Storytellers Win The World Cup As Emotions Triumph Over BudgetsForget Adidas vs Nike. Lidl has upstaged both by tapping into our ...
- Millennials, Gen Z Name Dove 'Most Trustworthy' Brand"Young people ascribe trustworthiness to a brand for a variety of subjective ...
- John Lewis And Waitrose RebrandJohn Lewis and Waitrose will add "And Parnters" to their brand names ...
- Authentic Images Support BrandsBrands and marketers should use authentic images for their campaigns and move ...
- Chevrolet, Honda Resurrect Blazer, Pilot"A four-door Blazer is square in line with what shoppers want and ...
- Audi Boss Arrested Over 'Dieselgate'How's this for a piece of brand-damaging news? Not only has Audi's ...
- How Aldi Rolled Out 'Like Brands, Only Cheaper'"Marketing Week" has an interesting interview today with Aldi marketing director Adam ...
- World Cup Sponsorship, The Wasted Budget That Can Only BackfireWith no awareness lift, sponsors must be questioning spending GBP180m on a ...
- Breaking Through The Gmail Wall: Brands Improve Their Inbox PlacementGmail deliverability rates have gone up for firms with high sender reputations, ...
- Bacardi Positions Itself To Appeal To MillennialsMarketing Week has been taking a look at Bacardi's new GBP12m branding ...
- Did #Spycopys See Lush Take Brand Purpose Way Too Far?"Marketing Week" columnist Mark Ritson slams Lush this week for its seemingly ...
- Streaming Video, OTT Driving Value For Tech And Entertainment FirmsStreaming and over-the-top video is forcing legacy providers to shift their video ...
- Amazon Closes In On Top Brands Google And AppleGoogle and Apple top the Brand Z brand league table, as one ...
- Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global RankingGoogle, Apple, Amazon, Microsoft, and Tencent, respectively, are the top-five brands that ...
- Apple, Google Rank As Top Two Most Valuable BrandsThe 100 most valuable brands on Forbes' list, published Wednesday, are worth ...
- Coca-Cola, Colgate Top World's Most-Purchased FMCG BrandsJust 17 global FMCG brands were chosen by consumers 1 billion or ...
- Google, Hershey's Lead 2018 'Most Loved Brands' RankingsAmong the top 10, five are food brands and three are tech ...
- Google, Other Media Brands Among America's 'Most Loved'Google, followed closely by Hershey's, are America's "most loved brands," according to ...
- Courtyard Repositions Brand, Aims To Elevate"For the first time, our NFL campaign is also taking the same ...
