Tag results for "brand image"
- Netflix Remains Ad-Free, Keeps 'Brand Proposition'Despite heavy speculation, Netflix will remain ad-free. The company is focusing on ...
- New Corvette Will Receive Stingray MonikerThe automaker plans to reveal the vehicle to the public online this ...
- BT Appoints Publicis Groupe For RebrandBT has appointed Publicis Groupe to work on a brand relaunch. "Campaign" ...
- Millennials Have A Dim View Of BrandsMillennials have a poorer view of brands than preceding generations, according to ...
- In Kintzer We TrustFew titles represent the Golden Age of magazine publishing more than Reader's ...
- Arsenal New Kit Launch Campaign BackfiresWhen personalisation goes wrong, it can be very embarrassing, as Arsenal can ...
- Brands Must Rethink Luxury And Millennials, And Activism TooComscore offers surprises on luxury customers, and reveals that the public does ...
- 2 in 3 Top Advertisers Suffer Potential Brand Safety EmbarrassmentTwo in three of the country's top 100 advertisers suffered from adverts ...
- New Vehicle Quality Stalls, Per J.D. PowerThe Korean brands are making huge gains in quality, but more brands ...
- To Help People Battling Labels, Diet Coke Drops Its OwnDiet Coke is removing its brand name from its cans -- but ...
- 40% Of Consumers Say Remarketing Annoys, Distracts ThemThe research offers interesting insights on what does and doesn't work when ...
- Jose Cuervo Celebrates History, CraftsmanshipThe agency was inspired by the age-old question: If you could have ...
- Jeep, Disney Among Most Patriotic BrandsDunkin, Chick-fil-A, Patagonia, Seventh Generation, USAA, "The New York Times" and the ...
- Dove, Shonda Rhimes Call On Ad Industry To Take Responsibility For Images, ContentDove invested in the #ShowUs image bank without profit to give the ...
- Traditional Banks Continue To Experience Reputation IssuesOver four years, KeyBank made the most effort to respond to 79% ...
- Amazon Beats Apple And Google To Become World's Most Valuable BrandAmazon has beaten off stiff competition from Apple and Google to be ...
- Viacom Uses Social Data To Adjust Content For Branded TV Series, Sees GainsViacom says that closely monitoring granular social media data helps it adjust ...
- Forget Millennials -- Gen Z Will Make Brand Purpose A PriorityYou've heard it before about millennials -- but Gen Z-ers really will ...
- Victoria's Secret Loses Sex Appeal"Brands that want to succeed have to have their eyes focused on ...
- Buddig Updates Lunch Meat's Image With 'Lunchtime Anytime'Hyper-targeted TV, digital, radio campaign highlights its lunch meats' on-the-go, anytime versatil ...
- Gen Z: Wary Of Business, But Eager To See Values In ActionOne in four can't name a single purposeful brand, according to a ...
- Dunkin' Makes A Brand Promise Simple In 3 Easy StepsKeith Lusby, vice president of media at Dunkin' Brands, tells Marketing:QSR attendees ...
- BT Unveils A New Logo -- Its Name In A CircleVeteran adland execs will be scratching their heads this morning and wondering ...
- Alfa Romeo Is Still In Love With Driving -- And BrandingThat sexy Italian has been playing games with you. Alfa Romeo, back ...
- VR, AR Can Improve Brand Perception: StudyConsumers turn to virtual reality content for emotional connection and perceive augmented ...
- Vrbo Ad Campaign Reflects New Pronunciation, Ver-BowJust days after Vrbo changed the pronunciation of its name, it launched ...
- Hold Social Media Platforms To Account, WFA UrgesIn the wake of Facebook being used to live stream the Christchurch ...
- Unilever Draws Up Trusted Publisher ListUnilever has announced that is has created a database of what it ...
- Could Brands Afford To Boycott Facebook?The WFA is calling on brands to hold social media giants to ...
- Do We Really Want Brands To Be Our Friends?It has been a week of brand image and purpose -- and ...
