Tag results for "brand image"
- Amazon, Google Unknowingly Funding COVID Conspiracy Sites To The Tune Of $25 MillionThe real issue for Google, Amazon and others is identifying sites that ...
- BadwillThe focus of the brand boycott of Facebook has been on how ...
- Unilever Suspends All U.S. Advertising On Facebook, Instagram and TwitterUnilever has just decided to pull advertising for the remainder of year ...
- Starbucks, Diageo Suspend All Social Ads As Boycott's Influence SpiralsStarbucks -- with an estimated $94.9 million on Facebook in the U.S. ...
- More Brands Join Facebook Boycott, Suspend Ads To Protest Its Weak Stance On HateA growing number of brands -- including The North Face, REI and ...
- It's Time For Brands To Raise Their Highly Visible Hands In The MarketplaceAs troubling as these times are, it's encouraging to see brands and ...
- Families Of Women Who Portrayed Aunt Jemima Object To Change, Searches SkyrocketFamilies of some of the women who portrayed Aunt Jemima for The ...
- Goodbye, Aunt Jemima And Uncle Ben: Racial Stereotypes Under ScrutinyAunt Jemima announced today it will remove the image of Aunt Jemima ...
- What's In A Name? The Difference Between Success And FailureA name that people cannot even pronounce is a terrible choice for ...
- Twitter Mental Health Focus Reinvests In ImageTo help break the stigma that too many people use its platform ...
- Why This Is Servant Marketing's MomentTeachers and caregivers are all servant leaders. How can marketing, whose job ...
- How Should Brands Respond To Racial Inequality?How will the need for social change influence the relationship between brands ...
- Activism, Current Events, Blackout Tuesday Impacts Ad Spend On FacebookFacebook daily spend has dropped nearly 60% in correlation with the activism ...
- Brand Recovery Success Requires A New Marketing FrameworkThis isn't a return to pre-pandemic normalcy. More nimble brands are thinking ...
- Google, Amazon, Citigroup, Others Show Support For Social Justice, But FEC Filings Tell A Different StoryTech giants, banks and other companies are rushing to show support for ...
- Tesla Being Pushed By Shareholder To Use Paid AdvertisingTesla shareholders will vote on whether the company will use paid advertising ...
- How Brands Are Leveraging Emotion More During The COVID-19 PandemicSince the onset of COVID-19 and the need for shared connections, we ...
- Brands That Are Helping During COVID-19 Are Feeling The Love On SocialBrands doing good things for others are clearly seeing a lift in ...
- High Anxiety: 83% Of Americans Feel 'Stressed and Overwhelmed' Since COVID-19 ArrivalThe study also found brand loyalty to be eroding during the pandemic ...
- Mindshare Finds Americans Plan To Spend Less Time With Media After PandemicTwo months into the COVID-19 pandemic, more Americans say after the crisis ...
- Amazon: How Well Will The Ecommerce King Navigate COVID-19?Witnessing Amazon's rise up through the ranks demonstrates how the brand has ...
- Surprising Link Found Between Ransomware, Purchase Behavior And Brand LoyaltyA study suggests that one in four consumers will abandon a product ...
- The End Of Pointless PurposeIt's time to put something better in place, and the UN's Sustainable ...
- Marketers' COVID-19 Messaging Draws 'Positive' Response, Little Change in Brand FavorabilityAdvertising messages inspired by COVID-19 give viewers "positive feelings," according to a ...
- Brand Intimacy Is Key As COVID-19 Impacts Media And EntertainmentBrand Intimacy is even more important today as brands must adjust their ...
- Is This The Start Of COVID-19 News Fatigue?We're starting to consume less news, just when news groups were hoping ...
- Mindshare Finds Pandemic Impacting Brand Access, Loyalty: Many Americans Say They'll Continue Using New BrandsNearly two-thirds of American consumers say they miss one or more of ...
- How Crisis Is Accelerating Shift In Brand Purpose From 'You' To 'Us,' And What You Can Do About ItA new era of "disruption" will accelerate a shift in brands' purpose ...
- Consumers Favor TV Ads That Show Brands Helping With PandemicConsumers said they are more likely to buy from companies whose TV ...
- TV In 'Lockdown Family' Households, And Implications For Media BrandsTV is playing various roles for households in lockdown, from entertainer to ...
