Tag results for "brand image"
- Attention Deficit: Consumers Say They're Not Getting Personalized EmailsMost consumers say they are receiving generic messages -- and they fi ...
- Marketing & PR Execs Blame Social Media For Spreading False InfoA quarter of those executives said misinformation about their brands and industri ...
- Snap Names Advertising, W+K Veteran Colleen DeCourcy Chief Creative OfficerDeCourcy spent more than a decade at Wieden+Kennedy producing award-winning work f ...
- Hardee's, Carl's Jr. Plan Massive Brand TransformationCKE Restaurant Holdings, the parent company of Carl’s Jr. and Hardee’s, pla ...
- Packaged Goods Marketers Favor ROAS Among Outcome MetricsTwo-thirds of consumer packaged goods marketers said return on ad spend w ...
- Cadillac Brand Health On The UpswingA global brand tracking survey shows that Cadillac is showing year-over-year improvemen ...
- Consumers Want Brands To Show Support For Ukraine After Russian InvasionSixty percent of Americans said brands should invest their resources in reli ...
- Getting Dicked AroundI used to think the worst thing any brand could do ...
- How Media Brands Can Disrupt Gender Biases, And Why It MattersGetty Images found that two in three women worldwide still experience bo ...
- Why Are Brands 'Ghosting' Consumers With Mobile Media?More than half of consumers say they have been frustrated when th ...
- Meta Unveils Glimpse Of Future Metaverse Branding, Apparently It's Bacon"For years we've been meeting our fans in unexpected ways and plac ...
- Ukraine's President Criticizes NestleUkrainian President Volodymyr Zelensky is taking Nestlé to task for the company ...
- Responsible Data Usage Underlies Consumer Trust In BrandsGood personal experiences help to build trust in brands, while "bad" personalizati ...
- Reebok, Subway, LG Electronics Among Those Staying In RussiaYale University has created two running lists – one with nearly 4 ...
- Consumers Fuzzy On Streamers' Focus, Value PropositionsOnly two-thirds or fewer U.S. TV viewers can confidently describe the foc ...
- Consumer Emotions Drive Brand Loyalty And EngagementIt now costs marketers 13 to 18 times more to recruit ...
- Kohl's Aims To Distance Itself From Department Store ImageKohl’s is overhauling its brand image to distance itself from the departme ...
- Consumers Are Receptive To Brand Messaging About UkraineSixty percent of Americans said brands need to publicize what they're doi ...
- Horizon Finds Nearly Half Of Americans Expect Brands To Condemn Russia, Support Ukraine"Forty-nine percent believe brands taking a stance is not enough," the repo ...
- Brands Go To WarSome companies have already made epic fails of bad timing, bad tas ...
- The Surprising Costs Of Online Privacy NoticesThe research looked at whether all privacy notices used identical language ...
- Dolce & Gabbana Seemingly Immune To Cancel CultureDespite “questionable decisions” by its leaders, Dolce & Gabbana seems to ha ...
- Study Reveals Mainstream News Trust Waning As Political Fervor And Tribalism Surge"It's axiomatic that viewers' regularly watched news brands align with their person ...
- Hyundai, Kia Tell Half-Million Owners To Park OutsideHyundai and Kia are telling U.S. owners of almost 500,000 cars a ...
- Troubled Peloton Interactive Targeted By Suitors, 'WSJ' ReportsEmbattled Peloton Interactive is being targeted by possible suitors, including Amazon, accordi ...
- Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser ResponsibleThe IAS study found nearly half of social media users surveyed sa ...
- Washington NFL Team Announces Rebranding To 'Commanders'After an 18-month process, The Washington NFL franchise has decided on i ...
- Brand Trust Takes Over As Lead Factor In The Customer ExperienceMore U.S. shoppers relate to the brand than the purchase, customer servi ...
- Hannah Waddingham's Evil Laugh Featured In Rakuten's Super Bowl TeaserThe "Ted Lasso" star headlines in Rakuten's Super Bowl spot. ...
- NFT Hype Hasn't Reached Most Consumers Amid Doubts About Virtual AssetsOnly 8% of U.S. consumers said they had bought a non-fungible tok ...
