- Think Before You Brand
Marketing Insider, Tommy Henvey - Friday, July 19, 2024
When rebranding legacy brands, don't deny your brand's history -- and maximi ...
- Right-Wing Billionaire Boosted John Deere DEI Rollback
Marketing Daily, Danielle Oster - Monday, July 22, 2024
A conservative legal advocate appears to be helping finance efforts to spre ...
- EchoStar Revamps Boost Brand Under Unified Boost Mobile
Marketing Daily, Danielle Oster - Monday, July 22, 2024
Boost Mobile is rebranding as it introduces a new 5G network a ...
- Google, Meta, Microsoft Modality Features Show Different Future For Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 2, 2024
Google plans to introduce a set of new machine learning features und ...
- Ram, Porsche Rank Highest In Quality, Per J.D. Power
Drive Time, Tanya Gazdik - Monday, July 1, 2024
"It is not surprising that the introduction of new technology has challeng ...
- Boy Scouts Rebrands To Scouting America
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, May 12, 2024
"We are opening this up so that we say, really, 'Scouting ...
- Sweety Adopts New Brand Identity To Honor Asian Heritage
MAD, Fern Siegel - Wednesday, May 8, 2024
The three-bite treats include Asian flavors, such as green tea, ube purp ...
- Offshoring America's News Verification
Red, White & Blog, Joe Mandese - Friday, May 3, 2024
"We're finding people are coming to us because we rise above divisi ...
- Contextual Influences Significantly Drive Brand Choice
Research Intelligencer, Robert Williams - Wednesday, April 17, 2024
Brands can boost sales growth by working to reshape people's expectations am ...
- TikTok Expands Media Brand Safety To More Countries With New IAS Products
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
The expanded TikTok partnership with Integral Ad Science will offer brand-safety servic ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Performance Marketing Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- Behind the Manischewitz Rebranding
CPG Insider, Danielle Oster - Friday, April 5, 2024
The effort attempts to broaden the 130-year-old company's appeal, as it al ...
- Hulu On Disney+ : Disney's Bigger Push For New TV Bundles
TV Watch, Wayne Friedman - Friday, March 29, 2024
Viewers now can access Hulu inside the Disney+ app itself on i ...
- Genesis USA Offers Plenty Of Eye Candy
Marketing Daily, Tanya Gazdik - Tuesday, March 26, 2024
Genesis USA unveiled two new concept vehicles ahead of the New Yo ...
- Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 26, 2024
Microsoft has been pushing to integrate generative AI into all its product ...
- The Paradox Of Quality
Planning & Buying Insider, J. Walker Smith - Wednesday, March 20, 2024
The better our products get, the more they are alike. Quality ...
- Repositioning Goliath
Planning & Buying Insider, Joe Mandese - Friday, March 15, 2024
"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' J ...
- Link Save: Don't Drive Customers Away With Malfunctioning Emails
Email Insider, Ray Schultz - Wednesday, March 6, 2024
Broken links can harm your reputation and lead to deliverability issues. ...
- To Stunt Or Not To Stunt - That's Really Not The Question
Media Insider, Cory Treffiletti - Wednesday, February 28, 2024
One quandary facing strategists is whether to focus on the fundamentals ...
- 'Never Surrender' -- Aka, The Perfect Trump Shoes
Mad Blog, Barbara Lippert - Monday, February 19, 2024
They are golden and remarkably ugly, although someone had a sense ...
- Kepler Refreshes Brand Identity, Embraces 'Future,' Innovation
MAD, Fern Siegel - Friday, February 16, 2024
The revitalized visual identity mirrors Kepler's progressive mindset and legacy of embraci ...
- Buppie Power
Planning & Buying Insider, Charles Benaiah - Wednesday, February 14, 2024
That throaty roar you hear is Black America waking up to reali ...
- Google Joins C2PA Steering Committee, Adobe General Counsel Calls It 'Major Milestone'
Performance Marketing Insider, Laurie Sullivan - Thursday, February 8, 2024
The C2PA's Content Credentials, which act like a nutrition label for digit ...
- Angel Soft Packages New Look, Based On Animated Spot
Out to Launch, Fern Siegel - Tuesday, February 6, 2024
The Angel character replaced the brand's photo-realistic baby, which had appeared ...
- Ocean Spray Launches New Visual Identity, Supports 'Wildy Uncommon' Vision
MAD, Fern Siegel - Friday, February 2, 2024
The juice's new look targets millennials to older Gen-Z audiences. ...
- Walmart Expands Generative AI Search Experiences
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Walmart opened up access to a generative AI tool that allows shoppe ...
- Bud Light Drew Most Consumer Attention For Damage To Brand
Research Intelligencer, Robert Williams - Thursday, January 4, 2024
News coverage of the Bud Light firestorm received more than 11 milli ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Advertisers Challenged By TikTok Deepfakes Of Hamas Victims
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
TikTok has had difficulty moderating deepfake videos of Hamas victims as bran ...
- Will Other Media Sellers Tell Clients To 'F-' Off?
TV Watch, Wayne Friedman - Monday, December 4, 2023
After Elon Musk told major brand advertisers to "go f-" themselves, wh ...