- The BIMI Way: A New Set Of Tools For Brands That Send Authenticated Emails
Email Insider, Ray Schultz - Wednesday, March 26, 2025
Valimail has introduced the BIMI Simulator to show how brand logos wi ...
- Google AI Search Tries To Act Like ChatGPT, But Missing Links Will Tank Web Traffic
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 25, 2025
Google has expanded access to its AI Mode search beyond Google O ...
- Taco Bell, KFC, Pizza Hut Embrace AI Drive-Throughs
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, March 23, 2025
But McDonald's ended a pilot AI program last July after customers report ...
- AI Ads Target Site Visitors Without Publisher Consent
MediaDailyNews, Laurie Sullivan - Wednesday, March 19, 2025
Ads have begun to serve up on websites that block content, maki ...
- Tesla Troubles And Remedy: Its First Ever Large TV Ad Campaign?
TV Watch, Wayne Friedman - Wednesday, March 12, 2025
Maybe it's time - or well past the time - for Tes ...
- Microsoft's Vision Of AI Agents
Data & Programmatic Insider, Laurie Sullivan - Monday, March 10, 2025
Microsoft's agentic vision is filled with personalized AI agents traversing the w ...
- Hearst Newspapers Unveils Branding Campaign With PMG
Publishers Daily, Ray Schultz - Wednesday, March 5, 2025
The multimedia initiative starts in Hearst's "San Francisco Chronicle" and "Houston Chronic ...
- How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Performance Marketing Insider, Laurie Sullivan - Thursday, February 27, 2025
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allow ...
- PayPal Strengthens Focus On Global Commerce
MediaDailyNews, Laurie Sullivan - Tuesday, February 25, 2025
The plan is to expand on the PayPal Everywhere ad campaign f ...
- Nylabone Celebrates 70 Years With Charitable Effort
Marketing Daily, Tanya Gazdik - Wednesday, February 12, 2025
The brand is also introducing a new tagline: "Trusted Chew Toys wi ...
- How to Create Culturally Relevant Brands
MAD, Jim Misener - Friday, February 7, 2025
There's a fine line between resonance and rejection-especially when brands appear inauthent ...
- Overspending On Performance Ads Leads To 'Doom Loop'
Research Intelligencer, Robert Williams - Wednesday, January 29, 2025
A combined performance and brand approach increases median revenue by 90%. ...
- Uber's App Could Soon Look More Like Google Maps With Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- Uber Advertising could expand ad units on i ...
- Marketer Of The Year: Lisa McKnight
Agency of the Year, Steve Smith - Monday, January 27, 2025
Under Lisa McKnight's leadership of both the Barbie brand and as chi ...
- Trump: The Master Brand That Transcends The Presidency
Marketing Politics Weekly, Robin Lemberg - Tuesday, January 21, 2025
Trump's brand is a wake-up call for business leaders - reminding ...
- How Audio Investments Increase Branded Search Volume
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 7, 2025
How do podcasts, streaming and radio drive actions and connect consumers wi ...
- Turo Thrust Into Spotlight After Terrorist Incidents
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, January 2, 2025
The incidents raise questions about the app's vetting process and security measure ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
Research Intelligencer, Robert Williams - Monday, December 23, 2024
Broad brand awareness and personalized outreach not only capture attention but al ...
- Dentsu Demonstrates How To Make Logos And Influence People
MediaDailyNews, Joe Mandese - Monday, December 16, 2024
Dentsu this morning unveiled a new dedicated influencer marketing practice, including ...
- BTS REWIND: Why This Hallmark VP Cares Enough to Do the Very Best
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 8, 2021
Alexis Kerr is proof that great things can happen when you perseve ...
- Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations
Performance Marketing Insider, Laurie Sullivan - Friday, October 25, 2024
How do you update something as powerful and influential as the 19 ...
- Amazon Launches Its First YouTube Original Branded Content Series
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 22, 2024
Students have a wish list to fulfill. Amazon's new branded series exclusive ...
- Like It Or Not, Victoria's Angels Are Back
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, October 16, 2024
This year's fashion show felt more empowering to women rather than demeanin ...
- I'm A Cool Rocking Blogger In The U.S.A.
Red, White & Blog, Joe Mandese - Friday, October 4, 2024
What do Bruce Springsteen, Liz Cheney and "Red, White & Blog" ha ...
- Bad Means Better
Planning & Buying Insider, J. Walker Smith - Wednesday, October 2, 2024
Finding value in low consumer satisfaction is not how marketers think. B ...
- How This Taste Of Koko Founder Is Influencing The Marketing World
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 4, 2024
With no grand plan in mind, A Taste of Koko's founder, Ja ...
- Give Me BIMI: Gmail Allows Brands To Place Logos In Emails - With No Trademark
Email Insider, Ray Schultz - Wednesday, September 25, 2024
New CMC certificates will allow smaller brands without a trademark to levera ...
- Tupperware Name Will Survive Bankruptcy
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, September 22, 2024
The company has suffered from genericization, which is when a brand na ...
- It's Not HBO, It's Just TV: HBO Now Just Another Network?
TV Watch, Wayne Friedman - Tuesday, September 17, 2024
The new Charter-Warner Bros. carriage deal now has long-time premium, ad-free ...
- Consumers Left Wanting: They Feel Overlooked By Advertisers
Publishing Insider, Ray Schultz - Thursday, September 12, 2024
Many shoppers dislike hyper-targeting and find many ads irrelevant despite targeting, accordi ...