Tag results for "brand image"
- Gillette Ad Will Backfire, 'Marketing Week' Columnist BelievesIf you're having the conversation at work as to whether the new ...
- Ford, Chevrolet, Toyota 'Most Desired' VehiclesThe results gives context to understand how consumer attitudes toward automobile ownership ...
- AT&T Says It's Best -- And Has New Data To Prove ItA report from Global Wireless Solutions gave AT&T top marks in such ...
- Why Websites With Search Make A First ImpressionAbout 81% of survey participants think less of a brand if their ...
- 'Value Exchange' A Key To Building Consumer Trust Around DataAmazon and Google ranked No. 1 and No. 2, respectively, with Amazon ...
- CP+B Is Now CPB+Following the return of cofounder Alex Bogusky, Crispin, Porter + Bogusky (CPB) ...
- Consumers Prefer Brands That Take A StandUnilever, Ikea and Kind are seeing tangible value from showing a sense ...
- Retailers Fail To Capitalize On Toys R Us Brand SearchesConsumers miss Toys R Us. From April 1-Nov. 25, 2018, consumers searched ...
- America Has A Bad Case Of Potus MouthWhat's that you say, "No Schitt?" Yes, I know I'm stating the ...
- Does A Brand's Purpose Really Impact Sales?Do companies really need a "purpose," as suggested by the ANA? ...
- ANA Launches Center For Brand Purpose To Help Advertisers Find Their Big PicturePurpose is not simply a nice thing to have -- it's imperative ...
- The Search For Consumers Without Brand LoyaltyNatural Intelligence, which focuses on paid search and finding consumers with no ...
- LinkedIn Revamps Pages From Scratch, Making It InteractiveThe focus is on employees becoming brand advocates and companies leveraging employees ...
- The Least-Trusted Brand For Data Protection Is Facebook, Study ShowsGoogle makes both the most- and least-trusted lists. Amazon is the most ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup SauceThey followed up with a debate about the name, with nominees like ...
- New Aggregation Project Wants To Connect Advertisers With Quality News OutletsThe project will aggregate signals collected from websites through Trust Metrics crawler-based ...
- Consumers Put Off By Brands Advertising In Unsafe EnvironmentsAn IPG Mediabrands reports, conducted with the aid of cybersecurity company, CHEQ, ...
- AI: What It Will Take To Build Trust For BrandsHow can brands leverage AI to supercharge their businesses without damaging hard-won ...
- Google: The Liability From Within And Sexual MisconductAdvertisers respect Google and its achievements, but fail to recognize the human ...
- 'The Wall Street Journal': A Data-Driven Customer-Focused Growth StoryCurrent paywall models, said Dow Jones's Alex Halen, were a "one-size-fits-all approach, ...
- A&W Tracks Cost Per Visit With Mobile Targeting"Once you've gone from thinking brand awareness is enough to really measuring ...
- The Great American Showman: How KFC Reinvented Itself By Returning To Its HeritageTo be relevant again, the brand had to get back to what ...
- It's Not Your Grandmother's Pine-SolClorox had to think about how to reframe its message about Pine-Sol, ...
- Blue Shield Of California: Marketing & The Reluctant Healthcare ConsumerAmid so much uncertainty, building confidence was going to be important. Kimball ...
- End-to-End Is The Real Holy Grail: A Dell Use StudyThe team created end-to-end automation in paid media by building an ad ...
- J.D. Power, Reputation.com Offer Tool To Improve Customer ExperienceBrands can take a more holistic view of customer feedback with a ...
- Paddy Power Fined GBP2.2m For Inadequate Checks On Problem GamblersPaddy Power is in the headlines for all the wrong reasons today. ...
- Unilever Supports Global Ban On Animal Testing For CosmeticsUnilever has added its support to a campaign by Humane Society International ...
- Millennials Most Want To Work For Tech Companies Like Google, NetflixAdding in other age groups, Amazon, Google, and Microsoft are among America's ...
- TV Ad Characters Really Add Value, But Are UnderusedResearch from the IPA and System1 shows that creativity, through brand motifs ...
