Tag results for "brand image"
- Southwest Airlines Ousts JetBlue In EngagementWhile there has been negative conversation about the industry as a whole, ...
- Why Ryanair's Marketing Nightmare Is Likely Down To HRTreat your staff badly and it will always give you a marketing ...
- Facebook Assures Advertisers On Brand SafetyFacebook is banging the drum for brand safety at the German digital ...
- Companies From Large To Small Pledge To Help Hurricane VictimsWalmart will match customer donations to the American Red Cross two-to-one, up ...
- Brand Safety Is Great News For TVWhen it comes to brand safety, digital can learn a lot from ...
- Race Hate PR Firm Could Close By Year EndAgainst a backdrop of reports that suggest that Chime has handed back ...
- Race Hatred PR Firm Bell Pottinger Loses Key Clients Big-name clients have already started to walk away from troubled PR firm ...
- Pernod Ricard Sings Praises Of ProgrammaticDrinks brand Pernod Ricard has repeated its belief that, despite some risk ...
- Bell Pottinger Expelled From PR Trade Body For Race Hate CampaignThe well-known PR agency Bell Pottinger has been banned from the industry's ...
- Companies Donate To Victims Of Hurricane HarveyU-Haul, Home Depot, Lowe's, PepsiCo, United Airlines, Western Union, MoneyGram, Caterpillar, Walmart, ...
- Mumsnet Boycotters Must Realise Consumers Often SwearMark Ritson blogs in "Marketing Week" to remind brands that are considering ...
- Unilever's Keith Weed Is Right To Call Out Adland On Lazy StereotypesCould we be seeing the beginning of the end of those tiresome ...
- Brands Put Agencies On Notice As They Begin To Take Back ControlMore than two in three global brands have changed agencies for better ...
- Accenture Buys Brand Learning Group"Campaign" is billing Accenture's purchase of the marketing and sales consultancy, Brand ...
- Coca-Cola Launches Recycling Campaign In The UKCoca-Cola has launched a sustainability campaign in the UK, centred around encouraging ...
- Google Named World's Top Brand By YouGovYouGov's first Global Brand Health Rankings has placed Google in top spot, ...
- Facebook Tops Brand Visbility, Inspires 'Happiness'As Facebook reports substantial Q2 earnings -- up 45% from same period ...
- Facebook Tops Brand Visibility, UsageEighty-one percent of consumers say they use Facebook on a regular basis, ...
- Band-Aid, Amazon, Google Are Tops In Brand Health"Innovation and usefulness are rewarded by consumers. None of the companies on ...
- YouTube Sued By Zombie Go Boom Over 'Brand-Safe' Ad PoliciesYouTube's new ad policies, aimed at making the service safe for brands, ...
- Nissan, MarkMonitor Go After Counterfeit PartsMany of these parts are distributed via online marketplaces, or on illegitimate ...
- Google Accused Of Paying For Favourable ResearchThe Campaign for Accountability is claiming Google is paying for favourable research, ...
- Google Wins French Back-Tax Court CaseGoogle has won a landmark case against the French government over back ...
- If Experience And Image Trump All, Why Is GAME Being Rescued By Sports Direct?All marketers are said to be in the experience business now and ...
- Apple Watch, Bayer, USAA Top Brands With ConsumersIt's not enough to focus solely on social media as a proxy ...
- BA's Partner, Iberia, Fined For Forced Pregnancy TestsSpain's national airline, Iberia, which formed a partnership with British Airways in ...
- Brands Supporting Pride See A Rise In 'Gay-Washing' AccusationsThe Drum is reporting a rise in brands being accused of 'gay-washing' ...
- Woodward Shows It Is More Than A CampThis campaign is different because the focus and commitment is on the ...
- VW, Subaru, Nissan Expected To Gain Market ShareWith the market down in 2017, automakers are fighting for sales and ...
- The Low Spark Of High-Heeled ContentIn a recent column, Barbara Lippert commented that Hulu advertisers should be ...
