Tag results for "brand image"
- Audi Boss Arrested Over 'Dieselgate'How's this for a piece of brand-damaging news? Not only has Audi's ...
- How Aldi Rolled Out 'Like Brands, Only Cheaper'"Marketing Week" has an interesting interview today with Aldi marketing director Adam ...
- World Cup Sponsorship, The Wasted Budget That Can Only BackfireWith no awareness lift, sponsors must be questioning spending GBP180m on a ...
- Breaking Through The Gmail Wall: Brands Improve Their Inbox PlacementGmail deliverability rates have gone up for firms with high sender reputations, ...
- Bacardi Positions Itself To Appeal To MillennialsMarketing Week has been taking a look at Bacardi's new GBP12m branding ...
- Did #Spycopys See Lush Take Brand Purpose Way Too Far?"Marketing Week" columnist Mark Ritson slams Lush this week for its seemingly ...
- Streaming Video, OTT Driving Value For Tech And Entertainment FirmsStreaming and over-the-top video is forcing legacy providers to shift their video ...
- Amazon Closes In On Top Brands Google And AppleGoogle and Apple top the Brand Z brand league table, as one ...
- Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global RankingGoogle, Apple, Amazon, Microsoft, and Tencent, respectively, are the top-five brands that ...
- Apple, Google Rank As Top Two Most Valuable BrandsThe 100 most valuable brands on Forbes' list, published Wednesday, are worth ...
- Coca-Cola, Colgate Top World's Most-Purchased FMCG BrandsJust 17 global FMCG brands were chosen by consumers 1 billion or ...
- Google, Hershey's Lead 2018 'Most Loved Brands' RankingsAmong the top 10, five are food brands and three are tech ...
- Google, Other Media Brands Among America's 'Most Loved'Google, followed closely by Hershey's, are America's "most loved brands," according to ...
- Courtyard Repositions Brand, Aims To Elevate"For the first time, our NFL campaign is also taking the same ...
- ITV Picks Uncommon To Redefine Its Brand StrategyITV has appointed Uncommon to work with its marketing team ahead of ...
- Havas Is Assisting Authorities After Vincent Bollore ArrestHavas has announced that it is helping the police with their investigation ...
- United Airlines Still Struggles With Brand ImageCurrently, 30% of travelers would consider flying United the next time they ...
- TalkTalk Named The UK's Telecom With Most Customer ComplaintsTalkTalk is once again crowned by Ofcom as the most complained about ...
- Campbell Vaults To #1 On Most Reputable U.S. Companies ListConsumers have responded to Campbell's' transparency and corporate responsibility pushes under CEO ...
- Was Wetherspoon Right? Does Social Prove Its Worth Beyond Vanity Metrics?Only 4% of consumers are bothered by a brand's social presence. Was ...
- BMW, Jeep, Toyota Named Most-Loved Auto Brands"Storytelling is a critical part of marketing and being successful hinges on ...
- Most 'Talkworthy'? Online, It's Pillsbury; On The Street, It's PumaThe least talkworthy online marketing came from Aveeno, Crystal Light and Crush. ...
- McDonald's Staff Considering Industrial ActionMcDonald's staff in seven restaurants are voting on whether to take industrial ...
- Ingraham's 'Celebrity' Sentiment Declines By A Third Post-Hogg TweetIngraham's "positive" sentiment declined from 53% of her overall consumer perception the ...
- Petition Urges Walmart To Return 'Cosmopolitan' Magazine To Its Checkout AislesA petition with nearly 15,000 supporters is urging Walmart to bring "Cosmopolitan" ...
- Amazon Ranked Most Liked Brand, Guess Who's Least Liked?The poll found Amazon was by far the most liked with a ...
- ISBA Warns Facebook Its Members Are Considering A BoycottISBA, the group representing British advertisers, is threatening Facebook that if it ...
- UK Brands Are Really Considering #DeleteFacebookA repeat of the YouTube action of last year is being discussed ...
- United's Favorability Falls After Pet Error IncidentsUnited's drop in favorability is not as dramatic as the 47-point drop ...
- Boots Replaces M&S As British Women's Favourite BrandBoots has been named the UK's top brand among women, "The Drum" ...
