- GM Focuses On Safety With Periscope Brand
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2021
The automaker created a 60-second video to explain the brand's purpose. ...
- When Angry Anchorman Attacks, No Brand Is Safe
TVBlog, Adam Buckman - Tuesday, January 12, 2021
Who's next on Anderson Cooper's hit list? Red Lobster? Applebee's? Marriott Courty ...
- GM Unveils New Logo, Brand Identity
Marketing Daily - Top of the News, Tanya Gazdik - Friday, January 8, 2021
The new logo, created in-house, features a lower case "gm" with t ...
- Kia Unveils New Logo, Global Brand Slogan
Marketing Daily, Tanya Gazdik - Wednesday, January 6, 2021
The live-streamed event was captured in a video that has already garner ...
- Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO Says
Data & Programmatic Insider, Laurie Sullivan - Monday, January 4, 2021
Racial sensitivity and brand safety were the focus of major changes ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% s ...
- What The Marketing Word of the Year Should Be, For Those Who Care
RTBlog, Joe Mandese - Monday, December 14, 2020
Coming out of what may well be the greatest year of self-reflecti ...
- Bye-Bye Superhero 'F' - Foursquare Gets A Redesign
Inside Performance, Laurie Sullivan - Friday, December 11, 2020
If Foursquare's Superhero "F" could talk, it might say "the brand's technolo ...
- Trump Brand Gains Value For TV, Entertainment Businesses, Declines For Other Marketers
Television News Daily, Wayne Friedman - Monday, December 7, 2020
President Donald Trump's brand has declined in added advertising value among so ...
- Adthena Makes Local Competitive Search Data Available For Use With Multiple Media Channels
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Adthena on Tuesday gave brands greater insight into their search campaigns bas ...
- Brands Talk -- What Does Yours Say Without Saying It?
Inside Performance, Laurie Sullivan - Wednesday, November 25, 2020
Brand messages play a powerful role. What message does your brand se ...
- Atlantic 57 Releases Research, Guide To Articulate Brand Values
Publishers Daily, Sara Guaglione - Friday, November 20, 2020
Research indicates 87% of consumers consider a brand's values when purchasing ...
- Houston MLS Rebrands Amid Growth Spurt
Marketing Daily, Tanya Gazdik - Tuesday, November 17, 2020
"We have a unique structure to work together in order to bui ...
- Atlanta Heats Up Brand Image Via Social Video Storytelling
The MediaPost Cases, Lisa Singer - Monday, November 9, 2020
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Conventi ...
- Republican Voters Most Keen On Brand Role In Politics: Independents, Not So Much
Marketing Politics Weekly, Joe Mandese - Thursday, October 29, 2020
A majority of Americans believe brands have an important role to pl ...
- Nissan, Lexus Tops In Reputation
Drive Time, Tanya Gazdik - Monday, October 26, 2020
Automakers and dealers should continue to communicate safety protocols on their websit ...
- Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Google rated the highest in Creativity and Cultural Relevance, while Amazon rank ...
- CBS Heads Into Fall Season With New 'Brand Identity' Promo, Marketing Effort
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
The CBS branding change will take effect across entertainment, news, sports, studio ...
- Zoom, Purell, Netflix Fare Well During Pandemic
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2020
Video conferencing has become a critical tool for working, learning and maintaini ...
- Uncle Ben Will Join Aunt Jemima In Brand Retirement
Marketing Daily, Steve Ellwanger - Wednesday, September 23, 2020
The replacement Ben's Original packaging --- sans the image of a Bla ...
- Financial Crisis Taught Goldman Sachs Many Marketing Lessons
Marketing Daily, Tanya Gazdik - Wednesday, September 23, 2020
"We weren't selling anything, we were trying to court public opinion," sa ...
- Got A New Streaming Service? Add A Plus Sign
TVBlog, Adam Buckman - Thursday, September 17, 2020
For the third time in the subscription streaming era, a new servi ...
- Microsoft Advertising Premieres 'The Download' Video Series
Inside Performance, Laurie Sullivan - Tuesday, September 8, 2020
"Good is the New Cool" author Afdhel Aziz said pressure on compani ...
- T-Mobile's CEO Warns Tying Democrats To 'Defund' Slogan Could Help Re-Elect Trump
Marketing Daily, P.J. Bednarski - Friday, September 4, 2020
Mike Sievert's warning appeared on his locked Facebook account that only so ...
- Americans Believe Brands, Not Government, Should Take The Lead Against Racism
Marketing Politics Weekly, Joe Mandese - Tuesday, September 8, 2020
Months into nationwide protests over racial injustice, a majority of American consume ...
- Google Displays Image Licensing Details In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
Several new features aim to help creators follow image licensing guidelines f ...
- Consumers Want Brands To Reference Current Events, COVID-19 In Ad Messages, NBCU Study Finds
MediaDailyNews, Wayne Friedman - Thursday, August 27, 2020
The new NBCU survey shows consumers want brands to advertise at abo ...
- Jeep, Amazon, Walmart Most Patriotic Brands
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2020
This year's list was dramatically changed by the pandemic, politics and protest ...
- Pandemic Pushes Podcast Advertising, Messages Consumers Want To Hear
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
Purchasing and consumption habits have changed. As communicating with consumers during ...
- YouTube Tops In Brand Safety, According To Mediabrands Report And Audit
MAD, Steve McClellan - Thursday, August 13, 2020
Apparently the Google-owned social network has come a long way since Log ...