- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
FuboTV is changing its name to just Fubo, with a push ...
- Ad Filtering Helps To Improve Brand Recall Among Key Audiences
Research Intelligencer, Robert Williams - Monday, March 20, 2023
When ads appear on web pages that are less cluttered with advertisin ...
- U.S. Army Brings Back 'Be All You Can Be'
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 14, 2023
The U.S. Army is bringing back "Be All You Can Be." T ...
- Streamers: Hit Shows, Franchises Stand In For Brand Identity In Viewers' Minds
Digital News Daily, Karlene Lukovitz - Thursday, March 9, 2023
Nearly all consumers recognize the big streamer brands, but relatively few wou ...
- Pillsbury Doughboy Origin Disputed
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 8, 2023
There are conflicting reports over the origin of the iconic Pillsbury Doughbo ...
- Paramount Touts 'Popular Is Paramount' Campaign
Television News Daily, Wayne Friedman - Wednesday, March 8, 2023
The brand image/trade campaign "Popular is Paramount" highlights content production and t ...
- PepsiCo Developing Audio Logos To Find Each Brand's Voice
Inside Performance, Laurie Sullivan - Wednesday, March 1, 2023
PepsiCo is developing audio logos to represent its brands. "If your bra ...
- Volvo Launches 'For Life' Brand Platform
Marketing Daily, Tanya Gazdik - Sunday, February 26, 2023
The Swedish automaker aims to ignite a conversation with consumers around t ...
- Diversity & Inclusivity- How This Kellogg Exec Starts Every Morning Special
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 22, 2023
I've been able to really see the world and end up ...
- Family Co-Viewing Up, Linear May Be Benefitting From Parents' Content Concerns
Video Insider, Karlene Lukovitz - Tuesday, February 21, 2023
53% of kids in a new global study report watching live line ...
- Perks, Please: Brands That Fulfill Giveaways In Real-Time Do Better, Study Claims
Email Insider, Ray Schultz - Thursday, February 16, 2023
Positive sentiment rises when prizes and gifts are delivered quickly -- showi ...
- B2B Firms See Online Brand Impact As More Important Post-Pandemic, UK Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 30, 2023
Visual identity is a strong branding factor, Motion Marketing reports. ...
- Trust Is Crucial For Customer Relationships With Brands
Research Intelligencer, Robert Williams - Wednesday, January 25, 2023
Almost three quarters of consumers are willing to share personal data wi ...
- 2022 Client Of The Year: Patagonia
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
At a time when plenty of consumer marketers are leaning into acrony ...
- Make Common-Sense Ideas Common Practice: A New Year's Resolution
MediaDailyNews, Mike Donahue - Thursday, January 19, 2023
From writing a better brief to targeted messaging and capitalizing on t ...
- Angel Soft Introduces New Brand Identity, Animated Spot
MAD, Fern Siegel - Tuesday, January 3, 2023
This is the first time the baby angel has appeared in ...
- Political Lift Research Could Be A Woke-Up Call For Many Brands, Especially Media Ones
Marketing Politics Weekly, Joe Mandese - Tuesday, January 3, 2023
The data shows an 18-point brand lift advantage coming from Democrats f ...
- HBO Max Most Improved U.S. Brand - Is It All About Quality Going Forward?
TV Watch, Wayne Friedman - Tuesday, January 3, 2023
HBO Max had the best improvement overall among all U.S. brands ...
- Betting Big on Experiences | Cicis Turnaround Buffet
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Reigniting interest in buffet-style dining in the last year has been ...
- Hotel Indigo Debuts New Visual Identity, Website
Marketing Daily, Tanya Gazdik - Wednesday, December 21, 2022
Hotel Indigo collaborated with artists to produce bespoke illustrations for each ...
- Elon Musk's New Twitter Blue Logo Criticized
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 14, 2022
The latest criticism targeted at Elon Musk's Twitter takeover focuses on t ...
- Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American Artists
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 14, 2022
Toyota partnered with Influential to sponsor Asian-American Day Ones, a celebration ...
- Media Now Represent A Fifth Of Americans' Most Indispensable Brands
MediaDailyNews, Joe Mandese - Monday, December 12, 2022
Instagram, TikTok and Spotify all joined the top 100 "most connected" U. ...
- Elon Musk's Behavior Affects Tesla's Reputation
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 1, 2022
Tesla Founder Elon Musk's behavior since buying Twitter is negatively impacting t ...
- Transforming Brand Values into Tangible Actions
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Patagonia's mission statement is: we're in business to save our home plane ...
- Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Emodo's strategy to help advertisers reach its audience through an advanced nati ...
- Review Bombing On The Rise Leading Up To Midterm Elections
Inside Performance, Laurie Sullivan - Wednesday, November 9, 2022
Review bombing -- when a group of disgruntled consumers posts negative revie ...
- Ford Is At 'Pivotal Point' In Its 119-Year History, Per CMO
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2022
"This will be one of the biggest revolutions since Henry Ford p ...
- Metaverse Brand Managers Needed: A Look Into The Future
Digital News Daily, Colin Kirkland - Monday, October 24, 2022
Sami Khan believes metaverse brand managers are the future. Khan talks abo ...
- Adidas (Finally) Cuts Ties With Kanye West/Ye
Digital News Daily, Karlene Lukovitz - Tuesday, October 25, 2022
The delayed response after Ye's anti-Semitic remarks leaves the company scrambling ...