- Attention Deficit: Consumers Say They're Not Getting Personalized Emails
Email Insider, Ray Schultz - Tuesday, May 24, 2022
Most consumers say they are receiving generic messages -- and they fi ...
- Marketing & PR Execs Blame Social Media For Spreading False Info
Research Intelligencer, Rob Williams - Monday, May 23, 2022
A quarter of those executives said misinformation about their brands and industri ...
- Snap Names Advertising, W+K Veteran Colleen DeCourcy Chief Creative Officer
Digital News Daily, Colin Kirkland - Thursday, May 12, 2022
DeCourcy spent more than a decade at Wieden+Kennedy producing award-winning work f ...
- Hardee's, Carl's Jr. Plan Massive Brand Transformation
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 10, 2022
CKE Restaurant Holdings, the parent company of Carl’s Jr. and Hardee’s, pla ...
- Packaged Goods Marketers Favor ROAS Among Outcome Metrics
Research Intelligencer, Rob Williams - Tuesday, April 26, 2022
Two-thirds of consumer packaged goods marketers said return on ad spend w ...
- Cadillac Brand Health On The Upswing
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 18, 2022
A global brand tracking survey shows that Cadillac is showing year-over-year improvemen ...
- Consumers Want Brands To Show Support For Ukraine After Russian Invasion
Research Intelligencer, Rob Williams - Tuesday, April 19, 2022
Sixty percent of Americans said brands should invest their resources in reli ...
- Getting Dicked Around
RTBlog, Joe Mandese - Monday, April 4, 2022
I used to think the worst thing any brand could do ...
- How Media Brands Can Disrupt Gender Biases, And Why It Matters
MediaDailyNews, Colin Kirkland - Thursday, March 31, 2022
Getty Images found that two in three women worldwide still experience bo ...
- Why Are Brands 'Ghosting' Consumers With Mobile Media?
Mobile Insider, Joe Mandese - Thursday, March 31, 2022
More than half of consumers say they have been frustrated when th ...
- Meta Unveils Glimpse Of Future Metaverse Branding, Apparently It's Bacon
MediaDailyNews, Joe Mandese - Wednesday, March 30, 2022
"For years we've been meeting our fans in unexpected ways and plac ...
- Ukraine's President Criticizes Nestle
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 23, 2022
Ukrainian President Volodymyr Zelensky is taking Nestlé to task for the company ...
- Responsible Data Usage Underlies Consumer Trust In Brands
Research Intelligencer, Rob Williams - Tuesday, March 22, 2022
Good personal experiences help to build trust in brands, while "bad" personalizati ...
- Reebok, Subway, LG Electronics Among Those Staying In Russia
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 17, 2022
Yale University has
created two running lists – one with nearly 4 ...
- Consumers Fuzzy On Streamers' Focus, Value Propositions
Digital News Daily, Karlene Lukovitz - Wednesday, March 16, 2022
Only two-thirds or fewer U.S. TV viewers can confidently describe the foc ...
- Consumer Emotions Drive Brand Loyalty And Engagement
Research Intelligencer, Rob Williams - Tuesday, March 15, 2022
It now costs marketers 13 to 18 times more to recruit ...
- Kohl's Aims To Distance Itself From Department Store Image
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 13, 2022
Kohl’s is overhauling its brand image to distance itself from the departme ...
- Consumers Are Receptive To Brand Messaging About Ukraine
Research Intelligencer, Rob Williams - Monday, March 14, 2022
Sixty percent of Americans said brands need to publicize what they're doi ...
- Horizon Finds Nearly Half Of Americans Expect Brands To Condemn Russia, Support Ukraine
MediaDailyNews, Joe Mandese - Friday, March 11, 2022
"Forty-nine percent believe brands taking a stance is not enough," the repo ...
- Brands Go To War
Marketing Insider, Aaron Paquette - Thursday, March 10, 2022
Some companies have already made epic fails of bad timing, bad tas ...
- The Surprising Costs Of Online Privacy Notices
Inside Performance, Laurie Sullivan - Wednesday, March 2, 2022
The research looked at whether all privacy notices used identical language ...
- Dolce & Gabbana Seemingly Immune To Cancel Culture
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 15, 2022
Despite “questionable decisions” by its leaders, Dolce & Gabbana seems to ha ...
- Study Reveals Mainstream News Trust Waning As Political Fervor And Tribalism Surge
Marketing Politics Weekly, Joe Mandese - Wednesday, February 16, 2022
"It's axiomatic that viewers' regularly watched news brands align with their person ...
- Hyundai, Kia Tell Half-Million Owners To Park Outside
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 9, 2022
Hyundai and Kia are telling U.S. owners of almost 500,000 cars a ...
- Troubled Peloton Interactive Targeted By Suitors, 'WSJ' Reports
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Embattled Peloton Interactive is being targeted by possible suitors, including Amazon, accordi ...
- Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible
MediaDailyNews, Joe Mandese - Friday, February 4, 2022
The IAS study found nearly half of social media users surveyed sa ...
- Washington NFL Team Announces Rebranding To 'Commanders'
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 2, 2022
After an 18-month process, The Washington NFL franchise has decided on i ...
- Brand Trust Takes Over As Lead Factor In The Customer Experience
Email Marketing Daily, Ray Schultz - Wednesday, February 2, 2022
More U.S. shoppers relate to the brand than the purchase, customer servi ...
- Hannah Waddingham's Evil Laugh Featured In Rakuten's Super Bowl Teaser
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
The "Ted Lasso" star headlines in Rakuten's Super Bowl spot. ...
- NFT Hype Hasn't Reached Most Consumers Amid Doubts About Virtual Assets
Research Intelligencer, Rob Williams - Friday, January 28, 2022
Only 8% of U.S. consumers said they had bought a non-fungible tok ...