• by Fern Siegel , Yesterday

Blank Street's rise has been meteoric.

Launching from a single, battery-powered Brooklyn coffee cart in 2020 during the pandemic, the specialty beverage and baked-goods brand has exploded. Blank Street has 90 stores in eight cities: New York, Boston, DC, London, Manchester, Birmingham, Glasgow and Edinburgh.

And the momentum continues.

The coffee-matcha company just debuted a new brand identity for its stores and packaging. Wolff Olins created a major rebrand that begins with an updated logo and symbol. A new Blank Street Green visually reflects the hues a cup takes in the morning, afternoon and evening light. The brand also adopted two new typefaces, Regular Sans and Remarkable Sans, developed in partnership with Due Studio.

George Lavender, Wolff Olins creative director, said: “During the creative process, we set out to elevate the essence of Blank Street — transforming regular moments into something remarkable. Every detail draws inspiration from their unique story: from the shape of the window on their first coffee cart to the signature drinks beloved by their regulars.”

The updated identity rolled out this week. A fall campaign is expected, as well as in-store updates.

“This transformation was not about doing a 180, it was about becoming more ourselves. Our brand is built on tensions: function and form, utility and indulgence, sophistication and playfulness, and you’ll see these explored more critically through this new brand identity,” said Mohammad Rabaa, global creative director, Blank Street.

Brand consultancy Wolff Olins has done client work for Uber, GE, GrubHub, Instacart, Tate and Spotify.

According to a Wall Street Journal report, Blank Street generated approximately $149 million in annual revenue as of June 2025. It was founded by Issam Freiha and Vinay Menda.