- Liquid Adds Arcade To Its Name in Rebranding Move
Mediapsssst, Richard Whitman - Sunday, January 17, 2021
The video-game marketing specialist began as a media shop but has aggressive ...
- VCU Students Help To Rebrand A 'Rebel' School Mascot
MAD, Larissa Faw - Monday, January 4, 2021
Virginia's Douglas Freeman High School's nickname, the Rebels, has been controversial f ...
- Bye-Bye Superhero 'F' - Foursquare Gets A Redesign
Inside Performance, Laurie Sullivan - Friday, December 11, 2020
If Foursquare's Superhero "F" could talk, it might say "the brand's technolo ...
- Hanson Dodge Gives Itself A Brand Makeover
MAD, Larissa Faw - Monday, November 9, 2020
The new platform "Make Great Leaps" replaces the previous slogan "Inspire a ...
- Atlanta Heats Up Brand Image Via Social Video Storytelling
The MediaPost Cases, Lisa Singer - Monday, November 9, 2020
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Conventi ...
- IPG Has Something 'Dxtra' For You As It Rebrands CMG Unit
Mediapsssst, Richard Whitman - Wednesday, November 4, 2020
The holding company has rebranded its Constituency Management Group of specialist marketi ...
- Kid's Apparel Company Primary Gets Brand Makeover
MAD, Larissa Faw - Monday, November 2, 2020
Primary founders Christina Carbonell and Galyn Bernard, two former Amazon and Diapers.c ...
- In Preparation For Spin-Off, Nielsen Differentiates Consumer Research Brand As 'IQ'
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
Nielsen, which is poised to spin off its consumer marketing research divisi ...
- Performance-Driven SocialCode Rebrands To Code3, Reflecting Consumer Attitude Shifts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
SocialCode on Thursday announced its rebrand, with a focus on performance-driven marketi ...
- Saying Farewell To The Gmail Envelope Is A Win For Visual And UX Design
Search & Performance Marketing Daily, Jennifer Volmer - Wednesday, October 21, 2020
The name change from G Suite to Google Workspace represents bringing workspa ...
- DAN Being Rebranded To Dentsu
MAD, Steve McClellan - Monday, September 28, 2020
The rebranding comes just weeks after DAN's new global CEO Wendy Cla ...
- CBS All Access To Be Rebranded As Paramount+
Television News Daily, Wayne Friedman - Tuesday, September 15, 2020
The rebrand will come with new original series content from many ViacomC ...
- 'B2B Marketing Is Dead': NI Rebrands In D2C Style
Brand Insider, Steve Smith - Wednesday, September 9, 2020
The dry, tech- and text-heavy approach to B2B marketing takes several pag ...
- CBS All Access Unveils Another Expansion In Step-Up To 2021's Rebranding
Digital News Daily, Karlene Lukovitz - Thursday, July 30, 2020
The latest expansion adds some 3,500 episodes from series from BET, Come ...
- Tongal Community Sets Out To Help Washington D.C.'s NFL Team Rebrand
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Content creation studio Tongal has launched a search to help rename Washingt ...
- Washington Redskins To Change Name, TV Marketers' Pressure At Work
TV Watch, Wayne Friedman - Wednesday, July 15, 2020
The team owner said he would not change the name seven yea ...
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2020
Telaria and Rubicon Project, which completed a merger back in April, n ...
- Families Of Women Who Portrayed Aunt Jemima Object To Change, Searches Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, June 20, 2020
Families of some of the women who portrayed Aunt Jemima for T ...
- ALC Rebrands As Adstra, With Focus On Identity, Data Solutions
Email Marketing Daily, Ray Schultz - Thursday, June 18, 2020
The company, founded in 1978, will offer a variety of data servic ...
- HBO Max Replacing HBO Go; HBO Now Rebranded As HBO; Max Has 1.7M Downloads To Date
Digital News Daily, Karlene Lukovitz - Monday, June 15, 2020
WarnerMedia is attempting to clear up consumer confusion around the three servic ...
- Keys To A Seamless Company Rebrand
MAD, Donna Robinson - Monday, June 8, 2020
After going through one ourselves - amid a global pandemic, no le ...
- ViacomCBS to Rebrand CBS All Access, Expand YouTube TV Distribution Deal
Digital News Daily, Karlene Lukovitz - Thursday, May 7, 2020
The company is adding a wealth of existing content from Paramount a ...
- Complex Networks Rebrands To Unify Portfolio
Publishers Daily, Sara Guaglione - Wednesday, May 6, 2020
It also features a refreshed website and a visual identity to communica ...
- Nina Hale Agency Rebrands As Collective Measures
MAD, Larissa Faw - Thursday, April 30, 2020
The makeover will not drive a restructuring or any staffing changes. Don ...
- 'The Hollywood Reporter,' 'Billboard' Brace For Job Losses
Publishers Daily, Fern Siegel - Saturday, April 11, 2020
Valence Media, which owns the entertainment and music publications, is said ...
- Searchmetrics Quietly Rebrands, Offers Brands COVID-19 Advice During Turbulent Times
Inside Performance, Laurie Sullivan - Thursday, March 19, 2020
Searchmetrics offers SEO services, informed by its own data, so it's n ...
- 'Time Out' Rebrands As 'Time In' In Response To Coronavirus
Publishers Daily, Melynda Fuller - Monday, March 16, 2020
The change in editorial direction will include ways to support small business ...
- Orangina Gets A Reboot Under New Owners, Agency
MAD, Larissa Faw - Tuesday, March 10, 2020
After years of declining distribution in the United States, the iconic Orangi ...
- Google, Adobe Take Annual Conferences Online Over Coronavirus Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Google and Adobe sent emails to conference attendees this week to announ ...
- Sinclair To Rebrand Regional Sports Networks, Q4 Profit Below Analysts' Estimates
Television News Daily, Wayne Friedman - Wednesday, February 26, 2020
Sinclair will rebrand its $10 billon purchase of 21 regional sports networ ...