- Sam's Club Expands Predictive Ad Targeting
MediaDailyNews, Laurie Sullivan - Thursday, September 17, 2026
Sam's Club Connect introduced "Predictive Precision Targeting" capabilities on Thursday, expanding i ...
- NOTUS Rebrands Itself As 'The Sun'
Around the Net In Media, Ray Schultz - Tuesday, September 8, 2026
NOTUS, the news website, is rebranding itself as “The Sun,” a na ...
- Mr. Pibb Tops 2026's Fastest-Growing Brands As Consumers Seek Comfort, Value
Research Intelligencer, Rob Williams - Wednesday, September 9, 2026
Coca-Cola's relaunch of Mr. Pibb brought a reformulated drink with 30% mo ...
- Stagwell's 'People Platform' Rebranded 'Numetrix'
MAD, Steve McClellan - Tuesday, September 1, 2026
The firm, part of Stagwell's Marketing Cloud division, offers services including audien ...
- Landor Rebrands Scana Energy As Source Of Comfort
MAD, Fern Siegel - Tuesday, August 11, 2026
Creative leverages existing assets, shifting from basic utility to a human experie ...
- DoBad Strikes New Look For AMF
MAD, Fern Siegel - Wednesday, August 5, 2026
The brand design agency updated the logo and platform for the icon ...
- Coke Rebrand Nails 'Fridge Cigarette' Meme
Marketing Daily - Top of the News, Tanya Gazdik - Friday, July 24, 2026
"Coke and Marlboro had a baby-and it's a font!," one X us ...
- Farmers Touts New Coverage By Turning Pink, Losing J.K. Simmons
Marketing Daily, Sarah Mahoney - Monday, July 13, 2026
The company's rebrand and updated jingle aim to make insurance easier ...
- Response Rebrands As StayGold To Reflect Strategy, Diversified Portfolio
MAD, Fern Siegel - Thursday, June 18, 2026
It's not a cosmetic facelift, but a change in the operational philosop ...
- Disney Renames Its Branded Television Unit Disney Kids & Family
Around the Net In Media, Ray Schultz - Tuesday, June 16, 2026
Disney Branded Television has a new name: Disney Kids & Family., Deadli ...
- Boundary Rebrands As Almost Always, Focuses On Human Capabilities
MAD, Fern Siegel - Tuesday, June 9, 2026
Tech is transforming the ad industry, but creative experiences and instincts sti ...
- Uh-Oh: Bob's Red Mill Gets Rid Of Bob, Sort Of
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, May 26, 2026
U.S. brands should know by now the dangers of removing old m ...
- Old Fourth Distillery Rebrands Vodka, Plans Digital Campaign
Out to Launch, Fern Siegel - Monday, May 4, 2026
The new label is a reimagined version of the "stacks" imagery, ...
- Meet The New People: IAC Rebrands, Will Focus On Publishing
Publishing Insider, Ray Schultz - Wednesday, April 29, 2026
IAC chairman Barry Diller says, "Our major continuing operating business is n ...
- 'NOTUS' To Rebrand As 'The Star' In June
Around the Net In Media, Ray Schultz - Friday, April 17, 2026
NOTUS, a Washington political news website, will be relaunched as "The Sta ...
- Activation: ELI Marketing Rebrands As Assembli
MAD, Fern Siegel - Thursday, April 16, 2026
The agency signed a multi-year extension for the College Football Playoff. ...
- OpenX Repositions As 'Intelligent SSP'
MediaDailyNews, Laurie Sullivan - Monday, April 13, 2026
Open X's new position shifts it from intermediary to strategic data partn ...
- Lippe Taylor, Twelvenote Unite As /Prompt
MAD, Fern Siegel - Thursday, April 9, 2026
The united agencies charge: We outsmart, outpace and outdo. ...
- Billionaires Owning The Media - But Do They Rename The Media?
TV Watch, Wayne Friedman - Tuesday, April 7, 2026
Billionaires and other entities have been enamored with the media through t ...
- Yahoo Reinvents Ad Formats, AI Experiences
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2026
At its 2026 NewFronts, Yahoo repositioned as an AI-first platform, highlighting Yah ...
- Crunch Fitness, Bealls, Helzberg, SHEIN, Tecovas, Lead Insights at our Retail Brand Insider Summit
Brand Insider, Barbie Romero - Tuesday, March 24, 2026
At our Retail Summit in Scottsdale, leaders from Crunch Fitness, Bealls, Helzber ...
- Sleep Number Puts the Mattress Jargon to Bed
Brand Insider Podcast, Doug Parks - Friday, March 20, 2026
This week, Doug Parks sits down with Amber Minson, CMO at Sle ...
- Warner Bros. Deal History: Storylines Are Not Happy Endings
TV Watch, Wayne Friedman - Wednesday, March 11, 2026
Business deals for Warner Bros. are not uplifting movie-like stories to rec ...
- PMG Repositions As 'Engineered For Impact'
MediaDailyNews, Joe Mandese - Tuesday, March 10, 2026
With the rebrand -- featuring a newly redesigned website, tagline and missi ...
- Walz Tetrick Advertising Rebrands To WTA, Says It's 'Made To Move'
MAD, Steve McClellan - Tuesday, February 17, 2026
The makeover comes after five decades of serving local and national advertise ...
- Ortega Brand Refresh Positions Every Day As Taco Day
MAD, Steve McClellan - Tuesday, February 3, 2026
The refresh, done with ad agency Schafer Condon Carter, includes new spokescharact ...
- CGH, Yard NYC Rebrand New York Road Runners
MAD, Fern Siegel - Wednesday, January 28, 2026
It's the first new logo and brand platform in 15 years. ...
- FUSECreate, Jacknife Debut Britebound As 'Fit' Revamp For Students
MAD, Fern Siegel - Wednesday, January 28, 2026
The new name rebrands the former American Student Assistance. ...
- VaynerX Unveils Rebranded Social-First Agency ChukMedia
MAD, Steve McClellan - Wednesday, January 28, 2026
The agency, which initially targeted SMBs, is now going after larger so-call ...
- Publishers Seeing Outcome From Google's Rebrand Of Auction Floor Prices
Data & Programmatic Insider, Laurie Sullivan - Monday, January 26, 2026
Google quietly rebranded its "unified pricing rules" to "pricing rules" in ...