• by Doug Parks , 10 hours ago

A good mattress is a game changer. A great mattress is a lifesaver.

The process of shopping for that perfect mattress, however, is not always a dream.

The industry is saturated with brands, many of them well-established household names, and it increasingly feels like you need a doctorate in engineering to understand the vernacular that surrounds every layer of a mattress.

Much like TVs, which obsess over nits and the latest quantum processors, or appliances with turbo settings and smart capabilities, mattress brands have long competed on their scientific innovations and futuristic materials.

But is that approach still what resonates with customers?

This week we sat down with Amber Minson, CMO at Sleep Number to understand how the storied brand is reimaging itself for a new era that puts the customer benefit at the center with a new messaging architecture, a new product portfolio, and new athlete partnerships.

Listen to the full episode here.