• by Erin Everhart , Staff Writer, May 8, 2026

I am a college sports person, and I don't mean that casually. I mean obsessively. I went to the University of Florida from 2005 to 2009, which was one of the greatest eras of college athletics.

Sure, our football team has struggled over the past few years, and I was devastated about March Madness this year, but my heart was forged in The Swamp, and it has never fully left.

This is a good thing because I live in Atlanta, and Atlanta isn’t exactly known for its professional sports. We are still emotionally processing what happened in the third quarter of the 2017 Super Bowl. Atlanta has a complicated relationship with professional football, and I have a complicated relationship with rooting for any of it. 

And yet, there is one NFL franchise that transcends all of that. One team that doesn't need you to be from their city or even like the NFL, to know exactly who they are. America's Team. The Dallas Cowboys.

Love them or hate them, you can’t argue with the brand. The star. The cheerleaders. The stadium. The cultural footprint that extends from Texas to Tokyo. The Cowboys aren't just a sports team; they are a global entertainment brand that happens to play football on Sundays.

This week, we sat down with Senior Director of Brand Marketing Rob Sender to talk about growing an already passionate fanbase, leveraging all your assets to tell your brand’s story, and getting people excited even when the product isn’t having a good year.

Listen to the full episode here.