Articles by Erin All articles by Erin
- Liquid Death is the epitome of the power of good branding in
Brand Insider Podcast on
04/25/2025
In just eight years, it's grown to a billion-dollar brand by marketing the most basic product out there: water. But don't tell that to its cult-like following that has turned the beverage company into a full-blown cultural phenomenon.
- CLR Brands Proves Cleaning is Sexy - and Profitable in
Brand Insider Podcast on
04/21/2025
In 1992, Gary Chapman, a Baptist minister from China Grove North Carolina, coined the Five Love Languages which outlines how people express and receive love. According to Chapman, these five languages are: Words of affirmation, quality time, gifts, acts of service and physical touch.
- Whataburger Turns Nostalgia into Marketing Magic in
Brand Insider Podcast on
03/28/2025
To celebrate its 75th anniversary, Whataburger is taking things analog with in-person activations like weddings in Las Vegas, a museum of fan artwork, and a San Antonio Airport takeover for the Final Four. VP of Marketing Donna Tuttle shares how they're leaning into community engagement and storytelling to drive that brand love with their guests.
- From Like to Love: Men's Wearhouse Modern Twist Menswear in
Brand Insider Podcast on
02/14/2025
After 49 years, Men's Wearhouse decided it was time. This week, I sat down with Tailored Brands Chief Brands Officer Matt Repicky to hear how they're building reconsideration to the next generation of shoppers with their latest brand, "Love the Way You Look."
- Making Martech Work for Challenger Brands in
Brand Insider Podcast on
02/07/2025
It's easy to spend money. Yes, budget and resources are tight for even the billion-dollar brands, but when you're in growth stage, those decisions on where to invest are even more critical. But when most technology partners cater their products for larger budgets, how do challenge brands make martech work for them? Erin Levzow's 19-year career journey has included stints in casinos, hotels, QSRs and most recently, as CMO of the Museum of Ice Cream. She's now the Chief Growth Officer at Batch & Box, a premium cookie delivery service that's scaling retail locations along the west coast. This week, we sat down with Erin to talk technology consolidation, marketing without mega-million-dollar budgets, and how to keep customers loyal in a seasonal business.
- Truly Authentic: How True Religion Captures the Culture Wave in
Brand Insider Podcast on
11/08/2024
If there's anything I love more than jeans, it's a good brand turnaround story, and that's exactly where True Religion is now. They've diversified their product line, dropped their price and are building a strong DTC presence. Fresh off the heels of their holiday launch featuring Megan Thee Stallion, their marketing is consistently at the intersection of music, culture and entertainment. This week, we sat down with CMO Kristen D'Arcy to talk about evolving the brand, authentic influencer marketing, and the balance of brand and performance.
- How Jamba Quenches Their Customers' Cravings in
Brand Insider Podcast on
10/18/2024
Nothing changes an industry more than consumer behavior. With costs, convenience and competition all on the rise, every industry is adapting to keep up with changing consumer expectations, but QSR has its own changes their reckoning with.
- Nekter Juice Bar Partners with Golden Bachelorette for New Fall Flavors in
Brand Insider Podcast on
09/20/2024
You know it's fall when a barrage of pumpkin spice products starts hitting the shelves. From candles to cupcakes, beverages to body scrubs, you can find the flavor everywhere. So, what do brands do when they need to step outside the sea of sameness? Zig when others zag. That's what Nekter Juice Bar did when they teamed up with ABC's The Golden Bachelorette, swapping PSL for golden apples and cinnamon for their fall season's LTOs.
- Stepping Outside: Merrell's Jaunt into Lifestyle Hiking in
Brand Insider Podcast on
07/19/2024
Every brand that spans multiple decades goes through the same marketing paradox. They see an opportunity. They build a great product. They launch, hyper-focused on filling this need. They thrive. The become ubiquitous with their category. But then, their core consumers age. Younger generations gain influence. Lifestyles change. And these once-dominate brands see sales slips. Market share drops. They're labeled as dusty, dated, or - gasp - something our parents would wear. And they're faced with two options: Evolve or die. Sadly, many perish, becoming those nostalgic brands we reminisce about fondly with friends. (I'm not the only one who misses playing snake on their Nokia phone, right?) Others foresee the change coming. They age-down and adapt to what the new generation needs. Merrell Brands is working toward the latter. Launched in 1981 as a premium outdoor hiking shoe, they've seen the consumer shift from 13-mile backpackers to city-dwellers donning athleisure. We sat down with CMO Pallav Tamaskar to learn how they're redefining "hiking" to modernize the 43-year-old brand for younger generations and cultural shifts. You can listen to the entire podcast here.
- Actionable AI: How Newell Brands Built Customer Personas in
Brand Insider Podcast on
06/21/2024
You can't read any marketing publication without AI being one of the top new trends to watch in 2024. And yes, generative AI and machine learning are in their limelight era, but most discussions around AI fall short of touching on real, hands-on use cases of how large companies can use AI today vs some forward-looking trend to keep an eye on.
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