- Fanatics, NHL Renew Longterm Agreement
Marketing Daily, Tanya Gazdik - Tuesday, March 21, 2023
Consumer feedback led Fanatics to features such as a more tailored fema ...
- Braze Forms Integration With WhatsApp
Email Marketing Daily, Ray Schultz - Wednesday, March 15, 2023
The integration allows brands to suppress paid social ads when a custom ...
- WPP, KDDI Partner To Build Web3 Content Tools
MAD, Steve McClellan - Tuesday, March 7, 2023
The companies said the partnership will support Japan's digital creators by joini ...
- WPP, BigCommerce Form Partnership
MAD, Steve McClellan - Tuesday, February 21, 2023
This partnership will give WPP access to new product tools on bo ...
- Tiffany, Nike Collaborate On Sneaker
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 2, 2023
News is leaking out about a Nike collaboration with Tiffany & C ...
- Spotter, Havas Media Group Unveil New Partnership
Mediapsssst, Richard Whitman - Monday, January 9, 2023
It's designed to back diverse creators on YouTube, the Google and Alphabet-own ...
- Paramount+ Onboard For Delta's New Inflight Content Hub
Digital News Daily, Karlene Lukovitz - Friday, January 6, 2023
Delta loyalty club members will have inflight access to ad-free, Paramount+ Premi ...
- Building the More Neighborly Tech Stack
The MediaPost Cases, Lisa Singer - Friday, February 3, 2023
A truly functional next-gen MarTech stack doesn't just assemble tech solutions b ...
- Organizing for Cross-Channel Messaging
The MediaPost Cases, Lisa Singer - Friday, February 3, 2023
It takes more than fancy tools to enable and successfully execute ...
- Affiliates & Partnerships: Where Brand and Lower Funnel Merge
The MediaPost Cases, Lisa Singer - Friday, March 3, 2023
Who says Brand and lower funnel marketers can't play nice? In t ...
- Schneider Named SVP, Brand Partnership, Cinedigm
People on the Move, Fern Siegel - Monday, December 19, 2022
Schneider will oversee brand partnerships including sales strategy and working with ...
- Peacock Streaming Deal With JetBlue Includes Freebie Sub-With-Ads Offer
Digital News Daily, Karlene Lukovitz - Friday, December 16, 2022
Some JetBlue loyalty club members will get a free 12-month subscription ...
- Integrate And 6sense Partner On Account-Based Marketing
Email Marketing Daily, Ray Schultz - Tuesday, December 13, 2022
Mutual clients like Tipalti will increase their efficiency and orchestration through t ...
- Constant Contact Works With Media Consultants And ShipStation To Drive Email
Email Marketing Daily, Ray Schultz - Wednesday, December 7, 2022
Media Consultants offers what it says is an affordable way for bran ...
- Equifax Incorporates Into Audigent, Giving Brands Easy Access To Audiences
Data & Programmatic Insider, Laurie Sullivan - Monday, December 5, 2022
Audigent has partner agreements for data with Epsilon, TransUnion and Comscore. C ...
- Validity Welcomes Several Data Tech Firms To Its Partner Program
Email Marketing Daily, Ray Schultz - Wednesday, November 30, 2022
The new partners in the program include The Hunley Group and Da ...
- IRIS.TV, Yieldmo Form Data Partnership For Contextual CTV Buys
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
The aim is to increase buyer and publisher adoption of contextually enrich ...
- Innovid, The Trade Desk Expand Measurement Partnership To U.K., Germany
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
Deal expands U.S. relationship, enables incremental reach analysis for TTD's European clie ...
- Dawn Adds India's Zoo Media To Its Global Collective
MAD, Steve McClellan - Thursday, November 3, 2022
Zoo is expanding to the U.S. with the opening of a N ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned Sites
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
CafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- Partner Marketing On The Upswing For Tech Firms, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 4, 2022
Foundry's 2022 Partner Marketing Study finds that 88% of companies view partn ...
- Curious, Unrestrained & e.l.f.-ing Amazing!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 7, 2022
"There is no such thing as being able to not do wh ...
- Oprah And Apple End Multiyear Content Deal
Digital News Daily, Karlene Lukovitz - Monday, September 26, 2022
The players will continue to work together on a project-by-project basis. ...
- Walmart, Claire's Expand Partnership
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 20, 2022
Walmart and Claire's are expanding their four-year-old partnership to 1,200 new stores. Th ...
- Validity Relaunches Partner Program, Adds Several Firms
Email Marketing Daily, Ray Schultz - Friday, September 9, 2022
Validity adds Platonic Ideal, New Blue Intereactive, Reach Marketing and Jarrang ...
- Hyundai Partners With Netflix, Offers Zepeto Experience
Marketing Daily, Tanya Gazdik - Sunday, August 28, 2022
The "newtro" (new plus retro) activation aims to appeal to every generatio ...
- Reese Witherspoon, Eve Rodsky Encourage Women To 'Say Oui To Me'
Marketing Daily, Steve Ellwanger - Monday, August 22, 2022
Six-minute videos include chats between the actor/entrepreneur and the "Find Your Unico ...
- Walmart Opens 'General Stores' At Getaway Destinations
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 9, 2022
Walmart is partnering with health-and-wellness hospitality company Getaway to open mini-retail “experiences&rdqu ...
- Walmart In Talks With Big Streamers To Tie Into Its Membership Program
Digital News Daily, Karlene Lukovitz - Wednesday, August 10, 2022
The retailer reportedly is seeking to bundle in streaming content to dri ...
- Airstream, REI Partner For Special Edition Travel Trailer
Marketing Daily, Tanya Gazdik - Saturday, July 30, 2022
The model includes recycled materials, as well as features to help custome ...