- YouTube Invites Shorts Creators To Request Brand Partnerships In-App
MediaDailyNews, Colin Kirkland - Thursday, November 7, 2024
To help Shorts creators partner with brands, YouTube is launching a n ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On Snap
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Who Now Buys A Cable TV Network Group - For The Future?
TV Watch, Wayne Friedman - Tuesday, November 5, 2024
Comcast Corp. says it is considering a spinoff of its NBCU cab ...
- Peacock Partnerships? What Birds Of A Feather Fly Together
TV Watch, Wayne Friedman - Monday, November 4, 2024
While other streamers like Max and Disney+ are posting semi-regular profitability, Peaco ...
- TikTok Puts Spotlight On Emerging Music With UnitedMasters Partnership
MediaDailyNews, Colin Kirkland - Friday, October 25, 2024
TikTok will make a greater investment in emerging music by partnering wi ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner Program
MediaDailyNews, Laurie Sullivan - Tuesday, October 22, 2024
Ad-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- The Future Of AI: Custom Collaborations Could Begin As Early As Next Year
Media 3.0, Jennifer Jones-Mitchell - Monday, October 21, 2024
The next frontier isn't just brands creating their own LLMs. It wi ...
- Astronauts Will Be Stylin' In Prada Spacesuits
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 17, 2024
The stylish suits will be worn by the first woman on t ...
- TikTok Looks To Boost Live Shopping Via British Beauty Council Partnership
MediaDailyNews, Colin Kirkland - Thursday, October 17, 2024
Beauty brands have had the most luck on the shopping platform, offeri ...
- Bloomberg Media Partners With Tokyo Broadcasting System On Product Launch
Publishers Daily, Ray Schultz - Thursday, October 17, 2024
'TBS CROSS DIG with Bloomberg' will provide Japanese readers with news a ...
- 'The Washington Post' Is Featured In Tony's Chocolonely Offering
Publishers Daily, Ray Schultz - Tuesday, October 15, 2024
The two brands are partnering to drive conversations about the day's h ...
- Krispy Kreme, McDonald's Expand Partnership
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, October 13, 2024
Krispy Kreme glazed doughnuts will be available in 1,000 McDonald's locations ...
- Primis Builds Contextual Video Content With VideoElephant
Publishers Daily, Ray Schultz - Thursday, October 10, 2024
The deal gives Primis access to four million videos from over 1,0 ...
- Instacart, Roku Expand Ad Partnership With Shoppable Ads, Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
Instacart and Roku have expanded their partnership to support campaigns wherever advertise ...
- SearchGPT To Integrate Into ChatGPT By End Of Year
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
An OpenAI exec told publishers the company does not intend to sha ...
- WPP, Roblox Partner To Hone Platform's Brand Ecosystem
MAD, Steve McClellan - Tuesday, October 8, 2024
The partnership builds on previous joint efforts by the companies on beha ...
- Criteo Supports Retail Media Network Launch For Department Store Belk
MediaDailyNews, Laurie Sullivan - Tuesday, October 8, 2024
The partnership will provide customers with a personalized multichannel experience ahead ...
- Is Pickleball Here To Save Cable TV Networks - Of Any Type?
TV Watch, Wayne Friedman - Tuesday, October 8, 2024
QVC, which has a number of home shopping cable TV networks, h ...
- Heidi Klum Brings 'Modelverse' To Roblox Ahead Of Halloween
MediaDailyNews, Colin Kirkland - Thursday, October 3, 2024
Heidi Klum's "Modelverse" aims to engage Roblox users through invites to virtu ...
- TikTok Ad Partnership Shows How Campaigns Drive Real-World Actions
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
A partnership with marketing and measurement company InMarket will allow TikTok advertise ...
- TikTok Combats Medical Misinformation, Partners With WHO's Fides Creators
MediaDailyNews, Colin Kirkland - Friday, September 27, 2024
The Fides network community of healthcare professionals and content creators will transla ...
- YouTube Tackles Misinformation, Expands Brand Suitability Reporting
MediaDailyNews, Colin Kirkland - Thursday, September 26, 2024
YouTube has expanded its partnership with Zefr, which will begin reporting ...
- Snapchat Brings Google Gemini To 'My AI'
MediaDailyNews, Colin Kirkland - Wednesday, September 25, 2024
My AI will be powered by Google's Gemini AI system, marking ...
- General Motors, Tesla Kick Off Supercharger Partnership
Marketing Daily, Tanya Gazdik - Wednesday, September 18, 2024
GM EV customers will ultimately have access to more than 231,800 publ ...
- Omaha Steaks Moves Into Subscriptions -- And The NFL
Marketing Daily, Sarah Mahoney - Thursday, September 12, 2024
The direct-to-consumer meat company is partnering with the Kansas City Chiefs a ...
- General Motors, Hyundai Announce Partnership
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 12, 2024
The two automakers announced plans to collaborate on new vehicles, supply chai ...
- Pinterest Courts Ad Partners With 'It's Possible' Promotional Campaign
MediaDailyNews, Colin Kirkland - Tuesday, September 10, 2024
The campaign builds on the global video campaign Pinterest launched back ...
- Cadillac Partners With Designer, Tiafoe For U.S. Open
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2024
Cadillac collaborated with Los Angeles designer Dominic Ciambrone and his company Surge ...
- Subtext Partners With News Revenue Hub To Help Newsrooms Use SMS
Publishers Daily, Ray Schultz - Monday, August 26, 2024
Under the partnership, News Revenue Hub - which helps organizations without ...
- Google Signs Deal To Serve Digital News Content, Funding California Media
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
Google will now pay into a California fund for publishers and journali ...