- Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO
Search & Performance Insider, Laurie Sullivan - Wednesday, April 24, 2024
Reddit will build out ad services as the newly public company loo ...
- TikTok Expands Ticket-Selling Integrations Through AXS Partnership
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
TikTok is expanding its in-app ticket-selling integrations through the partnership with U. ...
- Applebee's Scores First NFL 'Casual Dining' Sponsorship
QSR Insider, Teresa Buyikian - Tuesday, April 16, 2024
"Come Sundays or Thursdays or Mondays, when NFL games are on, we' ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
LinkedIn Ads plans to roll out a solution this week to automa ...
- E.L.F. Cosmetics Has Brush With Liquid Death In 'Corpse Paint' Collaboration
Marketing Daily, Erik Oster - Tuesday, March 26, 2024
The brands teamed up to release a five-piece makeup kit housed ...
- VML Commerce Inks CommerceIQ Partnership To Bolster Shelf Analytics
MAD, Steve McClellan - Thursday, March 21, 2024
Per the agreement CommerceIQ's intelligence platform-driven by generative and predictive artificial intelligen ...
- Gas Stations Enter The Metaverse, Sort Of
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
Consumers will still be pumping gas IRL, but they'll be able ...
- Elon Musk Cancels Don Lemon's New Show On X After One-On-One Interview
MediaDailyNews, Colin Kirkland - Wednesday, March 13, 2024
The former CNN anchor said in a statement that Elon Musk cancel ...
- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV Ads
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
TV ad buys for global advertisers operating in many markets can beco ...
- TV Ad Sales Veteran Lucas Named CRO Of Tubi
Television News Daily, Wayne Friedman - Monday, March 4, 2024
Lucas will report to Fox Corp. President of Ad Sales Jeff Collin ...
- IPG Unveils 'Engine,' Resets Creation In First-To-Market Adobe Deal
MAD, Steve McClellan - Thursday, February 29, 2024
The holding company has created a new operating system - already ...
- Fortnite Expands Beyond Battle Royale With New Lego Games
MediaDailyNews, Colin Kirkland - Thursday, February 29, 2024
Epic Games introduced two new games via its Lego partnership to Fortnit ...
- Meta Expands Instagram Creator Marketplace Access, Tests AI Recommendations
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Meta is testing a machine learning-based feature that recommends the best collaboration ...
- Target Partners With Diane Von Furstenberg
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 21, 2024
Target has collaborated with a slew of designers over the past sever ...
- Google Licensing Reddit Data In Expanded Partnership
Search & Performance Insider, Laurie Sullivan - Thursday, February 22, 2024
Reddit posts during the past month have increasingly served up in Goog ...
- Backyard DMARC: How Local Firms Can Embrace Security Standard
Email Insider, Ray Schultz - Tuesday, February 20, 2024
ABL Computers and EasyDMARC have formed a partnership to protect domains. ...
- Major League Soccer Partners With Beats by Dr. Dre
Marketing Daily, Tanya Gazdik - Monday, February 19, 2024
MLS players will be featured in Beats' brand marketing campaigns, which wi ...
- TikTok Forms Partnership With British Olympic, Paralympic Teams
MediaDailyNews, Colin Kirkland - Tuesday, February 13, 2024
Great Britain's Olympic and Paralympic teams announced they will partner with TikT ...
- LinkedIn Launches Media Planning API For Agency Partners
MediaDailyNews, Colin Kirkland - Tuesday, February 13, 2024
LinkedIn has launched a Media Planning API, introducing the ability for agen ...
- Spotify Prioritizes Native Podcast Creation, Sunsets Beloved Podcasting Tools
MediaDailyNews, Colin Kirkland - Monday, February 12, 2024
The partnership with video and podcast recording platform Riverside will allow podcaste ...
- X Strikes Content Deal With The WWE
MediaDailyNews, Colin Kirkland - Friday, February 9, 2024
X announced an exclusive content deal with World Wrestling Entertainment this we ...
- Expedia Group Is Netflix's First Global Advertising Partner
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...
- ESPN, Fox, WBD To Start Sports Streaming Service
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
ESPN, Fox and WBD are looking to create a blockbuster major n ...
- Albertsons Media Collective Picks Capgemini For Global Media-Planning Agency
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Albertsons Media Collective, a retail media network with a focus on technolo ...
- X Partners With Shopify For In-Stream Product Promotion
MediaDailyNews, Colin Kirkland - Wednesday, January 10, 2024
Elon Musk's X, formerly known as Twitter, has announced a new de ...
- X Talks Brand Safety, Expands IAS Partnership For Vertical Video Ad Placement
MediaDailyNews, Colin Kirkland - Tuesday, January 9, 2024
Starting in February, X will expand access to its inventory pilot wi ...
- Tiger Woods, Nike End 27-Year Partnership
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 8, 2024
Woods thanked the apparel giant's co-founder, Phil Knight, and hinted at "anoth ...
- Snap Taps Samba TV As Measurement Partner, Eyes Entertainment Brands
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
The strategic partnership with Samba TV will help entertainment marketers promoting n ...
- Kia Nails Second Arena Naming Rights Deal
Marketing Daily, Tanya Gazdik - Wednesday, December 20, 2023
The deal coincides with the launch of the automotive industry's first mainstre ...
- Volvo, Starbucks Partner For Fast-Charging Convenience
Marketing Daily, Tanya Gazdik - Tuesday, December 12, 2023
The 50 co-branded DC fast chargers are at 15 Starbucks locations alo ...