- TikTok Renews MLS Partnership
MediaDailyNews, Colin Kirkland - Friday, April 18, 2025
TikTok will continue to be integrated into all league games via in-stadi ...
- Yahoo Sports Teams Up With Motorsport Network On New Racing Hub
Publishers Daily, Ray Schultz - Thursday, April 17, 2025
The collaboration will feature shows co-produced by the two brands. ...
- LinkedIn Earns MRC Accreditation For Video Ad Metrics
MediaDailyNews, Colin Kirkland - Wednesday, April 16, 2025
LinkedIn is expanding its partnership with the MRC accreditation audits to inclu ...
- Reddit Fosters Campaign Collaboration Between Brands, Agencies
MediaDailyNews, Colin Kirkland - Friday, April 11, 2025
Reddit is launching a new "Partners" page designed to foster partnerships betwe ...
- Healthcare Brands Gain Support From CMI Media, Microsoft Advertising Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2025
As tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency C ...
- Google, Roblox Expand Immersive Ads Partnership, Add Measurement
MediaDailyNews, Laurie Sullivan - Tuesday, April 1, 2025
Measurement tools and partnerships were added with IAS and Kantar as we ...
- Auto Dealerships Gain Way To Eliminate Streaming Ad Waste, Find Fraud
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
Dealer Stream, a streaming ad company for the auto industry, announced ...
- Ford, Kentucky Derby Sign Multiyear Partnership
Marketing Daily, Tanya Gazdik - Wednesday, March 26, 2025
Ford will showcase vehicles assembled up the road in Louisville, Kentucky, su ...
- Meta Launches AI-Powered Creator Tools On Instagram
MediaDailyNews, Colin Kirkland - Tuesday, March 25, 2025
To drive partnership campaigns, Meta is inviting brands to access personalized, AI-enabl ...
- Dr. Martens Finds Identity In AI-Supported Data
MediaDailyNews, Laurie Sullivan - Friday, March 21, 2025
AI has become a tool that allows brands to get to kn ...
- Carbon Emissions Tracking For Digital Ads Broadens Scope
MediaDailyNews, Laurie Sullivan - Thursday, March 20, 2025
The XR and Scope3 partnership embeds carbon emissions tracking directly into creati ...
- Oracle Emerges As Most Likely TikTok Buyer
MediaDailyNews, Colin Kirkland - Monday, March 17, 2025
Oracle has "emerged as a leading contender to help run TikTok" p ...
- Adobe Collaborates With Amazon Ads, AWS
MediaDailyNews, Laurie Sullivan - Tuesday, March 18, 2025
Adobe's latest collaboration with Amazon Web Services supports new customer experiences ...
- Publicis Wins Coca-Cola's NA $840 Million Media Business
MAD, Steve McClellan - Friday, March 14, 2025
Coca-Cola confirmed the shift, but also stressed that no other changes ...
- WPP, Stability AI Form Strategic Alliance
MAD, Steve McClellan - Thursday, March 6, 2025
The partnership will establish a joint R&D pipeline, giving WPP access ...
- Serena Williams To Help Craft Visual Identity For WNBA's Toronto Tempo
Marketing Daily, Danielle Oster - Wednesday, March 5, 2025
With an ownership stake in the team, the tennis legend will he ...
- Roku CPM Cuts To Yield Major Ad Gains, Analyst Says
Television News Daily, Wayne Friedman - Wednesday, March 5, 2025
Roku is projected to hit $3.02 billion in ad revenue in 202 ...
- Institute Unveils Utility For Identifying MFA Sites
Publishers Daily, Ray Schultz - Monday, March 3, 2025
Participants see this effort as a vote of confidence in premium cont ...
- Instagram Invites Creators To Get Paid Via Written Brand Endorsements
MediaDailyNews, Colin Kirkland - Thursday, February 20, 2025
With 40% of people using creator recommendations on Instagram when shopping, accordi ...
- Future Forms Partnership To Drive More Personalized Experiences
Publishers Daily, Ray Schultz - Tuesday, February 18, 2025
Company says Viafoura will help it achieve growth in authenticated users. ...
- OpenAI And Guardian Media Group Reach Content Deal
Publishers Daily, Ray Schultz - Friday, February 14, 2025
"The Guardian" says the agreement with Open AI respects its intellectual proper ...
- Social Commerce, Live Shopping: A Conversation With Mavely's Usaid Khan
MediaDailyNews, Colin Kirkland - Thursday, February 13, 2025
Mavely VP of Business Development Usaid Khan talks about the promise ...
- PGA Tour Players Can't Resist TruGreen Lawn
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2025
Two 30-second spots feature PGA Tour players Jason Day, Ben Griffin a ...
- Court Rejects Apple Request To Immediately Halt DOJ-Google Antitrust Battle
MediaDailyNews, Wendy Davis - Tuesday, February 11, 2025
The D.C. Circuit Court of Appeals won't immediately halt a proceeding th ...
- Reddit Announces Intercontinental Exchange Partnership For Market Insights
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
Reddit is providing Intercontinental Exchange - which owns the New York Sto ...
- NFL Team Sponsorship Deals Rise To $2.5B
Television News Daily, Wayne Friedman - Friday, February 7, 2025
Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunication ...
- Tech Teammates: Firms Line Up To Drive Global Personalization
Email Insider, Ray Schultz - Thursday, February 6, 2025
Movable Ink and Braze say they are supporting personalization in WhatsApp a ...
- Rockstar Energy Expands Athlete Roster With LPGA Golfer Charley Hull
Marketing Daily, Danielle Oster - Thursday, January 30, 2025
"LPGA fans are twice as likely than the average consumer to choo ...
- Netflix Draws A-List Talent For 'What's Next' In 2025
TVBlog, Adam Buckman - Friday, January 31, 2025
Netflix this week laid out its slate of new content for t ...
- 'The Athletic' Extends The Connections Game To Sports
Publishers Daily, Ray Schultz - Wednesday, January 29, 2025
Connections: Sports Edition will debut on February 9 with a football-themed puz ...