- Overwolf Hires Activision Blizzard Vet Adam Davis, Expands European Presence
MediaDailyNews, Colin Kirkland - Thursday, August 28, 2025
In a continued effort to scale its ad business across Europe, Overwo ...
- Meta Releases Oakley Smart Glasses With AI, Sport-Centric Functionality
MediaDailyNews, Colin Kirkland - Tuesday, August 26, 2025
Meta's expanded smart glasses partnership with EssilorLuxottica has resulted in the offici ...
- Meta Unveils AI Ad Features Built For Holiday Rush
MediaDailyNews, Colin Kirkland - Friday, August 22, 2025
This holiday season, brands can expect new ways to work with creato ...
- Confidence is Key: AXE's New Approach to Gen Z and Beyond
Brand Insider Podcast, Doug Parks - Friday, August 22, 2025
This week, Doug Parks sits down with Dolores Assalini, Head of A ...
- What Google's AI-Powered Pixel 10 Gives Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 20, 2025
NBA star Stephen Curry will support Google's hardware, features and AI servic ...
- A+E Global Media Donates Performance CTV Inventory To Nonprofits Through AdGood
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The partnership gives nonprofits access to generative AI ad creation tools a ...
- Ikea Brings Kitchens To Best Buy: A Blueprint For Smart Brand Partnerships
Marketing Daily, Sarah Mahoney - Thursday, August 7, 2025
Head of strategic partnerships Ben Sayles on why the two brands clicke ...
- Netflix Scares Up Big Brand Partnerships For Season 2 Of 'Wednesday'
Marketing Daily, Danielle Oster - Saturday, August 9, 2025
The marketing blitz runs from Wendy's "Meal of Misfortune" to travel a ...
- Microsoft, OpenAI Feud Triggers Warning From Elon Musk
MediaDailyNews, Laurie Sullivan - Friday, August 8, 2025
It's become a race to develop super AI capabilities and agentic agent ...
- Venu Redux? ESPN D2C, Fox One Get Bundled
Television News Daily, Wayne Friedman - Monday, August 11, 2025
The bundle will be priced at $39.99 a month, starting October ...
- Tech Co. Acer Partners With Stanford Athletics
Marketing Daily, Danielle Oster - Wednesday, August 6, 2025
Acer's first sports marketing initiative includes sponsoring a Stanford Cardinals football match ...
- Jumping The Cable TV Deal Line: ESPN's Equity Deal With The NFL?
TV Watch, Wayne Friedman - Tuesday, August 5, 2025
The league would get a 10% minority equity ownership in ESPN, whi ...
- TikTok Expands Off-Platform Ad Program
MediaDailyNews, Colin Kirkland - Wednesday, July 30, 2025
Building on its "Out of Phone" ad program, TikTok is introducing n ...
- Mini USA, Barry's Share Reverence For Inclusivity
Marketing Daily, Tanya Gazdik - Tuesday, July 29, 2025
The fitness and automotive brands will combine their lifestyle expertise to off ...
- TikTok Launches American Idol-esque Singing Competition
MediaDailyNews, Colin Kirkland - Tuesday, July 29, 2025
TikTok has partnered with iHeartRadio to launch "Next Up: Live Music," ...
- Acast And Magnite Form Programmatic Podcast Deal
Publishers Daily, Ray Schultz - Tuesday, July 29, 2025
The arrangement opens up 140,000 podcasts to programmatic buyers worldwide, the fir ...
- Spotify, Netflix Partner On 'Happy Gilmore' Game Promo
MediaDailyNews, Colin Kirkland - Thursday, July 24, 2025
The game, available exclusively in the Spotify app, invites players to conju ...
- Viant-LG Partnership Advances Performance CTV Strategies
MediaDailyNews, Laurie Sullivan - Friday, July 25, 2025
The introduction of Direct Access is intended to strengthen connections between advertise ...
- Uber Partners With Lucid, Nuro For Self-Driving Units
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, July 23, 2025
The companies are calling it a "next-generation premium global robotaxi program." ...
- Chips Ahoy Tests Its Limits -- With Help From 'Stranger Things'
Marketing Daily, Sarah Mahoney - Monday, July 21, 2025
The legacy brand is using the Netflix collab to get weird, wi ...
- Factory360 Taps Grant As SVP, Global Partnerships
People on the Move, Fern Siegel - Friday, July 18, 2025
Matt Grant brings expertise in women's sports, emerging properties and major glob ...
- Keep Your Shoes Off My Pancakes: Waffle House Sandal Collab
Marketing Daily, Teresa Buyikian - Thursday, July 17, 2025
The southern diner staple worked with Chaco footwear to develop two differe ...
- X Looks To Boost iOS Campaign Transparency Via New Partnership
MediaDailyNews, Colin Kirkland - Friday, July 18, 2025
X is partnering with AppsFlyer, an app analytics company that has integrat ...
- Patch.com To Work With MGID On Monetization Of Its News Content
Publishers Daily, Ray Schultz - Wednesday, July 16, 2025
Hyperlocal news provider Patch.com reaches 25 million unique visitors per month. ...
- Roblox Looks To Simplify IP Licensing Process With New Publisher Deals
MediaDailyNews, Colin Kirkland - Tuesday, July 15, 2025
Roblox has forged partnerships with Netflix, Lionsgate, Sega and Japanese publisher Kodansh ...
- Sandwich Book Is First Course For Ramsay, Fox Publishing Venture
TVBlog, Adam Buckman - Wednesday, July 16, 2025
Gordon Ramsay is the earl of sandwiches in a new upcoming cookbo ...
- TikTok Partners With 'Tomorrowland' Music Festival Brand
MediaDailyNews, Colin Kirkland - Thursday, July 3, 2025
TikTok has announced a content deal with "Tomorrowland," a Belgian electronic mus ...
- Snapchat Adds Attention Measurement Via IAS, Lumen
Data & Programmatic Insider, Laurie Sullivan - Monday, June 30, 2025
Integral Ad Science on Monday announced a partnership with Snap and Lum ...
- Perplexity's AccuWeather Data Deal Isn't About Rain And Shine
Performance Marketing Insider, Laurie Sullivan - Friday, June 27, 2025
Perplexity cofounder Aravind Srinivas announced a new feature that reminds users ...
- AccuWeather And Perplexity Team Up To Deliver Weather Forecasts
Publishers Daily, Ray Schultz - Thursday, June 26, 2025
Perplexity will make AccuWeather forecast data available to millions of users. ...