- Walmart Enables Offline Shopper Measurement In YouTube Campaigns
MediaDailyNews, Laurie Sullivan - Thursday, June 11, 2026
The "closed proof of concept" launched Thursday, allowing select advertisers to measu ...
- Horizon Partners With AI Content Startup Kartel
MAD, Steve McClellan - Wednesday, June 10, 2026
Kartel was founded in 2024 and is now helmed by longtime ...
- Bloomberg Media Partners With Cision To Expand Access To Its Journalism
Around the Net In Media, Ray Schultz - Monday, June 8, 2026
Bloomberg Media has formed a partnership with Cision to expand access ...
- AWS Gets $4B Commitment From Pinterest To Power Visual Search
MediaDailyNews, Laurie Sullivan - Thursday, June 4, 2026
Pinterest has committed $4 billion to AWS through 2031 to power i ...
- OpenAI Exec Says Ad Revenue Won't Be Shared With Publishers
Around the Net In Media, Ray Schultz - Wednesday, June 3, 2026
OpenAI has no plans to share ChatGPT advertising revenue with publishers, Var ...
- Coors Banquet Partners With Wrangler, Country Star Chase Rice
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 3, 2026
The brands are introducing "Beer Chords," Wrangler jeans that use Coors Banquet-infus ...
- LG Radio+ To Stream iHeartRadio Content And Podcasts
Around the Net In Media, Ray Schultz - Tuesday, June 2, 2026
iHeartRadio has formed a partnership with LG Electronics to bring its content to LG Radio+, a free ad-support ...
- Versant Media Partners With GammaTime To Create New Shows
Around the Net In Media, Ray Schultz - Wednesday, June 3, 2026
Versant Media, which was spun off from NBCUniversal earlier this year, h ...
- Meta Appoints Snapchat's Shepherd To Lead Content, Creator Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, June 2, 2026
Meta has hired Snapchat Senior Director of Content Partnerships Jim Shepherd ...
- Minecraft Taps Creator Partnership Platform To Power Affiliate Program
MediaDailyNews, Colin Kirkland - Monday, June 1, 2026
Minecraft 's partnership with Impact.com to power its recently announced affiliate progr ...
- Gravity Global Ups Megan Klingaman To Head Of GTM-Global Partnerships
MAD, Fern Siegel - Friday, May 29, 2026
Her promotion reflects the agency's initiative to unite media, content, tech partnershi ...
- Oreos Partners With K-Pop Sensations BTS
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 28, 2026
Oreo has teamed up with other music celebs for cookie collabs, b ...
- Via Agency Partners With Tommy Harper's VeYou To Develop Microdramas
MAD, Steve McClellan - Friday, May 22, 2026
Harper unveiled VeYou earlier this year and it went live in Apri ...
- OpenAI, Chip Ganassi Racing Tease AI Data Project
MediaDailyNews, Laurie Sullivan - Thursday, May 21, 2026
The teaser, a video filled with innuendos, identifies the start of wh ...
- Viant To Employ Ad Fontes Media's News Reliability And Bias Technology
Around the Net In Media, Ray Schultz - Wednesday, May 20, 2026
Viant Technology Inc. and Ad Fontes Media have formed a partnership th ...
- Google Rediscovers Its Groove, Data Shows
Performance Marketing Insider, Laurie Sullivan - Thursday, May 21, 2026
Google is pulling in new partners like the U.S. Soccer Federation, whi ...
- Liberty Media Wants To Grow Its Partnership With Apple Beyond Formula One Rights
Around the Net In Media, Ray Schultz - Tuesday, May 19, 2026
Liberty Media is open to a broader partnership with Apple, Liberty C ...
- X Forming 'Ideal' Niche Creator Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, May 19, 2026
X plans to identify and reach out to hyper-specific creators working acro ...
- Swatch, Audemars Piguet Collab Sparks Retail Frenzy
Marketing Daily - Top of the News, Tanya Gazdik - Monday, May 18, 2026
Long lines formed outside Swatch stores ahead of Saturday's launch of "Roy ...
- Meta Expands IAS Block Lists To Threads
MediaDailyNews, Colin Kirkland - Monday, May 18, 2026
Meta has expanded its partnership with Integral Ad Science, bringing the company ...
- Google, Blackstone Create AI Cloud Company
MediaDailyNews, Laurie Sullivan - Monday, May 18, 2026
Blackstone, which invests in early-stage companies, will form a joint venture wi ...
- Boxing Platform, Media Lab Team Up To Create Cross-Channel Content
Around the Net In Media, Ray Schultz - Thursday, May 14, 2026
Red Owl Boxing, an independent sports platform, has formed a partnership wi ...
- Adobe's Semrush Partners With AI 'Vibe Code' Platform
MediaDailyNews, Laurie Sullivan - Wednesday, May 13, 2026
The partnership aims to solve the problem of visibility and give markete ...
- OOF! TikTok Ads Jump 'Out-Of-Phone'
MediaDailyNews, Colin Kirkland - Tuesday, May 5, 2026
"Our goal is to make TikTok ubiquitous. There are over two billi ...
- Ford Extends Carhartt Partnership
Marketing Daily - Top of the News, Tanya Gazdik - Monday, May 11, 2026
The Carhartt package was codesigned by Ford's Steve Gilmore, who inherited ...
- Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfront
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV invento ...
- Kismet Media, Wheelhouse Reach Partnership Deal
Around the Net In Media, Ray Schultz - Thursday, May 7, 2026
Kismet Media has formed a partnership with Wheelhouse as it prepares ...
- Albertsons' Retail Arm Integrates Data Into Google, YouTube Advertising
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Albertsons Media Collective has brought first-party shopper data to YouTube and third-par ...
- Agentic Is Changing Agency, Consulting Business Models
MediaDailyNews, Laurie Sullivan - Tuesday, April 28, 2026
Goodway Group announced a partnership with Optable to embed agentic AI in ...
- Cadillac Formula 1 Team Chooses Agency
Marketing Daily, Tanya Gazdik - Saturday, April 25, 2026
Excel Sports Management aims to shape "a long-term commercial strategy for t ...