- WhatsApp Announces Exclusive Partnership With Mercedes-Benz's Formula 1 Team
MediaDailyNews, Colin Kirkland - Friday, November 17, 2023
WhatsApp will become Mercedes-AMG F1's go-to messaging app "to collaborate, champion o ...
- Paramount+ Partners With Formula 1 To Promote Shows
Out to Launch, Fern Siegel - Thursday, November 16, 2023
In a first for the streamer, it is taking over the Sphe ...
- Microsoft Advertising, Baidu Partnership Reaches Gen Z With AI Experiences
MediaDailyNews, Laurie Sullivan - Tuesday, November 14, 2023
In an unlikely partnership, Microsoft Advertising announced a partnership with Baidu Glob ...
- TikTok Allows Users To Save Songs Directly To Spotify, Amazon, Apple Music
MediaDailyNews, Colin Kirkland - Tuesday, November 14, 2023
TikTok's newest feature, "Add to Music App," allows users to save son ...
- 'Black Cake' Markets Partnerships To Promote Hulu Series
MAD, Fern Siegel - Monday, November 13, 2023
Key media partnerships can build awareness among broad audiences, while targeting specif ...
- Gannett To Launch Home Owner Vertical In Partnership With Home Solutions
Publishers Daily, Ray Schultz - Monday, November 13, 2023
The vertical will feature how-to content and listings of top suppliers. ...
- WPP, Sprinklr Create Global CXM-Focused Partnership
MAD, Steve McClellan - Tuesday, November 7, 2023
Under the deal, WPP becomes Sprinklr's first global agency partner and cal ...
- Toyota, BWM Latest To Partner With Tesla For Charging
Marketing Daily, Tanya Gazdik - Thursday, October 19, 2023
The automakers joins other companies that have struck similar deals including Volv ...
- Netflix To 'Educate' Consumers About Ads, Expand Targeting
MediaDailyNews, Karlene Lukovitz - Thursday, October 19, 2023
Netflix is working on measurement partnerships outside the U.S,, according to i ...
- Havas Agencies To Use Adobe Firefly To Boost Supply Chain
MediaDailyNews, Colin Kirkland - Tuesday, October 10, 2023
The goal of the partnership is a "smarter and more responsible" conte ...
- Uniworld Group Expands To Africa With Two Tone Global Partnership
MAD, Steve McClellan - Friday, October 6, 2023
The partners are investing $200 million in the partnership, which will ...
- Taboola Looks Forward To $1B In Annual Revenue From Yahoo Partnership
MediaDailyNews, Laurie Sullivan - Thursday, October 5, 2023
As Taboola's partnership with Yahoo goes live in the United States, t ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Search & Performance Insider, Laurie Sullivan - Thursday, October 5, 2023
Maybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- WPP, Shopify Unveil Global Partnership
MAD, Steve McClellan - Tuesday, October 3, 2023
The main idea, per the companies, is to help clients keep pa ...
- X Partners With Paris Hilton For Live Shopping Event
Marketing Daily, Colin Kirkland - Monday, October 2, 2023
Users "can watch a livestream, chat with others & shop at t ...
- Meta Unveils Gen AI Products, Real-Time Data Supported By Microsoft
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
Meta Platforms introduced the company's first generative AI products for consumers Wednesd ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- Recess Becomes First Official Mocktail Of College Football
Marketing Daily, Erik Oster - Friday, September 15, 2023
Recess Zero Proof will be served at every USC Trojans home ga ...
- Talon, Mediaplus Forge NA OOH Alliance
MAD, Steve McClellan - Thursday, September 14, 2023
In recent years global out-of-home agency Talon has struck strategic partnerships wi ...
- Jeep, Merrell Partner For Hiking Boots Reveal At Detroit Auto Show
Marketing Daily, Tanya Gazdik - Tuesday, September 12, 2023
"The craftsmanship you expect, know, and love in our vehicles is match ...
- BMW, Ford, Honda Collaborate On Charging Solutions
Marketing Daily, Tanya Gazdik - Tuesday, September 12, 2023
ChargeScape will eliminate marketing and outreach costs for utilities trying to rea ...
- TikTok Partnership With TransUnion Gives Marketers Attribution Measurement
MediaDailyNews, Colin Kirkland - Friday, September 8, 2023
TikTok has announced an attribution partnership with TransUnion to enhance the effectivene ...
- Hallmark Partners With Venmo
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 3, 2023
Hallmark and Venmo are joining to give customers a way to se ...
- Bidstack Looks To Boost In-Game Ad Reach With Venatus Inventory Deal
MediaDailyNews, Colin Kirkland - Wednesday, August 30, 2023
Bidstack has announced a partnership that will provide ad-technology company Venatus wi ...
- NBCU Promotes Mark Marshall To Chairman Of Global Advertising, Partnerships
Television News Daily, Wayne Friedman - Wednesday, August 30, 2023
Mark Marshall will succeed Linda Yaccarino, who departed in May to beco ...
- ESPN Streamer: Amazon Joins Talks, Monthly Fee Could Hit $35
MediaDailyNews, Karlene Lukovitz - Friday, August 25, 2023
Amazon's been open about its intention to pursue more live-sports deals, followi ...
- LinkedIn's New 'Brand Partnership' Tags Aim To Boost In-App Creator Presence
MediaDailyNews, Colin Kirkland - Wednesday, August 23, 2023
LinkedIn is rolling out brand partnership labels on in-app posts, according ...
- Dodge, Jay Leno Partner On Co-Branded Car Products
Marketing Daily, Tanya Gazdik - Monday, August 21, 2023
Dodge CEO Tim Kuniskis and Leno drove Detroit's Woodward Cruise in ...
- Ford Partners With Madewell
Marketing Daily, Tanya Gazdik - Sunday, August 20, 2023
The apparel line combine Madewell's premium denim with Ford's history to deliv ...
- Verizon, Disney Discuss ESPN D2C Partnership
MediaDailyNews, Karlene Lukovitz - Monday, August 21, 2023
Verizon's CEO has openly expressed interest in partnering on a D2C versi ...