LinkedIn has updated the platform’s profile Dashboard alongside updates designed to help creators access performance insights, while discovering revenue opportunities, including in-stream ads,
brand partnerships, and one-on-one consultations.
According to LinkedIn's announcement, the new Dashboard provides creators with "one central place" to manage their content, track audience
insights, and weigh various monetization options.
This includes the ability to manage content drafts, scheduled posts, and past posts, with LinkedIn planning to introduce additional Dashboard
analytics in the future.
A handful of creators will begin seeing the ability to earn money from in-stream ads currently being tested, which involves their videos running alongside relevant
ads.
Building on the Microsoft-owned company’s current BrandLink and Thought Leader Ads formats, the testing of in-stream ads will allow creators’ content to run alongside an ad
without an official partnership, giving them a new way to earn ad revenue from promotions.
To opt-in to in-stream ads, creators can sign up to make their content eligible for brand promotions.
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Premium subscribers can also use the Dashboard to browse AI-powered suggestions for potential brand partnerships. Similarly, brands can use new filters within the Creator Marketplace to
search for creators based on audience focus, expertise, preferred content formats and more.
In addition, Premium subscribers are now also able to monetize via one-on-one free or paid
consultations with client prospects on LinkedIn, while managing bookings, payments, and video calls in Dashboard.
LinkedIn's decision to redesign its Dashboard with creators as the focus comes
as the company is readying the launch of its “Creator Discovery”
program.
Slated for early 2027, the program aligns with the new Premium prospect suggestions by introducing “new search filters, including content type, creator industry and job
function, audience demographics, and Top Voices” [chosen platform ambassadors] for brands looking to forge creator partnerships.