Tag results for "ad performance measurement"
- Google's AI Growth Will Meet EU's Regulatory Code Of ConductThe EU has published a Code of Practice to help companies foll ...
- DoubleVerify Collaboration Drives Media Quality, Ad EffectivenessFraud-free ad inventory supported by safety and metrics that can analyze conte ...
- Performance CTV And Digital Ad Gaps Filled By Out-Of-Home: KantarA five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-ho ...
- AI Tops Marketing Agenda As Global Adoption Surges, Nielsen SaysNearly 60% of global marketers identified AI-driven campaign personalization and optimization ...
- A Near 'Nervous Breakdown' And ChatGPT's ApologyLindsay Kaplan, CEO and co-founder of Chief, "just about had a nervo ...
- ChatGPT Traffic Referrals To Publishers RisingChatGPT continues to push referral traffic to news publisher sites, but n ...
- Cost Of Invisible Media Grows Despite ConcernsAmplified's study puts a price on media investments that fail to effective ...
- Snapchat Adds Attention Measurement Via IAS, LumenIntegral Ad Science on Monday announced a partnership with Snap and Lum ...
- Holiday Media-Buying Strategies Will Look Different This YearIf advertisers want to connect with consumers this holiday season based ...
- Microsoft Shared Results From Mercedes-Benz Showroom Ads PilotThe online purchase "funnel is collapsing and becoming a tunnel," a Microso ...
- Young/Old TV Consumers' Divergence: AVOD Vs. FASTFASTs are familiar channels for boomers, especially when it comes to channel-surfi ...
- When DeepMind Robotics Improve Performance Advertising In StoresGoogle DeepMind has released a Gemini Robotics AI model that can r ...
- 'Inference,' Google's Latest Ad-Targeting FocusAdvertisers will soon have faster hardware and software support to run a ...
- Retail Media Networks Transition Into Commerce CollectivesSwiftly found a way to aggregate the collective power of independent a ...
- Art Of Personal Incentives In The AI AgeGoogle began giving merchants a way to lure first-time shoppers to ma ...
- Google Expands Commerce Media, Adds AI ToolsGoogle's expanded commerce media suite gives brands and retailers AI-powered tools acro ...
- DeRiso To Lead Initiative Globally Following Departure Of MaexDeRiso has been US CEO at the IPG Mediabrands agency. Maex, t ...
- IAS Brings Contextual Category Reporting To Instagram, FacebookIAS announced the launch of AI-powered contextual category reporting across Facebook a ...
- Google Pushes Video Generation In YouTube ShortsYouTube CEO Neal Mohan believes today's creators are the startups of Hollywo ...
- Pope Calls AI 'Existential Threat,' Cannes Attendees Discuss Its Advertising FutureAs Pope Leo XIV laid out his priorities this week, he call ...
- Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive VideoInfillion will integrate Adelaide's attention unit (AU) metrics into its interactive vid ...
- When Google Ads Can Talk And Listen In AI ModeThe experimental feature, integrated into Search Live, allows users to ask comple ...
- Amazon Ads Launches Live Signals In CloudAmazon Live signals in Amazon Marketing Cloud has launched to give advertise ...
- Adobe Gains Visibility Into AI-Driven TrafficFeatures introduced Monday at Cannes enable businesses to monitor AI-driven traffic a ...
- Molson Becomes A Beta Sponsor Of Uber's 'Ride Offers'At Cannes Lions, Uber officially launched an in-house agency Creative Studio ...
- Reddit Turns 20 Years Of Conversations Into Performance InsightsCollective knowledge from more than 22 billion posts and comments across hum ...
- Google Unplugging The Internet Is No Longer An OptionIn a status report, the company blamed the occurrence on an "inval ...
- Layering AI To Identify How Viral Information SpreadsGudea's technology allows it to "map how information moves online" to predi ...
- Amazon Ads Launches AI Vision For CreativeAmazon Ads has launched an upgrade to its video generator for U. ...
- InMobi Goes Agentic, Creates Curation HubInMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
