- Microsoft Focuses On Superintelligence, Forms New Team
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new team is part of the broader Microsoft AI division l ...
- Google AI Publisher Tools Focus On Monetization, Brand Safety
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new tools for publishers include an AI-powered brand-safety feature that lear ...
- Waiting For Search, LLMs' Obvious Appeal
Performance Marketing Insider, Laurie Sullivan - Friday, November 7, 2025
Marketers are signaling that conversion and click rates are lower with AI-driv ...
- Google Intros 'Channel Performance' Reporting
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
On Thursday, Google gave advertisers increased transparency and data in Performance M ...
- AI Consciousness And Introspection, If Real, Destroys Trust
MediaDailyNews, Laurie Sullivan - Monday, November 3, 2025
AI models from Anthropic are learning to reason, reflect and express h ...
- In Industry First, DoubleVerify Will Validate Non-Human Agent Traffic
MediaDailyNews, Laurie Sullivan - Tuesday, November 4, 2025
The new service will validate "declared AI" agents such as ChatGPT, Clau ...
- Tech Pioneer In Predicting Customer Value, Data Integration Joins AI Startup
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 4, 2025
Tzahi Zilbershtein has been a tech pioneer in the integration of first-par ...
- Amazon, Open AI Strike $38B Deal For Nvidia Chips
MediaDailyNews, Laurie Sullivan - Monday, November 3, 2025
Amazon Web Services has signed a $38 billion deal to supply OpenAI ...
- How Mountain Hardwear's Shift To 'Agile Mix Modeling' Enabled Dynamic Media Buys
Performance Marketing Insider, Laurie Sullivan - Monday, November 3, 2025
When a conventional marketing-mix model proved too latent, the brand's ecommerce he ...
- Divulging Brand Secrets Rises With AI Agent Concerns
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2025
AI agents have become popular as they link consumers with brands, b ...
- Next Step In Agentic Ad Creation: Testing 'Model Context Protocol'
MediaDailyNews, Laurie Sullivan - Wednesday, October 29, 2025
Processed on a MCP server, the test is being done with t ...
- IAB Releases Guidelines For Using CTV As Performance Channel
MediaDailyNews, Laurie Sullivan - Thursday, October 30, 2025
The IAB has released guidelines on how conversion APIs (CAPI) can increa ...
- Google Advances Autonomous Agent Transactions
Performance Marketing Insider, Laurie Sullivan - Thursday, October 30, 2025
A real-time streaming architecture is being developed as the next step f ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- Privacy Expert Builds Algorithms For Impression-Level Targeting
MediaDailyNews, Laurie Sullivan - Monday, October 27, 2025
Adding the ability to make decisions closer to the supply side hel ...
- OpenAI Restructures, Microsoft Takes For-Profit Stake
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Microsoft will hold a 27% stake in OpenAI Group PBC, which wi ...
- Optimized Bidding Drives Programmatic Outcomes In McDonald's Campaign
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 28, 2025
The recent integration of OpenX Technologies with Attain, which provides live purcha ...
- How One Startup's 29-Year-Old Founder Will Take Advertisers Into The Future
Data & Programmatic Insider, Laurie Sullivan - Monday, October 27, 2025
AdsGency AI founder and CEO Bolbi Liu believes the average person h ...
- OpenAI's Work With The Julliard School Has A Catch
Performance Marketing Insider, Laurie Sullivan - Monday, October 27, 2025
Advertisers gain a new avenue to cost savings for audio in vid ...
- Amazon AI Shopping Tool Tells Consumers What To Buy
MediaDailyNews, Laurie Sullivan - Thursday, October 23, 2025
Amazon is rolling out an AI-powered tool that will recommend specific product ...
- Google Holding On To Market Share In Search
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Google recently reversed a trend that had been dragging down the company ...
- Amazon Enters RTB Market With Cloud Service Built For Agentic Era
MediaDailyNews, Laurie Sullivan - Thursday, October 23, 2025
Amazon Web Services on Thursday introduced a fully managed service built f ...
- Google's 25 Years Of Answering Questions In Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, October 23, 2025
The best ads are answers to questions consumers have about products a ...
- Google Tests 'Customer Values' For Campaigns, Agencies Push Back
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2025
Google is testing the ability to automatically assign a "New Customer Valu ...
- Meta Loses MRC Accreditation For Instagram, Facebook Feeds
MediaDailyNews, Colin Kirkland - Monday, October 20, 2025
The Media Rating Council (MRC) has revoked Meta's brand-safety accreditation due ...
- Guaranteeing, Pausing Ads For Performance Sake
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 21, 2025
Dentsu's divisions are on a roll. The agency conglomerate is working wi ...
- Walmart Retail Media Network Receives First Accreditation From MRC For Search
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
Walmart's retail media network "Walmart Connect" received its first accreditation from t ...
- Ads Send Positive Vibes When Consumers Can See Themselves In Them
Performance Marketing Insider, Laurie Sullivan - Monday, October 20, 2025
When people feel genuinely recognized on the screen - and thus ...
- DoubleVerify, Microsoft Boost Measurement Authentication
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measureme ...
- Apple's Newly Appointed AI Search Lead Leaves For Meta
MediaDailyNews, Laurie Sullivan - Thursday, October 16, 2025
Ke Yang, who had recently been appointed to lead Apple's ChatGPT-like sear ...