- IAB: AI Labeling Cuts Clickthroughs By A Third
Performance Marketing Insider, Laurie Sullivan - Thursday, August 20, 2026
"That cost is warranted where AI use could mislead consumers," an upda ...
- What Google's Purchase Of Spirit Airlines Data Means For Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 19, 2026
Consumer data has become more than a record of historical transactions. ...
- ANA Urges Retail Media Framework, Measurement Consistency
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 18, 2026
The ANA found 55% of advertisers believe lack of consistent standards ...
- Google Ads To Eliminate Language Targeting In September
Performance Marketing Insider, Laurie Sullivan - Monday, August 17, 2026
The system will prioritize ads that match the language that the user ...
- OpenAI's New Revenue Officer Comes From Alphabet's Wiz
MediaDailyNews, Laurie Sullivan - Thursday, August 13, 2026
The appointment signals a move toward performance and metrics frameworks. OpenAI mu ...
- Apple Maps Rolls Out Ads, Locates Madison Avenue
MediaDailyNews, Laurie Sullivan - Friday, August 14, 2026
Apple is coming for media budgets from advertisers, and in return t ...
- Agency Feedback On Apple 'Ads On Maps' Runs Hot, Cold On Eligibility
Performance Marketing Insider, Laurie Sullivan - Friday, August 14, 2026
Agencies expect the ad unit, launched Friday, will have high-performance metrics f ...
- Yahoo Adds Real-Time Automated Ad Placement Options
MediaDailyNews, Laurie Sullivan - Wednesday, August 12, 2026
Yahoo DSP made its audience marketplace available through two data-driven practices ...
- ChatGPT Serves Ads In Results On Irrelevant Topics, Data Shows
MediaDailyNews, Laurie Sullivan - Tuesday, August 11, 2026
OpenAI's conversational engine found places to serve ads, deliver traffic and genera ...
- Zillow Takes Data Off-Site To Pinterest
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 12, 2026
The shift moves Zillow's ad business, Zillow Elevate, from custom onsite campaig ...
- Google Launching Agentic Tools For Ads, Analytics
MediaDailyNews, Laurie Sullivan - Monday, August 10, 2026
Google has announced AI and agentic experiences for Google Ads and Goog ...
- How WD-40 Used AI Video Amazon Ads To Boost Performance
Performance Marketing Insider, Laurie Sullivan - Friday, August 7, 2026
The company needed consumers to pay attention to a new product witho ...
- Snap Launches 'Human-First' AI-Powered MCP For Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, August 5, 2026
Snapchat's Ads MCP server integration is now live, allowing advertisers to se ...
- Kroger Adds 'Product Listing Ads' To AI Shopping Assistant
MediaDailyNews, Laurie Sullivan - Tuesday, August 4, 2026
This week, Kroger Precision Marketing integrated product listing ads as new placemen ...
- Agentic Guardrails Create Custom Ad Framework
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 5, 2026
PubMatic has introduced a framework for its AgenticOS platform that provides t ...
- IAB Unveils Framework For AI Visibility
MediaDailyNews, Laurie Sullivan - Monday, August 3, 2026
The "Measuring Visibility in the AI Era" framework supports organic media f ...
- Teads Sues Google, Cites 6.88T Ad Impressions Loss
MediaDailyNews, Laurie Sullivan - Monday, August 3, 2026
In its complaint, Teads states that Google's anticompetitive practices and monopolistic contr ...
- AI Buyers: How Agentic Machines Hijack B2B Funnels
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 4, 2026
As agentic and AI reshuffle channels, execs at Marketbridge and Meltwater expla ...
- Apple Reports Record Ad Gains
MediaDailyNews, Laurie Sullivan - Friday, July 31, 2026
Apple's services division, which includes advertising, reached a record of $30.7 billi ...
- Amazon Investment Signals OpenAI IPO Or Meeting Milestones
Performance Marketing Insider, Laurie Sullivan - Friday, July 31, 2026
Amazon completed its $50 billion investment in OpenAI when it fulfilled i ...
- Hated Hydration Breaks Allow Coke To Take FIFA Victory Lap
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 28, 2026
The company says World Cup campaign helped fuel a 5% gain ...
- AI Fraud The Ad Industry Has Yet To Discover
Data & Programmatic Insider, Laurie Sullivan - Monday, July 27, 2026
AI has lowered the cost of faking a click, an install ...
- Amazon Expands Location-Based Interactive Video Ads
MediaDailyNews, Laurie Sullivan - Wednesday, July 22, 2026
Video ads based on location continue to expand into other countries a ...
- Stagwell Cleans Path To Media Buys
MediaDailyNews, Laurie Sullivan - Monday, July 20, 2026
Stagwell is preparing to launch a marketplace that centralizes curated inventory fr ...
- OpenAI CFO Outlines Measurement Framework For AI Investments
MediaDailyNews, Laurie Sullivan - Monday, July 20, 2026
OpenAI's CFO Sarah Friar outlined a new approach to measure the val ...
- Google Gives Publishers Opt-Out For AI
MediaDailyNews, Laurie Sullivan - Tuesday, July 21, 2026
Google is testing new controls in Google Search Console, enabling publishers ...
- Google Local Ads For Services Transitions Into Wider Campaign Platform
Performance Marketing Insider, Laurie Sullivan - Monday, July 20, 2026
Pay-per-lead goals will transition into ones supported by Performance Max campaigns ...
- Kids' Media Has A Measurement Problem, While Ad Industry Has A Trust Problem
Research Intelligencer, Rob Williams - Monday, July 20, 2026
A CIMM report says children's viewing has scattered across YouTube, streaming a ...
- What AI Engines Want From A Brand
Performance Marketing Insider, Laurie Sullivan - Friday, July 17, 2026
Here's what happens when ChatGPT and Google AI Overviews cite Facebook ...
- Partnership Expands Ad Options For F1, Yahoo Sports TV
MediaDailyNews, Laurie Sullivan - Thursday, July 16, 2026
C15 Studio, which holds media rights to F1 TV and Yahoo Spor ...