Tag results for "ad performance measurement"
- Magnite Simplifies TV-Focused Platform To Attract Performance BizDisney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- Search, YouTube Buys Drive Alphabet Q1 Up 12% To $90BDespite antitrust monopoly challenges, Alphabet reported revenue for Q1 2025 rose 1 ...
- Google Ads Change: Serves At Top And Lower PageGoogle continues to make updates and upgrades to its search auction syst ...
- Charter Communications' Ad Biz Creates New Path For CampaignsCharter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- How Google Controlled Publishers, Bid Impressions, Ad ServingIndex Exchange President and CEO Andrew Casale described testifying in the D ...
- Canvas Hires Performance Vet Potemkin To Lead 'New Discipline'"We were lucky to persuade Sarah to come to Canvas," said Canv ...
- Google's Monopoly UnpackedGartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many peop ...
- Marketers Find Performance Advertising A Tariff WorkaroundCMOs have maintained performance marketing budgets and investments in conversion to sal ...
- LG Taps Zenapse's 'Emotionally Aware' Targeted Ads For CTVThe deal leverages Zenapse's AI-powered Large Emotion Model built to understand emotion ...
- Google Stops 5.1B Bad Ads From Serving Up In 2024AI has been crucial in helping Google enforce policies and prevent b ...
- Microsoft Copilot's AI-Driven Monetization For AdsPublishers now have access to a tool that monetizes ads in Copil ...
- Google, Meta Could See Retaliatory Tax On Digital Ads In EUEuropean Commission President Ursula von der Leyen said Europe could tax Google ...
- Uber Advertising Strategizes About Attention, Big Bites In CarrotsA study showed lift metrics produced the most surprising numbers. Ads view ...
- Tim Zaman Leaves Google DeepMind To Join OpenAI At An Interesting TimeZaman was responsible for Google DeepMind's engineering and research productivity. ...
- Brandtech Collaborates With Google AI, Eyes Text-To-VideoThe Brandtech Group has announced it will integrate Google's video-generation model in ...
- Adobe's AI Agentic Vision For CreatorsAdobe later this month will debut the foundation for what will beco ...
- GAI Search Will Decide What Customers NeedBrightEdge launched a feature Wednesday - AI Catalyst - that allows markete ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day ApproachesAdvertisers need to understand the importance of this cultural shift toward ...
- What Yodel Does For Mobile, Why NP Digital Acquired ItAn understanding of tracking and the ability to funnel data are ...
- Spotify Opens Programmatic Buys Via Google, MagniteSpotify expanded its programmatic ad partnerships with Google and Magnite aimed ...
- Google To Use Marketing Content From Sites To Showcase BrandsEnrollment is automatic, but companies can opt out through Merchant Center setti ...
- PayPal Launches Personalized Ads In UKPayPal Ads based on privacy has launched in the U.K. The servi ...
- Microsoft 50-Year Celebration Disrupted By Pro-Palestinian EmployeeMicrosoft AI CEO Mustafa Suleyman was rudely interrupted during a 50-year celebrati ...
- Skai Unveils AI Agent For Commerce MediaAcosta Group, Advantage Solutions, Tinuiti, and WaterWipes are among the first ...
- How To Stop Diminishing Returns In Performance MediaAd fatigue, competition, and platform changes are making it more difficult ...
- Can YouTube Replace TV? Not For Saatva MattressesAs CPMs surge and digital attention fragments, Saatva's CMO Joe McCambley be ...
- Google, Roblox Expand Immersive Ads Partnership, Add MeasurementMeasurement tools and partnerships were added with IAS and Kantar as we ...
- Google, Microsoft Updated Ad, Privacy Rules Should Smooth CampaignsGoogle will make several updates to ads this month, including one focus ...
- LinkedIn Campaign Manager Gets Performance ImprovementsMeasurement and optimization to track performance across multiple campaigns and ad accoun ...
- Similarweb Acquires The Search MonitorThe companies have independently supported data, optimization and advertising and together ha ...
