Tag results for "ad performance measurement"
- Yelp Uses AI For Smarter Ad Optimization, Performance For Local BusinessesYelp has introduced more than 20 features to support local businesses, focusi ...
- Google Releases Gemini 2.0, Built For Agentic EraIn a race to become the dominant player in AI, Google h ...
- OpenAI Releases Sora, Advertisers Gain Access To Text-To-Video AIOpenAI's text-to-video AI model enables advertisers to generate videos from text prompt ...
- Touchstone Central: New Tool Allows Email, SMS And Push MeasurementOmnisend is launching a beta version of a cross-channel reporting platform. ...
- Former Google Employees Create 14 Of The Top 50 AI StartupsFormer Google employees have had a profound influence on AI. They ha ...
- Google AI Advances Gemini Live In New Way To Talk With SearchA new Google AI Mode code could be behind the latest relea ...
- Definition Of Video Ad Impression Has Grown More ComplexThe IAB urges advertisers, platforms and technology providers to collaborate on transpare ...
- Truth Behind Digital Privacy And ControlsData analysis of terms of service and privacy policies of 57 influenti ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- Merkle Becomes First Agency To Offer Adobe Mix ModelerThe performance agency's clients now have access to build integrated models, givi ...
- Kendra Scott And Carhartt Find Success In DataFrom Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It ...
- Google AI Overviews Optimization Techniques SimplifiedReal-time data and insights through BrightEdge Data Cube X allow marketers ...
- Meta Ads Feed On Intimacy, Immediacy To Improve PerformanceKantar and CreativeX conducted research for Meta showing human emotions and connectio ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- YouTube Liaison Opens Up About The AlgorithmHow the algorithm works has been a secret at Google, but n ...
- YouTube Helps Brands Better Leverage Creator Content On ShortsYouTube is rolling out a suite of new ad features to he ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Advertisers, Creators Raise Performance Across YouTube, RedditAn open mind and trust drive consumer spending, according to the stud ...
- The Email Power Elite: The 3 Levels Of Marketing SophisticationIs your firm a baseline marketer, a performance-obsessed marketer or a reven ...
- 2025 Ad Spend Forecast Puts CTV, Data FirstCTV, streaming and OTT video channels are expected to see the mo ...
- Pinterest Hits User Highs in Q3, Sees Slump In CPG BrandsPinterest's latest performance update shows a record high in usage, with ...
- Google Ads Trigger Different AI Overviews Intent PatternsThe larger the AI Overviews, the more opportunities to serve ads, accordi ...
- Amazon Holiday Ad Tells Us What The World Needs NowIf you're an advertiser looking to spread cheer this holiday season, p ...
- CTV, OTT Offer Many Positives, But Transparency, Frequency Issues RemainIn a survey by Advertiser Perceptions and Premion, nearly 40% cited ...
- Future Of AI Performance Ads Seen In HumanoidsAdaptive learning has been around for years, and is now being us ...
- Google Accidentally Leaks Jarvis, Shows The Agent Is RealAn advanced version of Gemini AI will power Project Jarvis, built ...
- Google Optimization Score For Ads Identifies Competitor ImpactsGoogle's Optimization Score that provides recommendations to improve ad performance has be ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On SnapDoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- White Noise Apps Could Be Stealing From AdvertisersDoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressio ...
- Mitsubishi Motors Canada Names NP Digital AORBuilding on earned media and analytics work, Mitsubishi Motor Sales of Cana ...
