Tag results for "ad performance measurement"
- Disney Hits Launches First Multi-Spot Ad CampaignThe campaign spotlights how Disney Hits brings musical enchantment to fans ...
- Google Appoints Srinivasan To Run Ad BusinessGoogle ad exec Vidhya Srinivasan will step into Jerry Dischler's role, spearheadi ...
- A Data Frenzy At Microsoft AdvertisingIt seems Microsoft Advertising is providing more ways for publishers and advertise ...
- Data Drama Musicals Hit High Note With Generative AIThe name NinjaCat may sound like a fictitious character, but the awarene ...
- Active Attention Launches With Deterministic MeasurementAudi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Economic Impact On PerformanceA disconnect between consumer sentiment and behavior has driven the economy, purchas ...
- Agencies Now Recognized Under TikTok's Marketing Partners ProgramThe new "Agency" category will help brands looking to run creative a ...
- Why Crafting An Effective Media Plan Is Like An Endurance SportEndurance training and media planning both require discipline, dedication, adaptability and ...
- Google Rolls Out AI-Generated Ad WatermarksThe invisible watermark for images and open standard metadata will identify th ...
- Merkle Transitioned To Google PMax, Then Ad Performance FellThe agency cited AI for the lack of consistency in ad performanc ...
- Comscore Integrates Roku In Cross-Platform Measurement SolutionUsers can access Roku-specific co-viewing data across ad campaigns on the Ro ...
- Netflix To 'Educate' Consumers About Ads, Expand TargetingNetflix is working on measurement partnerships outside the U.S,, according to i ...
- Marketing-Mix Modeling Looking From The Bottom UpMarilyn Barnett was an on-camera model for a local grocery store. Wh ...
- Google Introduces Ad-Measurement Tool, Privacy Sandbox Forces ChangeThe ad-measurement tool, which connects with marketers' first-party data, is designed ...
- CTV Media Eyes Active Attention MetricsKERV Interactive is looking to measure attention in CTV media by usi ...
- The Logged-In Shell-Out: Brands Increase Spend In Retail Email, SocialMost marketers are investing more in retailers' logged-in channels, LiveIntent reports. ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 MinutesLinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- CTV Targeting, Measurement Solution Fuses Purchase Data, ACR TechnologyLG Ad Solutions links Affinity Solutions' consumer purchase data, analytics to i ...
- Advertisers Admit Falling Short On Optimizing Converged TVFifty-six percent spend more than half their time trying to optimize resul ...
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To RiseCalifornia governor Gavin Newsom says he will sign legislation requiring large compani ...
- The 'P' In Performance Is Pronounced 'Mobile'Recovery during challenging economic times is a difficult process and risk c ...
- CTV Content Outperforms Linear On Attention And Co-ViewingReport also offers insights on the effects of ad length and frequen ...
- Why TikTok's 'Self-Attribution' Model May Be The Next New Thing, Or NotThis week, TikTok introduced multiple features that should help advertisers better tra ...
- This Is What An Advanced Attribution Model Looks Like"You don't need to eat the elephant in one bite," M^2 C ...
- Swimming In Myths And Under Murky Waters In Programmatic CTVIs there an effective attribution model to support CTV? Lack of transparen ...
- Taboola Takes AI Into Bidding To Advance PerformanceTaboola has created bidding technology that advances performance advertising by moving markete ...
- Things To Consider Before Switching To A Sales-Based Influencer Comp ModelIf you find yourself uncertain about the right compensation model for yo ...
- The Woman Behind Merkle's GenCX AI PlatformMerkle's AI-based GenCX technology returns rapid insights and calculations to improve ad-campai ...
- Digital Advertising Has A Huge Problem: Carbon EmissionsIndependent digital performance agency Fifty.io has integrated Scope3 into its platform ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti FindsTikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
