Tag results for "ad performance measurement"
- Creating Advertising's Central Nervous SystemAI-powered intelligence platform Alembic announced what its CEO calls a brand heal ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, GenerationsHow do you update something as powerful and influential as the 19 ...
- Google Emphasizes AI Performance As Advertisers Pick Up Holiday StrategiesToday's announcement focuses on new Performance Max features such as shareable ...
- Amazon Ads Spend Growth Continues As Google, Others SlowDigital advertising growth continues to slow across many platforms with the excepti ...
- How To Avoid The 7 'Deadly Sins' Of Emotionless AdvertisingConsumer attention is difficult to capture, but emotional storytelling - rather th ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner ProgramAd-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 TargetingExperian plans to add support for IPv6 in its Digital Graph a ...
- Amazon Launches Its First YouTube Original Branded Content SeriesStudents have a wish list to fulfill. Amazon's new branded series exclusive ...
- Attention Metrics: The Elusive Brand And Performance ConnectorThe challenge is that there are bad impressions lurking around every corne ...
- Amazon Launches An Audio Generator For AdsAmazon is launching a generative AI tool to create audio ads th ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting"Simplify" has become a buzzword as the technology that advertising runs ...
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are MadeAdobe has released AI tools that advertisers and creators can use ...
- Criteo Supports Retail Media Network Launch For Department Store BelkThe partnership will provide customers with a personalized multichannel experience ahead ...
- Inside Home Depot's And Walmart's Retail Media BuyingA shakeup in retail media networks is underway as Home Depot a ...
- Yahoo Climbs To The Top Of Mount SnowflakeThe progression from ad targeting to web browser cookies to connected I ...
- WBD's Steinlauf To Exit, Ad Revenue Trends WorseningWarner Bros. Discovery Chief U.S. Advertising Sales Officer Jon Steinlauf is departin ...
- TikTok Ad Partnership Shows How Campaigns Drive Real-World ActionsA partnership with marketing and measurement company InMarket will allow TikTok advertise ...
- Pinterest Debuts AI, Automation Ad Performance Campaign FeaturesWhile October signals a start to the holiday shopping season, as consume ...
- Putting The Customer On The Map: How Brands Track The JourneyCustomer-experience (CX) professionals report less challenges in measuring and tracking effectiveness ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The BackboneTikTok has come for Google's ad business at its most vulnerable ti ...
- Social Media Remains Key Priority For Health/Pharma MarketersSeventy percent of pharmaceutical and healthcare advertising professionals said they're planning ...
- Google Adds Negative Keywords To PMax CampaignsNegative keywords are coming to Google Performance Max campaigns, along with n ...
- Reddit Users Challenge Google, Sending Business Owners A MessageMany small businesses find they can gain traction by treating Reddit ...
- The Brandtech Group Draws The Blueprint For Ethical AIAgency in-house and legal teams are settling into the generative AI er ...
- Google's Goal To 'Crush' Competition Described In EmailsA former Google exec told colleagues the goal was to "crush" riv ...
- GAI Complexities Divide, Face Slew Of ChallengesAlthough 90% of companies plan to invest in generative AI by 202 ...
- Foursquare Unveils Tool Mapping Visits To PurchasesFoursquare developed an in-house measurement tool combining location with purchase data th ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%Media buyers expect to spend 11.8% more on ads in 2024 ...
