- Apple's Cook Steps Down, Product Engineer Ternus Named New CEO
MediaDailyNews, Laurie Sullivan - Monday, April 20, 2026
Ternus has an extensive background in engineering, which suggests Apple will foc ...
- Dentsu Tells Marketers To Stop Worshipping Cheap Clicks
Research Intelligencer, Rob Williams - Tuesday, April 21, 2026
Years of chasing impressions and instant conversions created what the agency cal ...
- The Google Analytics 'Blind Spot'
Data & Programmatic Insider, Laurie Sullivan - Monday, April 20, 2026
AI agents have driven 88% of organic search traffic volume in Apri ...
- Google Used AI To Help It Block 8.3B Malicious Ads
MediaDailyNews, Laurie Sullivan - Friday, April 17, 2026
The most common violations were abusing the ad network, misrepresentation, sexual conten ...
- Albertsons Media Adds Incrementality Measurement
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2026
Albertsons has released incrementality metrics to help advertisers identify new customers a ...
- ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public
Performance Marketing Insider, Laurie Sullivan - Friday, April 17, 2026
OpenAI will compete for performance ad budgets as it readies a conversi ...
- Reddit Launches HubSpot Beta Integration To 'Close A Loop'
MediaDailyNews, Colin Kirkland - Wednesday, April 15, 2026
The integration with HubSpot will give advertisers the ability to connect the ...
- Google Replacing Dynamic Search Ads With 'AI Max'
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
Google announced Wednesday that it will phase out Dynamic Search Ads (DSA ...
- Amazon Ads Donates Framework To Improve Ad Bidstreams
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
The new framework donated by Amazon Ads to IAB Tech Lab alig ...
- OpenX Repositions As 'Intelligent SSP'
MediaDailyNews, Laurie Sullivan - Monday, April 13, 2026
Open X's new position shifts it from intermediary to strategic data partn ...
- Meta Set To Surpass Google In 2026 Ad Revenue
MediaDailyNews, Laurie Sullivan - Tuesday, April 14, 2026
Emarketer released data on Monday, forecasting Meta Platforms will take more ...
- Yelp Survey Finds Most Use AI Search, Few Trust It
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 14, 2026
About 65% of Americans have used AI search in the past s ...
- TiVo Builds Performance Data Play From Home To Car
Data & Programmatic Insider, Laurie Sullivan - Monday, April 13, 2026
TiVo Ads President Matt Milne believes the scale and engagement of t ...
- Agencies Using Google Ads Hit With Phishing Scams
MediaDailyNews, Laurie Sullivan - Friday, April 10, 2026
Google Ads has come under attack with phishing schemes designed to ga ...
- Don't Forsake Humans To Appease Bots: Flywheel's Camarota
Performance Marketing Insider, Laurie Sullivan - Monday, April 13, 2026
Advertisers may think agentic creates another audience they need to reach onlin ...
- Gamers May Have A Future In Air Traffic Control
Performance Marketing Insider, Laurie Sullivan - Friday, April 10, 2026
A campaign by the FAA and Transportation Department targets video gamers f ...
- Agency Consultancy Acquires Amazon Ads Expert
MediaDailyNews, Laurie Sullivan - Thursday, April 9, 2026
Podean, a large independent global agency focused on helping brands expand international ...
- Amazon CEO's Case For Major AI Spend
Performance Marketing Insider, Laurie Sullivan - Thursday, April 9, 2026
Advertising is now attempting to make the switch from traditional to generati ...
- How Reddit Made The Privacy-First Ad Measurement Shift
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 8, 2026
Anonym partnered with its fourth major publisher in less than one ye ...
- Google Tests AdSense Privacy Updates In Two Phases
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 7, 2026
Google will update AdSense in a two-phased approach that will begin mid-mont ...
- Gemini Overtakes Perplexity, Becomes No. 2 Bot Referral To Websites
MediaDailyNews, Laurie Sullivan - Friday, April 3, 2026
Publishers have struggled with the lack of referral traffic from AI chatbo ...
- Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat
Performance Marketing Insider, Laurie Sullivan - Friday, April 3, 2026
ChatGPT ads seem to favor clarity over creativity, which may mean ma ...
- Microsoft Advertising Experiments With Ecommerce
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2026
Microsoft Advertising appears to be testing a two-tier sponsored product carousel ...
- Anthropic, Australia Agree To AI Safety Rules
MediaDailyNews, Laurie Sullivan - Thursday, April 2, 2026
Anthropic signed a Memorandum of Understanding with the Australian government to foll ...
- OpenAI Turning ChatGPT Into Virtual 'Shopping Mall'
MediaDailyNews, Laurie Sullivan - Thursday, April 2, 2026
Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to pla ...
- How 'And A Coke' Campaign Leads To Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, April 2, 2026
Coca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaborati ...
- Consumers Turn To AI For Advice, Less For Management
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2026
A study that examined how people feel about asking a chatbot f ...
- Google Pressured To Stop Serving AI Video To Kids
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2026
Child development experts are pressuring Google to stop serving AI-generated videos ...
- IAB Explores Future Video Outcomes From Agentic
MediaDailyNews, Laurie Sullivan - Monday, March 30, 2026
The IAB released a whitepaper Monday exploring autonomous AI systems that ha ...
- Comcast Engages In High-Stakes Streaming Pivot
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 31, 2026
The Comcast report demonstrates TV's role as a full-funnel driver of performan ...