Tag results for "ad performance measurement"
- Decentralized Search Engine Gives Advertisers An Abundance Of DataWhen Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
- Google Search, Chrome, Android Scams Thwarted By AIGoogle on Thursday began sharing how it uses AI to fight intern ...
- GAI Performance Jumps For Media Buyers On The Open InternetPubMatic has upgraded its tech suite for buyers to streamline every sta ...
- Global CTV Investments Rising, But 66% Of Buyers Still On SidelinesLooking for motivation to spend more on CTV, 51% of media buye ...
- Google Agrees To Fund Three Nuclear Energy SitesAI, online ad serving, media buying, and search require a substantial amou ...
- Shopify Moves AI Assistant To Reasoning For MerchantsShopify's AI-powered commerce assistant Sidekick has entered a phase of advanced multist ...
- Google Introduces 'Deep Think' And Agentic SearchHow deeply an AI model can think depends on decisions made ...
- Apple May Move AI Search Into Browser As Challenges To Google Deal MountAmid the fallout from Google's monopoly search trial, Apple is considering integrati ...
- Do Google, Anthropic, Others Really Know How AI Will Change Advertising?AI enables Google to infer much more about what consumers want throu ...
- Google Updates AI Mode As Advertising Goes AgenticGoogle announcements today around AI Mode include addition of products and pla ...
- Google Launches First-Party Data Setup, Supports Apple iOS CampaignsGoogle has announced measurement updates to help marketers strengthen their first-party da ...
- Scuderia Ferrari, IBM Reimagine AI App, Data ExperienceScuderia Ferrari HP redesigned its mobile app to bring nearly 400 milli ...
- Mastercard Builds AI Agents, Lets Consumers Use Tokens To ShopMastercard is working with Microsoft and other AI companies to give agent ...
- Google Brings Channel Reporting To PMaxChannel performance reporting will enable advertisers to gain visibility into how individu ...
- Taboola's Samsung Partnership Expands To More Devices GloballyThe multiyear agreement brings Taboola's News technology to more Samsung mobile devic ...
- AI's Twisted Landing Page Navigates Around Ad QualitySince the search industry added generative AI, it's an old problem wi ...
- Magnite Simplifies TV-Focused Platform To Attract Performance BizDisney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- Search, YouTube Buys Drive Alphabet Q1 Up 12% To $90BDespite antitrust monopoly challenges, Alphabet reported revenue for Q1 2025 rose 1 ...
- Google Ads Change: Serves At Top And Lower PageGoogle continues to make updates and upgrades to its search auction syst ...
- Charter Communications' Ad Biz Creates New Path For CampaignsCharter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- How Google Controlled Publishers, Bid Impressions, Ad ServingIndex Exchange President and CEO Andrew Casale described testifying in the D ...
- Canvas Hires Performance Vet Potemkin To Lead 'New Discipline'"We were lucky to persuade Sarah to come to Canvas," said Canv ...
- Google's Monopoly UnpackedGartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many peop ...
- Marketers Find Performance Advertising A Tariff WorkaroundCMOs have maintained performance marketing budgets and investments in conversion to sal ...
- LG Taps Zenapse's 'Emotionally Aware' Targeted Ads For CTVThe deal leverages Zenapse's AI-powered Large Emotion Model built to understand emotion ...
- Google Stops 5.1B Bad Ads From Serving Up In 2024AI has been crucial in helping Google enforce policies and prevent b ...
- Microsoft Copilot's AI-Driven Monetization For AdsPublishers now have access to a tool that monetizes ads in Copil ...
- Google, Meta Could See Retaliatory Tax On Digital Ads In EUEuropean Commission President Ursula von der Leyen said Europe could tax Google ...
- Uber Advertising Strategizes About Attention, Big Bites In CarrotsA study showed lift metrics produced the most surprising numbers. Ads view ...
- Tim Zaman Leaves Google DeepMind To Join OpenAI At An Interesting TimeZaman was responsible for Google DeepMind's engineering and research productivity. ...
