- Economic Data Predicts Uneven Growth
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 6, 2024
Consumer retail interest has begun to "sputter" despite an increase of activit ...
- Deterministic 'Identity Spine' Reinforced Through Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, July 31, 2024
Deep Sync, a provider of omnichannel identity, AI, and data solutions, h ...
- What's Behind The Microsoft AI Optimization Framework
Performance Marketing Insider, Laurie Sullivan - Thursday, August 1, 2024
Microsoft's AI Trace research project introduces a new approach to training a ...
- Google Releases New PMax Features, Maximizes Ad Assets
MediaDailyNews, Laurie Sullivan - Tuesday, July 30, 2024
Google's latest features to boost tools supporting creative, performance and transparency ...
- TikTok Report Finds Amazon, NBA Earn Most Media Value From Creators
MediaDailyNews, Colin Kirkland - Tuesday, July 30, 2024
Top-performing brands prioritize creator authenticity, brand alignment, and retention, according to ...
- What Higher Clicks, Impressions In Q2 Means For Q3 2024
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 31, 2024
While advertisers are in a period of rising ad prices, that cou ...
- Google 'Dear Sydney' Olympics Ad Should Have Asked, 'Then What Happened?'
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 30, 2024
Generative AI has been taking a lot of heat lately for wh ...
- NYT Advertising Shares Data From AI Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2024
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- How One Ad, Data Expert Intends To Change Retail Media
Performance Marketing Insider, Laurie Sullivan - Monday, July 29, 2024
AI-supported incrementality will become a bigger focus for retail media, but th ...
- Why Optimizing For Generative AI Is Challenging
Performance Marketing Insider, Laurie Sullivan - Friday, July 26, 2024
Generative AI chatbots are reshaping the shopping experience, and it's a tre ...
- ANA: Advertisers Struggling With Retail Media Networks
MediaDailyNews, Laurie Sullivan - Wednesday, July 24, 2024
Advertisers tapping into retail media networks are struggling with performance, data a ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting Biz
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The business aims to support publishers and give advertisers better targeting signa ...
- Is Alphabet Adjusting To Google As Its Biggest Competitor?
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Alphabet will release earnings Tuesday, and advertisers will be listening for informati ...
- Reddit Heats Up Major Sports League Partnerships With Ads, Fan Posts
Performance Marketing Insider, Laurie Sullivan - Monday, July 22, 2024
Deals with the NFL, NBA, MLB, NASCAR and PGA Tour will bri ...
- How NBCU, Google Deal Could Change Television
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2024
NBCUniversal's partnership with Google could change the direction of television through experimen ...
- Half Of Americans Have Purchased Products From Creator-Generated Content: Report
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
A report by NCSolutions shows 48% of Americans and 66% of G ...
- Microsoft Updates Plans For Performance Max
Performance Marketing Insider, Laurie Sullivan - Thursday, July 18, 2024
Microsoft execs at a recent online meeting with brands spoke about ...
- Did Google Performance Falter During A Surge Of Ad Requests?
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 17, 2024
Google appeared to use a backup plan to fulfill bid and ...
- Meta Event Coverage Stats Compare Browser And Server Data
Performance Marketing Insider, Laurie Sullivan - Monday, July 15, 2024
Advertisers using Meta's conversions API can access insights into event data transactio ...
- Brandtech Mobile Shop Unveils AI Offering, New Leadership
MediaDailyNews, Laurie Sullivan - Wednesday, July 10, 2024
Mobkoi co-founders Quentin and Guillaume Le Pape have returned to the mobi ...
- Commerce Advertising Takes Front Seat In Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 10, 2024
Favorite billing models have emerged for commerce advertising as performance takes ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2024
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- AI Risky Or Not? 21st Century's 'Steam Engine Of The Mind'
Performance Marketing Insider, Laurie Sullivan - Monday, July 8, 2024
Reid Hoffman, co-founder of LinkedIn and partner at venture capital firm Greylo ...
- Digital Intelligence Company Gains Smarts Through Acquisition
MediaDailyNews, Laurie Sullivan - Tuesday, July 2, 2024
Similarweb CEO Or Offer believes the acquisition marks a significant step ...
- IAB Tech Lab: Grim Outlook For Google Privacy Sandbox
MediaDailyNews, Laurie Sullivan - Friday, June 28, 2024
The IAB Tech Lab's Privacy Sandbox Task Force issued its final repo ...
- Google Universal Analytics Data Disappeared On Schedule - Or Did It?
Performance Marketing Insider, Laurie Sullivan - Monday, July 1, 2024
On Monday, Google followed through with its plans to cut off markete ...
- Authenticity Proven To Reduce Digital Ads' Carbon Footprint
Performance Marketing Insider, Laurie Sullivan - Thursday, June 27, 2024
Global analysis of more than one trillion ad impressions in display a ...
- Google Software Engineers Can Take A Nap While Software Solves Problems
MediaDailyNews, Laurie Sullivan - Monday, June 24, 2024
Google uses the code and reasoning capabilities of LLMs to replicate hum ...
- Microsoft Expands IAS Ad Measurement Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, June 25, 2024
Microsoft Advertising will expand its collaboration with global media measurement and optimizati ...