- Mitigate AI Meltdowns: Innovation Vs. Unchecked Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, August 11, 2025
Ignoring AI's potential risks can make it a liability - even f ...
- How Digital Ads Survive An AI-Created Short-Term Dystopia
Performance Marketing Insider, Laurie Sullivan - Monday, August 11, 2025
Mo Gawdat, futurologist and former chief business officer for Google X a ...
- OpenAI Launches GPT-5, Integrates With Microsoft - Here's What Advertisers Should Know
MediaDailyNews, Laurie Sullivan - Friday, August 8, 2025
ChatGPT user agent activity surged 200% in July, with bots nearly doubli ...
- AppLovin's Adjust Data Shows AI Changing In-App Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 8, 2025
The combination of AI in shopping apps lets brands key into behavior ...
- Google Performance Max Gains Controls, Insights
Performance Marketing Insider, Laurie Sullivan - Thursday, August 7, 2025
Several Performance Max updates aim to boost performance and streamline ad managemen ...
- Neuro-Contextual Ad Tech Adopts IAB Diligence Platform To Ensure Privacy
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
Seedtag, a global neuro-contextual advertising company, adopted the IAB Diligence Platform, joini ...
- ChatGPT Reaches 700M Weekly Active Users
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The news comes as OpenAI is set to release GPT-5 sometime th ...
- IAB Tech Lab, Industry Suppliers Create Live Stream Ad Playbook
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
IAB Tech Lab has developed a Live Event Ad Playbook with leadersh ...
- OpenX Accuses Google of 'Rigging' Ad Auctions In Latest Lawsuit
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
OpenX filed a suit against Google alleging anticompetitive practices that manipulated auction ...
- The AI Bullsh**t Index And The Psychology Behind It
Data & Programmatic Insider, Laurie Sullivan - Monday, August 4, 2025
Researchers have introduced a systematic framework for LLMs that emphasizes their indifferen ...
- Amazon Alexa+ Ads Will Test Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 4, 2025
Conversational search will change Amazon Alexa+ into more of an AI-based sear ...
- Microsoft Bing Market Share Grows As Google's Slightly Declines
Performance Marketing Insider, Laurie Sullivan - Friday, August 1, 2025
We can attribute Microsoft's gain and Google's loss to AI, according ...
- Microsoft, Google, IAS Enforcing AI Ethics
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
As platforms built on AI continue to write, rewrite and build everythi ...
- Criteo Rains Money From Retail And Performance Media
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Criteo released Q2 2025 earnings Wednesday, reporting growth has slowed, but reta ...
- Rakuten Group Releases Affiliate Plans For Full-Funnel AI Agents
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
The company, known for its cash-back, affiliate and ad programs in t ...
- Amazon, Shopify Seen Using Code To Block AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, July 31, 2025
Amazon, Shopify and other marketplaces have been spotted by tech experts embeddi ...
- Zuckerberg: AI Shows Signs Of Self Learning
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 30, 2025
The concept of "superintelligence" takes privacy to complex levels, with broader implicatio ...
- TikTok Puts Focus On Performance Job Search
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
TikTok's latest job listings highlight a variety of campaign types, telling advertise ...
- CTV Attribution For Automotive Links Ad Exposure To Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, July 28, 2025
Data-driven CTV ad firm Strategus created a platform to give advertisers pro ...
- ChatGPT Uses Google For Back-Up Answers, Test Confirms
Performance Marketing Insider, Laurie Sullivan - Monday, July 28, 2025
Search engines will do this all the time, but now Aleyda Soli ...
- Viant-LG Partnership Advances Performance CTV Strategies
MediaDailyNews, Laurie Sullivan - Friday, July 25, 2025
The introduction of Direct Access is intended to strengthen connections between advertise ...
- Google Breaks Traditional Search Model By Organizing Internet Results
Performance Marketing Insider, Laurie Sullivan - Friday, July 25, 2025
Personalization took a sharp turn this week when Google introduced two featur ...
- YouTube Sees Gains From Strong Ad Spend
MediaDailyNews, Laurie Sullivan - Wednesday, July 23, 2025
Alphabet reported total revenue of $96.43 billion for Q2 - up 1 ...
- Criteo Strengthens Team To Build Agentic Commerce Platform
MediaDailyNews, Laurie Sullivan - Thursday, July 24, 2025
In its move toward an AI-assisted, agentic commerce platform, Criteo created t ...
- Google Hits Back At Pew Report
Performance Marketing Insider, Laurie Sullivan - Thursday, July 24, 2025
Google's Q2 earnings show AI Overviews continue to increase search activity, wi ...
- AI Agents Threaten DSPs, Microsoft Sees Incompatibility
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2025
An advertising and marketing expert argues that AI will interrupt basic programmat ...
- AI Emerges As Lucrative Brand Discovery Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 22, 2025
As AI continues to reshape how people discover brands, evaluate options, a ...
- Microsoft Exits Movie Business
Performance Marketing Insider, Laurie Sullivan - Monday, July 21, 2025
Could the shift lead to stronger ad platforms and targeting capabilities ...
- Dark Users
Performance Marketing Insider, Joe Mandese - Thursday, July 17, 2025
Like other parts of the "dark media" universe, a new report revea ...
- Google, Amazon Drive Q2 Ad Growth, TikTok Spend Falls 20%
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 16, 2025
Ad budgets grew in Q2 2025 vs. Q1 across Google paid searc ...