Tag results for "ad performance measurement"
- Google Paid $11.8M In Bug Bounties In 2024Rewards went to 660 security researchers who reported security bugs in Google ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV TargetingThe integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- The Next Generation Of The Marketing Mix ModelFormer Dentsu, Kantar, and Nielsen executives who now work at a start ...
- Microsoft Brand Agent Rolls Out In April, Powered By CopilotAs a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamical ...
- Agentic AI Crosschecks Ad RequirementsRetail media relies on massive amounts of data to feed agentic mode ...
- Google Reaches 5T Annual Search Milestone, Apologizes For Ad OutageWhen its Google Ads platform stopped serving ads this past weekend, Goog ...
- Amazon DSP Enables AI-Managed TV BuyingAmazon Ads has announced a new platform in its DSP supported ...
- What Election Trends Say About 2025 Ad StrategiesCampaigns that succeed in 2025 will come from advertisers that recognize t ...
- Gartner Maps Process To Teach GAI About BrandsMany marketers struggle to adopt the technology and possible use of ...
- AI Agents Fuel Disconnect Concerns Between Brands And ConsumersThere are concerns that brands could become completely disconnected from consumers usi ...
- Advertisers Giving Conversational Commerce Ad Units Separate BudgetConversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- Ad Agencies Prepare To Advertise To AI Agents"Digital advertising will shift from targeting people to influencing AI agents th ...
- AI Tells Advertisers What Consumers Need, How To Achieve ItBrands use AI to improve consumer connections, analyze lifetime value and personali ...
- Pinterest Integrates With CreativeX For Launch Partner MarsMars on Thursday made public its advertising strategy running across Pinterest. T ...
- How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad CreativeIts Popular For A Reason campaign featuring a Jennifer Aniston ad allow ...
- PayPal Strengthens Focus On Global CommerceThe plan is to expand on the PayPal Everywhere ad campaign f ...
- Apple Announces $500B Investment In U.S., Includes AI, ML, EducationPlans for the next four years include accelerated investments in AI a ...
- For Convenience Sake: Study Finds It Boosts Retail Media Plans"In small stores, shoppers revisit aisles multiple times and so encounter t ...
- Retail Media And OOH Advertising - Performance Of A New IndustryConnecting retail with out-of-home could become one of the most ambitious projec ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest ReportMarketing and advertising may see a "shakeup" that eventually leads to mo ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI CitedAdobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- Microsoft 'AI ROI' Guide: Analysis Changes Content, TargetingConversational interactions that create dialogue between a consumer and chatbot or ...
- Microsoft Lets Ad Industry Know Quantum Isn't Just A Google ThingAs AI becomes an integral part of the ad industry, quantum computi ...
- DoubleVerify Expands Content Monitoring After Report Cites Tech For Not Doing Its JobMonitoring where ads serve on platforms has been a major struggle f ...
- Campaign Numbers Rising, But So Are ChallengesMarketers have increased the number of campaigns they run, but face ma ...
- Google Explores Ways To Let Users Access Bitcoin Through Their AccountsGoogle is working to make Bitcoin wallets as user-friendly as web2 ap ...
- Why Some Think AppLovin Will Surpass TikTok's GrowthAppLovin could surpass the performance and scale TikTok has seen since t ...
- AppLovin Divesting Apps Business To Dig Into Ads, EcommerceAppLovin CEO Adam Foroughi announced this week that the company would dive ...
- Amazon Develops Predictive Model For DatabasesThe tool can be used to benchmark application domains such as ecommerc ...
- Google Addresses Ad Platform: Transparency, Leads, Optimization CitedGoogle Performance Max has become the hub of the company's advertising syste ...
