- Facebook Tests Automated Variations Of Branded Reels
MediaDailyNews, Colin Kirkland - Monday, June 24, 2024
Meta is testing a new creative option on Facebook Reels that tak ...
- PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change
Performance Marketing Insider, Laurie Sullivan - Monday, June 24, 2024
Seventy-six percent of U.S. execs participating in a PwC survey released ...
- An AI Performance-Based Search Company That Is Different
Performance Marketing Insider, Laurie Sullivan - Friday, June 21, 2024
Ouna, a Hebrew reference from the Israeli-based company, translated into English mea ...
- Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
Amazon says the AI-driven platform no longer relies on single IDs ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 19, 2024
CMOs in the B2B marketing space strongly believe what they do tod ...
- Razorfish, Google Unveil AI-Powered Reputation Index
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
New York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
The move allows brands to access Instacart's shopper data in an effo ...
- Visa Grabs Performance - Whether Or Not They Admit It
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 18, 2024
The power of small steps to make big things happen, for advertiser ...
- App Behavior Identifies Multicultural Nuances Using Massive Household Graph
MediaDailyNews, Laurie Sullivan - Friday, June 14, 2024
App Science has entered into a multi-year contract with Pivot Marketing Gro ...
- Cannes Lions: Reddit Taps Comments To Increase Ad Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2024
The company announced plans Monday at Cannes Lions International Festival of Creativi ...
- Google Brand Recommendations Link With YouTube Ads
Performance Marketing Insider, Laurie Sullivan - Friday, June 7, 2024
Brand Recommendations span awareness and consideration campaigns with cost-per-thousand and cost-per-view bidd ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Metrics and measurement to determine bidding and budgets have become increasingly compl ...
- Netflix Builds Ad Tech - What Happens To Microsoft?
Performance Marketing Insider, Laurie Sullivan - Friday, May 17, 2024
After solely relying on Microsoft for its ad-tech platform, Netflix said th ...
- A Visual Attention Study That Went Terribly Right
Performance Marketing Insider, Laurie Sullivan - Thursday, May 16, 2024
How does a company conduct a study of visual attention and performan ...
- Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 7, 2024
DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traff ...
- IAS Adds Misinformation Measurement Across Meta Apps
MediaDailyNews, Colin Kirkland - Thursday, April 18, 2024
IAS is expanding its offerings with Meta to include the Global Allian ...
- ID5 Closes $20M Series B Funding, Expands Identity Focus
MediaDailyNews, Laurie Sullivan - Tuesday, April 9, 2024
TransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- Psychologists Find A New Way To Analyze Behavior And Target Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, April 8, 2024
AnalyticsIQ's research determines the most effective ways to improve performance with ea ...
- Trust In Google Ads Down, PPC Report Cites AI As Top Priority
Performance Marketing Insider, Laurie Sullivan - Friday, April 5, 2024
The State of PPC Global Report 2024 provides insights to better understa ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 1, 2024
Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- LinkedIn Short-Form Video Feed - Will Revenue Sharing Come Next?
Performance Marketing Insider, Laurie Sullivan - Thursday, March 28, 2024
Short-form video has hit the LinkedIn feed, following platforms like YouTube a ...
- The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
Media 3.0, Laurie Sullivan - Friday, March 22, 2024
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ ...
- Google Update Standardizes Ad Conversions, Simplifies Reporting
MediaDailyNews, Laurie Sullivan - Thursday, March 21, 2024
Google will roll out an update to Google Analytics 4 that standardiz ...
- How Far Will Google And Microsoft Go To Collaborate?
Performance Marketing Insider, Laurie Sullivan - Thursday, March 21, 2024
If Microsoft Advertising could provide a Performance Max product with capabilities simil ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- Apple Tests AI-Powered Tool To Optimize App Store Ads
MediaDailyNews, Laurie Sullivan - Monday, March 11, 2024
Apple is testing a new campaign type where advertisers enter their budg ...
- The Snap Behind Qualcomm's Dragon
Data & Programmatic Insider, Laurie Sullivan - Monday, March 11, 2024
Snapdragon wanted to connect with consumers on an emotional level through audi ...
- Google Gives Advertisers An Open-Source Privacy Measurement Tool
Performance Marketing Insider, Laurie Sullivan - Thursday, March 7, 2024
Google on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...
- Advertisers Still Too Reliant On Third-Party Cookies For Programmatic, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, March 5, 2024
Although Google plans to eliminate third-party cookies by the end of 20 ...