- PayPal Gives SMBs A Retail Media Network
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
PayPal has introduced PayPal Ads Manager, which helps small and medium-sized business ...
- MRC's Auction-Based Standards: An Inside Look
MediaDailyNews, Laurie Sullivan - Thursday, October 9, 2025
"The proposed framework seemed more about transparency and disclosure and not abo ...
- Adobe Forecast: $253B U.S. Holiday Spend
MediaDailyNews, Laurie Sullivan - Tuesday, October 7, 2025
Cyber Week is expected to drive 17.2% of overall spend and tot ...
- Rethinking Attribution And Measurement In The AI Era
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
For the AI era, Seedtag engineers developed a model that thinks li ...
- American Express Unveils 'Amex Ads,' Platform Leverages First-Party Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 6, 2025
"Amex Ads" is designed to connect brands with consumer cardmembers, using t ...
- OpenAI Strikes Chip Deal With AMD, Options A 10% Stake
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
OpenAI plans to power its next-generation AI infrastructure using multiple generations ...
- Mozilla, Index Exchange Launch New Privacy-Based Programmatic Model
Performance Marketing Insider, Laurie Sullivan - Monday, October 6, 2025
The programmatic ad model was designed to give advertisers access to Mozilla ...
- How Static Ads Use AI To Add Motion
MediaDailyNews, Laurie Sullivan - Friday, September 26, 2025
Motion added to static ads has begun to attract more brands ...
- IAB: Media Buyer Outlook Dives From Start Of Year
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2025
Media-buyer spending expectations fell from a 2025 growth of 7.3% in Janua ...
- Albertsons Can Fuel Performance With Travel Loyalty Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 24, 2025
Loyalty has its place in performance advertising and marketing, but this ...
- LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 23, 2025
Advertisers attempting to measure a campaign see clicks and impressions, but ha ...
- Lost In Data: Why Marketers Don't Trust Attribution And Measurement
Performance Marketing Insider, Laurie Sullivan - Monday, September 22, 2025
Marketers are challenged with putting data insights together piecemeal to prove performanc ...
- Amazon Giving Free Cloud Cleanroom Service To All Sponsored Campaign Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2025
Amazon Ads will give advertisers running any of its sponsored ad campaig ...
- Meta Seeking Media Deals To License AI Content
Performance Marketing Insider, Laurie Sullivan - Thursday, September 18, 2025
Meta is seeking content deals with publishers, which seems to support i ...
- Google Agentic Shopping Launches With 60 Partners
MediaDailyNews, Laurie Sullivan - Tuesday, September 16, 2025
Those participating in the rollout include fintech companies like Revolut, Coinbase, a ...
- GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 16, 2025
Blockchain.com head of marketing James Maddison describes how the company worked wi ...
- TikTok Shares Search Ad Campaign Data As U.S. Ban Looms
MediaDailyNews, Laurie Sullivan - Friday, September 12, 2025
TikTok this week released search ad campaign data to demonstrate its wor ...
- Comcast Sues Over Washington State Tax On Digital Ads
MediaDailyNews, Wendy Davis - Friday, September 12, 2025
Comcast has sued to invalidate a new Washington state law that impos ...
- Seiler Joins Converge Board, Finds Poetry In AI 'Agency'
MediaDailyNews, Laurie Sullivan - Wednesday, September 10, 2025
Matt Seiler, a leader in performance-based compensation and automation, has joined t ...
- Google Adds AI To 'Asset Studio' - Turns Images, Prompts Into Content
MediaDailyNews, Laurie Sullivan - Wednesday, September 10, 2025
Google has added generative AI capabilities into Asset Studio, a creative to ...
- Anthropic To Train Claude On Chats As They Leak Into Google Search
Performance Marketing Insider, Laurie Sullivan - Monday, September 8, 2025
Anthropic has updated its privacy terms after allegations of copyright infringement ...
- Filmmaker Joins Google To Shape AI Entertainment's Future
Performance Marketing Insider, Laurie Sullivan - Thursday, September 4, 2025
Advertisers may find a twist in Google's reason for hiring filmmaker a ...
- SMB Email Haze: They Say It's Effective, But Many Can't Prove The Value
Email Insider, Ray Schultz - Wednesday, September 3, 2025
SMBs see email as their top channel despite difficulty getting people ...
- 95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds
Performance Marketing Insider, Laurie Sullivan - Friday, August 29, 2025
Despite investments of between $30 billion and $40 billion in enterprise GA ...
- Programmatic Intent, Performance Data Doubled Organic's Value
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 27, 2025
A European travel app found a way to increase app conversions 25. ...
- Fox Risks Performance Media Blackout On YouTube TV
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 26, 2025
With streaming growing into one of the largest performance media channels, c ...
- Musk's Near $100B OpenAI Bid Could Complicate Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, August 22, 2025
A bid for $97.4 billion for OpenAI's assets was reportedly discussed betwe ...
- An Industry First About Some 'Industry Firsts'
Planning & Buying Insider, Joe Mandese - Thursday, August 21, 2025
I'm not saying my inbox is a representative sample of ad indust ...
- What Google's AI-Powered Pixel 10 Gives Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 20, 2025
NBA star Stephen Curry will support Google's hardware, features and AI servic ...
- How Microsoft AI Agents In PCs Affect Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 19, 2025
AI's pervasive integration across Microsoft's applications and services, from advertising to gami ...