Tag results for "ad performance measurement"
- GAI Search Will Decide What Customers NeedBrightEdge launched a feature Wednesday - AI Catalyst - that allows markete ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day ApproachesAdvertisers need to understand the importance of this cultural shift toward ...
- What Yodel Does For Mobile, Why NP Digital Acquired ItAn understanding of tracking and the ability to funnel data are ...
- Spotify Opens Programmatic Buys Via Google, MagniteSpotify expanded its programmatic ad partnerships with Google and Magnite aimed ...
- Google To Use Marketing Content From Sites To Showcase BrandsEnrollment is automatic, but companies can opt out through Merchant Center setti ...
- PayPal Launches Personalized Ads In UKPayPal Ads based on privacy has launched in the U.K. The servi ...
- Microsoft 50-Year Celebration Disrupted By Pro-Palestinian EmployeeMicrosoft AI CEO Mustafa Suleyman was rudely interrupted during a 50-year celebrati ...
- Skai Unveils AI Agent For Commerce MediaAcosta Group, Advantage Solutions, Tinuiti, and WaterWipes are among the first ...
- How To Stop Diminishing Returns In Performance MediaAd fatigue, competition, and platform changes are making it more difficult ...
- Can YouTube Replace TV? Not For Saatva MattressesAs CPMs surge and digital attention fragments, Saatva's CMO Joe McCambley be ...
- Google, Roblox Expand Immersive Ads Partnership, Add MeasurementMeasurement tools and partnerships were added with IAS and Kantar as we ...
- Google, Microsoft Updated Ad, Privacy Rules Should Smooth CampaignsGoogle will make several updates to ads this month, including one focus ...
- LinkedIn Campaign Manager Gets Performance ImprovementsMeasurement and optimization to track performance across multiple campaigns and ad accoun ...
- Similarweb Acquires The Search MonitorThe companies have independently supported data, optimization and advertising and together ha ...
- We Are Witnessing The Next Phase Of Digital AdvertisingAlphabet, Amazon and Microsoft are projected to spend over $250 billion ...
- Bayer, Coors, Jack Daniels Created Top-Performing AdsLeading brands in this year's report combined timing, relevance and context ...
- iSpot Scales 'Outcomes,' Paramount Is First ClientiSpot says brands can see conversion-rate tracking - specifically which programs, daypar ...
- Dr. Martens Finds Identity In AI-Supported DataAI has become a tool that allows brands to get to kn ...
- IAB Benchmarks AI Adoption, Evolving Impact On AdvertisingDespite the multitude of challenges AI brings to the ad industry, technolo ...
- AI Ads Target Site Visitors Without Publisher ConsentAds have begun to serve up on websites that block content, maki ...
- Google's Culture Trains AI Entrepreneurs To Build StartupsOf the top 50 AI startups, 14 were co-founded and led ...
- Art Generated By AI Without Human Input Cannot Be CopyrightedArt generated by AI without human input cannot be copyrighted under U. ...
- Microsoft Windows Update Mistakenly Uninstalls CopilotMicrosoft said the March 2025 Windows updates automatically and mistakenly remove t ...
- Reddit Stock Sinks Despite Google Partnership To Improve SearchReddit's stock has declined 41% in the last month despite its acce ...
- Adobe Collaborates With Amazon Ads, AWSAdobe's latest collaboration with Amazon Web Services supports new customer experiences ...
- Google Acquires Cybersecurity Firm Wiz For $32BGoogle parent company Alphabet announced the acquisition of Wiz for $32 billio ...
- Would You Switch From Google To Bing For A Price?Is Google a habit? Findings from a study suggest many users sti ...
- Why Advertisers Miss The TargetData misclassification has become too common at a time when technology li ...
- Apple, Mozilla, Advertisers Back GoogleGoogle is receiving support from competitors, platforms and advertisers, saying the U. ...
- Meta To Advertisers: Connect Google Analytics 4 To Ads PlatformMeta is encouraging advertisers to integrate Google Analytics 4 with its ...
