Tag results for "ad performance measurement"
- Apple, Mozilla, Advertisers Back GoogleGoogle is receiving support from competitors, platforms and advertisers, saying the U. ...
- Meta To Advertisers: Connect Google Analytics 4 To Ads PlatformMeta is encouraging advertisers to integrate Google Analytics 4 with its ...
- Brave Software Lashes Out At News Corp.Brave Software, which operates a search engine, has sued News Corp., aski ...
- Consumers' Willingness To Share Data DeclinesHolding on to consumers once they land on a retail or ...
- Google Introduces Smaller Footprint, Faster-Processing AI ModelsSmaller open-source AI models can run and process data with less ener ...
- WPP's T&Pm Calls 2025 'Year Of The Agent'Oliver Feldwick, chief innovation officer at WPP-owned agency T&Pm, can't say exact ...
- AI Search Seems Confident About Inaccurate AnswersMost tools tested confidently presented inaccurate answers and rarely used qualifying phras ...
- Ad Industry Tying Transparency To Monopolistic PracticesGoogle offered to give buyers ad credits to test its Demand G ...
- Microsoft Quietly Changes Video Placement, Bid ReportingChanges for Microsoft Monetize, a web-based platform that helps publishers sell the ...
- Google Grips Onto Vibe CodingWhat happens when AI takes over coding for a specific project? Apparent ...
- AI Expected To Influence Consumer PurchasesAI is expected to help consumers make purchase decisions this year, wi ...
- Cost-Per-Acquisition Watershed Moments Key For Performance MarketingThe cost to acquire new customers may require an adjustment in ...
- Google Paid $11.8M In Bug Bounties In 2024Rewards went to 660 security researchers who reported security bugs in Google ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV TargetingThe integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- The Next Generation Of The Marketing Mix ModelFormer Dentsu, Kantar, and Nielsen executives who now work at a start ...
- Microsoft Brand Agent Rolls Out In April, Powered By CopilotAs a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamical ...
- Agentic AI Crosschecks Ad RequirementsRetail media relies on massive amounts of data to feed agentic mode ...
- Google Reaches 5T Annual Search Milestone, Apologizes For Ad OutageWhen its Google Ads platform stopped serving ads this past weekend, Goog ...
- Amazon DSP Enables AI-Managed TV BuyingAmazon Ads has announced a new platform in its DSP supported ...
- What Election Trends Say About 2025 Ad StrategiesCampaigns that succeed in 2025 will come from advertisers that recognize t ...
- Gartner Maps Process To Teach GAI About BrandsMany marketers struggle to adopt the technology and possible use of ...
- AI Agents Fuel Disconnect Concerns Between Brands And ConsumersThere are concerns that brands could become completely disconnected from consumers usi ...
- Advertisers Giving Conversational Commerce Ad Units Separate BudgetConversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- Ad Agencies Prepare To Advertise To AI Agents"Digital advertising will shift from targeting people to influencing AI agents th ...
- AI Tells Advertisers What Consumers Need, How To Achieve ItBrands use AI to improve consumer connections, analyze lifetime value and personali ...
- Pinterest Integrates With CreativeX For Launch Partner MarsMars on Thursday made public its advertising strategy running across Pinterest. T ...
- How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad CreativeIts Popular For A Reason campaign featuring a Jennifer Aniston ad allow ...
- PayPal Strengthens Focus On Global CommerceThe plan is to expand on the PayPal Everywhere ad campaign f ...
- Apple Announces $500B Investment In U.S., Includes AI, ML, EducationPlans for the next four years include accelerated investments in AI a ...
- For Convenience Sake: Study Finds It Boosts Retail Media Plans"In small stores, shoppers revisit aisles multiple times and so encounter t ...
