- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- Budweiser's Clydesdale Soars With Eagle In Super Bowl LX Ad
Performance Marketing Insider, Laurie Sullivan - Monday, January 26, 2026
While the brand-building ad is designed for the emotional impact, it becom ...
- Microsoft Exposes AI Bot Site Traffic
MediaDailyNews, Laurie Sullivan - Thursday, January 22, 2026
Microsoft's Clarity has released a way to identify patterns that show h ...
- Amazon Opens 'Prebid Adapter' Beta, Seeks To Bridge Ad Demand
MediaDailyNews, Laurie Sullivan - Wednesday, January 21, 2026
Amazon Publisher Services' "Prebid Adapter" has moved into open beta and ...
- Microsoft Names 'AI CMO,' Pushes Intelligence Into Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 21, 2026
Microsoft is pushing further into AI and advertising by hiring its fir ...
- Ad Spend Wasted On Invalid Traffic Reaches $63B
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2026
Ad platforms filter invalid traffic as marketers continue to keep a clos ...
- Crisis Looming Over AI-Generated Ads, Content
Performance Marketing Insider, Laurie Sullivan - Monday, January 19, 2026
Advertisers see the inability of consumers to distinguish AI from human conte ...
- Google Allows Advertisers To Set Fixed Ad Budgets
MediaDailyNews, Laurie Sullivan - Friday, January 16, 2026
Advertisers can now set a fixed, single amount for the entire durati ...
- OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More
Performance Marketing Insider, Laurie Sullivan - Friday, January 16, 2026
Publishers have been pushing the industry to monetize AI chat. Today th ...
- Performance Max Beta Enables Advertisers To Split-Test Assets
MediaDailyNews, Laurie Sullivan - Thursday, January 15, 2026
Google is testing the ability for advertisers to split-test shopping ads, specifical ...
- Google's Billion iPhone Advantage Will Reshape Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 15, 2026
Google's multi-year contract with Apple to support its push further into ...
- Partnership Levels AI Search Visibility For Brands, Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, January 14, 2026
The Next Net Media and Audacy partnership announced today aims to increa ...
- Meta's Manus Gains Web Traffic Data For AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, January 13, 2026
Similarweb will provide web traffic and engagement data that integrate into Man ...
- Shopify, Google Co-Develop Agentic Shopping Standard
MediaDailyNews, Laurie Sullivan - Sunday, January 11, 2026
Shopping across Google's platforms will soon roll out supported by the "Univers ...
- Performance Forced By Agentic To Take New Ride Through Funnel
Performance Marketing Insider, Laurie Sullivan - Monday, January 12, 2026
Google has confirmed performance throughout the funnel based on numerous announcements ma ...
- Lyft Creates Interactive Ad Unit With Haptics App Feature
Performance Marketing Insider, Laurie Sullivan - Friday, January 9, 2026
Lyft for the first time has added interactivity and haptics technology ...
- Coca-Cola Takes An Interactive Ride With Uber Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 7, 2026
Uber Advertising announced an interactive advertising format combining branded map displays wi ...
- Microsoft Powers Agentic For Retail, From Purchase To Checkout
MediaDailyNews, Laurie Sullivan - Thursday, January 8, 2026
The tools, announced ahead of next week's NRF conference, support merchandising, marketin ...
- Yahoo DSP Advances Agentic Media-Buying Models
MediaDailyNews, Laurie Sullivan - Tuesday, January 6, 2026
Built directly into Yahoo DSP, the shift automates planning, activating, optimizing a ...
- How Howie Mandel's Clean Eating Ties To Agentic Measurement
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 7, 2026
The jump to marketing mix modeling-like features for small companies became ...
- Omnicom Works With Google To Create AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, January 6, 2026
Omnicom is working with Google to create AI agents that improve inte ...
- Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 6, 2026
Google has quietly redrawn its rules around advertising based on the typ ...
- iSpot Signs Roku As First Major Streamer For Its 'Outcomes' Tool
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
"Outcomes" will be used by Roku's advertiser brands to gauge performance ...
- Reddit Uses AI To Personify 'Top Audiences' For Advertisers
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2026
Analyzing authentic conversations made possible through AI is a major theme ...
- PubMatic Goes Agentic, Unveils Agent-To-Agent Media Buys
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2026
WPP Media, Butler/Till, MiQ and others today announced they are working ...
- Advertising Vet Warns AI Protocols Hide Fraud
Data & Programmatic Insider, Laurie Sullivan - Monday, December 29, 2025
Fraud across programmatic media buying and ad serving continues, although industry exe ...
- How Google Lowering Ad Audience Size Limits Can Improve Performance
Performance Marketing Insider, Laurie Sullivan - Monday, December 29, 2025
Google has finalized the minimum audience size to which advertisers could remarke ...
- Google Search Traffic Shifts To Discover Mobile
Performance Marketing Insider, Laurie Sullivan - Friday, December 26, 2025
New data confirms the decline in search traffic being sent to ne ...
- EU: TikTok Ordered To Add Search, Ad Filters
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 24, 2025
TikTok will introduce additional search options and filters after the European Commissi ...
- Instacart Ends AI Price Test, Why Promotions Won Over Manipulation
Performance Marketing Insider, Laurie Sullivan - Monday, December 22, 2025
Instacart said Monday it would end the use of an AI-powered to ...