• by Laurie Sullivan , 3 hours ago

Similarweb will provide web traffic and engagement data that integrate into Manus AI agents, and through this partnership brands gain better information to analyze and optimize campaigns.

Manus AI, an autonomous AI agent technology that Meta Platforms acquired in December, aims to accelerate the company's conversational platforms like Facebook and WhatsApp, as well as move its parent company deeper into social commerce, which is headed for major growth in 2026.

“I often say that data is the fuel, AI is the engine, and agents are the aircraft,” said Omri Shtayer, vice president of data of service and AI at Similarweb.

AI agents, when it comes to web data, face specific hurdles that prevent them from operating with full reliability and scale this year mainly because some underlying web and enterprise data is not ready to support them. Raw data schemas are insufficient for agents because this type of data require a machine-readable semantic layer that encodes business logic and meaning to function across diverse systems. Agents do not.

Data, readable by agents, now available from Similarweb gives Manus AI agents information on monthly visits, unique visitors, and digital marketing channel performance.

Joint customers gain access to expanded data from their Similarweb account such as detailed segmentation and geographic breakdowns for web traffic data, as well as data on SEO, ecommerce marketplaces, apps, search, and GenAI brand visibility. 

Shtayer referred to Manus' agents as a "high-performance jet" that Similarweb's data can help to improve performance and reliability.

Manus crossed $100 million in annual recurring revenue last year, less than nine months after launching its product, according to Similarweb. 

“As AI agents take on decision critical work like market analysis and growth planning, the quality and authority of the underlying data become essential,” said Henry Yang, co-founder and CMO of Manus.

Similarweb became one of the first companies Manus AI created this kind of technology integration and collaboration with, following Stripe for global payment processing, and Microsoft for Microsoft 365 access.

Google made major AI agent announcements on Sunday with several brands like Lowe's. 

Glenn Gabe, president of G-Squared Interactive, wrote in a LinkedIn post today that the branded AI agents announced Sunday from Lowe's are live.

“Just chatted with the branded AI agent for Lowes in the SERPs,” he wrote. “Worked well, provided info and products based on my query, and I ended up on Lowe's site to buy, if I was planning to.”