Tag results for "campaigns"
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, ReportingIAS has advanced its product suite to include a Control Panel f ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising BenchmarksThe typical cost per click for a search ad in 2022 ...
- Ocean Spray Focuses Data, Message On Cranberry Health Benefits In Latest Campaign"We've built a holistic media plan that will drive awareness and engageme ...
- Oracle Integrates CDP, Service Platform To Help Agents Target CustomersThe upgrade includes personalized agent routing based on customer history and loyal ...
- New Study Reveals Best Ad Practices On SnapchatA new study by VidMob finds star power strongly drives ad engageme ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New MoversOne of the classic maxims of direct marketing was that new move ...
- Brands Are Measuring Creative To Determine Success: ReportAdvertisers are also increasing their creative efforts in each campaign, VidMob repo ...
- SparkPost Launches Enhanced Competitive Tracker On SalesforceThe integrated version of the tool allows brands to follow rival companie ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near BottomB2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- New Email Signature Cloud Allows Use Of Equivalent Advertising Value As A MetricExclaimer Group has announced its new Signature Marketing Cloud and two Power- ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV UpfrontsOmnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Prisma Campaigns Partners With Bankjoy To Help Banks And Credit Unions Market Via DigitalBankjoy clients can use Prisma tools for conducting multichannel campaigns, the fi ...
- Gymshark Promotes Punchy Campaign With Boxer Ryan GarciaThe creative has a simple message: own the journey not the destinatio ...
- Validity Acquires Email Campaign Platform MailChartsMailCharts provides brands with insights into performance of competitive emails. ...
- Neustar And Catalina Integrate Platforms To Help CPGs Reach CustomersThe partnership will enable CPG brands to measure the impact of the ...
- Campaign Looks To Reduce Bitcoin's Environmental ImpactThe campaign, led by Greenpeace and other environmental advocacy groups, pressures Bitco ...
- Tinder Miniseries Wins ANA's Diamond ECHO AwardThe Huggies campaign won the gold ECHO for email, and CRM/Customer Loyal ...
- The Most Important Media-Mix Study, So FarThe findings show how adding TV into any mix boosts results. ...
- Mars Petcare Aims To Make Workplaces Dog-FriendlyThe dog food brand is launching "Cesar Hire My Dog" to he ...
- Watchdog Breaks Outdoor Buy Targeting Fox News Advertisers, Asserts Channel Is 'Kremlin Approved'The campaign supports a study analyzing the magnitude of Fox News' pro-Russ ...
- Simon Data Partners With Snowflake To Enhance CDPClients will have an easier way to access and leverage customer dat ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda SitesThe partnership will help target ad spend toward credible, trusted publishers, a ...
- Investment Group Acquires Majority Interest In PhraseeThe brand language platform hopes to continue its expansion in the Unit ...
- Congressional Candidate Launches Climate-Focused NFTPolitical candidates are increasingly using NFTs to cash in on crypto whi ...
- Kyiv-Based Agency Launches Counterattack, Targets Mothers Of Captive Russian SoldiersBickerstaff, an independent agency that launched just two years ago, is doi ...
- Spinning The UnspinnableFor some people, Putin's spin is easy to see. Others don't s ...
- Orange142 Extends Its 25-Year Relationship With Pigeon Forge Department Of TourismThe latest agreement builds on Orange142's nearly 25-year relationship with Pigeon Forg ...
- Microsoft Advertising Intros Ad Type For Service ProvidersMicrosoft Advertising on Monday announced a new advertising format designed for servi ...
- Omnicom Licenses Audience Data Based On Past Purchases, Integrates With OmniThe "purchase-based media scoring" method will be applied to Omni's "inventory graph ...
- Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With PurposeMicrosoft Advertising also announced the global availability of Marketing with Purpose attribute ...
