Tag results for "campaigns"
- Google Increases Ad Inventory For Apple iOS App CampaignsGoogle will roll out updates in July that aim to increase the ...
- How Do You Rate? Email Performance Benchmarks By IndustryCampaign Monitor reports average open and click-through rates for several industries. ...
- WebEngage Teams Up With Kenscio To Expand ESP ServicesThe alliance is designed to help brands scale up their personalized email, ...
- Duration-Weighted Impression: Is It Worth It?The controversy surrounding the new duration-weighted impression standard for cross-platform video campaigns ...
- Google Increases Privacy In Data Collaboration Between Agencies, BrandsThe protocol aims to increase trust between the brand and the agency ...
- Comcast Pushes New Addressable Advertising GroupThe group is forming because it says "addressability begins with the content ...
- Adobe Finds Marketers Lacking Data Tools Avoid Emerging TechnologyOnly 1% of enterprise decision makers said voice interfaces will enhance customer ...
- Phrasee Adds Global Email Performance DashboardThe new tool displays uplift and revenue forecasting to help marketers avoid ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression StandardDuration-weighted impressions could be the most significant change in the underlying currency ...
- Alphabet-Owned Jigsaw Experimented With Russian Troll CampaignJigsaw reportedly purchased services from a social media trolling company to study ...
- Strong Results For D2C Companies In Morning, Non-Prime-Time DaypartsAds running in morning and daytime TV dayparts averaged significantly better response ...
- Latest 'New York Times' Campaign Touts Local ReportingThe campaign comes a month after metro editor Cliff Levy announced the ...
- D2C Advertisers See Sharply Higher TV Ad SpendingSome 125 companies have increased spending by 60% ($1.4 billion) in 2018 ...
- How Blockchain Will Help Email MarketersBlockchain, the ledger technology managed by a cluster of computers, can help ...
- Wattpad Teams With T-Mobile For Pride Month Write-a-Thon, GLSEN Donation CampaignThe Pride write-a-thon is inspired by the 50th anniversary of the Stonewall ...
- Ad Council Launches First Alzheimer's CampaignThe "Our Stories" creative features real accounts of people diagnosed with Alzheimer's ...
- North Face Apologizes For Wikipedia Search Marketing BlunderSome search marketers called the product-placement campaign "brilliant." The Wikimedia Foundation called ...
- New Analytics Tool Helps Brands Track Engaging Colors And VisualsTo help marketers can identify the most engaging colors and images used ...
- Porsche Plays Up Sports Car Racing Heritage"For people to even appreciate the sport, we needed to offer a ...
- In-Housing Is Supplementing, Not Replacing, Media AgenciesResearch shows that some functions are going in-house, but brands still want ...
- Microsoft Experiments With Shopping, Will Launch More Product Ads In Image SearchWhen a customer focuses and clicks specifically on one type of image, ...
- Aeromexico Puts Billboards Above WallsThe airline is placing billboards with images of its planes on top ...
- Booker Email Calls NYC 'Newark's Suburb'Email scores the latest entry to the Democratic race -- New York ...
- In-app Campaign Gives Crown Lift Trucks A LiftBerry Network implemented a B2B dynamic mobile display advertising program that was ...
- Marvel Contest Of Champions Reels In The FansSocial content was not just the name of the game as Kabam ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH CampaignsLocation-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertising ...
- Acquia Acquires Mautic, Open-Source Marketing Automation FirmThe combining of the two platforms will facilitate one-to-one marketing via email ...
- Google Rolls Out New Features To Aid Local Marketing CampaignsBeginning this week, marketers can create and edit responsive search ads directly ...
- Stop Handgun Violence Campaigns Against 3D WeaponsSadly, the bigger problem is the widespread legal availability of good old ...
- Sparkling Ice Pushes Ad Budget Into Digital, SearchSparkling Ice has introduced two voice skills on Google Assistant and Amazon ...
