Tag results for "campaigns"
- Google My Business Gets Automated Call Tracking Via Third PartyMarketing analytics platform CallRail said on Tuesday that it now automates the ...
- ZINFI Adds Through-Channel Campaign Features To Its PlatformThe tool will help brands deploy through-channel automation. The channels include em ...
- TBS Gets Heavenly Results With Social CampaignsWhen some of the main cast was a little less socially active, ...
- Brightcove Debuts App For Managing Video Marketing CampaignsThe new tool facilitates delivery by email and other channels, the company ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad SegmentsCentro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers ...
- Critics Blast Facebook's Latest Punt On Political AdsFacebook's decision to continue allowing lies in political ads, but let users ...
- Trump Fundraising Email Highlights Soleimani KillingThe email states that Soleimani was responsible for the deaths of hundreds ...
- NBCU To Unify, Simplify Ad Campaign Tools With 'One Platform'NBCUniversal announced at the Consumer Electronics Show that it is starting up ...
- Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From ThemKey political advertising issues and trends include local broadcast TV's effectiveness, the ...
- Nielsen's Addressable TV Test Adds TV Network GroupsExpanding an addressable TV platform beta test, Nielsen has added major TV ...
- Bed Bath & Beyond Gives Sleepers Personas In Latest 'Happy' CampaignThe campaign identifies four personas and pairs them with products on a ...
- Atkins Q&A Campaign Turns Rob Lowe Into Google's Baby Yoda"The questions will become the new searches," said Cogniscient Media's Lauren Rockwell. ...
- Special Olympics Email Hacked, Phishing Campaign LaunchedThe phishing email stated that $1,942.49 was about to be debited from ...
- Local Pols Ask For Modest Sums In Emails But Stress Deadlines: ReportPennsylvania Congressional candidates flooded inboxes prior to the Dec. 31 reporting deadl ...
- Developers Create App That Tracks Users' Lifetime Value For MarketersCompany developers built app based on three years of campaign data, as ...
- Facebook To Run Its First Super Bowl AdFeaturing cameos by Chris Rock and Sylvester Stallone, ad will show people ...
- Dish Media Gives Marketers Extended Reach With Addressable TVDish Media Sales has started a new "reach" product that can extend ...
- 'Cats' Is Running On Broadway: This Time On Top Of TaxisTo help promote the premiere of "Cats," the movie, Universal Pictures is ...
- Dish, FreeWheel Partner On Tech To Integrate Traditional, Addressable TV BuysPartners say the solution's unified view across the two types of inventories ...
- More Than A Third Of Consumers Begin Holiday Searches, Make Purchases 1-3 Months Ahead: StudyData released this week suggests marketers may want to begin their search ...
- Land Rover Launches Ski-Themed CreativeThe campaign, themed "Play Harder This Winter," is led by a 30-second ...
- Exponential Interactive Focuses On Connected TV With Launch Of VDX.tvThe company uses three data sources -- "consumers who have not been ...
- 2020 Political Ad Race: Bloomberg Campaign At $7.1M, Steyer At 9.1M In National TV Ad SpendFour different creative spots for the Bloomberg campaign with 297 national/regional airings ...
- New Email Strategy Spikes Salvation Army DonationsTravis McCan, email strategist for The Salvation Army account, says DEG learned ...
- Pandora Wants Listeners To Rock The MusicPandora's campaign spans tv, out-of-home, digital and experiential events like a live-streamed ...
- 'Metro' Lists 8 Banned Conservative Ads"Metro" has compiled a list of the eight Conservative Party ads that ...
- Think Globally, Act Locally: McDonald's Shows There's No Accounting For TasteIs relying on central marketing hubs preventing agencies from tapping into local ...
- Salvation Army Donations Spike Upon New Email StrategyTravis McCan, email strategist for The Salvation Army account, says DEG learned ...
- Ad Council Forms Partnership With NYIAX, Opens Door To Donations From New PublishersThe Ad Council has formed a partnership with NYIAX, an upfront marketplace ...
- Lead-Generation Strategies Under Marketing And Federal ScrutinyA CMO Council report analyzes the growing use of low-cost, unverified leads ...
