Tag results for "campaigns"
- Aristotle Removed From COPPA 'Safe Harbor' ProgramThe FTC has removed Aristotle from the roster of self-regulatory organizations authoriz ...
- Microsoft Ads Adds Target Impression Share Bidding OptionMicrosoft is adding a Target Impression Share option to its suite ...
- Enhanced MessageGears Tool Allows Email Customization Without IT, Firm SaysData Variables helps marketers launch campaigns quickly because data has been categoriz ...
- Disney Fans Ticked At Stunt Promoting Streaming BundleThe mysterious event hyped by Disney turned out to be a livestre ...
- Email Swipe File Program Is OfferedThe program provides users with swipe files that can be customized f ...
- Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech PartnersVizio said it exceeded 11.2 million U.S. addressable TVs launching live addressab ...
- Price Biggest Driver Of Consumer Purchases, Study FindsBut many will dump a brand when there is a change ...
- COVID-19 Litmus Test: The Most-Affected Consumers Have Different Needs, ExpectationsSocial proof is a more important factor for the most-affected consumers th ...
- How IBM Watson Advertising Plans To Use AI To Reduce BiasDevelopers often are unaware of the bias their models have, and m ...
- IBM Watson Embarks On Project To Reduce Bias In AdvertisingThe research will rely on IBM's open-source AI technology and use campai ...
- Why The World's Greatest Brands Are Helping Consumers Build Their OwnI can't think of a more powerful branding story than for t ...
- Service Helps CPGs Determine Best Email Offer Based On Price SensitivityRevTrax helps clients place the best offer at the point of ope ...
- Amazon Prime Day Drove 53% Hike In Ad Spending YoYBut return on ad spend declined this year, reports Jungle Scout. ...
- From 'Saylists' To 'Laugh Trackers,' Creative Data Lions Showcase The Power Of Human AnalyticsSome of the most creative winning campaigns at this year's Cannes Lio ...
- Four Ways To Improve Email Campaigns In The Real Estate BusinessEmail marketing is becoming ever more important in the real estate industry. ...
- Sex Sells, But Older Sex Wins Lions"I've never seen an older generation photographed like that," said Cannes Lio ...
- Former Google Exec Steps Up Creative Ad ProcessAd-Lib.io this month will launch the latest release of its platform, whi ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer ExperiencesHow can marketers meet performance challenges as cookies crumble? "Everyone who com ...
- StackAdapt Forecasts Campaign Delivery And Performance"It's about seeing into the future to know how the campaign wi ...
- Mondelez Runs Google Ads, Oracle Bluekai Campaign In Pakistan To Honor TeachersMondelez's tribute campaign showed that despite pandemic-related challenges, Pakistan's teachers found ...
- Publicis Integrates 'Disinformation' Ratings Into Programmatic Buys, To Power Public Health CampaignIn a major endorsement of news veracity rating system NewsGuard, Publicis Grou ...
- How Can Publishers Meet Demand For Ad Flexibility Amid Trending Topics?Amid the competition for consumer attention, campaigns that refer to the ne ...
- Pivoting Into Ecommerce Cautiously: What Marketers Should KnowSidecar's recent report analyzes a year's worth of data, providing insights f ...
- Google Analytics Will Soon Work Without CookiesGoogle on Thursday announced privacy features that allow marketers to gain insigh ...
- Email Part Of Connecticut's $1.2 Million Tourism CampaignConnecticut has launched a $1.2 million marketing campaign to promote its touris ...
- Michelin, Goodyear Play Up Mobility, HistoryMichelin and Goodyear are both launching creative efforts that highlight the importa ...
- Broadband Industry Financed Phony Comments Against Net Neutrality"In April 2017, the country's largest broadband companies banded together to fu ...
- Survey Of CMOs Evaluates Advertising Creative Performance, ImpactEvaluating creative performance is key to successful campaigns, according to a surv ...
- Apple Drives Billions In Revenue Through ContentDuring its Q1 earnings call, Apple on Wednesday reported its services gro ...
- Prospective Adobe Tool Will 'Read' Content To Measure Style ImpactProject Catchy Content is one of seven possible solutions unveiled during T ...
