Tag results for "campaigns"
- Marketing And Tech Spending Are Rising This Year: CMO Council SurveyTwo-thirds of all brands are budgeting more, and only a fourth a ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH CampaignHow do you stand out when launching your first retail store ...
- Presidency Lost: No Cambridge AnalyticaWhat would have happened if Cambridge Analytica had not folded in 20 ...
- Brands Face Hurdles In Delivering Superior CX: StudyBut most achieved higher revenue last year. Email is the second most-us ...
- Dubb And ActiveCampaign Partner On Email Video OfferingThe arrangement allows users to share videos and track engagement, the compani ...
- Salesforce 'Takes Action' To Block RNC Emails That Deny Election ResultsSalesforce company ExactTarget had sent hundreds of emails claiming fraud. The Tru ...
- Marketing All-Star: Claudine PatelFollowing a year of ultimate disruption, MediaPost is recognizing Claudine Patel ...
- DoubleVerify Launches Tiers For Suitability, Brand SafetyDoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and t ...
- Who Won The Battle Of The Presidential Campaign EmailsTeam Trump was hyperactive during the recent election cycle, sending 12 emai ...
- Why Sorrell's S4 Capital Acquired Performance Agency Metric TheoryS4 Capital began 2021 with two major U.S. acquisitions, including performance agen ...
- How YouTube Impacts Consumer Purchase HabitsTo determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.vid ...
- Contextual Advertising Moves To Next Stage In 2021AI and machine learning can now recommend the dominant color in ...
- Black Friday Redefined In Google, Wyclef Jean CampaignBlack Friday took on new meaning Monday with the Grammy-winning artist Wycl ...
- COVID-19 Triggers Innovations In Executing Attribution & Analytic ModelsThe "real time" or close-to-real-time results provide the cornerstones to adjusting a ...
- Predicting Creative Performance Moves Campaigns Into 2021"No amount of experience or practice could have prepared marketers in t ...
- The Q3 Count: Email Opens and Conversions Jumped YoYEmail clicks fell, but other metrics rose in Q3. And SMS resul ...
- Trump Campaign Urges Judge To Dismiss Robotexting Suit, Says Law Was Unconstitutional"The campaign cannot be held liable for violating a statute that w ...
- Biden's Website Gains More Visibility In Google Search -- What It MeansA study of Biden and Trump site rankings found Biden site performan ...
- A Guide To Triggered Email CampaignsTriggered emails drive engagement and revenue. Here is a primer on h ...
- Trump, Biden Campaigns Are Wide Open To Spoofing, Study FindsValimail reports that there is massive vulnerability at every level of t ...
- New App To Help SMBs Send Email Campaigns Unveiled By Really Simple SystemsThe new email marketing tool can be integrated with CRM systems, t ...
- Verizon Measures Campaign Success Without Asking For Personal InformationA mix of ad units and placements, programmed on a weekly schedu ...
- Agencies Lend Their Talents To Get-Out-The-Vote CampaignsOne Example: Connecticut's Fairfield County Community Foundation teamed with agency Haddad &am ...
- MessageGears And Sageflo Team Up On Data Access For Email, SMS CampaignsMessageGears and Sageflo say the integration will help to eliminate the data-fricti ...
- Facebook And Twitter Restrict 'New York Post' Story About BidenPresident Trump blasted Facebook and Twitter for taking steps to prevent peop ...
- Campaign-Genius Unveils Plug-In For Sending Real-Time Email ContentThe new tool, offered in partnership with BEE, helps firms get arou ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns"Between 2011 and 2012, I had about 30 million social media followers ...
- Political Email Campaigns Use 'Devious' Fundraising Tactics, Princeton Study Finds"We find that manipulative tactics are the norm, not the exception," autho ...
- Triblio Offers New Tool For Automating ABM CampaignsThe new service helps brands unify the buyer across sales and marketi ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign ManagerGrowth of cross-channel media campaigns that require more manual handling of digit ...
