Tag results for "campaigns"
- It's The Audience Data, StupidThat's what political media-buying and advertising operatives at ad agencies involved in ...
- Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer OnesNielsen has quietly begun rolling out a new offering that enables advertisers ...
- Barnes & Noble College Adds Tom's Of Maine To Client RosterBNC will help Tom's of Maine increase brand awareness among Gen Z ...
- Facebook Builds Platform For Branded Content CampaignsMarketers will be able to search through a list of potential influencer ...
- iHeartMedia Develops Digital-Like Analytics Suite For Broadcast RadioThe suite will provide a set of tools that support broadcast radio, ...
- Google Requires Parallel Tracking In AdWords, Warns When Web Pages Are UnsecuredGoogle announced Thursday that it will require all AdWords advertisers to use ...
- Shoddy Email Ethics Hurt The Political Campaign IndustryRampant email list swaps are one of the many ethical issues that ...
- 2018 Share A Coke Campaign Focuses On Shared MomentsThe names this time are on peel-off labels, with sweeps entry codes ...
- Google Changes Click Measurement In AdWordsAdWords now allows advertisers to enable parallel tracking, which helps load landing ...
- Google Puts Restrictions On DoubleClick ID Tracking For Data TransferGoogle said it will no longer allow buyers to use the DoubleClick ...
- Tuesday Is The 'Prime-Time' For EmailTuesday generates the highest open rates, according to a study by SmartFocus, ...
- Disneyland's Home City Rolls Out Multiyear Campaign With Cast Of CharactersThe branded campaign is designed to attract visitors to the city, revealing ...
- Honda Enlists IndyCar's James Hinchcliffe For Sales Campaign"No one else in the auto industry can speak to such a ...
- Cultura Colectiva Brings Creative Content Model To U.S.The Volkswagen Golf campaign in Mexico set off the move. Now the ...
- Amazon Search To Capitalize On Changing Consumer BehaviorMerkle's Amazon Ads Playbook examines proven strategies for managing Amazon ad campaigns ...
- Kantar Media Enters E-Commerce With Focus On Amazon Paid SearchGeared toward marketers advertising on Amazon, Kantar Media on Wednesday announced the ...
- Jaguar, EasyJet Launch 360-Degree VR Ad CampaignsNew virtual reality ad campaigns have been launched by Jaguar and EasyJet. ...
- Lexus To Consumers: VR Can't Replace Thrills Of A Real Test DriveThe voiceovers are by Minnie Driver - "an esteemed actress with a ...
- TIAA Enlists Laila Ali For Initiative To Recognize 'Difference Makers'"Our centennial presented a special opportunity for us to get really creative ...
- Re/Max Focuses On Personal RecommendationsThe campaign spans traditional and contemporary advertising media, including short, dynamic spots ...
- AC Hotels Launches 'Unpacked' Campaign As Marriott Expands Brand In North AmericaThe experience takes travelers on an artistic, poetic journey behind the scenes ...
- DriveTime Aims To Expand Customer Base With $50 Million CampaignThe campaign from Duncan Channon launches March 5 and includes two national ...
- Burger King, Unilever Tops For EffectivenessBurger King improved its ranking by 30 places to reach the top ...
- Choice Hotels Expands 'Badda Book, Badda Boom' EffortCreated by McCann New York, the national campaign includes ads that highlight ...
- Facebook Clarifies Ad Metrics, Helps Marketers 'Measure What Matters'Facebook plans to make changes to the advertising metrics it reports to ...
- HoneyBaked Ham, Location3 Show How Multi-Location Online To Offline WorksReleasing data on the integration of online and offline advertising and marketing, ...
- Service Journalism: Napkin Users Make For Better DatesGeorgia-Pacific's Vanity Fair brand has done the research. Turns out napkin users ...
- Advertisers Turn To People-Based Marketing, Plan To Stop Using CookiesThe top three factors limiting the success of digital ad campaigns are ...
- Former Google, Facebook Execs Rebel Against Companies They Helped To CreateThe Center For Humane Technology is launching a campaign with Comcast and ...
- Google Real-Time Triggers Close Gap Between Digital And TV AdvertisingJust in time for the Super Bowl, Google's real-time trigger, available in ...
