Tag results for "campaigns"
- LinkedIn Helps Marketers 'Eliminate Waste' In New AI Targeting CampaignIn a new campaign, LinkedIn warns companies about the perils of accidental ...
- EDO Strikes Deal To Boost Regional TV Ad OutcomesEDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Mercedes-Benz Expands Creative Featuring Antonio Banderas To U.S.The spot shows how the E-Class adapts to its owner's habits a ...
- The Death - And Rebirth - Of The PlannerPlanners are entirely out of their element when attempting to compete wi ...
- Microsoft Unveils Retail Platforms Ahead Of NRF: Beta Users Include Kohl's, PublicisKohl's became one of the first to use Curate for Commerce ...
- Amazon Gives Brands Access To Years Of Shopping DataAmazon Ads will give brands access to the past five years ...
- Albertsons, TransUnion, DoorDash, Ibotta Expand Data Partnerships At CESA string of ad platforms expanded their retail media ad partnerships th ...
- CPG Leaders Crave Ad Intel And Big IdeasBrands are looking for new ways to keep consumers laughing. ...
- Pivoting To Performance KPI Management Draws On DataA pivot in thinking took a Seoul-based company in another direction wi ...
- Apple AI Helping 'Quitters' Keep New Year's ResolutionsAn Apple ad shows how the technology can help people quit Quitte ...
- Driving Metrics: Hearst UK's Email Battle PlanThe campaign for Hearst UK fueled 11 new newsletter products. ...
- Jeep Wagoneer Shows Beautiful Things Can Still Get DirtyCreative reminds consumers that they don't have to sacrifice beauty for capabil ...
- LinkedIn Offers Enhanced Insights, Targeting For B2B MarketersThe updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanc ...
- Lucid Motors Taps Giant Spoon, Launches First Brand Effort"This is about articulating and celebrating the ethos behind Lucid as ...
- Elections Are About Marketing, Not Policy -- Will Dems Ever Get That?Selling a candidate is no different than selling socks, soap, or sod ...
- Snapchat Hypes Daft Punk's One-Night Cinematic Release With AR ExperienceFor the film's re-release, Snapchat has developed a special AR Lens th ...
- Chrysler Gets Into Holiday Spirit With Elf SearchThe holiday campaign, created by Razorfish, will run through Christmas Eve acro ...
- Robert Kraft's Antisemitism Group Unveils #TimeOut Against Hate CampaignThe group has formed an alliance with multiple sports leagues for ...
- Teaching Entertainment Brands To Speak Roblox"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- Merkle Becomes First Agency To Offer Adobe Mix ModelerThe performance agency's clients now have access to build integrated models, givi ...
- Kendra Scott And Carhartt Find Success In DataFrom Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It ...
- Nearly 170 New Advertisers On TV In First-Half 2024: VABSixty-seven percent of new advertisers (113) spent under $500,000, while 6% ( ...
- Dentsu Uses Microsoft AI For Campaign Posts, Reduces Analysis Time 80%Faced with the growing complexities of media metrics, Dentsu adopted the u ...
- MikeWorldWide Debuts AI-Focused Social Agency Everywhere"With AI woven into the core of our strategy, we create campaig ...
- New Prime-Time Medical Show's 'Healthy' Viewing: Call A Doctor?The true measure of health for a prime-time series continues to ...
- Better Media-Planning Tools Needed For Growing Audio Podcast InventoryFor years, podcasts have built audiences for a variety of reasons, b ...
- IAB Guides Advertisers Through Cross-Channel MeasurementUnderstanding cross-channel measurement across devices for online advertising has become one ...
- TV/Video 'Authenticity': Selling Politicians With Long-Form BabbleTrump went on a total of 14 podcasts - 16 hours ...
- Trump Spent Less On Paid Social Media, Used Influencers To Reach Young MalesAlthough Donald Trump's campaign spent less on traditional social-media advertising, it w ...
