Tag results for "campaigns"
- With Influencer Assets, Publicis Will Promote A Different 'Lion' At Next Week's Cannes FestivalIt's not mascot Leo - it's a real lion, George, who's ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix ModelingEkimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- Cheetos Tries A Shape Contest To Boost Flagging SalesThis version of the #CheetosShapeHunt comes with a $10,000 prize. ...
- Performance-Driven M&A Deals Turning HotDemand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- ESPN Teases 'Prophecy' Streamer Campaign That Looks Back In Time, Mulls FutureThe campaign focuses on ESPN's beginnings, with the first "SportsCenter" broadcast, whi ...
- Hyundai Focuses On Hybrids With French Cowboy"It's exciting to see a 44% increase this year in hybrid adopti ...
- Dos Equis Connects To Music, Performance, Hispanic CultureSome 92% of Hispanic music listeners say music connects them to the ...
- Meta Introduces New Ad Performance Tools To Optimize ConversionsIn an effort to help advertisers optimize the most "valuable" conversions f ...
- Soda Brands 71% More Effective On Streamers Vs. Linear TV, Led By Dr Pepper, PoppiEDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaig ...
- Toyota Gives Customers What They Want, Right Down To The NameThe automaker is planning a campaign highlighting its family of Battery Electr ...
- AI Turns Search Engines Into 'Yellow Pages'Search engines are on their way to becoming the Yellow Pages f ...
- WPP Gives InfoSum A PushWPP Group and media are making big changes through AI and da ...
- Microsoft: Conversational AI Changing How Consumers Interact With BrandsSome consumers second-guess search results, but Microsoft Advertising internal data shows AI-power ...
- Stellantis Brands Come Together For 'America Made Us'"It's a perfect fit," Stellantis Global CMO Olivier Francois tells "Marketing Daily ...
- McAfee CMO: Tips To Improve MMM PerformanceCMO Stephanie Fried wanted to blur the lines between real and fa ...
- Lexus Hires Blair Underwood As 'Voice Of Lexus'"The Lexus brand needs to be bigger than any model," Lexus' Cynth ...
- SMB AI Tilt: They Are Using It For Email And Other FunctionsSmall businesses have slowed their AI use, two separate studies find. B ...
- Oscar Mayer Ties Wienermobiles To Indy 500The Wienermobile race gives Oscar Mayer a way to "own" the kicko ...
- Amazon Focuses On Performance Tools For PublishersAmazon Publisher Services has stepped up its focus on performance-based tools f ...
- Pistachios Get Punchy: Wonderful's Big Bet On Snacking Without GuiltNew campaign plays up flavor, protein, and playful defiance. ...
- Giving New Meaning To Media FlightingAfter a six-month test of a new flight departure/arrival triggers on digit ...
- Data On The Edge: MessageGears And Databricks Team UpEnterprise brands can use this integration to gain direct access to the ...
- Airbnb Partners With Celebs, Expands Offerings"The company tested the idea when it launched Airbnb Experiences in 201 ...
- WBD Upfront: 'Storyverse' Content For Brands' Creative, New Ad PlatformsWBD is also starting up two new media platforms for advertisers: N ...
- Upgraded Platform Is Designed To Speed Up the Ad-Buying ProcessPubMatic says its enhanced tool will support media buyers and publishers. ...
- Test Drive: Genesis Makes A Good Thing Better With GV70Genesis has been playing up its racing and sports affiliations, but t ...
- Google Search, Chrome, Android Scams Thwarted By AIGoogle on Thursday began sharing how it uses AI to fight intern ...
- At NewFronts, Snapchat Adds New Functionality To Its Sponsored SnapsSnapchat announced the launch of a location-specific brand campaign, AI campaign solution ...
- TikTok Updates Offer Brands Cultural RelevanceTikTok will use generative AI to place advertisers next to the t ...
- Google Launches 'AI Max For Search' BetaGoogle on Tuesday introduced a suite for search campaigns with one-click featur ...
