- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Microsoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Google-Backed Security Startup Riffs 'Scapegoat' Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Data-security company Veza launched an ad/ marketing campaign riffing off the noti ...
- Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
MediaDailyNews, Joe Mandese - Friday, March 24, 2023
The analysis from Basis Technologies shows a precipitous decline in political ...
- Reddit Continues To Update Ad Platform
Inside Performance, Laurie Sullivan - Thursday, March 23, 2023
Reddit on Thursday made it easier to set up and run ...
- Wedded Channels: Email And Text Have Strengths, But Work Best In Tandem
Email Insider, Ray Schultz - Wednesday, March 22, 2023
Transactional messages pull high revenue-per-send rates, Listrak reports. ...
- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
FuboTV is changing its name to just Fubo, with a push ...
- The Click Count -- Worldwide Email Metrics: Who's Winning And Losing
Email Insider, Ray Schultz - Monday, March 20, 2023
The average global click rate is 3.96%, Sendinblue reports. How are y ...
- Programmatic Ad Buyers Fear Their Data Flow Will Be Disrupted, Study Finds
Publishers Daily, Ray Schultz - Thursday, March 16, 2023
Programmatic ad buyers are concerned about sudden changes in privacy regulation a ...
- Bic's No-Clog Razor Is Its Biggest Launch In Decades
Marketing Daily, Sarah Mahoney - Wednesday, March 15, 2023
The razor brand is partnering with comic celebrities Eric Andre and Ann ...
- Under Armour Brings Back 'Protect This House'
Marketing Daily, Sarah Mahoney - Tuesday, March 14, 2023
The athletic brand reinvents the 20-year-old campaign in time for March Madnes ...
- Northwestern Mutual Partners With Pinterest To Gamify Financial Planning
Digital News Daily, Colin Kirkland - Monday, March 13, 2023
Readying itself for Financial Literacy Month in April, Northwestern Mutual has announc ...
- Restaurants Are Offered A Tool Called...Email Marketing
Email Marketing Daily, Ray Schultz - Tuesday, March 14, 2023
SevenRooms has debuted a product that allows users to build targeted campai ...
- Ikea's New Campaign Is In The Bag
Marketing Daily, Sarah Mahoney - Monday, March 13, 2023
Ikea conjures a little magic to help transform a boy's new hou ...
- New 7-Eleven Ads Target Gen Z Love For Coffee-And 'Car-fies'
Marketing Daily, Sarah Mahoney - Friday, March 10, 2023
Convenience-store giant is convinced young people want affordable java, being their o ...
- A Requiem For International Women's Day
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 10, 2023
In a year of bland and small "celebrations," marketers continue to fa ...
- Google Ads: How Much Companies Spend
Inside Performance, Laurie Sullivan - Friday, March 10, 2023
Go Fish Digital during the past years has worked with many softwa ...
- GM Highlights HBCU Commitment In First Work From Majority
Marketing Daily, Tanya Gazdik - Thursday, March 9, 2023
"We wanted to show the stories that few get to witness: t ...
- Telemundo Wants Women To 'Change The Game'
MAD, Fern Siegel - Wednesday, March 8, 2023
Media activations on broadcast, digital and via community events take place througho ...
- Degree Celebrates Walk-On Wonders
Marketing Daily, Sarah Mahoney - Thursday, March 9, 2023
With notables like Giannis Antetokounmpo, new campaign aims to inspire confidence ...
- Paramount Touts 'Popular Is Paramount' Campaign
Television News Daily, Wayne Friedman - Wednesday, March 8, 2023
The brand image/trade campaign "Popular is Paramount" highlights content production and t ...
- Laying Pipeline: B2B Marketers Are Unsure Of Their Funnel Forecasts
Email Insider, Ray Schultz - Wednesday, March 8, 2023
Almost all B2B marketers feel that the ability to forecast pipeline outcom ...
- Carhartt Tempts Gen Z With Dream Job: National Parks
Marketing Daily, Sarah Mahoney - Tuesday, March 7, 2023
While most people associate the workwear brand with hardhats and hammers, t ...
- Saks CMO: Live Shopping, Younger Consumers Are Changing Luxury
Retail Insider, Sarah Mahoney - Wednesday, March 8, 2023
A new ad campaign and scalable live events are boosting Gen ...
- Dodge Enlists Influencers For Hornet Campaign
Marketing Daily, Tanya Gazdik - Monday, March 6, 2023
Some of the influencers appear in the final broadcast spot and soci ...
- Victoria's Secret: Rethinking Pink, Inclusive Marketing And The Fashion Show Comeback
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 6, 2023
The mall retailer, still No. 1 in the intimates biz, is fortifyi ...
- AtData Forms Data Partnership With Zirous
Email Marketing Daily, Ray Schultz - Monday, March 6, 2023
The arrangement will provide Zirous clients with a foundation of email-centric d ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Inside Performance, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- Cadillac Adds To 'Audacity' Creative
Marketing Daily, Tanya Gazdik - Sunday, March 5, 2023
The spot honors the "entrepreneurial drive" of a Detroit family-owned-and-operated Cadillac dealershi ...
- Stamp/s Of Approval
RTBlog, Joe Mandese - Monday, March 6, 2023
Question: If a company gets the JIC's stamp of approval, why wou ...
- Tapestry Plays With Coach, Taps Into Drama For Kate Spade
Marketing Daily, Sarah Mahoney - Wednesday, March 1, 2023
The luxury brand debuts a light-hearted mystery for Kate Spade New York ...