Tag results for "campaigns"
- Should Marketers Ad Target Households Or Individuals?Before launching a campaign, marketers need to determine whether it should target ...
- Facebook Bans Multiple Pages To Combat Fake News, Russian Interference SuspectedFacebook shut down a coordinated campaign to sow disinformation and discord among ...
- comScore, Hulu Team For New OTT Ratings System: All Major Nets Will Beta TestA new-and-improved comScore is making new strides in the next generation of ...
- Report: Instagram Influencer Posts Generate Millions In Earned Media ValueWhile the industry continues to debate the ROI of social-media influencers, Europe's ...
- Vector Media Pulls In Social Influencers To Boost OOH, Experiential CampaignsVector Media developed a business model to pull in social influencers, which ...
- Opt-In Data Haul: Fluent Leverages Content To Fuel Personalized MarketingFluent gleans email addresses and other data from registrations on its many ...
- Salesforce To Acquire Datorama, Artificial Intelligence ExpertiseSoftware marketing company Salesforce signed an agreement to acquire Cloud-based AI marketing ...
- B2B Marketers Measure Leads, Business Leaders Track Conversions: StudyThere's a disconnect between B2B marketers who look at clicks and leads ...
- Google's Algorithms Learn To Automate All Parts Of Advertising Across Its ServicesGoogle announced tools that let artificial intelligence fine-tune ads -- helping marketers ...
- U.S. Leads In Data Buys For Back-To-School CampaignsU.S. advertisers spent nearly twice as much on data for back-to-school campaigns ...
- Oath Spearheads Wells Fargo's Digital Campaign To Rebuild TrustData shows the message rings true with consumers -- the authentic apologies ...
- Smart Campaigns To Get Small And Local Businesses On BoardWith Smart Campaigns, we finally have an online ad platform specifically designed ...
- JFK Unsilenced Shows Consultancies Can Marry Creative And DataThe Cannes award shows creative and data can work together -- and ...
- Democratic Candidate Deploys Personalized Email-Video CampaignA Colorado primary candidate is sending video messages via the AdGreetz platf ...
- It's The Audience Data, StupidThat's what political media-buying and advertising operatives at ad agencies involved in ...
- Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer OnesNielsen has quietly begun rolling out a new offering that enables advertisers ...
- Barnes & Noble College Adds Tom's Of Maine To Client RosterBNC will help Tom's of Maine increase brand awareness among Gen Z ...
- Facebook Builds Platform For Branded Content CampaignsMarketers will be able to search through a list of potential influencer ...
- iHeartMedia Develops Digital-Like Analytics Suite For Broadcast RadioThe suite will provide a set of tools that support broadcast radio, ...
- Google Requires Parallel Tracking In AdWords, Warns When Web Pages Are UnsecuredGoogle announced Thursday that it will require all AdWords advertisers to use ...
- Shoddy Email Ethics Hurt The Political Campaign IndustryRampant email list swaps are one of the many ethical issues that ...
- 2018 Share A Coke Campaign Focuses On Shared MomentsThe names this time are on peel-off labels, with sweeps entry codes ...
- Google Changes Click Measurement In AdWordsAdWords now allows advertisers to enable parallel tracking, which helps load landing ...
- Google Puts Restrictions On DoubleClick ID Tracking For Data TransferGoogle said it will no longer allow buyers to use the DoubleClick ...
- Tuesday Is The 'Prime-Time' For EmailTuesday generates the highest open rates, according to a study by SmartFocus, ...
- Disneyland's Home City Rolls Out Multiyear Campaign With Cast Of CharactersThe branded campaign is designed to attract visitors to the city, revealing ...
- Honda Enlists IndyCar's James Hinchcliffe For Sales Campaign"No one else in the auto industry can speak to such a ...
- Cultura Colectiva Brings Creative Content Model To U.S.The Volkswagen Golf campaign in Mexico set off the move. Now the ...
- Amazon Search To Capitalize On Changing Consumer BehaviorMerkle's Amazon Ads Playbook examines proven strategies for managing Amazon ad campaigns ...
- Kantar Media Enters E-Commerce With Focus On Amazon Paid SearchGeared toward marketers advertising on Amazon, Kantar Media on Wednesday announced the ...
