Tag results for "campaigns"
- Google Analytics Will Soon Work Without CookiesGoogle on Thursday announced privacy features that allow marketers to gain insigh ...
- Email Part Of Connecticut's $1.2 Million Tourism CampaignConnecticut has launched a $1.2 million marketing campaign to promote its touris ...
- Michelin, Goodyear Play Up Mobility, HistoryMichelin and Goodyear are both launching creative efforts that highlight the importa ...
- Broadband Industry Financed Phony Comments Against Net Neutrality"In April 2017, the country's largest broadband companies banded together to fu ...
- Survey Of CMOs Evaluates Advertising Creative Performance, ImpactEvaluating creative performance is key to successful campaigns, according to a surv ...
- Apple Drives Billions In Revenue Through ContentDuring its Q1 earnings call, Apple on Wednesday reported its services gro ...
- Prospective Adobe Tool Will 'Read' Content To Measure Style ImpactProject Catchy Content is one of seven possible solutions unveiled during T ...
- El Pollo Loco Starts 'Strong Like a Madre' CampaignEl Pollo Loco wants to do more than serve Mom lunch th ...
- Ram Truck Salutes 'American Working-Class Heroes'The effort is tied to the automaker's spring commercial truck season sal ...
- Visit Milwaukee Positions City As Meeting DestinationMeetings industry research indicates 64% of planners surveyed reported they're planning in-pers ...
- A Review Of Twilio SendGrid Marketing CampaignsTwilio SendGrid Marketing Campaigns is a tool designed for mid-size companies seeki ...
- Do-Nothing Data: Salesforce Survey Finds Hurdles in Access And UsageMost companies are putting a priority on use of data and measureme ...
- TBWA\Chiat\Day LA Leads Effort To Curb Vaccine Skepticism Within BPOC CommunityThe agency orchestrated the production of a filmed roundtable featuring Black artis ...
- Hulu Starts New On-Air Campaign: 'Start With Hulu'The campaign, which will run through the fall, features characters who reali ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase DataIn-store visits spiked last year as consumers rushed to buy essential good ...
- Six Tips For Creating Email Travel CampaignsEmail is a widely used channel in the fiercely competitive travel industr ...
- Common B2B Email Marketing MistakesPoor personalization can lead to rapid disengagement from B2B emails. Jahia’s Just ...
- B2B Email Marketing Software Unveiled By UK FirmSpotler's new software allows firms to email purchased data, and says su ...
- CMOs Face Growing Pressure To Learn How To Execute Multichannel CampaignsSome 86% of senior marketers worldwide believe lack of leadership and capabiliti ...
- Toyota Collaborates With Marvel EntertainmentThe sponsorship includes a custom comic-book cover featuring the Sienna with Marv ...
- IAB Pushes Out AR Guide To Accelerate Immersive Advertising, Camera StrategiesAR users in the U.S. this year are estimated to reach ...
- 2021 Rising: D2C Emails Pulled Higher Conversion RatesEmails also generated higher click-throughs, with mobile devices leading the way, LiveInte ...
- Salesforce Debuts Tools To Help B2B Teams Conduct ABM CampaignsThe new features in Salesforce Digital 360 will help B2B brands disce ...
- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad SummitAt Pinterest's first partner and advertiser summit this week, the company ma ...
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking ChangesWith the end of the third-party cookie, brands will need to chan ...
- Spending Your Way Out Of A PandemicMany brands are increasing their digital budgets after a mixed year ...
- Ad Watchdog Tells AT&T To Stop Saying 5G Will Be Built On 'Best Network'BBB National Programs' National Advertising Review Board found that claim problematic. ...
- Adding OTT/CTV To Movie, TV Show Promo Campaigns PaysAnalyses of Comcast client campaigns promoting movies and TV shows also provi ...
- Like A Bully Stealing Lunch Money In A Walled SchoolyardFacebook likes to tout how much it has done in recent yea ...
- Analyzing Super Bowl Ad Viewer Behavior Shows A Different OutcomeEffective Super Bowl ads typically focus on creativity and brand recall. Th ...
