- Fubo Starts OOH Campaign Attacking Big Media Sports Streaming Efforts
Television News Daily, Wayne Friedman - Monday, March 18, 2024
Fubo is launching an out-of-home and digital ad campaign that parodies ...
- Safety In Numbers - Or Cross Your Fingers And 'Hope For The Best'
Data & Programmatic Insider, Laurie Sullivan - Monday, March 18, 2024
Jerry Daykin, former VP of global media at Beam Suntory, said befo ...
- Hyundai Launches Multicultural Efforts For Santa Fe
Marketing Daily, Tanya Gazdik - Sunday, March 17, 2024
Hyundai Motor America is launching efforts aimed at African American and Asi ...
- Meta Introduces Advantage+ Campaign Updates For Retailers
MediaDailyNews, Colin Kirkland - Wednesday, March 13, 2024
the new AI-powered ad tools aim to provide more information and personalizati ...
- Mediassociates Lands Big Account, Tall One Too
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
The Sandy Hook, CT-based media shop has been named the planning, buyi ...
- Canine DNA Company Embark Seeks To Connect With Dog Lovers
Marketing Daily, Tanya Gazdik - Tuesday, March 12, 2024
The effort, from AOR Boston-based Colossus, includes a 30-second spot featuring ...
- Neiman Marcus Links Sports And Fashion In Spring Campaign
Retail Insider, Sarah Mahoney - Wednesday, March 13, 2024
The luxury retailer is rolling out "Quest for the Best," pairing high-performi ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- Apple Tests AI-Powered Tool To Optimize App Store Ads
MediaDailyNews, Laurie Sullivan - Monday, March 11, 2024
Apple is testing a new campaign type where advertisers enter their budg ...
- Microsoft Performance Max Expands Globally, Features And Platforms On Roadmap
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
Microsoft will offer the option to buy ads through Microsoft Performance M ...
- Repositioning Goliath
Planning & Buying Insider, Joe Mandese - Friday, March 15, 2024
"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' J ...
- Visit Dublin (Ohio) Invites 'Other Dublin' For A Visit
Marketing Daily, Tanya Gazdik - Tuesday, March 5, 2024
Paid social campaign delivered 192% more impressions and a 2x higher C ...
- Following The Election Babble: Americans Prefer TV For Their News
Publishing Insider, Ray Schultz - Monday, March 4, 2024
TV is the first choice for those who want to follow t ...
- MediaPost Names Best In Auto Marketing For 2023
Drive Time, Tanya Gazdik - Monday, March 4, 2024
The Automotive Agency of the Year award goes to Carmichael Lynch, t ...
- Genesis Launches 'Signature Event' Sales Campaign
Marketing Daily, Tanya Gazdik - Friday, March 1, 2024
Creative from Innocean USA emphasizes simplicity and focuses on the product's signatu ...
- Spanx Launches First-Ever Apparel Brand Campaign
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
The company's first CTV effort stars an Olympic legend, a fierce fashi ...
- Google Ads To Automatically Pause Ad Groups With Low Activity
Search & Performance Insider, Laurie Sullivan - Friday, March 1, 2024
Here's why search experts like Navah Hopkins, president at Navah Hopkins LL ...
- Daily Family Co-Viewing Steady At 44%, YouTube Is Kids' Top Platform
Advanced TV Insider, Wayne Friedman - Wednesday, February 28, 2024
Daily family TV/video co-viewing remained virtually the same in Q4 2023 ...
- Gap Aims To Get Back To Basics In Spring Campaign
Retail Insider, Sarah Mahoney - Wednesday, February 28, 2024
The retailer hopes a return to musical roots can help reverse yea ...
- Buick Focuses On Design With New Slogan
Marketing Daily, Tanya Gazdik - Tuesday, February 27, 2024
With new products like the 2024 Buick Envision and 2025 Buick Encla ...
- Lexus Rides Brand Safety To Improved Impression Quality, Site Traffic Rises By 3.5X
MediaDailyNews, Laurie Sullivan - Tuesday, February 27, 2024
Lexus wanted to ensure ads appeared alongside appropriate content, especially in ...
- Why Google Gave Advertisers Insight To Audit Ads
Search & Performance Insider, Laurie Sullivan - Tuesday, February 27, 2024
Google is addressing transparency and oversight issues after a report last ye ...
- CPMs On Cookieless Ad Inventory Rise As Competition Increases
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Quantcast CTO Peter Day shared preliminary data around cookieless ad inventory testi ...
- Meta Expands Instagram Creator Marketplace Access, Tests AI Recommendations
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Meta is testing a machine learning-based feature that recommends the best collaboration ...
- Pinterest Campaign Turns Up The 'P' In Performance
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
"It's a literal takedown of doing something high-performance," said Xanthe Wells, Pintere ...
- Honda Launches 'DreamCab' Trivia Series
Marketing Daily, Tanya Gazdik - Tuesday, February 20, 2024
Hosted by media personality and former HBCU Division 1 basketball player, N ...
- DirecTV And Streaming: Putting The Satellite Dish In The Cupboard?
TV Watch, Wayne Friedman - Wednesday, February 21, 2024
With a new TV campaign, DirecTV wants to be in the coole ...
- Coach Launches AI-Created 'Find Your Courage'
Marketing Daily, Sarah Mahoney - Friday, February 16, 2024
The new campaign stars a virtual human named Imma and real-life L ...
- Everywhere All At Once: How Franchise Brands Can Send Localized Email
Email Insider, Ray Schultz - Friday, February 16, 2024
A new tool from ActiveCampaign brings marketing from multiple locations under o ...