• by Danielle Oster , July 22, 2024

Boost Mobile is rebranding as it introduces a new 5G network and simplified offering, including the introduction of a new logo and visual identity.

Parent company EchoStar is simplifying the brand’s offering and combining Boost Mobile and Boost Infinite under the former brand umbrella as part of its rebranding effort.

As part of the revamp, parent company EchoStar is combining prepaid wireless network offering Boost Mobile and postpaid offering Boost Infinite under one Boost Mobile brand identity. Boost Mobile launched a revamped digital presence to introduce the new branding – including a new website unifying what was previously the two brands.

“One identity allows Boost Mobile to deliver better value to customers through a holistic approach and strategic vision in a singular experience -- uniquely offering both prepaid and postpaid services under one brand,” the brand explained in a release announcing the news. “Boost Mobile is now the only nationwide carrier with both prepaid and postpaid mobile services under one name because Boost believes how you pay is not a product,” the brand wrote in a release announcing the news.

Boost Infinite’s absorption into the Boost Mobile brand is reflected in the new logo, which includes an infinity symbol, which the brand claims represents “the combination of the best of prepaid and postpaid,” as well as reflecting a commitment to constant evolution.

It is also offering a 30-day money-back guarantee on the plan, as part of the promotion. A campaign hero ad posted to the brand’s YouTube page, “New Network,” introduces the refreshed Boost Mobile to audiences as a newly “major network,” while exemplifying the sales pitch leaning into the range of its 5G network offering and affordability of its plans.

A series of other ads in the campaign posted on the brand's YouTube channel lean further into promoting the extensiveness of the 5G network, the value of the deal, and the money-back guarantee.

"There is too much complexity in the wireless market today. Boost Mobile is simplifying its digital purchasing experience and offerings to give consumers more flexibility and choice with unbelievable value."

Hamid Akhavan, CEO and president of EchoStar, parent company of Boost Mobile, said in a statement: "Today's announcement is the first step of many designed to further empower Boost Mobile customers. In contrast to other carriers that continue to raise rates, add fees and layer extras into plans that customers simply don't want or need, Boost is delivering transparent plans that allow customers to buy exactly the services they need, while saving hundreds of dollars annually compared to other wireless carriers."