Tag results for "promotion"
- School For Scoundrels: Phishing Kits Lower Barrier To Entry For Email FraudThere has been a 55% increase in phishing kits imitating Amazon ...
- Netflix International Hit Spawns Many Global Marketing Tie-InsSpanish show "Money Heist" lends its brand to products from Magnum i ...
- Theatrical Movie Revenues Grow Over Thanksgiving Weekend, Disney Spends Big On 'Encanto'Moviegoers boosted box-office revenue for the Thanksgiving weekend vs. the week befo ...
- NBC Ramps Up Beijing Olympics Marketing Amidst Rising Political Concerns In ChinaMuch of the marketing has been around TV promotional spots -- so ...
- Paramount+ Adds A Record 1 Million Subscribers In A WeekThe boost was thanks to a highly touted new TV show fr ...
- McDonald's, Mariah Carey Partner For 12-Day PromotionMcDonald’s will debut the “Mariah Menu” on Dec. 13. It features a sele ...
- Tim Horton's Collaborates With Justin BieberTim Horton’s is enlisting fellow Canadian Justin Bieber for a promotion starti ...
- Disney+ Offers A Month For $1.99, Other Promos, Pumps Up Content, Adds IMAX EnhancementsDisney is also making nice with its box-office partner AMC by sponsori ...
- Premium Streamers Employ Their TV Networks For Promotion, AdvertisingDiscovery+ continues to dominate all premium video streamers when it comes ...
- Outback Steakhouse Targets College Students With PromotionThe fast casual restaurant will continue to build the program with addition ...
- 'Halloween Kills' Scares Up $50M In Theaters, While Streaming On PeacockUniversal spent $11.2 million on national TV advertising on "Kills" for i ...
- Cross Network Promotion: Simultaneous Theatrical/Streaming Movie Openings Might Be EasierAiring paid-ads of other entertainment content, including movies, would be a go ...
- As U.S. Subscriber Growth Slows, Disney+ Revives 7-Day Free Trial For Some ProspectsDisney+ sent a direct mail piece driving online sign ups for t ...
- 'Local Bar Sundays': The First Bulleit's On DiageoDiageo's Bulleit Frontier Whiskey has launched "Local Bar Sundays," featuring a "Fir ...
- DirecTV Ramps Up National TV Ad Spend With New Streaming ServiceDirecTV Stream, one of the newest internet-based live TV/on-demand streaming services, h ...
- Netflix Offers First Free Mobile Plan, In Kenya, To Drive Paid ConversionsNetflix has previously offered free trials and limited content in various internation ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen ZersThe majority of consumers still prefer email for brand communications. But 8 ...
- HBO Max Promo Halves Sub Price To Offset Losses From Amazon Prime DropoutMax left behind about 5 million subscribers when it dropped access throu ...
- Holiday Performance, Campaign Strategies Rely On SupplyThis year's holiday shopping season will look different as marketers rely ...
- Premium Streamers Boost National Marketing For Pre-TV SeasonFrom August 4-September 2, Hulu, Discovery+, Disney+, Paramount+ and Peacock TV ha ...
- Keep Your Customers Close: Retention Is Top Retail Tactic In 2021Digital-first marketers lead on most activities, but incumbent marketers agree that retenti ...
- Netflix To Hype Fall Lineup With 1st Livestreamed Global Fan EventAs fall and the holidays approach -- prime time for at-home vid ...
- Premium Streaming Services Want To Entice Subscribers - Cue The ClickbaitEntertainment discovery is an issue for all premium streamers. How racy shou ...
- DirecTV Cuts HBO Max Trial From A Year To 3 MonthsThe satellite provider's decision may in part reflect the changing competitive dynami ...
- Latest Streamer-Wireless Tie-In Deal: Apple TV+ and T-MobileT-Mobile pioneered free streaming tie-in promos with Netflix in 2017, inspiring Veriz ...
- Mobil 1 Motor Oil, Mattel Partner For PromotionTen players will win a trip to the Uno Championship Series Veg ...
- Summer Theatrical Business Slowly Improves, 'Free Guy' Tops For Second WeekBox-office revenue has seen a 54% drop in weekend revenue from t ...
- Networks Ramp Up Promos For New Fall ShowsOver the last two weeks, CBS has been pushing comedy "Ghosts" ( ...
- Mini Plans National WTF DayThe new national holiday with its attention-grabbing acronym encourages Mini owners ...
- Did NBC Earn Promo Value From Tokyo Olympics?The forthcoming drama "La Brea" -- 188 airings -- totaled 304.5 milli ...
