- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Paramount Shop will house a range of entertainment-branded products across all t ...
- 'Oscars' Promos Drive Less Impressions Vs. 2022
Television News Daily, Wayne Friedman - Thursday, March 9, 2023
1,531 promo airings for this year's "Oscars" have yielded an estimated 662 ...
- Novo Nordisk Apologizes For Not Disclosing Sponsorships
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 14, 2023
Novo Nordisk has issued a mea culpa for breaking the industry co ...
- This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
TV Watch, Joe Mandese - Monday, February 13, 2023
When did the Super Bowl become the home for cross-platform promotion? Th ...
- Streamers' National TV Advertising Slips In Some Metrics For TV Season
Television News Daily, Wayne Friedman - Monday, January 30, 2023
Total estimated paid advertising/media value for national TV advertising dropped 5% ...
- TV Networks Boost Program Promo Spend In January, But Impressions Fall
Television News Daily, Wayne Friedman - Monday, January 23, 2023
TV networks' advertising/promo for their own shows, streaming efforts and other servic ...
- Teads' New President Monique Pintarelli Cites Barbara Walters As Inspiration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 3, 2023
Monique Pintarelli talks about life and her new position as president, t ...
- NFL Brand Airings Down In 2022, TV Viewing Flat Through Week 15
Television News Daily, Wayne Friedman - Friday, December 23, 2022
The NFL has decreased its national linear TV brand airings by 2 ...
- 'Dear Badass Santa': Bring Me Gifts... And Barley Milk
Marketing Daily, Les Luchter - Thursday, December 22, 2022
To enter sweepstakes, consumers identify an unwanted present they received, as we ...
- Twitter Emulates Video Platforms, Adds 'Views' And Impression Counts
MediaDailyNews, Joe Mandese - Friday, December 23, 2022
"Twitter ui by next week," quipped @oliviatheehye, retweeting another user's posting ...
- Peacock Streaming Deal With JetBlue Includes Freebie Sub-With-Ads Offer
Digital News Daily, Karlene Lukovitz - Friday, December 16, 2022
Some JetBlue loyalty club members will get a free 12-month subscription ...
- Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers' Promotions
Digital News Daily, Colin Kirkland - Friday, December 16, 2022
Kuona uses machine learning to optimize promotions by retailers and CPG compani ...
- Pluto TV Expands 'Stream Now. Pay Never' Campaign With Drew Barrymore Promo
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
The campaign featuring Barrymore and her daytime talk show, with the tagli ...
- TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big Push
Television News Daily, Wayne Friedman - Friday, December 9, 2022
TV network-based companies have increased on-air media time and paid-ad spending ...
- Instacart Promotions In Ad Manager Expand Campaign Options For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
About 5,500 brands now have access to Coupons, and Stock Up &am ...
- At This Time Of Year, TV Erupts In A Christmas Frenzy
TVBlog, Adam Buckman - Monday, November 21, 2022
Many people feel a sense of sensory overload from all of t ...
- How Chobani Delivered Oat Milk To The Metaverse
CPG Insider, Steve Ellwanger - Friday, November 18, 2022
A custom-built game on the Roblox platform aimed to reach consumers ag ...
- Winc's Data Driven LTV
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As customer acquisition costs soar, many DTC brands are seeking greater efficien ...
- TV Networks' Twitter Show Promotion: Can A 'Hellscape' Be A Good Thing?
TV Watch, Wayne Friedman - Wednesday, November 2, 2022
What if all those TV networks that have Shonda Rhimes shows li ...
- 65% Of U.S. Shoppers Say They Will Spend Less This Christmas
Digital News Daily, Colin Kirkland - Tuesday, October 25, 2022
Price will be the main factor in purchase decisions for 57% ...
- Shoppers Want Inventory, Price Breaks And Fast Delivery This Year: Oracle
Email Marketing Daily, Ray Schultz - Wednesday, October 26, 2022
Email has taken a leap as the channel serving the most compelli ...
- Streamers Keep Pace In National TV Marketing, Amazon Prime Video Hits $48.6M In September
Television News Daily, Wayne Friedman - Sunday, October 9, 2022
Video streamers continue to boost national TV messaging -- up 7% ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 9, 2022
Walmart's Rollbacks and More officially kicks off the holiday shopping season wi ...
- Technology Measures Impact On Promotions Tied To Media Like Sponsored Search, OOH
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 3, 2022
The technology allows marketers to make shoppable moments attributable by measuring performan ...
- Fall Season Program Promotions: More Airings, But Lower Impressions In September
Television News Daily, Wayne Friedman - Friday, September 30, 2022
TV networks have committed more airings and media time for their n ...
- Southwest Airlines Gives Out Free Ukuleles On Flight
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 22, 2022
In a most unusual promotion, every passenger on a Southwest Airlines flig ...
- Is That A Store In Your Pocket, Or Are You Just Glad To See What You Want To Buy?
Mobile Insider, Joe Mandese - Tuesday, September 13, 2022
Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was ...
- Crossover This: TV Pushes Fall Season Launches, Streamers Gain Ground
TV Watch, Wayne Friedman - Thursday, September 8, 2022
The fall TV season is coming -- whatever that means these day ...
- Rick and Morty Get 'Tricked' Into Promoting Wendy's
Marketing Daily, Todd Wasserman - Tuesday, September 6, 2022
In the new ad, Rick turns himself into a Wendy's Frosty-ccino a ...
- Movie Theaters Offering $3 Tickets On Labor Day: 'National Cinema Day'
MediaDailyNews, Wayne Friedman - Sunday, August 28, 2022
Moviegoers on Labor Day can access 3,000 cinema locations at the speci ...