- Netflix Could Hit 19M U.S. Subs For Ad-Supported Option -- Potential $3B In Yearly Ad Revenue
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
For a new ad-supported option, Netflix could hit levels near Hulu's ...
- Discovery+ Bows Two New Interactive CTV Ad Formats
Digital News Daily, Karlene Lukovitz - Thursday, May 26, 2022
One clickable format generates a promotional followup email, while the other allo ...
- Holiday Season Will Demand More Flexibility In Brand Messaging
Research Intelligencer, Rob Williams - Tuesday, May 24, 2022
Risks including a 40-year high in inflation will challenge marketers to s ...
- Hulu AVOD Promo Slashes Price 85%, To $1 Per Month
Digital News Daily, Karlene Lukovitz - Monday, May 23, 2022
Hulu's sub growth slowed to 300,000 in Q1, down from 2.2 milli ...
- Jose Cuervo To Launch User-Generated RTD Margarita
Marketing Daily, Les Luchter - Friday, May 20, 2022
RTD cocktails ranked as the top adult beverage drinkers anticipate buying mo ...
- GrubHub App And Website Crash After 'Free Lunch' Promo
Around the Net in Email, Ray Schultz - Wednesday, May 18, 2022
Grubub has found that there’s no such thing as a free lun ...
- Small Business Emailers Have Adjusted To Pandemic, Study Says
Email Marketing Daily, Ray Schultz - Tuesday, May 17, 2022
Fewer small businesses have monthly email budgets of $100-$500, UpCity reports. ...
- Dick's, KFC, Hello Fresh Celebrate Mother's Day
Marketing Daily, Tanya Gazdik - Friday, May 6, 2022
KFC is partnering with Proflowers to help kids create a KFC "Buckque ...
- TV Season Endings: More On-Air Promo Time Goes For Unscripted TV Shows
Television News Daily, Wayne Friedman - Monday, April 18, 2022
TV networks have been gradually transitioning many shows to earlier season-enders, whi ...
- Big Promo Deals Still A Major Piece Of Premium Streamers' Subscriber Count
Television News Daily, Wayne Friedman - Tuesday, April 19, 2022
The still-young premium streaming video industry continues to count on free months-lo ...
- New Disney+, Nat Geo Bundle Pairs Print, Streaming
Digital News Daily, Karlene Lukovitz - Friday, April 15, 2022
National Geographic Premium with Disney+ is Disney's latest move to leverage synergi ...
- Publix Ends Free Prescription Program
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 7, 2022
Publix Super Markets is ending its free prescription medication program on Ju ...
- Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade
Publishers Daily, Tony Silber - Friday, March 25, 2022
The upgrade aims "to improve the consumer event-discovery experience with a re ...
- TV Networks Ramp Up On-Air Program Promotions
Television News Daily, Wayne Friedman - Friday, March 25, 2022
Total media value for on-air promotion of linear TV content this ye ...
- 'For Your Consideration' Oscars Promo Ad Spend Up 7%, To Nearly $53M And Counting
Digital News Daily, Karlene Lukovitz - Wednesday, March 23, 2022
That's up 7% from the season leading up to the 2021 Acade ...
- Video Streamers' National TV Spend Continues To Climb
Television News Daily, Wayne Friedman - Wednesday, March 16, 2022
Video streaming platforms' paid national TV advertising continues to soar year-to-date ...
- Study Finds Australian Shoppers Prefer Email For Promotions, Text For Delivery Notices
Email Marketing Daily, Ray Schultz - Wednesday, March 9, 2022
The top reason Australian consumers opt out is that they are getti ...
- Comcast Xfinity TV Platforms Add Apple TV+
Digital News Daily, Karlene Lukovitz - Tuesday, March 8, 2022
To promote Apple TV+ sign-ups, Xfinity users will have free access ...
- For New Streaming Shows, Are TV Producers' Changes Coming With Ads?
TV Watch, Wayne Friedman - Monday, March 7, 2022
Who has the leverage in this competitive digital, connected TV world? T ...
- CNN+ Plans App, Sets Subscriber Price, With 4-Week Launch Promo
Television News Daily, Wayne Friedman - Thursday, March 3, 2022
CNN also has plans for a CNN app available to subscribers ...
- Paramount+ Tops In Streaming Ad Load In 2021, Peacock Is The Lowest
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
Among top ad-supported premium streaming platforms from major TV network groups, Paramoun ...
- Fake Vending Machine Opens Door To Kind Snacks' 'Secret Farmer's Market'
Marketing Daily, Steve Ellwanger - Wednesday, February 23, 2022
In a limited NYC promo, anyone who discovers the machine can ...
- Remote Control: Offsite Workers Are Fatigued By Promotional Emails
Email Insider, Ray Schultz - Thursday, February 17, 2022
Many who work in an office part or all of the ti ...
- Is QR Code Explosion The Sleeper Connection For TV Upfront 'Business Outcomes' Marketers?
TV Watch, Wayne Friedman - Thursday, February 17, 2022
Looking at the just-completed Super Bowl, we may have our answer ...
- Is Cross-TV Network/Streaming Program Promotion Ramping Up?
TV Watch, Wayne Friedman - Wednesday, February 16, 2022
Cross-network program promos have been a no-no for broadcasters. But now, wi ...
- TikTok, Peacock Team Up For Universal's Exclusive 'Marry Me' Concert Event
Digital News Daily, Colin Kirkland - Tuesday, February 8, 2022
On Peacock TV's TikTok channel Feb. 8, Jennifer Lopez and Maluma wi ...
- Cheers To Brands Turning Valentine's Tables By Giving, Not Pushing
Marketing Daily, Les Luchter - Tuesday, February 8, 2022
Does Valentine's Day marketing push Americans to overspend? Then consider these bran ...
- Non-Fungible Super Bowl: First To Use NFTs As Tickets To The Big Game
Digital News Daily, Colin Kirkland - Friday, February 4, 2022
Every person who attends Super Bowl LVI on Feb. 13 will recei ...
- eBay Adds Promoted Listings Express Auction-Type Ads
Inside Performance, Laurie Sullivan - Thursday, February 3, 2022
Inspired by seller feedback, Promoted Listings Express were developed to help selle ...
- TGI Fridays Offers Free Appetizers To Delivery Drivers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 31, 2022
TGI Fridays will offer uniformed delivery drivers with work credentials a fr ...