- Pinterest Offers Brands Ad Updates, Festival Season Hub
MediaDailyNews, Colin Kirkland - Thursday, November 21, 2024
The company says alpha testers are seeing a 12.7% increase in conversio ...
- 'Gladiator II' Global Mass Media 'Roadblock' Looks To Reach 300M Viewers
Television News Daily, Wayne Friedman - Monday, November 18, 2024
Paramount says the ad activation across broadcast, cable, digital, and audio platfor ...
- 'Red One' Is No. 1, 'Wicked' Has Big TV Ad Plan
MediaDailyNews, Wayne Friedman - Monday, November 18, 2024
Amazon also spent an estimated in theatrical marketing - about $19.4 milli ...
- TikTok Shop To Ramp Up Livestream Shopping Deals For The Holidays
MediaDailyNews, Colin Kirkland - Wednesday, November 13, 2024
TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming seas ...
- 'Share To TikTok' Opens Up Music Sharing With Apple, Spotify
MediaDailyNews, Colin Kirkland - Friday, November 8, 2024
To further its reputation as a mainstream music discovery source, TikTok ...
- The Election Orbit: Publishers And Brands Saw Record Traffic
Publishing Insider, Ray Schultz - Thursday, November 7, 2024
Publisher traffic boomed on Wednesday - and brands like Grubhub scored wi ...
- Disney+ Offering 'Top 10' List: More Ad, Promo Value?
TV Watch, Wayne Friedman - Friday, November 1, 2024
Disney+ is launching a top 10 list in a bid to boo ...
- Netflix's Next Social-Media Step: 'Moments' To Make Fans Better Influencers?
TV Watch, Wayne Friedman - Tuesday, October 29, 2024
Netflix marketing costs amounted to $642.9 million vs. $558.7 million a ye ...
- Mug Root Beer Celebrates National Fetch Day With Promotional Giveaway
Marketing Daily, Danielle Oster - Thursday, October 17, 2024
Mug Root Beer is teaming up with college football stars for ...
- LinkedIn Ad Updates Take On Video, AI, Livestreamed Events
MediaDailyNews, Colin Kirkland - Wednesday, October 16, 2024
LinkedIn is becoming a leading B2B video platform for brands, rolling o ...
- 'The Washington Post' Is Featured In Tony's Chocolonely Offering
Publishers Daily, Ray Schultz - Tuesday, October 15, 2024
The two brands are partnering to drive conversations about the day's h ...
- Coffee Mate Miniseries Promotes Flavors, Revamps Teachers' Break Room
MAD, Fern Siegel - Monday, October 14, 2024
The campaign features California-based rapper and "Abbot Elementary" actor Vince Staples. ...
- Hot, But Not TOO Hot: Whataburger Launches Bacon Blaze Jalapeno Double
Marketing Daily, Teresa Buyikian - Friday, October 11, 2024
Brand launched a new TV effort, created by McGarrah Jessee, to suppo ...
- TikTok Pushes In-Stream Shopping With Fall Deals Promotion
MediaDailyNews, Colin Kirkland - Friday, October 11, 2024
TikTok is launching a new fall promotion on its ecommerce platform th ...
- Heineken 0.0 Promotes Safe Driving, Brings Mobile Racing To U.S.
Marketing Daily, Teresa Buyikian - Thursday, October 10, 2024
Instead of speed, players win points for safe driving, as part ...
- Amazon's New 'Buy It Now' Retail Brand Gets Boost From TV Show
TVBlog, Adam Buckman - Wednesday, October 2, 2024
An upcoming Amazon Prime show will award entrepreneurs prime placement on Ama ...
- Volkswagen Offers Ketchup For U.S. Customers
Marketing Daily, Tanya Gazdik - Monday, September 30, 2024
A limited supply of Volkswagen's Gewurz Ketchup Brand has already been snapp ...
- Netflix Looks To 'Netflix-ify' Its Sports Content: Celebrities, Promo Presence
TV Watch, Wayne Friedman - Wednesday, September 25, 2024
Netflix would get a major boost to its still-young ad operation ...
- Burger King Announces Million Dollar Whopper Finalists
Marketing Daily, Teresa Buyikian - Monday, September 23, 2024
Top three Whopper creations: Fried Pickle Ranch, Maple Bourbon BBQ and Mexic ...
- Meta Delivers Ad Updates For The Holidays
MediaDailyNews, Colin Kirkland - Tuesday, September 17, 2024
Meta is rolling out new ad offerings for the holiday season, includi ...
- SMBs Face Inflation Troubles, As Consumers Reduce Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2024
Pressures around inflation and the state of the economy are causing conce ...
- Pinterest Courts Ad Partners With 'It's Possible' Promotional Campaign
MediaDailyNews, Colin Kirkland - Tuesday, September 10, 2024
The campaign builds on the global video campaign Pinterest launched back ...
- Liquid Death, Yeti Partner For Collaboration To Die For
Marketing Daily, Danielle Oster - Thursday, August 29, 2024
Liquid Death is auctioning off "The Casket Cooler" - a unique "life-siz ...
- Bacardi Toasts VMAs, Cabello Superfans
Out to Launch, Fern Siegel - Wednesday, August 28, 2024
Shareable marketing activations celebrate the music and the rum. ...
- Happy Back-To-School: Sales Solid In July, But Will They Continue?
Email Insider, Ray Schultz - Friday, August 16, 2024
Apparel sales were strong as parents spent on new items for fa ...
- Mike's Hard Lemonade Aims To Bust 'That Job Is Easier Than Mine" Myths
Marketing Daily, Teresa Buyikian - Thursday, August 15, 2024
At NYC-based "Mike's Jobstacle Course," consumers can try out jobs ranging fr ...
- Summer Premium Streamers' Ad, Promotion Spend Down 25%
Television News Daily, Wayne Friedman - Wednesday, August 14, 2024
TV marketing spend/media value was down by 25% from May 1-August ...
- Planet Email: 9.7 Billion Messages Are Sent In The U.S. Every Day
Email Insider, Ray Schultz - Monday, August 12, 2024
Email is especially valuable in the fintech and subscription sectors, CleverTap repo ...
- TikTok Makes It Easier For Film, TV Brands To Reach Fans
MediaDailyNews, Colin Kirkland - Friday, August 9, 2024
TikTok Spotlight invites brands to tap into fan communities while simultaneously promoti ...
- Super 8 Brings Back Historic Room Rate To Celebrate 50th Anniversary
Marketing Daily, Danielle Oster - Wednesday, August 7, 2024
To celebrate its 50th anniversary, the brand will offer 888 room nigh ...