• by Teresa Buyikian , 4 hours ago

It’s been a busy week for Wingstop news.

The chain rolled out its new limited-edition Hot Honey Trio, which features three honey-based sauces: Hot Honey Rub, Saucy Sriracha Hot Honey and Sweet Garlic Hot Honey.

To promote the trio, the brand has taken a “Dating Game” type approach, giving each flavor its own personality “around the idea that finding the right flavor is a lot like finding the right match.” The Hot Honey Rub is “marriage material,” while Saucy Sriracha Hot Honey is “fiery passion” and Sweet Garlic Hot Honey is the “innocent, fun” smooth talker.

“Hot Honey fans are passionate, and we wanted to give them more ways to indulge,” said Michael Skipworth, president and CEO of Wingstop, in a press release.

Separately, Wingstop has teamed up with PopUp Bagels on the limited-edition Lemon Pepper Schmear, made with the wing chain’s  lemon pepper seasoning. The schmear is available at all PopUp Bagels locations beginning Jan. 29 while supplies last.

And lastly Wingstop’s House of Flavor immersive pop-up restaurant will be in Milan from Feb. 7-14 at Via Vigevano. The pop up will serve free wings (while supplies last) in five of the chain’s most popular flavors, with fries and ranch dressing made by hand.

For entertainment, the popup’s programming includes including ice skating and shuffleboard, nightly DJ sets and live music performances, fashion activations such as tooth gems and custom charms along with art experiences including live tattoos and custom nail art.

This marks the second global appearance for the House of Flavor, as it originally appeared in Paris during the 2024 Summer Olympics.