Marketing discipline and common sense both failed the cratering Nike brand. When does neglect turn into marketing malpractice? Read the whole story

A new flurry of forecasts finds people will protect holiday budgets by cutting other spending - even groceries and healthcare. Read the whole story

British celebrity interviewer Amelia Dimoldenberg - best known for her awkward deadpan humor in her "Chicken Shop Date" YouTube, which boasts nearly 3.5 million … Read the whole story

In a new political climate, the nonprofit revises its public mission statement -- but not its mission. Read the whole story

Milan's classic red aperitivo is celebrating "Negroni Week" with a new ad effort featuring award-winning actor Alan Cumming and a cast of creatives from … Read the whole story

Select games will also support ambient lighting integration in compatible vehicle models and trims, allowing interior lighting to respond to gameplay for a more … Read the whole story

For advertisers, this technology will not change daily procedures today, but it lays the foundation for massive scale, hyper-localized ad delivery, and lower long-term … Read the whole story

Everybody agrees AI saves time. Agencies believe the saved time should cost clients more. Read the whole story

Many consumers have begun to settle into routines with preferred chatbots. The implications for advertisers are reshaping the traditional marketing funnel. Read the whole story