Top of The News
by Tanya Gazdik
The two retailers will be among the first companies to work with OpenAI to test contextual advertising in ChatGPT, starting this month. Read the whole story
BEAUTY
by Sarah Mahoney
Former Lululemon chief takes helm as KKR prepares public offering Read the whole story
WOMEN
by Sarah Mahoney
The period brand uses color, music and tennis metaphors to encourage young women to stand up for themselves. Read the whole story
QSR
by Teresa Buyikian
To bring more Michelin attention to the new offering, Papa Johns has set up a one-night, reservation-only dining experience on Feb. 19 in New … Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
"BV [bacterial vaginosis] ruined sex for me and made me so scared to have sex with my boyfriend," said Happy V's founder in the … Read the whole story
by Colin Kirkland
Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended to connect entertainment brands with European users … Read the whole story
COMMENTARY
by Dave Snyder, Op-Ed Contributor
The future doesn't belong to the loudest brand or the cleverest algorithm. It belongs to the companies and creators who can grow without poisoning … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But many use at least one legacy channel - local TV news, Medill reports. Read the whole story
COMMENTARY
by Teresa Buyikian
A decreasing interest in plant-based "meat" products has led to a resurgent focus on actual animal meat. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
As national TV takes on more of an audience-based approach, it's only natural we will see local impressions optimized into national programs. Read the whole story