• by Teresa Buyikian , 4 hours ago

Ready-to-drink cocktail maker BuzzBallz’s latest promotion is summoning its true baller fans this Valentine’s Day with an auction benefiting a good cause. 

The brand dropped a custom 9-carat pink “Lemonsqueezy” engagement ring to commemorate the launch of its new Lemonsqueezy flavor, described as a pink lemonade-inspired cocktail “with a hint of sweet citrus.”

“This ring is pure BuzzBallz energy; bold, playful, and impossible to ignore,” Jess Scheerhorn, vice president of BuzzBallz told Marketing Daily. “Inspired by our iconic round shape, it turns our new flavor, Pink Lemonsqueezy, into a statement you can actually wear. Bright pink, perfectly extra, and unapologetically loud, it’s a fun reminder that commitment doesn’t have to be boring. It can be stylish, unforgettable, and just the right amount of over the top.”

Valued at $35k, the ring features a bedazzled mini BuzzBallz mold (in the image of the BuzzBallz containers, complete with a gold pull-tab) with a large lab-grown pink diamond surrounded by 332 smaller diamonds set in 18K gold. The side of the ring is embellished with a gold “BuzzBallz” logo.

With only one available, the Lemonsqueezy ring went up for sale via eBay on Feb. 3, with bidding starting at $2.14. The auction closes on Feb. 10 at 10 a.m. EST, with one winner receiving the ring and matching blinged out box which ships by Feb. 13, just in time for Valentine’s Day proposals. As of publication time the bidding had reached $5,051.00.

Proceeds from the auction will benefit a “heart-related charitable cause,” according to Scheerhorn.

“Valentine’s Day is the perfect moment to celebrate your main squeeze (or yourself) with something unforgettable, and BuzzBallz doesn’t do subtle, we do unforgettable. The ring brings that bright pink lemonade vibe to life in a wearable way,” added Scheerhorn

The brand is promoting the auction via its X, Facebook and Instagram platforms.