- 'Small Brewery Sunday' Hopes To Prevent Craft Beermakers' Real Last Call
Marketing Daily - Top of the News, P.J. Bednarski - Monday, November 16, 2020
In one survey, only 78% of small breweries said they're confident they' ...
- Brown-Forman's Website Broadens Its View: Now It's Cocktails And Quiche
Marketing Daily, P.J. Bednarski - Sunday, November 8, 2020
The revamped site includes party recipes and entertainment themes to appeal ...
- Jagermeister Teams With Lesbian Bars Fighting To Stay Open Amid Pandemic
Marketing Daily, P.J. Bednarski - Tuesday, November 3, 2020
The campaign is an extension of the "Save The Night" effort ...
- Liquor Companies Target Women
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 27, 2020
The alcohol industry has turned its attention to female buyers.“In the ca ...
- Hut 1! Sniff 2! Babe Wine Offers Football-Themed Candles, Including 'Jock Strap''
Marketing Daily, P.J. Bednarski - Wednesday, September 9, 2020
Brand aims "to enhance the at-home game day experience through scents that' ...
- Aston Martin Partners With Whisky Maker
Marketing Daily, Tanya Gazdik - Sunday, August 9, 2020
With only 25 handcrafted bottles for sale, the single malt whisky wi ...
- Coke May Want To Buy A World A Hard Seltzer, Made In Mexico
Marketing Daily, P.J. Bednarski - Wednesday, August 5, 2020
The soda pop giant is launching Topo Chico Hard Seltzer later th ...
- Suntory Liquor Hopes To Develop Helmet For Safe Night Out During Pandemic
Marketing Daily, P.J. Bednarski - Tuesday, July 21, 2020
The maker of brands like Jim Beam has assigned its top manage ...
- When Things Are 'Normal' Again, 70% Say They'll Go Out On The Town Less Than Before
Marketing Daily, P.J. Bednarski - Wednesday, July 1, 2020
Only 12.7% said they'd be back to their old habits, and 3. ...
- New Anheuser-Busch Social Club Seltzer Targets Tonier Crowd
Marketing Daily, P.J. Bednarski - Tuesday, May 12, 2020
Social Club Seltzer is being offered in three varieties: Sidecar, Old Fashion ...
- Cheers, Y'all: From Wine Subscriptions To Liver Woes
D2C FYI, Sarah Mahoney - Monday, May 4, 2020
Edison Trends reports a 200% jump in wine subscriptions. But experts alrea ...
- Cuervo May Buy You Dinner For Cinco De Mayo, Booze Gets Takeout Boost
Marketing Daily, P.J. Bednarski - Wednesday, April 29, 2020
The Cuervo promotion is only for meals purchased at Mexican restaurants wi ...
- Molson Coors Goes Down Another Road, Introduces Movo Wine In A Can
Marketing Daily, P.J. Bednarski - Friday, April 17, 2020
The new line of canned wine spritzers has 100 calories per 8 ...
- Vizzy, New Hard Seltzer From Molson Coors, Touts Its Healthy Difference
Marketing Daily, P.J. Bednarski - Friday, April 10, 2020
Vizzy is the only seltzer made with "antioxidant vitamin C from acero ...
- Nielsen Data Says Alcoholic Beverage Sales Through The Roof
Marketing Daily, P.J. Bednarski - Tuesday, April 7, 2020
Online alcohol sales are also up a whopping 243% from a ye ...
- Jack Daniel's UGC Ad Is Partly Homemade Spot About Staying At Home
Marketing Daily, P.J. Bednarski - Monday, March 30, 2020
The ad, titled, "With Love, Jack," was created from a pastiche ...
- A Beer That's Also A Seltzer Is NOT A Beltzer, But A Spritzen
Marketing Daily, P.J. Bednarski - Tuesday, March 17, 2020
Introducing Leinenkugel's Spritzen, the "beer with a splash of seltzer," as ...
- Absolut's #SexResponsibly Campaign Is Bold, Given Alcohol's Role In Assaults
Marketing Daily, P.J. Bednarski - Friday, February 14, 2020
The campaign touts the message that "Only Yes to Sex Means Y ...
- This Pinot's For You: Anheuser-Busch Brings Wine In A Can To NFL
Marketing Daily, P.J. Bednarski - Wednesday, October 30, 2019
"Babe: How football does wine" is tagline of ad showing wine sn ...
- Liquor Brands Prove Responsible Self-Regulation Can Serve Consumers
MediaDailyNews, Wendy Melillo - Friday, October 25, 2019
Voices calling for the government to ban alcohol ads defy most evidenc ...
- What People Say About Booze Online Differs From What They Say In Real Life, Report Finds
Marketing Daily, P.J. Bednarski - Thursday, October 24, 2019
A new Engagement Lab report says that "for the beverage alcohol industr ...
- Trump Tariffs On EU Wine Could Have Boomerang Effect On U.S. Exports
Marketing Daily, P.J. Bednarski - Monday, October 7, 2019
Wineries here fear European markets will strike back with new tariffs ...
- Dewar's Infuses Scotch With Caribbean Vibe, Invents New Language To Sip By
Marketing Daily, P.J. Bednarski - Wednesday, September 25, 2019
To market Caribbean Smooth, Dewar's invented "Scotibbean," which attempts to combine Caribbe ...
- Natural Light, Pabst Leap Into Fast-Growing Hard Seltzer Market
Marketing Daily, P.J. Bednarski - Wednesday, August 14, 2019
Hard seltzer sales grew 164.3% in July and 200% over the la ...
- California Wine Maker Launches 1 Million NFC-Connected Bottles
Connected Thinking, Chuck Martin - Friday, August 2, 2019
Connected bottles are finally coming to the U.S. California wine brand Boe ...
- Bacardi's 'Pass The Beat' Video Campaign Taps Latin Rhythms
Marketing Daily, P.J. Bednarski - Monday, July 8, 2019
Bacardi's new ad features a sexy Latin-beat single called "Make It Ho ...
- Malibu Rum Launches Interactive Bottle Caps
Connected Thinking, Chuck Martin - Wednesday, June 5, 2019
Scanning the QR code launches an interactive mobile game where consumers c ...
- Cointreau, Courvoisier Strike Dating, Music Partnerships
Marketing Daily, Karlene Lukovitz - Thursday, May 30, 2019
Cointreau has created margarita-making events for Bumble-matched couples; Courvoisier is co-hosting mus ...
- Grey Goose Seeks 'Relatability' While Taking On 'Dumbed Down' Vodka
Marketing Daily, Karlene Lukovitz - Thursday, April 18, 2019
New long-term 'Live Victoriously' platform aims to help brand connect on ...
- Jack Daniel's Intros Augmented Reality App
AI & IoT Daily, Chuck Martin - Tuesday, April 16, 2019
Tennessee whiskey maker Jack Daniel's is launching an augmented reality app th ...