- Blade And Bow Tees Off With Wyndham Clark
MAD, Fern Siegel - Wednesday, March 27, 2024
No. 5-ranked golfer is promoting a new campaign for the Kentucky bourb ...
- Lake Hour Promotes Easy Living, Natural Ready-To-Drink Cocktails
MAD, Fern Siegel - Tuesday, March 26, 2024
Actor Wyatt Russell says his retro seltzer is inspired by the beau ...
- Element[AL] Wines Debuts Aluminum Bottle, Sustainability Campaign
MAD, Fern Siegel - Monday, March 25, 2024
The focus is sustainability, reducing the wine industry's carbon footprint, while produci ...
- Crown Royal Blackberry Flavored Whisky Targets Millennials, Promotion Via Social Media
MAD, Fern Siegel - Friday, March 22, 2024
Flavored whiskey comprises more than one-fifth of the whiskey drinkers in t ...
- Jagermeister Teams With Glow To Extend Brand Initiatives
Accounts on the Move, Fern Siegel - Thursday, March 21, 2024
The partnership intends to strengthen the global social-media presence of the liqu ...
- Miller Lite Brews Up Nostalgia With Return Of 'Great Taste, Less Filling'
Marketing Daily, Erik Oster - Thursday, March 21, 2024
As the brand approaches its 50th anniversary, it revives a classic deba ...
- Boston Beer Co. Doubles Down On Hard Tea With Sun Cruiser
Marketing Daily, Erik Oster - Monday, March 18, 2024
The new, non-carbonated vodka and iced tea RTD brand launches with fo ...
- Firestone Walker CMO On 805 Beer's Campaign Elevating Women's Voices
CPG Insider, Erik Oster - Friday, March 15, 2024
The brand's Women's History Month campaign is part of a broader marketi ...
- Budweiser's 'That's Who We Are' Turns Focus To Team Behind Clydesdales
Marketing Daily, Erik Oster - Wednesday, March 13, 2024
"Turning Moments Into Memories" showcases a team of over 60 responsible f ...
- David Beckham Debuts As Stella Artois Brand Ambassador In 'A Taste Worth More'
Marketing Daily, Erik Oster - Tuesday, March 12, 2024
The new ad starring Beckham is part of a year-long, global "F ...
- Monkey Shoulder Names Special London Global Creative Agency
Accounts on the Move, Fern Siegel - Thursday, March 7, 2024
Special's remit will include global strategy and creative development to grow t ...
- Soft Drink Brand Goes Hard With Spiked Jones Release
Marketing Daily, Erik Oster - Thursday, March 7, 2024
Jones partnered with Locust Cider producer Rainmaker to launch Spiked Jones Ha ...
- Corona Names Pedro Pascal Brand Ambassador
Marketing Daily, Erik Oster - Wednesday, March 6, 2024
The move is part of a shift in tone for Corona ...
- Jameson Irish Whiskey Rings In 'St. Patrick's Eve' With 'SNL' Stars Che, Jost
Marketing Daily, Erik Oster - Monday, February 26, 2024
To promote Saturday revelry that won't lead to a Monday morning hangove ...
- Jameson Whiskey Recruits 'SNL' Vets To Celebrate St. Patrick's Eve
MAD, Fern Siegel - Tuesday, February 20, 2024
"SNL" hosts Colin Jost and Michael Che are partnering with the bra ...
- Barefoot Wines' Playbook As Official Wine Of The NFL
Marketing Daily, Erik Oster - Wednesday, February 14, 2024
It brought wine activations to beer's big party last week, and al ...
- D'usse Cognac Celebrates Lunar New Year With Red Envelope Promo
Marketing Daily, Erik Oster - Tuesday, February 13, 2024
Los Angeles restaurateur Humberto Leon designed a limited series of lai se ...
- Anheuser-Busch Light Beers Go Heavy On Celebs For Super Bowl
Marketing Daily, Erik Oster - Tuesday, February 6, 2024
Bud Light's spot features Post Malone and Peyton Manning; Michelob's, Dan Marin ...
- Shadow-Watching: Why Focus On Groundhog Day ?
CPG Insider, Erik Oster - Friday, February 2, 2024
Samuel Adams has a longtime association with the quirky holiday, as He ...
- Budweiser's Clydesdales Provide 'Old School Delivery' In Big Game Ad
Marketing Daily, Erik Oster - Wednesday, January 31, 2024
AB InBev's 60-second ad demonstrates the brand's commitment to fan service ...
- Santo Spirits Banks Tequila Appeal On 'Reputation Earned'
MAD, Fern Siegel - Monday, January 22, 2024
Santo Tequila is the product of former rocker and spirits entrepreneur Sam ...
- Coors Light's 'Chill Train' Will Be Boarding Passengers For Its Big Game Comeback
Marketing Daily, Erik Oster - Monday, January 22, 2024
Coors Light is giving fans a chance to virtually appear in t ...
- Country Singer Jessie G Partners With Ammunition Whiskey
Out to Launch, Fern Siegel - Monday, January 22, 2024
The spot, which doubles as both ad campaign and music launch, ru ...
- Vintage Wine Estates Lays Off 15% Of Staff As It Welcomes New CMO
Marketing Daily, Erik Oster - Sunday, January 21, 2024
The company is looking to simplify its business by concentrating on co ...
- Absolut, Ocean Spray Promote Vodka Cran In A Can With Galentine's Day Kit
Marketing Daily, Erik Oster - Tuesday, January 16, 2024
Kit includes four cans of RTD cocktail, disco ball straws, two Absol ...
- Uber Shuts Down Drizly, Its Alcohol Delivery Service
MediaDailyNews, Colin Kirkland - Tuesday, January 16, 2024
Uber is shuttering its U.S.-based alcohol delivery service Drizly, with plans ...
- 'We Ran A Different Playbook': Behind Dos Equis' 'Tailgate Throwdown' Strategy
CPG Insider, Erik Oster - Friday, January 12, 2024
"This campaign brought the brand directly to consumers. It's one thing ...
- Hennessy Curates Music To Enhance Boutique Experience
Out to Launch, Fern Siegel - Tuesday, January 9, 2024
The idea is to intensify the in-store experience via immersive audio. ...
- Booze, Bev Forecast: RTD, Non-Alcoholic Grows, Beer Faces Rebound
Marketing Daily, Erik Oster - Monday, January 8, 2024
Reversing a five-year pattern, beer should have a return to growth, d ...
- Guy Fieri, Two Roads Brewing Spike Flavortown Fruit Punch
Marketing Daily, Erik Oster - Sunday, December 31, 2023
The celebrity chef is partnering with the brewer on a line ...