• by Tanya Gazdik , 7 hours ago

Just in time for Father's Day on Sunday, brands are busting a move in honor of dads everywhere. 

The National Retail Federation reports about 77% of the consumers it surveyed intend to celebrate Dad in some way, in line with previous years.

Several automotive brands are capitalizing on the holiday.

This Father’s Day weekend, Lucid is inviting dads and their families to celebrate by booking a demo drive. Consumers who order and take delivery of a Lucid before the end of the month receive a $500 accessory credit. 

Dodge has created a cologne that’s meant for fans who like to make an entrance. The Dodge Charger Fragrance is modeled after the spirit of the Dodge Charger, “by radiating dominance, confidence, and promising buyers that it’s more than just a scent,” according to the Stellantis brand. 

A social media campaign from Razorfish is inspired by the over-the-top comedy and absurdity of early-2000 viral videos while also involving current trends around personal growth and masculinity. The cologne ad is part parody, part self-care hype video. The campaign, which also features posts on Instagram, TikTok, YouTube, and Facebook, is running throughout June and will position Dodge Charger Fragrance as the ultimate Father’s Day gift.  

For hungry dads, Taco John’s, which has more than 300 restaurants nationwide, is offering a free churro or donut bites through its rewards platform on Father’s Day. 

After the internet became obsessed with Kay "MaMac" McConaughey's headline-making story about her late husband's "beast" in Pantalones Organic Tequila's Mother's Day campaign, the brand is officially giving fans a Father's Day follow-up. 

Matthew McConaughey, founder of Pantalones and father of three, is turning the viral family moment into a limited-edition "Let The Beast Show" T-shirt inspired by MaMac's instantly iconic one-liner. Available while supplies last on the Pantalones website (T-shirt and T-shirt/Extra Anejo bundle), the drop features a vintage-inspired tee that makes for the ultimate Father's Day conversation starter.

Pantalones also is offering $10 off its Extra Anejo at retailers nationwide in honor of dads.

Miller Lite’s Father’s Day promo helps dads spend more time with their kids -- by providing gifts they can repair together. The Miller Lite Fix-Pack is described as “a limited-edition Father's Day gift that combines the things Dads love most: spending time with their kids, fixing things and celebrating with a Miller Lite afterward,” according to Marketing Daily. 

The brand cites a recent YouGov study that found “nearly 60% of Dads say their ideal Father's Day is simply spending time with their kids,” as inspiration for the Fix-Pack, along with another Realtor.com report that said 51% of Americans turn to Dad first for repair-related advice.

Finally, Father’s Day happens to fall within Men’s Health Month, and Depend has teamed up with Deion "Coach Prime" Sanders to encourage men to stop putting off checkups and screenings and start prioritizing their health.

To kick off the campaign, legendary dad Coach Prime FaceTimed his son, Deion Sanders Jr., for a candid conversation about why taking care of your health matters. Consumers  can sign up to receive a personalized "Depend Wake Up Call" from Coach Prime himself at DependWakeUpCall.com.

Happy Father's Day to all the dads and their devoted offspring!